Moscow Post-release

PSI RUSSIA 2018: SUCCESSFUL LAUNCH OF NEW EXHIBITION PROJECT

Exhibition-festival of commercial creativity PSI Russia took place in Moscow for the first

time on September, 11-13. It was bright, impressive and productive. 143 companies-exhibitors

presented their novelties and best-sellers of promotional industry at premier project for Russia in

Crocus Expo International Exhibition Center. They shared the most innovative promo solutions

with visitors - representatives of business, buyers of advertising service and materials and

exchanged information about new trends in industry with colleagues.

Ruslan Subbota, Маkey Rus Company, General Manager: “For us exhibition is a highly

conversional channel of the customers attraction. We are more than happy: number of potential

contacts that we have got at PSI Russia exceeded our expectations by 40%!”.

Valery Balyabin, STAN Company, CEO: “The exhibition, from my point of view, was

successful in terms of high visitor traffic and good organization. Hope that conversion from the

event will be great and we will join PSI Russia next year again”.

During these three days of PSI Russia about 3 500 people visited the show – companies

management, advertising agencies, marketing managers, PR-specialists, HR-managers,

specialists of procurement, retail chain employees and many others. Visitors came not only from

Moscow and the Moscow region. Specialists from Belarus, Kazakhstan, Moldova, Tadzhikistan,

Germany, Georgia, Israel, Iran, Ireland, China, Poland, and Switzerland attended the exhibition-

festival.

Exhibitors and promotional industry

Status of PSI Russia 2018 as international project was confirmed by the variety of exhibitors.

Our guests could enjoy products at booths of Russian companies and expositions of foreign

producers and suppliers from Italy, India, Belarus, Taiwan, China and Turkey.

Visitors of the exhibition – festival got acquainted with variety of promotional products: corporate

gifts, leather business accessories, notebooks and diaries, promo textile, awards, stationery

materials and writing instruments, interior design items, edible souvenirs, calendars, post cards

and many other effective advertising creative solutions.

Bright ideas and inspiring activities

Due to successful adaptation of our German colleagues’ experience, who hold PSI in

Dusseldorf, the leading European exhibition for promotional products industry every year, and

upgrade of the program with relevant events for Russian promotional products market, PSI

Russia 2018 became a really effective business event for promotional industry and bright and

impressive festival of advertising and creativity.

Tatyana Viktorova, advertising manager of КЕМ printing house: “We definitely enjoyed that

organizers did not remain static, they developed new ways to rouse the experience of our

audience accustomed to everything. For instance, we liked entrance zone. Unfortunately, this

year not all exhibitors were able to present their products there – we also did not worked out the

ways to be presented here. But now when we have seen Ideas Gallery, we will certainly prepare

our creative solutions next time”.

Albina Pen, Dragon Gifts Company, General Director: “Exhibition was fruitful for our

company – we always find our customer. Interesting decoration of the exhibition space also

impressed us: (light spacious hall, beautiful photo zones) and pleasant surprise from organizers’

team (delicious champagne and treats during the opening ceremony)”.

Olga Koltunchik, New-Ton Company, Business Development Director: “For us all three

days of exhibition were like one breath. So many people, new interesting meetings, new and

familiar people! PSI Russia is great”.

Three days of PSI Russia 2018 the exhibition-festival of commercial creativity were filled with

interesting activities, productive meetings and positive emotions. Besides the exhibition part

festival program included best cases and best practices presentations, workshops,

business games, open discussions and many more.

At the registration desk visitors of the exhibition could pick up comfortable bags for advertising

materials, sponsored by Proekt 111. Besides, the volunteer visitors could get into a thrilling

interactive game – special quest for visitors that was organized by the Creative Partner of the

festival – MOBILIZATOR company. The prizes for quest players were delivered by SkyEng

language school and exhibitors.

Immediately after entering the exhibition hall visitors and guests of PSI Russia found

themselves in the world of creativity and bright innovations: first meters of exhibition space were

designed as PSI Russia Ideas Gallery. Bright new concepts and innovative ideas were

presented by photo artist Igor Pankov, artist group ART Mechanicus, Chocolate Studio, Marusin

sad, Rosa-Teka, Articul FP, Décor Design, Laudo (brand Pininfarina) and Pyat speciy

companies.

Legendary runway Catwalk

Triumphant opening of PSI Russia exhibition-festival was held in atmosphere of celebration, fun

and creativity. All visitors and participants immediately experienced the beginning of three

important days of industry specific event. Instead of traditional ceremonial speeches, the

emcee introduced partners in a friendly atmosphere and announced the start of the event by

creative show on runway Catwalk.

Professional dancers demonstrated products of such firms as: STAN, BLUNT Umbrellas, Prof-

shof, Fancy Armor, Atelier of Maria Chistova, IVI, Portоbello to driving music in unusual format,

which has already won the hearts of visitors of PSI in Dusseldorf. These shows took place

during the first day.

Best of the best

Every visitor of PSI Russia had a chance to choose the most innovative and interesting

advertising souvenirs and vote for the best product of the promotional industry at PSI Russia

Awards stand.

Fifteen companies presented their most outstanding products for the jury to make a choice – the

jury was just public, professional visitors. Professional competition that was held during

exhibition-festival allowed participants to demonstrate their best ideas, and let the visitors get a

charge of positive creativity.

PSI Russia Awards contest clearly showed: promotional industry has developed a great area for

creative approach and innovations. Results of the competition were officially announced on

September, 13th – last day of the show.

The contest winners are: Fancy Armor (category «Best design»), New-Ton (category «Best

innovative solution») and Proekt 111 (category «Best creative solution»). In addition, organizers

of PSI Russia Awards delivered special prize for STAN company in category «Best creative

solution». Each winner was presented with an exclusive prize, provided by Pragmatika company

(PSI Russia Awards partner), flower bouquet from online flower shop «Rosa-Teka» and

certificates of language school SkyEng.

Business program

NARSI Association organized unique business conference endorsed by PSI Russia.

Exclusive information, discovered in thorough market surveys, project sessions and deep

interviews with customers and users of promotional products, served as a base for two original

education modules, targeted business customers of promotional products on one hand and

specialists of advertising agencies on the other.

Results of the research made by the Association and professional experience were shared with

the audience by the industry experts and top managers of leading companies of the Russian

promotional products industry market.

Moreover, the industry experts made special presentations for guests and participants of PSI

Russia concerning effective marketing tools and successful sales techniques in Catwalk zone:

that for two days has become an area for workshops, seminars and open discussions.

Exhibition visitors obtained recommendations and professional life-hacks from Anton Vert

(VertComm), Nikita Golubev (design), Anton Shaplin (music setting, Re:store Academy), Yury

Tikhonravov (philosophy, brandism, IZM.IO), Artem Loskutov (social activist, «Monstratsiya»),

Marat Khadyev (constructor, Т.А.R.G), Yana Gornostay (gamification, MOBILIZATOR), Oleg

Кazakov (ecologic food, Biomania) and many others.

PSI Russia 2018 exhibition-festival became an opportunity for visitors to train their business

skills in marketing and sales. There was special zone called PSI Russia Games organized by

event-agency OOOOO.EVENTS leading Russian game-creators, where business games were

held. Brand management, negotiations, innovative thinking, creativity, secret of successful

team, these were the topics. Game tables were not able to hold all the volunteers, willing to join.

Comfortable exhibition space allowed the PSI Russia 2018 guests not only to find out trends of

the promotional industry, but also relax and take a break to chat with partners and colleagues in

convenient and pleasant zone, originally designed by Marusin sad, the partner of the event.

Anastasia Tsvetnova, VertComm Head of marketing: “All three days of exhibition we worked

efficiently: obtained many contacts, found new suppliers, new clients. Recommend all

professionals take part in this event in the future”.

Veronika Kachevskaya, Every Case Marketing Director: “You can feel the right approach to

target audience PSI Russia. All three days our clients came to our booth – business customers

and advertising agencies, we easily got on well with and agreed for further cooperation. So we

make conclusion that all guests of the event came with specific aims and found answers to their

questions at exhibition in general and on our booth particularly”.

Tatyana Viktorova, КЕМ printing house advertising manager: “During these three days we

gave all necessary information to visitors about our products and service. Besides everyone we

met on PSI Russia – our target audience. Communication here was on business only. We thank

organizers of exhibition for opportunity to communicate directly with clients and find out about

their requests and demands”.

Vyacheslav Konovalov, VLADI Group key account manager: “At PSI Russia we received

many interesting contacts, and only time will show how they will work. Our first perception –

there were more advertising agencies among visitors, that satisfies us. We have interest in

working with this category of customers and with final buyers. The most important thing for us is

the result!”.

Artur Stukalov, Lider General Director: “We take part in various exhibitions and annually

present novelties of souvenir products. Advertising and souvenir events always were the most

productive for us in terms of getting new contacts and meetings with our loyal customers. PSI is

a well-known brand in Europe and from my opinion will always be popular on promotional

products industry market. In terms of our expectations - at the moment we work with orders from

exhibition. It is hard to talk about results yet. But at the end of 4th quarter it might be possible to

evaluate the contacts obtained after all”.

PSI Russia 2018 exhibition-festival was held with support of partners: Proekt 111 (sponsor of

visitors’ bags), Pragmatika (partner of PSI Russia Awards contest), NARSI Association (partner

of business program), Adsystemas and OKVIDEO.PRO (technical partners), MOBILIZATOR

(creative partner), Marusin sad (partner of Relax zone), OOOOO.EVENTS (partner of business

game zone), VertComm, Pyat specyi, Svyatoy Istochnik and SkyEng.

Three days of PSI Russia 2018 were bright, intensive and positive! Festival of advertising and

creativity succeeded!

The whole team of PSI Russia 2018 expresses gratitude to all exhibitors, partners and visitors

of the event for great emotions and productive work. You made this event unforgettable.

See you at PSI Russia 2019!

Next event, the 2nd edition of PSI Russia, will take place on September 10-12, 2019 and will

inspire its quests with ideas of gifts and business-souvenirs for brand promotion!

www.psi-russia.com

Notes for editor

PSI Russia exhibition–festival of commercial creativity has become the debut event and the Russian version of PSI,

The Leading European Trade Show of the Promotional Product Industry (Germany, Dusseldorf). The event was held

in Moscow in Crocus Expo International Exhibition Center on September, 11-13 2018.

Organiser: Reed Exhibitions is the world’s leading event’s organizer, with over 500 events in 43 key industry sectors

in 30 countries. Reed Exhibitions is part of RELX Group, a world-leading provider of information and analytics for

professional and business customers across industries. www.reedexpo.com