exhibition imp aus

nationalmanufacturingweek.com.au

7-10 MAY 2013


MELBOURNE CONVENTION & EXHIBITION CENTRE

Post-show RePoRt

2 NMW Post-show RePoRt 2013

A woRD FRoM the eXhIBItIoN DIReCtoR

thank you for your support of National Manufacturing

week 2013. In the face of ongoing challenges for the

manufacturing industry, National Manufacturing week

continues to play a vital supporting role in encouraging

and showcasing innovation, maintaining confidence and

driving activity.

this years National Manufacturing week (NMw) has

once again delivered strong outcomes for exhibitors

and visitors with over 10,000 manufacturing industry

professionals attending NMw 2013. exhibitors

commented that NMw provided a unique opportunity

to market their product range to existing and new

customers, gaining vital new contacts and solid

business leads from the event.

Among the highlights of NMw 2013 was the newly

introduced solutions theatre; a dedicated program

designed to strengthen the industry through enrichment,

innovation and education. this rolling program of

presentations from exhibitors and industry experts

explored a range of solutions that provide real

opportunities for manufacturing in Australia.

each year, the Post show Report is published as a

transparent account of independent research and

feedback from both exhibitors and visitors to NMw.

Visitor statistics in this report have been audited and

approved by the Circulations Audit Board to provide you

with a detailed overview of NMw 2013.

some key outcomes include:

10,258 unique visitors over four days at NMw 2013

94% of visitors were very satisfied to satisfied with NMw 2013

66% of visitors had direct authority or influence for purchasing the types of products or services seen at NMw

82% of visitors, who had direct authority or influence to purchasing the types of goods on display, saw something at NMw 2013 that they were likely to buy after the exhibition.

81% of exhibitors were very satisfied to satisfied with NMw 2013.

the success of NMw centres on the support we receive from industry partners. we would like to thank our co-location partner AMtIL, organisers of Austech, as well as our product zone partners and our valued media partners. every one of these organisations made significant contributions to NMw, once again helping to maintain NMw as not only an exhibition but an essential collaboration of industry knowledge and innovations.

I look forward to seeing you all again in sydney for NMw 2014.

source - statistics

CAB Audit Report NMw 2013 / Micromex Visitor Research NMw 2013 / Micromex exhibitor Research NMw 2013

nationalmanufacturingweek.com.au 3

the Post-show report is a transparent account of NMw 2013. 150 trade visitors and 80 exhibitors were surveyed by an independent research company Micromex Research. Visitor statistics included in this report have been audited and approved by the Circulations Audit Board to provide you with a detailed overview of NMw 2013.we hope you enjoy reading this report and that it provides you with a useful insight into NMw 2013. If you have any queries about this report, please do not hesitate to contact the team.

KeY ReseARCh oUtCoMes

the ReeD eXhIBItIoNs teAM

we really enjoy NMw. we just find you should be at it to meet customers. You could spend all year on the road and not see all the people you meet at NMw. You can show your products, and get to people who dont even know that you can help them. we always come away with new customers sometimes ones that we wouldnt have thought of approaching.

Jubilee Springs John & Wendy Guest

Paul Baker exhibition Director 02 9422 8822

Guy Freebody sales Manager 02 9422 2568

Stephen Cuff Account Manager 02 9422 8921

Cory McCarrick Account Manager 02 9422 8720

Christiane Beck operations Manager 02 9422 2679

Nina Vidale event Manager 02 9422 2451

Veronica Ling exhibition Coordination Manager 02 9422 8965

Sam Gaughan exhibition Coordinator 02 9422 2534

Michelle Cavanagh-Downs Marketing Manager 02 9422 2499

Elle Bancroft Marketing executive 02 9422 2489


sPotLIGht oN the VIsItoRs*

DateSingle visits

Revisits Total

tuesday 7 May 1,758 - 1,758

wednesday 8 May 2,130 208 2,338

thursday 9 May 4,556 359 4,915

Friday 10 May 1,814 393 2,207

ToTal viSiToRS 10,258 960 11,218

eXhIBItIoN DIReCtoRY

74% of visitors stated that they would utilise the exhibition Directory to contact exhibitors after NMw 2013

of the visitors who received the directory, 47% stated that would keep it for 9 months or more

of the visitors who received the directory, 28% stated that 1-3 more people would have access to it, whilst 39% stated that 4 or more people will have access to it.

PURChAsING AUthoRItY:

66% of visitors stated that they held direct authority or influence for purchasing the types of goods and services seen at NMw 2013

82% of visitors who had direct authority or influence for purchasing, saw something at NMw 2013 that they were likely

to buy after the exhibition

we do a lot of shows we dont do any other kind of publicity and at a lot of shows you meet a lot of people but not necessarily the decision makers.

At NMw, were targeting the right people for us. the contacts we made last year at our first NMw were Ceos, designers, decision-makers. In fact, we got solid sales from the event last year at a time when others were closing their doors. this years show has been equally strong and were confident of good outcomes again.

Lavender Composites Simon Heading

sUMMARY oF AtteNDANCe

sAtIsFACtIoN:

overall, visitor satisfaction with NMw 2013 was very high, with 94% stating that they were satisfied or very satisfied80% of visitors stated that they definitely will or probably will recommend to associates in the industry that they should visit NMw

75% of visitors stated that they intend to visit NMw in Melbourne in 2015

* source: Micromex Visitor Research NMw 2013 / CAB Audit Report NMw 2013.


tRADe VIsItoR ANALYsIs BY INDUstRY CAteGoRY

Its been busy from the first morning in fact, we had some prospective customers in on the first morning, who came back on the second day. with our machines, theres always the need to follow up but weve achieved some good leads from NMw this year.

Dasco Machine Tools Rosanna Dascoli

industry Category Number of responses% of

attendees

Aerospace / Defence 441 4.3%

Automotive 743 7.2%

Biotechnology 71 0.7%

Building / Construction 632 6.2%

Consulting / Contracting 421 4.1%

Design / specification 372 3.6%

electronics 416 4.1%

Food / Beverage / tobacco 243 2.4%

General engineering / Manufacturing 2582 25.2%

Government / education 287 2.8%

Importers / exporters 252 2.5%

Machinery & equipment 688 6.7%

Maintenance 253 2.5%

Marine / shipbuilding 57 0.6%

Medical 152 1.5%

Materials handling & warehousing 137 1.3%

Metalworking & tooling 665 6.5%

Mets (Mining technology,

equipment & services)

76 0.7%

Packaging 109 1.1%

Petroleum / Coal / Chemicals 93 0.9%

Pharmaceutical 42 0.4%

Plastics Blow Moulding 59 0.6%

Plastics Inject Moulding 134 1.3%

Plastics - extrusion 67 0.7%

Plastics Vac thermo Form 25 0.2%

Process Control & Instrumentation 73 0.7%

Recycling 37 0.4%

Research & Development 191 1.9%

sheet Metal working 456 4.4%

telecommunications / It 157 1.5%

transport / Distribution / Logistics 128 1.2%

wood Products / Pulp / Plastic & Paper 72 0.7%

No Response Given 891 8.7%

ToTal ReSpoNSeS 11,022 100%


tRADe VIsItoR ANALYsIs BY joB FUNCtIoN*

oBjeCtIVes wheN AtteNDING NMw

tRADe VIsItoR ANALYsIs BY stAte/CoUNtRY BReAKDowN

Mean ratings: 1 = very unimportant and very dissatisfied, 5 = very important and very satisfied.

*Analysis based on single visits

industry Category Number of responses% of

attendees

CAD / CAM / Designer / It 744 7.3%

Contractor / Consultant 339 3.3%

Director / Ceo / Managing Director / General Manager / owner 2648 25.8%

engineer / technical Manager 1427 13.9%

tradesperson / Metalworking / electrical / electronics 707 6.9%

technician 307 3.0%

Foreman /supervisor / Leading hand 366 3.6%

Logistics / warehouse Manager 85 0.8%

Product Manager 303 3.0%

Production / Plant /operations /Maintenance / Factory Floor Manager 547 5.3%

Purchasing Manager / specifier 195 1.9%

Research & Development Manager 174 1.7%

safety /oh&s Manager / Consultant 97 0.9%

sales & Marketing 1008 9.8%

training / Apprentice / student 619 6.0%

No Response given 724 7.1%

ToTal ReSpoNSeS 10,290 100%

States & Countries

Number of attendees % of attendees

Nsw 703 6.85%

VIC 8418 82.06%

sA 162 1.58%

QLD 338 3.29%

wA 124 1.21%

tAs 118 1.15%

ACt 125 1.22%

Nt 2 0.02%

ToTal auSTRalia 9,990

New Zealand 95 0.93%

China 68 0.66%

other overseas 105 1.02%

ToTal 10,258 100%

objectives importance ScoreSatisfaction

Score

to keep abreast of industry trends 4.22 4.12

to look for new products 3.92 4.05

to look for new / alternative suppliers 3.57 3.95

Networking 3.51 4.13

to make purchasing decisions / source products

3.28 4.02

to see existing suppliers 3.29 4.10

to place orders 2.53 4.04

to attend conferences / seminars 2.44 4.09


oBjeCtIVes IN eXhIBItING RAtING oF the eXhIBItIoN

Mean ratings: 1 = very dissatisfied, 5 = very satisfiedMean ratings: 1 = very dissatisfied, 5 = very satisfied

sPotLIGht oN the eXhIBItoRs*

the seminar component has been fantastic. At our stand, we can cater for a few people at a time, but in the seminar I can reach 20 people on the same one to one basis. we get good quality leads from NMw there are lots of people shopping around CAD packages. Its been great.

Intercad Vernon Tang

Rather than seeing each other as competitors, it was great to bring people together to showcase our strengths, and share our networks. All of us know people who have the same vision and so by coming together, we can open up the world. weve made some incredible contacts already, weve been invited to singapore and to Queensland to look at projects and weve had literally hundreds of people saying how can I help. Its fantastic.

Comfortid Erwin Boermans

* source: Micromex exhibitor Research NMw 2013

objectives descriptionobjective %

CountSatisfaction

mean

Promote company & product

awareness95% 3.84

Generate new sales leads 94% 3.45

Maintain status as a player in the

industry84% 3.99

Promote new products / services 63% 3.72

Increase sales to existing customers 61% 2.82

Launch a new product / service 44% 3.69

seek agent / distributor / reseller 19% 3.33

write sales orders on site 16% 2.54

Description Satisfaction mean

Venue 4.38

organisation of the event 4.24

shell scheme construction 3.97

security 3.88

exhibition layout 3.85

Cleaning 3.83

Promotion of the event 3.82

electrical installation 3.70

Parking 2.93

Catering 2.83


oVeRALL sAtIsFACtIoN wIth NMw 2013

weve filled page after page with very strong leads. weve met business owners, engineering companies and more, from around Australia: wA, Queensland and the central coast as well as local businesses.

weve sold one machine off the stand and are close to selling a second. Its a big commitment to be at NMw, but based on the results its been well worth it.

Welding & Machinery Richard Kirvan

of exhibitors were very satisfied or satisfied with NMw 2013

of exhibitors stated they will or possibly will exhibit at NMw 2015 in Melbourne

81%

94%


MARKetING ACtIVItIes FoR NMw 2013

soLUtIoNs theAtRe

Complimentary seminars were created as business

development for both visitor and exhibitor. these seminars

complemented the on-floor workshops provided by exhibitors.

tRADe INVItAtIoN:

Approximately 60,000 invitations were distributed 6 weeks

prior to the exhibition to industry personnel using targeted

mailing lists. A further 32,000 were sent to exhibitors and

industry associations for distribution to customers and

members.

eMAIL MARKetING

A comprehensive email marketing campaign was used to both

encourage new visitors and remind all registered visitors and

remind all visitors to attend the exhibition.

ADVeRtIsING:

to target potential NMw visitors, an extensive advertising

campaign commenced four months prior to the exhibition. the

campaign incorporated a combination of various channels,

including;

Trade Publications: Advertising in thirteen major industry

publications, plus inserts in four segmented publications

Online: Advertising in fifteen industry websites with five online

publications participating in email blasts to their subscribers

Newspaper national, metro and regional newspapers

Radio pre-recorded and live read advertisements were aired

in Melbourne on the Australian traffic Network.

Telemarketing: A successful telemarketing campaign to

previous visitors was undertaken in the final three weeks before

NMw 2013

Fax: A fax blast was distributed to industry personnel one

day prior to the exhibition, using a targeted mailing list of past

visitors

Public Relations: our public relations agency Pentica PR,

undertook a broad campaign covering industry, regional and

mainstream media. Ample editorial coverage of NMw 2013,

individual exhibitors, products and parallel events was secured

in all key manufacturing industry trade journals and in the

mainstream media.

NMw weBsIte

the NMw website proved to be a valuable tool for visitors and

exhibitors to access information about the event. All exhibitors

were provided with the opportunity to provide a 100 word

company profile that is listed on the website.

LoGos

NMw 2013 logos were designed and made available to

exhibitors to include on their website and in their email

signature. this was instrumental in driving visitors to individual

stands.

eXhIBItIoN DIReCtoRY

Distributed to every visitor, the exhibition Directory was again a

valuable reference tool during and after the exhibition.

Below is an overview of marketing activities undertaken by Reed Exhibitions to attract a high-quality audience of manufacturing industry professionals to NMW 2013.

this is our ninth NMw its the only show that we attend and this year the event has definitely kicked along and weve been really happy. Its been well promoted for example, its been prominent on Facebook which is a great reference point for many businesses. weve got a lot of interest and pending sales from this show. our KPI is to sell everything on the stand and we did that last year, and thats what justifies us coming back.

Blue Water Engineering Stephen Piacun

7-10 MAY 2013

nationalmanufacturingw

eek.com.au

MELBOURNE CONVENTIO

N

& EXHIBITION CENTRE

EXHIBITION DIRECTORY

nationalmanufacturingweek.com.au/faceboo

k

nationalmanufacturingweek.com.au/twitter

nationalmanufacturingweek.com.au/linkedIn

ORGANISED BY

For further details

TRADE ONLY FREE EN-

REGISTER NOW!

P: 02 9211 7544F: 02 9211 7472E: nmw@reedexhibit

ions.com.au

NMW Product Zones

What's On?

Join our online community and stay up to date with the latest show information as well as news and trends from around the industry.

For all event information and times please visit the events page on our websitewww.nationalmanufacturingweek.com.au/whats-on

nationalmanufacturingweek.com.au/facebook nationalmanufacturingweek.com.au/twitter

SOCIAL MEDIANMW is Australias only fully integrated manufacturing exhibition.Going from strength to strength, NMW 2013 will feature a total of 12 dedicated zones, making it even easier for buyers and sellers to come together.

You are invited to...

Making Manufacturing

710 MAY 2013MELBOURNE CONVENTION & EXHIBITION CENTRE


oUR INDUstRIAL eXhIBItIoN PRoGRAM

Austech is Australias premier advanced manufacturing and machine tool exhibition. Part of National Manufacturing week, Austech is the only show specifically targeted at the metalworking, machine tool and ancillary market held in Australia annually. For further information visit www.amtil.com.au, email [email protected] or call 03 9800 3666

Co-LoCAteD wIth

ABoUt the oRGANIseRReed exhibitions is the world leader in creating high profile, targeted industry events where buyers and suppliers come together to do business. every year we run over 440 events in 36 countries, bringing together over 6 million active event participants worldwide. with 2,500 employees in 35 offices around the globe we serve 44 industries worldwide. with a network of offices and international sales promoters in 93 countries and more market-leading events than any other organiser, nobody delivers more business contacts than Reed exhibitions.

2013

20-23 august 2013sydney showground, sydney olympic Park, Nsw

aimex.com.au

10 11 September 2013Brisbane Convention & exhibition Centre

queenslandgasconference.com.au

9 10 october 2013Melbourne Convention & exhibition Centre

australiansustainability.com.au

9 10 october 2013Melbourne Convention & exhibition Centre

all-energy.com.au

2014

6-8 May 2014Perth Convention & exhibition Centre, wA

miningandengineeringwa.com.au

13-16 May 2014sydney showground, sydney olympic Park, Nsw


22-24 July 2014Mackay showground, QLD

queenslandminingexpo.com.au

MINING & ENGINEERING

3-5 September 2014Jakarta Convention Centre

miningandengineeringindo.com

7-9 october 2014Newcastle entertainment Centre, Nsw

miningandengineeringnsw.com.au

exhibition imp aus

Documents