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Elson Castro0900339

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Index

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Introduction

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DeconstructionLocal Exhibition - East London Furniture

National Exhibition - Mind the MapInternational Exhibition - Rain Room

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James Turrel

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Exhibitions for James TurrelProposal 1Proposal 2Proposal 3Proposal 4Porposal 5

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Skywalk

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Social Impact - Actions for Kids

Index

Five Creative Minds is a group of five Graphic Design students of University of East London who work in collaboration to deconstruct three exhibitions, an exhibitions of Local Status, National Status and International Status. Deconstruction of every exhibition includes analysis of signage, display construction, lighting, visitors flow, attendant publicity, advertising, web profile and marketing, cultural issues, location, visual informations etc.Ezgi, Karolina, Amy, Elson and Elijah attended East London Furniture which was in Local Status, Mind the Gap exhibition in Transport Museum which was of National Status and Rain Room in Barbican which was in International Status. Everything what was meant to be analysed was documented photographically and video recorded. After the group attend all the exhibitions, we had a small game to chose one artist and then to make a research about the same, create a exhibition for him in differ-ent places where people can see his idea "Roden Crater" but with the group idea "SkyWalk".Last project, is to find a association, Written information along with visuals was then transformed to PDF presentation that was shown to the group of students and tutors on the module Exhibition, Presentation and Production.

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IntroductionFive Creative Minds

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The event East London Furniture was held in Shoreditch during the famous London Design Fes-tival 2012. It was a local exhibition in an area of London where creative people live, from Design-ers to filmmakers. The creators of this Exhibition chose the Dream Bags Jaguar shoes pub instead of a gallery space, so that there is a more re-laxed atmosphere where people can fully ex-perience the furniture whilst having a meal or a drink.All the original furniture was removed from the pub and replaced with tables and other hand-made pieces furniture made out of pallets and various other pieces of scrap material. The prod-ucts in the exhibition are benches, lighting, stools and accessories. All materials found and made were recorded by being photographed so the audience can trace back and discover the exact source of where the material was found to make their piece of furniture. The cube-shaped lights

that were hanging above the bar were created from off cuts of other furniture. The space was not well lit and so took away from the exhibition as we didn't notice certain aspects such as the painting on the walls. During the day the natural light played a major role in the experience of the exhibition.Visitors and customers can use the exhibited furniture, meaning they are able to sit down on the benches, eat dinner on one of the tables, or experience the lights at the bar. We felt that this made the exhibition much more interesting then if it was a static display of the furniture in a gallery space.The exhibition was advertised on the website, Facebook page, blog, Vimeo video. Print adver-tisement; leaflets, cards, posters. It was adver-tised by Shoreditch Design Triangle 2012, news-paper. Signboard and window prints.

DeconstructionLocal Exhibition - East London Furniture

DeconstructionNational Exhibition - Mind the Map

Mind the Map: inspiring art, design and cartog-raphy will draws on the Museum’s outstanding map collection to explore the themes of jour-neys, identity and publicity. The exhibition is the largest of its kind and includes previously unseen historic material and exciting new artworks by leading artists including Simon Patterson, Ste-phen Walter, Susan Stockwell, Jeremy Wood, Claire Brewster, and Agnes Poitevin-Navarre.The displays explore geographical, diagrammat-ic and decorative transport maps, as well as the influence of the iconic London Tube map on car-tography, art and the public imagination. The Un-

derground, London Transport, and its successor Transport for London, have produced outstanding maps for over 100 years. These have not only shaped the city, they have inspired the world. Looking in particular at the relationship be-tween identity and place, Mind the Map explores the impact maps have had on our understanding of London and how they influence the way we navigate and engage with our surroundings. Mind the Map is be accompanied by an extensive pub-lic events programme and a book published by Lund Humphries.

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DeconstructionInternational Exhibition - Rain Room

The Rain Room exhibition was held in Barbican which is largest arts centre in Europe. Also it is well connected to the city with Liverpool St. Sta-tion and Moorgate Station. Barbican Centre is most popular place in the area. This exhibition was an international free exhibi-tion by Random International who is a group of three young artists, studied in Royal Arts College. Rain room is a 3D social experience with art signs and technology. The room is 100 square meter field of failing water in Curve Gallery. There are several 3D sensory cameras all around the room stop you from getting wet as they recognise you coming towards the water and it parts for you to walk through. It does not work if you are walking too fast and you will get wet. You can even control the rain. Also in rain room you can hear the sound of rain. It is calming and hypnotic.

This exhibition was supported by Arts Council England hosted by 3 artist from Royal Arts CollegeOn entering The Curve the visitor hears the sound of water and feels moisture in the air be-fore discovering the thousands of falling droplets that respond to their presence and movement.Rain Room opens in The Curve on 4 October 2012.This exhibition was opened from the 4th of Oc-tober to the 3rd of October. This exhibition was advertised on websites, tube posters, leaflets, and guardian newspapers and on BBC news. The barbican centre was packed with people who where coming from different areas just to see the rain room exhibition. When we got to the barbican centre, the queue for the rain room exhibition was extremely huge and we waited for about 2 hours and the queue wasn’t going down.

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James Turrel

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Roden Crater

American artist who's work in mainly concerned with light and space.

In the time of the 70's Turrel began his series of Skyspaces (Enclosed spaces with aperture roof so that viewers can see the sky).

Best known for Rodden Crater - Turning a natu-ral cinder volcanic crater into a naked - eye observatory.

Designed specifically for viewing of celestial phenomena - Roden Crater creates the illusion that the sky is a starred dome and not an end-less space.

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James TurrelRoden Crater - Ideas for James Turrel Exhibition

"I feel my work is made for one being, one indi-vidual. You could say that's me, but that's not re-ally true. It's for an idealized viewer. Sometimes I'm kind of cranky coming to see something. I saw the Mona Lisa when it was in L.A., saw it for 13 seconds and had to move on. But, you know, there's this slow-food movement right now. May-be we could also have a slow-art movement, and take an hour." James Turrell was born May 6th 1943. Ameri-can artist who’s work is mainly concerned with light and space 1970’s Turrell began his series of Skyspaces (Enclosed spaces with aperture roof so that viewers can see the sky)Encourages his audience to fully emerge them-selves in his work by feeling it and audio (Cosmic radiation). My work is more about your seeing than it is about my seeing, although it is a product

of my seeing. I am also interested in the pres-ence of space: that it is space where you feel a presence, almost an entity, that physical feeling and power that space can give.Best known for Roden Crater, turning a natu-ral cinder volcanic crater into a naked eye ob-servatory. Aquired the crater in 1979. Designed specifically for viewing of celestrial phenomena. Roden Crater creates the illusion that the sky is a starred dome and not an endless space. It func-tions as a window to eclipses, dusk and dawn, an architectural pedestal for displayed reality.Turrell transgress the boundaries of art. Skys-tone foundation. Organisation responsible for fundraising, administration and the realisation of the Roden crater project.Donors Lannan Foundation & Dia center for the arts.

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James TurrelExhibition - Proposal 1

The fisrt idea is kind of a exhibition piece of sky seen from different altitude eg 0km above mean sea level, up to 29km AMSL (95000ft).

We will send a weather balloon with an attached camera to record, kind of a journey thought the sky. At certain point the balloon will burst and fall back through the stratosphere.

Attach to the camera we will put a GPS to track the camera so we can have the pictures and footage of the balloon journey.The final video will be projected on the ceiling in one dark room by lens eye projector creating an impression of the sphere.

Audience will be watching a film laying on the bed chairs, so they could be watching the ceil-ing and relaxing at the same time.

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James TurrelExhibition - Proposal 2

Reflection of the Sky

Middle of the biggest lake in the world Superior in Canada and US, which maximum lenght is 560km and maximum width is 260km.

The visible horizon (skyline) is not obscured by trees, buildings or mountains. So when you are in the middle of this lake you have only sky all around you.

We can send people in the boat and give them a chance to experience that.

Good weather condition is required.

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James TurrelExhibition - Proposal 3

Third idea is to create a exhibition that will take place in Tate Modern ground floor.

The floor will be covered with thick glass and underneath it will place hundrends of LCD mon-itors all connected together.

As the ground floor will be covered with hun-dreds of LCD, it will be played a video with no time estimated from the sky during the day, from a recording made from the sky (airplane) to the ground, so we can see clounds and the land.

Visitors will walk on the top of the screens so they can feel the sensation of flying, watching maybe their houses, clouds and during the ex-hibition it will be put some vans on the walls and some smoke to create a illusions from the clouds.

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James TurrelExhibition - Proposal 4

This idea is to put one camera with fish eye lens on the highest building in London or in other cities where the exhibition is going to happen and record the sky for 24 hours.

The video will be played in fast forward to make at least 10min of video, and then it will be repeated.

This is going to be an advertisement of the sky view from the building where it was re-corded by the building entrances, kind of to give the idea to the costumers what they going to find on the top of the building.

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James TurrelExhibition - Proposal 5

The 5th and final idea is to have one room that the walls could be rounded so we can put one mirror, with open ceiling and oval with magnifying glass so that it is like the viewer is walking through the night sky as it's reflected all around them

Mirror on mirror effect usually makes a re-flection look as if it goes on and on, the same as the sky.

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SkyWalk Exhibition

The final idea to take James Turrel idea to oth-er countries, other cities was the 3rd idea. The idea is to take James Turrel concept and make it more accesable to the public using footage from Roden of Crater. The first exhibition will take in Tate Modern ground floor. The floor will be covered with thick glass and underneath it will be placed hundreds of LCD screens connectec together. It will be play a video recording of the day sky on the screens.Visitor will walk on the screens and they will feel as if they are walking on the sky.The exhibition can be held in more than one gallery. Tate Modern is going to be the first place

to organize the exhibition, the event because is one of the UK top three tourist attraction and generates estimated £100 million in economics benefits in London annually. Since May 2000, 40 million people have visited Tate Modern and most of them are tourist.The idea I think is not bad, actually is a good idea, one exhibition to create a sensation of fly-ing and is one of the things very person would like to do, flying, be free like a bird, is because many people one of things of they list to do be-fore death is to make skydive because is almost the sensation of flying.

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Social Impact - Actions for Kids

From early beginnings they grew and were able to help more children get the mobility aids they so desperately needed. In subsequent years we moved into our own premises. Actions for Kids realised that disabled young people were be-ing excluded from work experience opportuni-ties, so they introduced a Work Related Learning programme delivered initially in-house and then extended into schools and colleges.In June 2006 we were in a position to purchase our own building – Ability House. In 2008 a further building, the Gatehouse, was leased to provide additional space to expand services into structured and accredited (via OCN – Open Col-lege Network) independent living.Supported employment is a service for people with learning difficulties, which enables them to find and hold down real jobs by providing the

support and training they need at work. More often then not people with disabilities are capa-ble to work independently once they have been taught what they have to do. However not all get the opportunity and are made to feel incapable.Action for kids is an organisation that supports children and young people with disabilities. Their vision is to support and advise them with their needs, when they need it. They guide young peo-ple in becoming independent, whether it is in social circumstances, the work environment or just being able to take a general control over their own lives.There are comparative studies which show that it is, although not significantly, cheaper to have people with special needs working with support rather than providing the day centre.

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Social Impact - Actions for KidsDocumentary - Faizal Zahid

One of the workers for Action for Kids, Elaine, actively aids young disabled people in getting work. It is through her that we were able to meet Faisel.Faisel has learning difficulties and finds com-munication hard. Although he is able he has to be in a familiar environment and comfortable with the people around him before he works up the courage to speak. It takes him a long time and often only replies with one word as it is hard for him to formulate a structured sentence.He works in a children's library for 2 hours a week, where he is responsible for various tasks, such as ordering and organising books, using photocopy machine, he is very meticulous in his work and takes his time to make sure that every-thing is done well. When he first started working he had support from Elaine and the other librarians, it took some time for him to get to grips with each activity,

however he proved to be more then capable and now does each task with ease. Having a good structure and routine allows Fai-sel to do his job better then most and now does not need as much support as when he first began. He is a very intelligent young man and always has a big smile on his face, all of the people who work closely with him love his company.It takes a liitle bit time to get the books to show him, good 15 minutes to understand which one goes where, but that was fine because he got there, and this is my role to sit with him and show him how to do things in library. And for the rest of that hour of work he was doing it on his own. There is loads of specialities and skills in them, once they learn they are very precised and do they work very well. He remembers everything he has learned. We need to be careful because even they can do the work they can easy burn out.

DV3002 Exhibition

Elson Castro0900339

2012/ 2013