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The 3rd Seoul Int’l Home Meal

Replacement Show 2019

Seoul Int'l Home Meal Replacement Show 2019

Exhibition Result Report

2019. 05. 09 (Thu) - 05. 11 (Sat)

COEX B2 Hall

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Index

1. Event Synopsis01. Event Result

2. Composition of Exhibition Center 01. Exhibition Layout

02. Additional Events : B2B

1) Consultation of Overseas Buyer

2) Consultation of Domestic Buyer

3) The 4th Meal-solution Seminar: The Future of Healthy Eating, Try to Open ‘Meal Kit’

03. Additional Events : B2C

3) Event Zone (10000 RECIPE)

3. Detailed Hosting Performance01. Participating Company List

02. Detailed Status of Exhibition Attendee

03. Performance of Overseas Buyer Consultation

Seoul Int’l Home Meal Replacement Show 2020 secretariat

∙ Address : COEX #419, 513 Youngdong-daero, Gangnam-gu, Seoul

∙ Phone : 02-6000-2801

∙ Fax : 02-6000-2805

∙ E-mail : b2_intl@b2expo.org

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May 9th (Thu) May 10th (Fri) May 11th (Sat) Total

Visitors 4,242 6,070 4,171 14,483

Ⅰ Event Synopsis

1. Event Result

❍ Event title : 제3회 2019 서울국제간편식HMR전시회

❍ English Event title : Seoul Int'l Home Meal Replacement Show 2019

❍ Event dates : 2019 May 9th(Thu) - May 11th(Sat) / for three days

- Opening hours : 10:00 ~ 17:00

❍ Venue : Samseong-dong COEX B2 Hall (3,645㎡)

❍ Scale : 4 countries, 75 companies, 246 booths

(Company: 146 booths, Consultation meeting: 40 booths(lobby), Additional

events: 60 booths)

❍ Host : The Asia business Daily, B2EXPO CO., Ltd

❍ Organizer : B2EXPO CO., Ltd

❍ Sponsor : Ministry of Agriculture, Food and Rural Affairs / Ministry

of Ocean and Fisheries / Ministry of Trade, Industry and Energy /

Korea Chainstores Association, Korea Association of Convenience Store

Industry.

❍ Exhibition item : Mega Brand Staple HMR, Cereal Bakery Snacks, Frozen

Instant, Environment-Friendly Healthy Food. Silver/Baby

Premium Food, Ingredients, Meat/Seafood Processed Products

❍ Visitors : Total 14,483 visitors

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2 Composition of Exhibition Center

1. Exhibition Layout ❍ B2 Hall, Layout

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Ⅱ Additional Events : B2B

1) Consultation of Overseas Buyer

Host : B2EXPO CO.,Ltd

Date : 2019 May 9th - 10th / 10:00~17:30

Venue : COEX B2 Hall lobby, overseas buyer meeting room

- Inviting and consulting with 29 working-level officials on overseas

distribution in 10 countries.

2) Consultation of Domestic Buyer

Host : B2EXPO CO.,Ltd

Sponsor : Korea Association of Convenience Store Industry

Date : 2019 May 11th / 10:00~17:30

Venue : COEX B2 Hall, Each individual booth & Korea Association of

Convenience Store Industry booth

- Inviting and consulting MD with Korea’s three leading

convenience stores.

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3) The 4th Meal-solution Seminar : The Future of Healthy Eating, Try

to Open ‘Meal Kit’

Host : The Korea Chain stores’ Association

Sponsor : B2EXPO CO.,Ltd, Mychef CO.,Ltd, Honestfood CO.,Ltd

Date : 2019 May 9th / 13:00~16:30

Venue : COEX Conference room 205

<Session 1> Changes in food culture and its implications in the development of

Meal Kit products

- Understanding the changes in the domestic food market and the recent HMR

product development strategy

- Korean food culture trend and the core of Meal Kit product development

<Session 2> An implication of trends in the American food and retail industry,

and the ready meal market

- RTE(Ready To Eat), RTH(Ready To Heat), RTC(Ready To Cook) product trend

- recent market trend and implication of Meal Kit delivery

<Session 3> Changes in food culture and its implications in the development of

Meal Kit products

- Understanding the changes in the domestic food market and the recent HMR

product development strategy

- Korean food culture trend and the core of Meal Kit product development

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3. Additional Events : B2C

1) Official Event: Cooking Show, HMR Food Tasting Event, 1day Plating

Class, Daily HMR Market

Host: B2EXPO CO., Ltd, 10000 RECIPE

Date/Time: Always operated within the exhibition period

Venue: B2 Hall, Event Hall in exhibition

- Cooking Show

- HMR Food Tasting Event

- 1day Plating Class

- Daily HMR Market

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2019 Seoul Int’l HMR Show_Participating Company ListNo. Category Company Name

1 Domestic The Test Kitchen,Inc.

2 Domestic Misslee CO.,LTD

3 Domestic HANMANDOO FOOD.LTD

4 Domestic sokcho redsnowcrab agency

5 Domestic EDENFOOD

6 Domestic i2r korea Co.,Ltd

7 Domestic KOREA YAKULT

8 Domestic HASUNG F&B

9 Domestic Mychef

10 Domestic SAM-A SAXXFOIL CO.,LTD

11 Domestic ACHIM CO.,LTD

12 Domestic Green Family.lnc

13 Domestic DONG LIM FOOD CO., ltd.

14 Domestic 자연의모든것

15 Domestic Fresheasy

16 Domestic Chef Chan

17 Domestic BUZZA CORPORATION

18 Organization ASEAN-Korea Center

19 Overseas Continental Myanmar

20 Overseas Myanmar Honey Food Factory

21 Overseas Sterculia Myanmar

22 Overseas Prima Food Pte Ltd

23 Overseas Tan Seng Kee Foods Pte Ltd

24 Overseas Jumain Sataysfaction Pte Ltd

25 Overseas SMH Food International Pte Ltd

26 Overseas Cocoba Pte Ltd

27 Overseas Chiangmai Vanusnun Co., Ltd.

28 Overseas CNR Malls Marketing Company Limited

29 Overseas Kanom Maeoey

30 Overseas Aim Thai Intertrade

Ⅲ Detailed Hosting Performance

➀ Participating Company List

❍ Total Scale : 185 companies, 350 booths

- 75 companies 143 booths, overseas 4 countries 14 companies

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31 Overseas TMG Holdings

32 Domestic KOREA ASSOCIATION OF CONVENIENCE STORE INDUSTRY

33 Domestic FoodOne CO.,LTD

34 Overseas BRIDOR

35 Domestic 엔팝

36 Domestic TAMMORAFOOD

37 Domestic MAGIC TABLE

38 Domestic SHINWOO F&S (Food&service)

39 Domestic DONGSUH Foods Corp.

40 Domestic TECO PLUS

41 Domestic NADAM

42 Domestic Agricultural Policy Insurance&Finance Service

43 Organization Gyeongi agrofood Institute

44 Organization CookieLine

45 Organization 포천친환경산채영농조합법인

46 Organization OHOHYA

47 Organization Paulsberry.Co.Kr

48 Organization TAEGYEONG F&B

49 Organization Gapyeong pine nuts village

50 Domestic GYODONG FOOD

51 Supporter LG전자

52 Domestic HONESTFOOD Co.,Ltd

53 Domestic Youngdongseafood Co.,LTd

54 Domestic ADDAL Co.,ltd

55 Organization JEJU PROVINCE DEVELOPMENT CO.

56 Domestic SaladPanda

57 Domestic 본아이에프

58 Domestic Maeil Dairies

59 Domestic Pulmuone Foods

60 Domestic LOTTE FOODS

61 Domestic SPC

62 Domestic Binggrae

63 Domestic 내촌농협

64 Domestic Daesang cooperation

65 Domestic CJ CHEIL JEDANG

66 Domestic OTTOGI CORPERATION

67 Domestic SEOUL DAIRY COOPERATIVE

68 Domestic Lotte Confectionery Co., Ltd.,

69 Domestic 상촌식품(현대백화점)

70 Domestic Namyang Dairy Product Co., Ltd.,

71 Domestic LOTTE GRS

72 Domestic KEUNMOMHALMAE SUNDAEKOOK

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73 Domestic 농업회사법인 새싹

74 Operation COFFE CREW

75 Operation 10000 recipe

2019 Seoul Int’l HMR Show_Attendee Result1st day (09th) 2nd day (10th) 3rd day (11th)

Normal Visitors 2,401 Normal Visitors 3,397 Normal Visitors 3,121

Industry

Officials1,597

Industry

Officials2,318

Industry

Officials891

Press 30 Press 25 Press 3

Others 49 Others 31 Others 47Overseas

Attendee103

Overseas

Attendee212

Overseas

Attendee78

Overseas Buyer 62 Overseas Buyer 87 Overseas Buyer 31

Total 4,242 Total 6,070 Total 4,171

Domestic Attendee Domestic & Overseas Total Attendee

09th 4,077 09th 4,242

10th 5,771 10th 6,070

11th 4,062 11th 4,171

09th-11th

Total13,910

09th-11th

Total14,483

➁ Detailed Status of Exhibition Attendee

➂ Performance of Overseas Buyer Consultation

- Host/Organizer: B2EXPO CO.,Ltd

- Invited people: 10 countries 29 companies 32 people

- Consulting company: Domestic/Overseas 39 companies

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Contract Consultation / Estimated Contract Amount　 May 9th May 10th

Contract Consultation

Amount$16,404,606.00 $13,603,440.00

- Average (Including $0) $118,873.96 $125,957.78 - Average (Excluding $0) $123,342.90 $133,367.06

Contract Amount $4,834,838.00 $4,129,260.00 - Average (Including $0) $35,035.06 $38,233.89

- Average (Excluding $0) $36,352.17 $40,482.94 　 　 　

☆Outstanding Consultation 9 4Approved 129 104Submitted 　 　Rejected 　 　

On writing 　 　Not Written Yet 1 　

- Total 139 108

- Total (Excluding 0) 133 102

- Date: May 9th – 10th, 10:00~17:00

- Venue: COEX B2 hall lobby, buyer meeting room

- Amount of export contract consultation: 235 cases, amount of consultation

$30,008,046 / estimated contract amount $8,964,098