exhibitor prospectus 2021 - the inspired home show...ifa berlin yes, the inspired home show is a...
TRANSCRIPT
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IT’SWHAT’S
BEENMISSING
EXHIBITOR PROSPECTUS MARCH 5-8, 2022
McCormick Place | Chicago, USATheInspiredHomeShow.com
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63%
54%
50%
of adults
are excited
to
TAKE A VACATION
SOCIALIZE IN PUBLIC SPACES
EAT OUT AT RESTAURANTS
Source: Morning Consult Public Opinion Polling, Poll Conducted March 18-21, 2021
REMEMBER
It’s clear— buyers want to
explore, and you’ll
be there to guide
them during The Inspired Home Show 2022.
For the past few years our experiences
have been limited to endless scrolling and constant
dreaming for when we could get out into the world
again. And that time? It’s now.
Much has changed since we were last together.
But there is so much to look forward to. While our virtual
events kept the home + housewares industry engaged,
we know our members long for what’s live.
Retailers are eager to restore inspiration through
exploring new products and renewing supplier
connections. And that happens through enlivening
conversation with industry leaders, global manufacturers,
and creative thinkers.
Read on to learn why The Inspired Home Show® 2022
is the ultimate place to engage and delight top
decision-makers from all across the industry.
As consumers shifted spending toward making living spaces amenable to extended working and learning from home, demand for thoughtfully designed products soared. Designers, manufacturers, and retailers snapped into action. The result? Two extraordinary years of growth for the home + housewares industry.
Our industry is ready to explore, too. During the past two years, the International Housewares Association has produced some stellar virtual events that connected manufacturers with buyers, explored key trends, and provided thoughtful guidance from home + housewares leaders. We plan to take the best of these ideas and keep producing fantastic virtual content all year long.
But it’s time to go beyond the breakout room and meet in person, again.
Exploration is a sensory experience. Buyers want to get up close with your products and see beyond what a screen can o�er. They want to feel the weight and balance of a carving knife, see light shimmer through a specialty shade, and hear the satisfying click of a storage container.
And we’re ready to meet in person. In a recent survey, 85% of respondents say in-person events are irreplaceable as a way to drive networking, buying, partnership, and innovation.
Our industry helped homes thrive through crisis.
Just imagine what that number will be
next March during The Inspired Home Show 2022.
Consumers are starting to explore again. But as this crisis abates, Americans are eager to get out into the world and engage in on-premise dining, domestic travel, and live entertainment. This means that consumers will shift some spending toward in-person activities.
Source: PR Newswire, Freeman Research Survey,
March 2, 2021
78% 94%of attendees expect to
return to face-to-face events in the fall of 2021
of attendees plan to return by winter 2021
DISCOVERY?
2
54
CONNEC TION?
REMEMBER
An amazing aspect of an event like The Inspired Home Show is that an attendee can find surprises in every aisle and amazing conversations at any booth. These small serendipities often lead to business success and lasting industry relationships.
That’s why The Inspired Home Show attracts such a powerful audience of elite buyers. Because these attendees know that this event showcases the entire home + housewares industry, across all verticals and levels.
The Inspired Home Show attracts exactly the kind of verified, influential attendees you’re looking to connect with:
At The Inspired Home Show,
AND our attendees are incredibly loyal, returning year over year to look for the best products across the home + housewares industry:
87%
83%
69%
73%
81%
83%
70%
85%
96%
44%
89%
83%
86%
86%
78%
93%
83%
77%
13%
62%
PURCHASE DECISION MAKERS* CMO, SVP, VP, Director, GMM, DMM
OF U.S. RETAILERS ATTEND EVERY YEAR*
OF INTERNATIONAL RETAILERS ATTEND EVERY YEAR*
PURCHASE INFUENCERS* Assistant Buyer, Merchandise Manager, Store Planner
* Source: The Inspired Home Show registration data, 2019; IHA Post-Event Retailer Survey, 2019
you can connect with high-level attendees you won’t find anywhere else:
U.S. INT’L
Catalog/InternetAmazonCinmar FrontgateGroupon GoodsHammacher SchlemmerHarriet CarterKing Arthur Flour CompanyLTD CommoditiesOverstockPampered ChefPrincess HousePublishers Clearing HouseThe GrommetVermont Country StoreWayfairZulily
Department/Specialty + Multi StoresBeallsBed Bath & BeyondBelkBest BuyBJ’s Wholesale ClubBlains Supply (Farm & Fleet)BloomingdalesBurlingtonCost Plus World MarketCostcoCrate & BarrelDillard’s
Fleet FarmHobby LobbyIkeaJC PenneyKohl’sMacy’sMeijerMichaelsNebraska Furniture MartNordstromQVCSam’s ClubSearsSur La TableTargetThe Container StoreWalmartWilliams Sonoma
Design StoresDenver Art MuseumMilwaukee Art MuseumMuseum of Contemporary Art, ChicagoMuseum of Science and IndustryNational Building MuseumNY MOMASF MOMA
Home + HardwareAce HardwareDo It BestGordons AceHome DepotLowesMenardsTrue Value
Independent Specialty Buying GroupsBoth major independentspecialty buying groupsare present:– Gourmet Catalog– HTI
Supermarket + DrugAhold USAAlbertsons/SafewayAldiBartell DrugBashas MarketsCVSH-E-BHy-VeeKrogerPublixRite AidWalgreensWegmansWhole Foods
Value99 Cents OnlyBig LotsDollar GeneralDollar TreeHomeGoodsRoss StoresTJXTuesday Morning
Thousands of Independents including ...Cook’s Warehouse (ATLANTA, GA)
Cook’s World (ROCHESTER, NY)
Fante’s (PHILADELPHIA, PA)
In The Kitchen (PITTSBURGH, PA)
Kitchen Collage (DES MOINES, IA)
Kitchen Kaboodle (PORTLAND, OR)
Kitchen Kapers (CHERRY HILL, NJ)
Kitchen Window (MINNEAPOLIS, MN)
Leon & Lulu (CLAUSEN, MI)
Marcel’s Culinary Experience (GLEN ELLYN, IL)
That’s in addition to scheduled meetings and educational sessions. Our attendees truly make the most of their time at The Inspired Home Show—and that’s a massive benefit for exhibitors like you.
NEVER GO TO
AMBIENTE
ATLANTA GIFT SHOW
LAS VEGAS GIFT SHOW
NEW YORK NOW
NY TABLETOP
CES
DALLAS GIFT SHOW
IFA BERLIN
Yes, The Inspired Home Show is a large event, but our qualified attendees spend significant time on the floor meeting exhibitors like you:
15.5 HOURS
18.2 HOURS
2.5 DAYS
3.2 DAYS
U.S. ATTENDEES SPEND:
INT’L ATTENDEES SPEND:
The Inspired Home Show attracts 99% of the top retailers in 13 channels – and thousands of independent specialty stores from across the U.S.*
* Source: The Inspired Home Show registration data
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By the industry— for the industry The Inspired Home Show enjoys a sterling
reputation throughout the home + housewares
world because it is among the only events
designed by insiders specifically to meet the
needs of buyers across the globe.
We are grateful to these professionals who share
their insights and knowledge to shape The Inspired
Home Show into the premier destination for the
entire home + housewares industry.
Retail Advisory Council Taren Bachmann, Target
Sheri Best, H-E-B
Tom Hayes, HomeGoods
Paige Kelly, Wayfair
Sunipa Kreuzer, Crate & Barrel
Robert LeBrun, Big Lots Stores, Inc.
Eva Lorenz, Amazon.com
Alex Ogof, Bed Bath & Beyond
Mark Russell, Dollar Tree Stores
Russell Winters, Walmart Stores, Inc.
Specialty Retail Advisory Council Michele Catalfo-Crowley, Wegmans
Mary Liz Curtin, Leon & Lulu
Jill Foucre, Marcel’s Culinary Experience
Michael Higdon, National Building Museum
Doug Huemoeller, Kitchen Window
Janis Johnson, Gourmet Catalog & Buying Group
Bob Kratchman, Kitchen Kapers
KC Lapiana, In The Kitchen
Chris Wiedemer, Cook’s World
Global Retail Advisory Council Maximo Bach, MercadoLibre, Argentina
Michelle Dickinson, Burton McCall, UK
Sandra Dobbins, Master Distributors, Australia
James Ge, Euroidea Corporation, China
Leonella Gomez, Kado, El Salvador
David Nourse, Koola World, South Africa
James Karani, Yuwa, Japan
Jackson Liang, Genesis, China
Jonathan Lim, Katrin BJ, Malaysia
Meir Maryena, Tendencias y Conceptos, Mexico
Liz Oldfield, Milly’s, New Zealand
Ben Phillips, Divertimenti, UK
Chris Shipton, Jascor Housewares Inc.
Pavel Stanek, Potten & Pannen, Czech Republic
Susan San Miguel, Gourdo’s, Philippines
Helen Widjaja, PT ACE Hardware, Indonesia
Exhibitors report real results that translate into immediate sales success, increased media attention, and long-term business development.
88%
76%
67%
57%
* Source: IHA Post-Show Exhibitor Survey 2019
82% MEDIA EXPOSUREACHIEVED
80% WRITINGORDERSACHIEVED
93% LEAD GENERATIONACHIEVED
RATED AS PRIMARY OBJECTIVES BY EXHIBITORS
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EXHIBITOR SUCCESS:2019
Generated new leads
Plan to return for the next Show
Gained new business within 3 months of the Show
Wrote orders on the Show floor
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All Recipes Magazine
America’s Test Kitchen
Better Homes & Gardens
CBS – The Talk
CNET
Consumer Reports
Cook’s Illustrated
Country Living
Domino
Eating Well Magazine
Engaged! Magazine
Food Network Magazine
Gluten Free + More
Good Housekeeping
Good Morning America
Hearst Food Group
Good Housekeeping
Woman’s Day
Dr. Oz
Redbook
HGTV.com
HGTV Magazine
House Beautiful
HouseSmarts TV
The Kitchn/Apartment Therapy
O—The Oprah Magazine
QVC
Rachel Ray Every Day
Real Simple
Taste of Home
Traditional Home
Tribune Content Agency
Techlicious.com
Universal Uclick
Voice of America
Wirecutter / New York Times
More than 375 consumer and trade-media outlets attend. Here’s just a small sample:
The Inspired Home Show o�ers you a wealth of introductions to consumers through exposure to media and powerful influencers, from niche trade publications to global mass media.
LIGHT? SPOTREMEMBER THE
Make lasting relationships with social-media superstars during this exclusive event—co-located with The Inspired Home Show.
During this conference, home + housewares brands can build relationships with content creators and influencers, from focused food bloggers to social-media lifestyle mavens.
MARCH 3-4, 2022CO-LOCATED EVENT • CHICAGO, IL
450+VETTED INFLUENCERS
WITH A COLLECTIVE CONSUMER REACH OF SOCIAL MEDIA,
WEBSITES + MORE
3 M+3 M3 M3 M3 M3 M3 M3 M3 M3 M3 M3 M3 M3 M3 M3 M
The Tastemaker Conference features a wide array of creative sponsorship opportunities, such as farm-to-table dinners, curated beverage table, and wi-fi placement. Please reach out to your International Housewares Association representative for an up-to-date list of influencer-connection opportunities.
SABRINA SOTO Host of HGTV’s The High/Low Project, featured designer on HGTV’d, and interior designer, consultant and entrepreneur.
MICHELLE TAM Webby Award-winning blogger, NY Times best-selling author, and app developer from Nom Nom Paleo.
TESSA ARIAS Food writer and cookbook author of noted baking website Handle the Heat.
CHUNGAH RHEE Food blogger and cookbook author specializing in trend-driven cuisine at Damn Delicious.
SUSIE BULLOCH Food writer and world record-holder, focusing on grill-and smoker-recipes at Hey Grill, Hey.
JUSTINA BLAKELY Design writer, product designer, and proprietor of the nature- and color-centric online store Jungalow.
Just a few of the notable names expected to attend:*
*As of May 2021
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OPPORTUNITY?REMEMBER
DISCOVER | design — Find unique, trend-setting items sure to catch the eye of well-heeled consumers who value high-style signature pieces from established and new designers. Plus, select from stylish storage and organization tools.
Clean + Contain — Help consumers put organization and storage on full display throughout the home with products that are aesthetically pleasing and ultra functional.
Dine + Décor — As consumers gather with friends and family again, they’re investing in those grace notes needed to welcome folks back to the table. This expo features cookware, serving pieces, and accent pieces that make a get-together into a celebration.
Wired + Well — Find those tech-forward products that offer consumers connectivity, information, feedback, and control. From cleaning tools to personal care, home electronics to kitchen appliances, here’s where you’ll discover smart goods worth paying more for.
International Sourcing — Develop relationships with 500+ exhibitors offering value-driven products from China and Taiwan, plus find goods from around the globe in country-centric Global Design Points pavilions.
Hall of Global Innovation — Transform your retail environment through technology such as interactive displays, augmented reality, and experiential in-store activities designed to engage consumers. Be prepared to be dazzled—and inspired.
For the past few years, businesses, brands, and buyers have missed out on face-to-face opportunities to explore, discuss, and enliven the home + housewares industry. So this March when we can all get together again, we’re going all in.
BOOTH INFORMATION & RATES
The Inspired Home Show + 6 Distinct Expos & Exhibits
Become a member and save 30% on booth space—plus enjoy year-round benefits
Industry Service Provider ResourcesUnlock valuable industry partnerships that can help grow your business, enhance your customer relationships, and maintain profitable operations.
During the Show, take this opportunity to engage with service providers in these key areas:
Marketing & Communications+ Content creation+ E-commerce solutions+ Direct to consumer+ Online marketplaces+ Social/influencer marketing+ Website development
Supply-Chain Challenges+ Freight and shipping+ Inventory management/logistics+ Intellectual property+ Legal advice+ Materials strategy and advice+ Product design
Industry Data and Reports+ Consumer trends+ Forecasting+ Product information
management solutions
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IHAMEMBERS
EARLY BIRD RATE:$20.50/SQ FT
STANDARD RATE:$21.00/SQ FT
CORNER FEES:$450/CORNER
NON-MEMBERS
EARLY BIRD RATE:$29.50/SQ FT
STANDARD RATE:$30.00/SQ FT
CORNER FEES:$450/CORNER
STANDARD BOOTHS:10'w x 10'd (100 sq ft) / 3m x 3x (9 sq m)+ Includes raw square footage only.
+ Booth structures and services are not included in the cost.
+ Exhibitors must make their own booth arrangement, including back wall, carpeting and furnishings.
+ The use of pipe and drape is prohibited.
DISCOUNTS AVAILABLEFrom now until July 2, 2021, enjoy early-bird pricing on your exhibition space.
PLUS, save extra on discounted booth packages from Freeman.
Company Annual Housewares Sales $10 million or Less More than $10 million
Learn more about becoming an IHA Member at Housewares.org/Members
Secure your space today at TheInspiredHomeShow.com/Exhibit.
$$$
Annual Membership Dues $1,000 $2,000
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PRE-SHOW OPPORTUNITIES Choose from exciting opportunities through
online advertising placements, email
communications, newsletters, and more.
SHOW FLOOR OPPORTUNITIES Connect with actively engaged attendees
by showcasing your brand on high-visibility
materials and in strategic gathering spots.
EDUCATIONAL OPPORTUNITIES Make meaningful connections with
home + housewares leaders by sponsoring
these in-depth learning sessions.
NETWORKING OPPORTUNITIES Attendees will be flocking to in-person
events outside the Show floor, such as parties
and city tours.
Learn more at
TheInspiredHomeShow.com/Exhibit
CONFIDENCEEXHIBIT WITHShow
Sponsorship Opportunities
BE PART OF 2022: A SHOW LIKE NO OTHER
At The Inspired Home Show, you can feel safe and be successful, too. We are
working closely with our host, McCormick
Place, to adhere to industry-leading
protocols that center on the health and
safety of our attendees and exhibitors.
Our science-driven approach is shaped
by guidance from the Centers for Disease
Control, the City of Chicago, and other
pertinent organizations.
McCormick Place also holds a GBAC STAR™
accreditation from the Global BioRisk
Advisory Council, which outlines
a comprehensive system of
cleaning, disinfection, and
infectious-disease prevention.
We are actively monitoring these
evolving conditions and will customize
our plans to ensure a safe and healthy
business environment.
For information on our health and safety
plan, please visit TheInspiredHomeShow.com/Covid-19-updates.
Advisory Council, which outlines
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MORE THAN THE SHOW—REACH BUYERS ALL YEAR LONGBy participating in The Inspired Home Show, your company is beginning a relationship with buyers across the globe that can grow throughout the year. Learn about the many opportunities that home + housewares brands like yours can use to build connections.
COMMUNITY?REMEMBER
It’s time to come together with your industry peers and enjoy year-round
exclusive benefits through membership in the
International Housewares Association. EXECUTIVE NETWORKING Enjoy learning opportunities and conferences aimed at key decision-makers, centered around topics chosen by members, featuring professional facilitation.
BUSINESS RESOURCES Gain real market advantages through networking opportunities with sales representatives, negotiated freight and logistics rates, discounts on booth space at The Inspired Home Show, and more.
GLOBAL BUSINESS DEVELOPMENT Delve into a world of opportunities by exploring international trade issues and markets, developing global partnerships, and refining your global knowledge, connections, and business strategy.
CONSUMER ENGAGEMENT Connect directly with end users via our stylish lifestyle website featuring custom content and curated product collections.
ONGOING INDUSTRY LEARNING Stay in touch with the ever-changing home + housewares market with exclusive access to IHA Market Watch, premier research and year-round virtual events.
Now you can tap into a powerful online B2B buying platform with more than 290,000 registered retailers. Powered by Brandwise, this e-commerce market is exclusive to IHA members and retail buyers. Just sign up and set up your online storefront and get ready to see your sales take off.
Your participation in The Inspired Home Show includes a year-round listing in Connect 365, IHA’s digital marketplace. Showcase your brands, products, and company contacts through layered, in-depth postings that feature catalogs and videos, perfect for engaging online buyers. In fact, customers can use Connect 365 to buy directly from your company.
290,000
members and retail buyers. Just sign up and
IT’SWHAT’S
BEENMISSING
Join us for what promises to be a truly remarkable, utterly memorable event—The Inspired Home Show 2022. We’re ready to reconnect as an industry and move ahead, together.
Learn more about exhibit and sponsorship opportunities, what we have planned for this year’s Show, and how you can be a part of it all.
Get started at TheInspiredHomeShow.com/Exhibit.
Remember the Show?
MARCH 5-8, 2022McCormick Place | Chicago, USATheInspiredHomeShow.com
© 2021 International Housewares Association. All Rights Reserved.