Get Outfitted. Get Trained. Get Inspired. The World is Waiting!

Photo: Michael Dean

overlandexpo.com

EXHIBITOR & SPONSORSHIP DECK

@overlandexpo / #overlandexpo

• May 15-17, 2020 // Flagstaff, AZ• August 28-30, 2020 // Loveland, CO• October 9-11, 2020 // Arrington, VA

2020 EVENTS

Overlanding is a way to describe exploring by your own self-contained means, usually by four-wheel-drive vehicle or adventure motorcycle. It's long been a traditional way to describe safaris in Africa or exploring in Australia. Brits head "overland" to Africa and Asia and across the Continent.

Overland Expo is the world's most unique event for do-it-yourself adventure travel

enthusiasts. The event hosts hundreds of session-hours of classes for 4-wheel-drive and

adventure motorcycling, inspirational programs, the Overland Film Festival, roundtable

discussions, demonstrations and a large expo featuring hundreds of vendors of

adventure travel equipment, camping gear, bikes, vehicles, and services.

Overlanders are passionate about exploring their world, with the best vehicles, gear,

training, and services available to them. Industry growth is over 30% and we are at the

forefront. Overland Expo is a unique event that brings together a diverse, dynamic

community of adventurers who love the best equipment and services money can buy.2

What is Overlanding?

What is Overland Expo?

Serious Customers in a Growing Industry

Photo: Zayne Watson

ABOUT OVERLANDEXPO

EXHIBITOR ANDSPONSOR DECK

2020 EVENT DATESAND LOCATIONS

DEMOGRAPHICS

AUDIENCE

EXHIBITOR RATESAND MARKETING

SPONSORSHIP

WESTMay 15-17, 2020 /Flagstaff, AZ

MOUNTAIN WESTAug 28-30, 2020 / Loveland, CO

EASTOct 9-11, 2020 / Arrington, VA

overlandexpo.com

LodestoneEvents.com

This historic property is just minutes from vibrant

downtown Flagstaff, Arizona, the gateway to the

Grand Canyon and Four Corners region. Fort Tuthill

is Coconino County’s fairgrounds, with easy paved

access; buildings and ramadas; campground

for 1000 units plus adjacent unlimited Coconino

National Forest dry camping; and best of all, all

weather access with pine trees throughout.

Fort Tuthill County ParkFlagstaff, Arizona

May 15-17, 2020

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ABOUT OVERLANDEXPO

EXHIBITOR ANDSPONSOR DECK

DEMOGRAPHICS

AUDIENCE

EXHIBITOR RATESAND MARKETING

SPONSORSHIP

WESTMay 15-17, 2020 /Flagstaff, AZ

MOUNTAIN WESTAug 28-30, 2020 / Loveland, CO

EASTOct 9-11, 2020 / Arrington, VA

overlandexpo.com

LodestoneEvents.com

2020 EVENT DATESAND LOCATIONS

2020 Event Dates and Locations

Overland Expo West

The Ranch is Northern Colorado’s largest events

complex with over 60 acres of grassland and 12

acres of landscaped courtyard. The Ranch Events

Complex is located just 40 miles north of Denver

and 30 miles from Estes Park and Rocky Mountain

National Park. This state-of-the-art complex is

located within 10 miles of Fort Collins, Loveland,

Greeley, and Windsor.

The RanchLoveland, Colorado

Aug 28-30, 2020Overland Expo Mountain West

Infinity Downs sits on 387 acres of lush Central Virginia

countryside in the Blue Ridge Mountains. The popular

event venue hosts numerous large events and music

festivals each year blending top music acts, local foods,

craft spirits and extensive weekend camping packages.

Infinity Downs is centrally located in Arrington, VA,

halfway between Charlottesville and Lynchburg and

close to Washington, DC, Roanoke and Richmond, VA.

Infinity DownsArrington, Virginia

Oct 9-11, 2020Overland Expo East

Photo: Zach Elsemen

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Demographics

Overland Expo attendee demographics demonstrate a solid base of high-earning professionals who travel frequently and spend the time and resources to learn the skills and acquire the equipment they need. Allow us to introduce you to this highly desirable customer base.

Overland Expo attendees are very diverse. The majority of Expo attendees come from Colorado and California, however the spread is all over the map with all U.S. states and eight Canadian provinces represented, and several countries including Australia, New Zealand, Czech Republic, and Colombia. We also see additional attendance from several African countries and the United Kingdom.

Defined as: Beginner - some camping, in U.S. only; Intermediate - exploring the U.S. a lot, but nointernational; Advanced - International exploring, border crossings.Exploring: 4%

Photography/Videography: 5%

Hunting/Shooting: 7%

Fishing/Flyfishing: 15%

Biking: 22%

Hiking: 26%

Activities They Enjoy Experience Level

Where Do They Come From?

Vehicle Type

18-24: 3%

25-34: 15%

35-44: 26%

45-54: 28%

55-64: 20%

Age

Declined to Answer: 24%

Under $40,000: 4%

$40,000 - $80,000: 13%

$80,000 - $150,000: 38%

$150,000 + Over: 28%

Income

Toyota represents the largest share of currently owned vehicles, with Land Rover, Jeep, and the three full-size truck makers coming in third.In motorcycles, BMW is the largest owner group with Kawasaki, KTM, Suzuki, and Yamaha following.

Beginner: 41% Intermediate: 46% Advanced: 13%

Photo: Alison Delapp

ABOUT OVERLANDEXPO

EXHIBITOR ANDSPONSOR DECK

2020 EVENT DATESAND LOCATIONS

DEMOGRAPHICS

AUDIENCE

EXHIBITOR RATESAND MARKETING

SPONSORSHIP

WESTMay 15-17, 2020 /Flagstaff, AZ

MOUNTAIN WESTAug 28-30, 2020 / Loveland, CO

EASTOct 9-11, 2020 / Arrington, VA

overlandexpo.com

LodestoneEvents.com

Attendance

Overland Sourcebook is the industry’s only one-stop digital

and print source for all things overland, both consumer and

manufacturer. Distributed to Overland Expo attendees on-site

and sold year-round online.

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WEST / Flagstaff, AZ 23,000+ Attendees / 400+ Exhibitors

MOUNTAIN WEST / Loveland, CO15,000+ Attendees / 150 Exhibitors

EAST / Arrington, VA17,500+ Attendees / 200+ Exhibitors

Spring Issue: 45,000Fall Issue: 45,000

Print/Digital Distribution

35,000 Monthly Pageviews

Contact Sales@LodestoneEvents.com for more info

Audience

Social Media

Monthly Newsletter

Overland News30k subscribers50% open rate17% click-thru rate

Instagram 100k+

Facebook 43k+

Twitter 9k+

Overland Sourcebook

OverlandExpo.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

ABOUT OVERLANDEXPO

EXHIBITOR ANDSPONSOR DECK

2020 EVENT DATESAND LOCATIONS

DEMOGRAPHICS

AUDIENCE

EXHIBITOR RATESAND MARKETING

SPONSORSHIP

WESTMay 15-17, 2020 /Flagstaff, AZ

MOUNTAIN WESTAug 28-30, 2020 / Loveland, CO

EASTOct 9-11, 2020 / Arrington, VA

overlandexpo.com

LodestoneEvents.com

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Exhibitor Rates and Marketing

20 x 40 Quad

20 x 40 Prime

20 x 40

20 x 30 Prime

20 x 30

15 x 15

Table Exhibitor

$3,750

$2,750

$2,475

$1,850

$1,500

$900

$590

Product Email Promotion $1,200

Marketing Add-Ons Pricing

n/a

$2,200

$1,980

$1,480

$1,200

$720

$470

n/a

$2,750

$2,475

$1,850

$1,500

$900

$590

All Exhibitors Receive

• Opportunity to demo product in their booth

• Text listing in Sourcebook

• Access to happy hours, socials, etc.

• Badges (# varies based on booth size)

Exclusive client-supplied creative delivered to 30k Overland Expo email database

Social Media Post $350Client-supplied content & copy to Overland Expo social audience

Overland Product Showcase in Overland News $350Lives on overlandexpo.com and is featured in Overland News$350/productExhibitor provides copy/photography/logo

Overland Gear Review

Contact Sales@LodestoneEvents.com for more info

$500Lives on overlandexpo.com and is featured in Overland News$500/productExhibitor provides product and accepts a true review

Sourcebook Pricing Price Varies2-Page Spread................................................Full Page Ad.................................................... Back Cover................................................. Inside Front and Back Cover.......................Half Page Ad...................................................Quarter Page Ad.............................................Text Listing Only (Non-exhibiting Companies)..

$1600$850$1200$1000$600$350$125

Photo: David Schelske

APPLY FOREXHIBITORSPACENOW!

ABOUT OVERLANDEXPO

EXHIBITOR ANDSPONSOR DECK

2020 EVENT DATESAND LOCATIONS

DEMOGRAPHICS

AUDIENCE

EXHIBITOR RATESAND MARKETING

SPONSORSHIP

WESTMay 15-17, 2020 /Flagstaff, AZ

MOUNTAIN WESTAug 28-30, 2020 / Loveland, CO

EASTOct 9-11, 2020 / Arrington, VA

overlandexpo.com

LodestoneEvents.com

MountainWest EastWestBooth Size

What are your marketing goals? Let us customize a platform

designed to leverage the Overland Expo audience at large to fit your

marketing needs.

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Sponsorship

Custom Sponsorship Available

Contact Sales@LodestoneEvents.com for more info

Photo: Jason Levy

Sponsorship Platforms

Ride & Drive Experience SponsorshipSpecial Area Sponsorship

Special Event Sponsorship

• Round Table Education• Oasis/Bar & Food Court• Moto Demo Tent

• Happy Hour Saturday Night• Moto Party • Media Room Luncheon

Customer Generation Platforms

Impressions Based Marketing Platforms

Custom Content Creation through Video and Social

Vehicle Build Opportunities

In-Vehicle Experiential Marketing i.e. Ride and Drive

Example Programs Available

WESTMay 15-17, 2020 /Flagstaff, AZ

MOUNTAIN WESTAug 28-30, 2020 / Loveland, CO

EASTOct 9-11, 2020 / Arrington, VA

overlandexpo.com

LodestoneEvents.com

ABOUT OVERLANDEXPO

EXHIBITOR ANDSPONSOR DECK

2020 EVENT DATESAND LOCATIONS

DEMOGRAPHICS

AUDIENCE

EXHIBITOR RATESAND MARKETING

SPONSORSHIP