E x h i b i t o r ’ s G u i d eFor overseas exhibitors

Organizers: International Auto Aftermarket EXPO Steering Committee

March 15th(Wed.) ‒ 17th(Fri.), 2017Tokyo Big Sight (Tokyo International Exhibition Center) , West Hall

Date

Venue

The only exhibition in Japan specialized in Auto Aftermarket～Please make use of expanding your business in Japan～

h t t p : / / w w w . a u t o - m o b i - e x p o . j p /

2

Wha t ’ s I n t e rna t i ona l Au to A f t e rma r ke t EXPO?

O u t l i n e

Demonstration / Future zone Exhibit / PresentationConference / Seminar

International Auto Aftermarket EXPO (IAAE) provides the latest information and industry trends in the automobile aftermarket ranging from sales, repair, maintenance to environment and infrastructure through seminars, demonstrations and exhibits and facilitate business exchanges.

International Auto Aftermarket EXPO (IAAE) provides the latest information and industry

International Auto Aftermarket EXPO is the convention that would activate Automotive Aftermarket!

■Gathering all in one who become committed to automobile related business■The only aftermarket exhibition in Japan that participate in about 200 exhibitors from both inside and outside Japan■Transmitting the productive information by demonstration, conference, exhibit, presentation

Content

Exhibition TitleDate

The 15th International Auto Aftermarket EXPO 2017 (IAAE2017)March 15th (Wed.) - 17th (Fri), 2017 / March 15th & 16th, 10:00am - 5:00pm, March 17th 10:00am - 4:00pmTokyo Big Sight (Tokyo International Exhibition Center) West HallInternational Auto Aftermarket Expo Steering CommitteeChairman: Masaru Ichikawa (President, Nikkan Jidosha Shimbun)• Auto parts and accessories related associations (14 members)Auto-Parts & Accessories Retail Association (APARA) /Japan Auto Accessories Manufacturers’ Association (JAAMA) /Japan Auto Chemical Industry Association / Japan Auto Parts Industries Association (JAPIA) /Japan Automobile Dealers Association (JADA) / Japan Automobile Service Promotion Association / Japan Automotive Machinery and Tool Manufactures Association (JAMTA)/Japan Automotive Parts and Accessories Distributors Association (JAPADA) /Japan Automotive Parts Recyclers Association (JAPRA) /Japan Automotive Products Association (JAPA) / Japan Autoparts Wholesales Association / Japan Filter Element Association /Nippon Auto Parts Aftermarket Committee (NAPAC) / Rebuilt Manufacturers Association Japan• Nikkan Jidosha Shimbun (Daily Automotive News)• JC Resonance Co., Ltd.Ministry of Economy, Trade and Industry / Ministry of Land, Infrastructure and Transport /Japan External Trade Organization (JETRO) / National Agency for Automobile and Land Transport Technology Embassy of Italy in Japan / Office of Commercial Affairs, Royal Thai Embassy /Embassy of the Republic of Bulgaria Tokyo Japan / Embassy of Switzerland in Japan /Embassy of the Federal Republic of Germany (Last record)Japan Automobile Manufactures Association (JAMA)/The Japan Automobile Tyre Manufacturers Association, Inc.(JATMA) /Taiwan External Trade Development Council(TAITRA) / Japan Imported Car Service Promotion Association / and 37 other relevant associations (Last record)

Nikkan Jidosha Shimbun / Seibi Senryaku / Car Detailing News / AUTOMOTIVE Aftermarket / Jidosha Yuryo Buhin / Jidosha Times / Seibikai / Automotive engineering / Response / Service Strategy / Yugyo Hochi Shimbun / CENS.com (Last record)JPY 1,000 (tax included) Admission free with invitation tickets or pre- registrationJC Resonance Co., Ltd. 3-3-2 Tsukiji, Chuo-ku, Tokyo 104-0045, JapanTEL: +81-3-5565-1642 FAX: +81-3-5565-6909E-mail : office@iaae-jp.com URL : http://www.auto-mobi-expo.jp/

Auto Aftermarket Liaison Council / Automotive Aftermarket Action League (AAAL) / Aftermarket suppliers Activation Committee (AAC) (Last record)

VenueOrganized by

Sponsored by

Supported by

Admission FeeManagement Office

Media Partners

Special SupportingOrganizations

■ Safety & Security　・Equipment for accident deterrence: 　 Ignition interlock systems, 　 alcohol-detection sensors　・Drive recorders

E x h i b i t P r o f i l e■ Auto Parts & Accessories　・Recycled parts (rebuilt parts/reuse parts)　・Accessories　・Repair parts / Replacement parts　・Electric parts　・Tire　・Consumables　For example :　Power systems : 　 engines, missions, mufflers, fuel systems　Motion control : 　 steering, suspension, chassis, piston rings, prings　Tools : 　 finished products, materials, repair parts　Electric systems :　 connectors, meters,electronics parts cables, 　 relay, harnesses, motors and batteries 　Interior : 　 rubber seats, air conditioning systems,　 wood-effect parts　Outdoor : 　 wheels, mirrors, fasteners, small springs, panels, 　 tickers

■ Maintenance & Repair　・Maintenance equipment and tools　・Paints, painting equipment and material　・Welding, plating related items　・Equipment and materials for restoration　・Supporting system / software for maintenance　・Diagnosis system

■ Business proposal & Support　・Recruitment for car dealership and other services　・Consulting market research services　・Recruitment for auto business franchises　・Car sharing / Rental car business

■ Car trading & Distribution　・New car sales system　・Used car distribution, trade system　・System for restoring and reselling used cars,　・Supporting system for exporting used cars

V i s i t o r P r o f i l e

P r o m o t i o n a l A c t i v i t i e s

Business Operators related to Auto Aftermarket

Providing an opportunity for productive business exchange!!

Operators those who related to Customization for user tastes that might be difficult to achieve for Maintenance business operator

Retailing, Supply maker, Distributors, etc.

Trading companies / Auto part trading companies / Various buyers / Transportation companies / Parts & Accessories manufactures / Car accessory shop & DIY shop / Electric appliance shops / Maintenance & Plating & Painting shop / Detailing shop / New car dealers / Used car dealers / Automobile recycling companies / Insurance companies & adjusters / Auto manufactures / Motorcycle manufactures / Parking Operators / Relevant ministry & agency / Media etc.

Operators those who related to distribution, such as Car sales / purchase / Used car sales / Discarded car

Car dealer, Used car shop, Purchase, Processor of discarded car, Buyer, etc.

Operators that offer service and products related to Maintenance & Recovery for Environment efficiency as an innate automobile for safety

Car maintenance, Car body maintenance, Repair parts dealer, etc.

■ Auto detailing & maintenance　・Body coating, interior cleaning　・Car films, window repair　・Car washing system and material　・Paint-less dent repairs, interior repair

■ Eco-related　・Recycled parts, rebuilt parts　・Environment-friendly paints: 　 Water-based, low-VOC / UV coating and paints　・Environment-friendly equipment and material　・Recharging equipment, Infrastructure　・Equipment and materials to improve working 　 environment　・Equipment and materials for recycling

3

▶Distribution of Invitation tickets and Direct mailInvitation tickets will be sent to the visitors of the previous 14 trade shows and auto aftermarket related people throughthe organizer and supporting organizations in order to pull in large number of visitors.

▶PR Activities Starting with placing advertisements in automotive publications by our media partners, IAAE Show Management Office will provide the latest information about the exhibition such as engaging in effective various PR activities, concurrent events, and conferences to attract potential visitors. *Media partners (plan) Nikkan Jidosha Shimbun / Seibi Senryaku / Car Detailing News / AUTOMOTIVE Aftermarket / Jidosha Yuryo Buhin / Jidosha Times / Seibikai / Automotive engineering / Response / CENS .com / etc.

▶Official website, E-mail newsletter, SNS (Facebook, Twitter)IAAE Show Management Office will provide a variety of useful information about the exhibition to a number of visitors from home and abroad by official website, e-mail newsletter, and SNS (Facebook/Twit-ter).

▶Promotion at auto-related exhibitions held in domestic and foreign countriesIAAE Show Management Office will promote IAAE2017 through various kinds of auto-related exhibitions held in domestic and foreign countries by collaborating Booth or website promotion.

March 16th[Wed.]-18th[Fri.],2016 March 16th-17th,10:00am-5:00pm March 18th,10:00am-4:00pm

The 14th International Auto Aftermarket EXPO 2016(IAAE2016)March 16th(Wed.) - 18th(Fri.),2016March 16th-17th, 10:00am-5:00pm March 18th, 10:00am-4:00pm

We invite you to IAAE 2016

March 16th[Wed.]-18th[Fri.],2016March 16th-17th,10:00am-5:00pm March 18th,10:00am-4:00pm

Retail

Outline

Tokyo Big Sight(Tokyo International Exhibition Center) West HallInternational Auto Aftermarket Expo Steering CommitteeChairman:Masaru Ichikawa

Japan Auto Chemical Industry Association / Japan Auto Parts Industries Association(JAPIA) /

Tool

RecyclersJapan Federation of Auto Parts Sales Association / Japan Filter Element Association /

Rebuilt

CouncilExternalrelevant

included)

Special

held

Car Detailing News / AUTOMOTIVE Aftermarket /

walk

walk

Monorail

Hotel

Line

walk

walkHoliday

walk Terminal

It

Metropolitan

The website provides detailed and latest information and the report of the previous event. Pre registration is also available.

3-3-2 Tsukiji, Chuo-ku, Tokyo 104-0045 TEL.81-3-5565-1642 / FAX.81-3-5565-6909URL: http://www.auto-mobi-expo.jp E-mail:office@iaae-jp.com

International HallPlease check the category below, the exhibition you are going to visit.

Please prepare one business card and attach the backside.

If you don’t have business card, please fill in black of backside.

Please hand in this part at registration counter, on site.

Motorcycles Detailing shop / Glass shopEducational institute / Research institute

Hall

Japan Automobile Dealers Association (JADA) / Japan Automobiles Service Promotion Association /

ExternalRepublic

National Agency of Vehicle Inspection /

Automotive

AutomobileAutomobile

7th Automotive

Automotive

AutomotiveAutomotiveAutomotive

Automotive

Inc.Please

Ikebukuro

tax included

Visitor profile Please check the type of your business.

35

パ ブリシティ

掲載記事抜粋

潤滑経済 2016年5月号 ペイント&コーティングジャーナル 2016年4月20日 自動車工学 2016年6月号 カーディテイリングニュース 2016年2月号

日刊自動車新聞 2016年3月14日 自動車タイムス 2016年3月20日 自動車優良部品 2016年4月号

ロータスニュース 2016年5月号 レスポンス 2016年3月25日 オートモーティブプライムニュース 2016年5月号

BSサミットニュース 2016年3月号 塗装技術 2016年4月号 整備 in Tokyo 2016年2月号

I A A E 2 0 1 6 H i g h l i g h t

International Automotive Body Technology ConferenceThe conference was held to help automobile repair service providers from Japan and overseas to exchange information about their business, as automobile repair is becoming more difficult in recent years. Those from Italy, Japan, Korea, United Kingdom and United States took part to discuss the current situation, issues and prospects of auto body repair in their countries.

Auto Repair Assessment CompetitionThe competition was held to give an opportunity to a wide range of stakeholders in the auto aftermarket industry to display auto repair service providers’ technique for advanced automobiles and enable visitors to have a firsthand look at equipment and systems with the aim of contributing to improving technical levels in the auto repair industry.

Painting DemonstrationA booth was set up in the venue during the three-day show period for demonstrations of eco-friendly repair paint such as water-based ones.

I AAE f o cu se s on 4 t hemes t ha t w i l l b e t he key s f o r au to a f t e rma rke t

Auto Parts forAftermarket

Next GenerationMaintenance & Repair

■Recycled parts (Rebuilt / Reuse parts)■Repair / Replacement parts■Electric parts■Tire■Consumables

■Lightweight materials (Plastic / Aluminum / High tensile strength steel)■Painting equipment and material

Auto Detailing Telematics■Body coating, Interior cleaning■Car films, Window repair■Car washing system and material■Paint-less dent repairs, Interior repair

■Drive recorder / Rear view monitor ■Car Navigation

The 15th International Auto Aftermarket EXPO 2017

4

Obtaining Exhibitors’ Guide

Applying forexhibition space

1st deadline for applicationOctober 31st (Mon.), 2016

2nd deadline for applicationDecember 31st (Sat.), 2016

Exhibition periodMarch 15th (Wed.) ‒ 17th (Fri.), 2017

*Booth dismantling and moving-outafter closing on the final day

Exhibition fee and booth configuration

Exhibition planning calendar (Application timeline and Tradeshow schedule)

■Application Procedure(1) Please complete the application form and submit it to Show Management Office by E-mail or FAX. If you have a co-exhibitor, please be sure to fill in its name on the form as well. Show Management Office will invoice the Applicant for 50% of the total exhibition fees as a deposit. Please be sure to make payment to the designated account within 2 weeks of submitting your application.

(2) After confirming the receipt of your payment of the deposit, Show Management Office will formally accept your application as a formal application.

(3) The balance of the exhibition fees should be made by January 31st (Tue.), 2017. Please make sure to note that if you cancel your application after paying the exhibition fee, the whole amount will be charged as the cancellation fees.

(4) Payments of both the deposit and the balance of the exhibition fee will not be refunded in case the applicant cancels its participation subsequently.

■Booth AllocationShow Management Office will allocate your booth location in consideration of the content of exhibits, the order of applications received, the number of booths, etc. Booth allocation will be announced in January, 2017. The documents such as the exhibitor’s manual and submission forms will be distributed in late December. The documents will also be uploaded on the IAAE official website.

Deadline for applicationIAAE will accept applications by October 31st (Mon.), 2016 as 1st deadline.If your application must exceed the deadline, please contact Show Management Office.

Though 2nd deadline for application is by December 31st (Sat.), 2016, there could be filled up with exhibit booth before deadline, so we would appreciate if you could apply as soon as possible. Please contact Show Management Office for details.

Exhibitors of IAAE 2016 : JPY10,800 discount per unitDiscount rate

1 unit 2,970mm 2 units 5,940mm

If there is/are adjoining booth(s)

Exhibition Space: JPY 297,000 per booth(tax included, decoration fee does not include)

Package Booth: JPY 383,400(tax and exhibition space fee for one booth included, A-1 type of package booth)

· Booth size is 9 square meters (3m x 3m) per booth.· In principle, only a raw space is provided. If there is/are adjoining booth(s), a 2.7 m partition panel/panels (system panel, white color) will be installed. (See the example on the below.)· Exhibitors are required to decorate their booths according to the Guideline for Exhibitors, which will be distributed at the briefing for exhibitors scheduled in December.· Please contact the Show Management Office if you would like to use your original decoration plan.

· Package booths are available for the convenience of the exhibitors. There are some types of package booths by content, design, and size.· Booth size is 9 square meters (3m x 3m) per booth.· A package booth includes items described below. (A-1 type)

Company name : Exhibitor's name and booth number on the parapetFlooring : Punch carpetLighting : 2 x 40W fluorescent lights, 1 x 100W spot lampFurnishing : 1 x Reception counter (W900 x D450 x H750), 2 x Folding chairsElectricity : 1 x Electric outlet (100v/750W), setup fee and electricity usage fee (up to 1KW) included

· Only corporations resided outside Japan will be able to apply. (Japanese companies can act as liaisons during preparation)· Overseas exhibitors are not allowed to make a Japanese company as their joint exhibitor.· Overseas exhibitors are not allowed to distribute brochures of Japanese companies, or to display the names of Japanese companies at their booths.

Notes

E x h i b i t i o n r u l e s

The 15th International Auto Aftermarket EXPO 2017

Booth numberBooth number

Parapet

Example of one unit Example of two units

Exhibitors name Exhibitors name

※ Please contact show Management office those who exhibited in IAAE 2016.

5

Allocation of exhibition spaceJanuary 2017

6

I A A E 2 0 1 6 R e s u l t

Total number of visitors 34,395

Number of visitors (The below figures are total number of visitors of IAAE 2016, The 6th ATTT)

34,395 12,606Counted Visitors Registe - Visitors

Mar. 16th (Wed.)

Mar. 17th (Thu.)

Mar. 18th (Fri.)

Date

Number of exhibitors and booths

Sunny

Sunny

Sunny

Weather

11,405Number of countries and regions

12,16710,823

Counted

12,606

4,77249502,884

Registered

Results of questionnaire for IAAE 2016 visitors (excerpted)

197 Companies & Associations / 405 Booths○Domestic116 Companies & Associations / 312 Booths ○Overseas 81 Companies & Associations / 93 Booths

(number of companies/associations)13 countries and regions○China(43) Taiwan(17) Korea(8) USA(3) Singapore(2) 　Malaysia(2)Austria(1) Bangladesh(1) Bulgaria(1) 　Germany(1) Switzerland(1) Thailand(1) Japan(116)

For application and inquiries, contact:International Auto Aftermarket EXPO Show Management Officec/o JC Resonance Co., Ltd. 3-3-2, Tsukiji, Chuo-ku, Tokyo 104-0045 JapanTEL: +81-3-5565-1642 FAX: +81-3-5565-6909 URL: http://www.auto-mobi-expo.jp/ E-mail: office@iaae-jp.com

SHANGHAI PINGHE CONSULTANTS-COMMERCIAL CO.,LTD. Rm 101, No.129 Lane 276 Tong Chuan Rd. Shanghai 20033 ChinaPerson in charge: Mr. Lin BangTEL: 86-21-32270036 FAX: 86-21-32275036 E-mail: joy@joy-travel.com

China

Overseas agentsOverseas agentsShow Management Office has overseas agents in order to support both exhibitors and visitors from outside of Japan.Please contact the agents at the addresses listed below for inquiries.

Taiwan External Trade Development Council Market Development Exhibition Services Section, 5-7F, 333 Keelung Rd., Sec. 1, Taipei 11012, Taiwan R.O.CPerson in charge: Ms. Claire JanTEL: 886-2-2725-5200 Ext:1587 FAX: 886-2-2757-6443

Taiwan

※ S /A : Single answer　　　M/A : Multiple answers

Which industry are you or your company /organization engaged in？Q1

Did you find any product / technology /business that you might consider introducing？

Q3

What lines of work are you in？Q2（S/A）

Which business are you going to consideroperating in future？Q4

（M/A）（S/A）

（S/A）

Trading company15.3%

Maintenance service,Body repair & Paint

14.9%

Others16.7%

Auto parts maker14.7%

Automaker/ Dealer 10.6%

Auto parts shop 9.8%

Coating, Film6.4%

Gas station-related2.3%

Used car shop2.1%

Car accessory shop 1.7%

Car glass shop 1.7%

Electrical equipment shop 1.5%

Insurance company1.3%

Transportation industry 0.4%Automobile recycling-related 0.4%Custom shop 0.2%

Manager, Executive30.0%

Sales24.7%

Others8.1%

Mechanic, Manufacturing 5.6%

Business development and planning12.0%

R&D 5.1%

Engineering, Designing4.3%

Purchasing 3.4%

Public relations, Advertising 2.8%

General affairs, Administration 2.1%

Manufacturing 1.3% Quality management 0.4%Producing engineering 0.2%

No 29.9%

Yes 70.1%

0 5 10 15 20 25 30（％）

28.4%

23.5%

19.7%

15.3%

11.0%

10.2%

9.1%

8.3%

7.8%

5.9%

5.1%

4.4%

4.4%

2.1%

7.2%

Auto supplies sales

Repair parts sales

Maintenance

Body repair & Paint

Car detailing

Used car sales

Car sharing/Rental car

EV sales/Maintenance

New car sales

　　　　　　　Purchase/Trade-in car

　　　　　　Road Service

　　　　　Charging service

　　　　　Insurance-related

　　 Sale of fuel oil

　　　　　　　　　Others