SELLER PRESENTATION

EXIT KINGDOM REALTY• A full service real estate brokerage firm that focuses on maintaining professional

real estate service for our customers and clients by treating them as an extension

of our family

• Ranked #1 in Residential Homes sold in 2007, 2008 & 2009 in our market area

with lower days on the market than the average brokerage

• Specialize in residential, co-ops, condos, land & commercial properties for over

21 years

WHY EXIT KINGDOM REALTY?• We provide extensive and diverse marketing campaigns in multiple languages

• Our team actively search, discover and position only opportunities that will

benefit you through our comprehensive market research and marketing

campaigns

• Brand awareness, trust & customer loyalty in community

• Full knowledge of all aspects of real estate

• Ability to get the work done faster – saving your time and money

I lived in New York City for more than 10 years and

know the different characteristics and benefits of

each of its neighborhoods. With a degree in

communication design from Parsons The New

School for Design, I has a knee understanding of

advertising and marketing. Before joining Exit

Kingdom Realty I worked as Branding Director at

branding agency in Manhattan, where I handled

domestic and international brands for fortune 500

companies, built brand equities and increased the

new business opportunities.

HOW CAN WE HELP?• High tech virtual office sales force

• Open 7 days a week, 10 hours a day

• We contact every agent after they show your home and keep track of all the

comments about your property

• Closing coordinator will help facilitate closing, eliminate unnecessary delays,

keeps sellers informed and ensures a timely closing

• Offers more personalized service that provides a comfort zone for both parties

HOW TO ACHIEVE YOUR GOAL?

40% OF BUYERS COME FROM BRAND NAME

EXIT is one of North America’s fastest growing real estate companies!

WHERE BUYERS COME FROM?

Ads and lawn signs don’t sell your home, we do…

Local Buyers Out-of-Town

50

21

12

17

7511

15

50

Agents

Internet/Other

Ads

Yard Signs

61%

13%

11%

15%

50%

21%

12%

17%

85% OF BUYERS START THEIR SEARCH ONLINE

THE BEST WAY TO SELL YOUR HOME

• REALTOR.com® offer millions of homes spanning all 50 states and thousands of

cities and towns representing over 800 MLSs in the United States

• Over 2700 cooperating offices with 23,500 members who follow a strict code

of ethics

• Buyers can gain access to REALTOR.com’s® expansive database of real estate

listings, homes for sale, and other real estate property currently on the market

• Studies show that home sellers who use a REALTOR® to represent them

generally get a better price than those who sell the home themselves

THE BEST WAY TO SELL YOUR HOME

• Access controlled and granted through Exit Kingdom Realty

• Ability for buyers and sellers to search for homes like a realtor

• Full awareness of new competing listings & price changes

• Access to sold homes as they close and how much they sold for

• Keeps the sellers well informed and educated on market conditions and activity

THE STRATEGY TO SUCCESS

90% MARKETING EFFECTIVENESS

DEPENDS UPON PRICING!

• Makes competing homes look like better values

• Reduces agent and buyer interest

• Can lead to mortgage rejection and critical lost time

TIME IS OF THE ESSENCE

• Market your home strategically and effectively

• Consider offering incentives such as new appliances,

a furniture allowance or paying for closing costs or

interest points

0

10

20

30

40

50

60

70

80

90

100

Activity

1 2 3 4 5 6 7 8 9 10 11 12 13

Time on market in weeks

WE NEED TO TAKE FULL ADVANTAGE OF YOUR

“WINDOW OF OPPORTUNITY”

+15%

+10%

-10%

-15% 90%

75%

60%

30%

10%

Market Value

Asking price in relation to

market value

Percentage of prospective

buyers who will look at property

THE PRICING PYRAMID

A competitive price will generate more showings!

Listed

$299

Listed

$400

Listed

$292

Listed

$295

Listed

$284

YOUR HOME

THIS

PROPERTY

GET SOLD

FIRST

HOW TO GENERATE MORE BUYERS?

WHY ARE OTHER AGENTS SO IMPORTANT?

Nationally, only small percentage of

all homes are sold by listing agent

75% Other Agents

25% Listing Agents

75

25

Source: National Association of REALTORS®

4% commission 2% commission 5% commission 3% commission 6% commission

YOUR HOME

Broker Listing

Agent

30/70 Split 50/50 Split

THIS

PROPERTY

GET SOLD

FIRST

Buying

Agent

HOW TO SELL YOUR HOME FASTER?

Low incentive

SELLING A HOME IS A COMPLEX PROCESS

MARKET

ANALYSIS

LISTING PRICING MERCHANDISING YARD SIGN MULTIPLE LISTING

SERVICE

BROKER/PUBLIC

OPENS

SELLER

UPDATES

LOCAL BUYER

CONTACTS

OUT-OF-TOWN

BUYER CONTACTS

PERSONAL

REFERRALS

NEGOTIATING

PURCHASE

AGREEMENT

SECURING

FINANCING

SELLER

UPDATES

INSPECTIONS CLOSING SOLD

EXCLUSIVE

MARKETING

TOOLS

SELLER

UPDATES

OFFICE

TOUR/

CARAVAN

INTERNET

MARKETING

MOBILIZE

OTHER

BROKERS/AGENTS

NEWSPAPER

ADS

PRESENTING

THE OFFER

ASKING THEM

TO BUY

HANDLING

OBJECTIONS

SHOWING QUALIFYING

BUYS

SELLER

UPDATES

YOU ARE HELPING WITH

A GREAT CHARITY

• A portion of the proceeds from all transactions closed by

EXIT is applied to our charitable fund

• Over $1,600,000 donated to Habitat for Humanity

THANK YOU.

Prepared by: Anthony Tam Licensed Real Estate Salesperson T. 917-671-6717 atam@exitkingdomrealty.biz