expanding content with multimedia welcome to nuts and bolts of multimedia content
TRANSCRIPT
Expanding Content with Multimedia
Welcome to Nuts and Bolts of Multimedia Content
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Multimedia examples What have you used in the last week?
• Web pages with pictures
• Online encyclopedia with hyperlinks
• Video clips of news stories
• Animated tutorials
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Online multimedia gone crazy?
• July 2006 – 5.1 million videos on YouTube August 2006 – grown to 6.1 million
• Total views were 1.73 billion – Lee Gomes – Wall Street Journal Online
http://online.wsj.com/public/article/SB115689298168048904-5wWyrSwyn6RfVfz9NwLk774VUWc_20070829.html?mod=rss_free
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Participating Panelists
• Mike Brumm – Creative Director Illinois Legal Aid Online - Illinoislegalaidonline.org
• Mike Monahan - Pro Bono Director www.GeorgiaAdvocates.org
• Eve Ricaurte – A2J Programer for Iowa Legal Aid online remote intake system
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Opinions:
• Is multimedia content useful?
• Is it worth the resources to develop?
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Why use multimedia?
• Making sense of complex issues
• Reaching new audiences
• Serving current audience better– Low literacy– LEP– People with disabilities
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Multimedia built for the web
• Multimedia content (just like all content) should be designed for the web – not just “recycled” and posted.
• Choose your format to best match the goal of the content (i.e. teach, practice, play, etc.)
• When adding media avoid a cluttered site keep it clean
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Video
• Information or news vs. training
• Make sure your audience knows what to expect – length of video, time to download type of video, type of content and intended audience.
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Guidelines for creating online video content:
• Avoid using video if the content doesn't take advantage of the medium's dynamic nature. – Better for things that work better on film than
they would as a combination of photos and text.
– Or supplement video with text or highlights.
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Guidelines for creating online video content:
• Recognize that Web users are easily distracted, and keep distracting elements out of the frame of your shots.
- Jacob Neilson
http://www.useit.com/alertbox/video.html
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Examples:
• Illinois going to court video – Produced video (script, “actors”, video shoots (permissions, edited with video editing and sound software.)
• www.glsp.org – Watch and learn web videos (Mike Monahan)
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Videos for the Web:
• Advice from Illinois Legal Aid Online:– Produced video: Things to consider
• Cost• Time and process• Staffing (script writers, actors, videographer)• Production (video shoots, sound, lighting, editing)
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Video for the web:
• Basic videos (not produced) using the web-casting software.
• Things to consider:– Lower time/cost investment than producded
video– Benefit vs. time investment (i.e. talking head
with transcription text provides some benefit at less investment.)
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Video In-depth:
Why do we use Flash?Flash plugin vs. other video plugins (Quicktime, Windows
Media, Real, etc)a. Higher Penetration levels
- 98.3% Flash Player 6 and above- 83.2% MS Windows Media Player- 66.9% Apple Quicktime- 55.3% RealOne Player
b. Lighter download - don't have the number, but Flash plugin less than 1MB where as Quicktime is around 18MB
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Video In-depth
Progressive Download Flash Videos vs Streaming Flash Videos (Flash Media
• Server)
• a. Streaming allows the user to jump to portions of the video w/o having to wait for the video to download
• b. Streaming saves bandwidth. Download only what you view.
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Questions…
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Webcasting
What is webcasting?
• Webcasting allows statewide website administrators to capture and stream live or archived audiovisual content over the internet.
• Using a Flash-based tool created by Illinois Legal Aid Online, a user can webcast content using only a webcam and a laptop with a broadband internet connection.
• Potential uses of this tool include producing online trainings for legal services advocates and pro bono attorneys, as well as developing pro se content for clients.
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Webcasting vs. Video
• Think of as two different types of media –– Webcasting captures a live meeting/training
audience should expect that.– Video produced for the web should follow
web guidelines.
• For both provide information for your audience on what to expect (i.e. length of time, this is a lecture, etc.)
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Legal Aid Webcasting
Examples:
http://www.illinoislegalaid.org/index.cfm?fuseaction=home.dsp_content&contentID=4962
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Background of Webcasting
• Why Illinois began the webcasting project– Provide a way for legal aid programs to
archive and distribute trainings.
• How has the use of the webcasting system grown?
– Ability for people to watch live trainings.– Use for posting non-training videos to the
web.
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Webcasting Resources
• The basic how-to of webcasting and other important info:
http://www.illinoislegalaidonline.org/index.php?documenation
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Webcasting: Staff and Planning
• Webcasting in Georgia:– Starting a webcasting project
• Resources and staffing needed for the project• Decisions on content and trainings to webcast• Feedback and interest so far.
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Questions
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Animation
• Flash – most common for use on websites
• Why?– Explain complex issues– Dynamic– Attracts attention
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Legal Aid Animation
• www.washingtonlawhelp.org – “How to Use this Site” – Flash Animation
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FAQs on “How to Use this Site”
• What does something like this cost?– They've been running between $1,000 - $1,500
depending on the following– factors:– 1. Number of script revisions– 2. Length of the presentation– 3. VO talent recording/editing vs provided VO
in mp3 format.
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FAQs on “How to Use this Site”
What level of expertise is needed to program this type of presentation?
• It's a rather simple process to build one of these tutorials, it just takes time as the animation is timeline based and has to be synced with the audio.
• Someone with intermediate Flash skills could build this out for you rather easily.
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FAQs on How to Use this Site
Where can we find a Flash programmer?
GURU.comhttp://www.guru.com/category.cfm?cid=103&tc=23000&kw=flash
%20developer
iFreelance• http://www.ifreelance.com/?adid=61&k=g
%2bzKE1k29StJEhp85IbDRUwh86xGDR8JpjpktfeXUAc%3d
• Another option would be to snag a student in college and have them build it out. Probably pay a lot less.
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Questions
• Do you all have other examples of animation in use on your websites?
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Interactive Animation
• Allows a person to respond and interact.
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A2J
What is A2J?
• Developed by the Center for Access to Justice and Technology, Chicago-Kent College of Law
• Software to develop custom user-friendly interfaces for document assembly
• Leads users through an interview with visual and audio cues
• Compatible with Hotdocs and coming soon – case management software
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A2J in use: some examples
• Iowa Remote Intake – Eve Ricaurte
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A2J and HotDocs
Idaho Answer to Eviction Interview:• https://npado.org/login_form?template_id=template.2005-10-26.7026579827
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Want to learn more?
• Visit the Center for Access to Justice and Technology:http://www.kentlaw.edu/cajt/A2JAuthor.html
• January 2006 LSTechie Article on A2Jhttp://www.lsntap.org/?q=node/305
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Questions on A2J/Interactive Animation
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Thoughts on the topic…
• Is legal services technology being left behind the online media “revolution”?– www.lsntap.org/wheresthevideo
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Resources – General
• New multimedia folder in the Pro Bono Net SWEB Library. http://www.probono.net/statewebsites/index.cfm
• Adding Audio to PowerPoint http://www.lawhelp.org/documents/clusters/AK/105/English/frame.htm
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Resources – Existing content
Not ready to develop your own content yet?
Consider free sources:– MSN Videos
http://video.msn.com/v/us/v.htm?f=msn-l– Public domain photo sources
• FirstGov: http://www.firstgov.gov/Topics/Graphics.shtml
• FlickR
http://www.flickr.com/creativecommons
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Usability Resources
• http://usability.gov/pdfs/guidelines.html
• http://usability.gov/pdfs/chapter14.pdf - page 5 – multimedia 2006 edition