ExpandingMore than a name change

Welcome

Gene Migliaccio, Dr. P.H.DirectorFederal Occupational Health

ObjectivesFollowing this training, all health center staff will be able to:

1. Explain the FedStrive philosophy and brand experience, and the rationale for the transition from BOHCS to FedStrive Advantage2. Recognize the four service categories included in the new FedStrive Work Order and provide 1-2 examples from each section.3. List the service elements associated with the S.T.R.I.V.E. acronym and perform these service elements with each health center end-user.4. List the three core health risk categories that constitute a completed Health Risk Appraisal (HRA).

Objectives

1. Explain the FedStrive philosophy and brand experience, and the rationale for the transition from BOHCS to FedStrive Advantage2. Recognize the four service categories included in the new FedStrive Work Order and provide 1-2 examples from each section.3. List the service elements associated with the S.T.R.I.V.E. acronym and perform these service elements with each health center end-user.4. List the three core health risk categories that constitute a completed Health Risk Appraisal (HRA).

Following this training, all health center staff will be able to:

Objectives

1. Explain the FedStrive philosophy and brand experience, and the rationale for the transition from BOHCS to FedStrive Advantage2. Recognize the four service categories included in the new FedStrive Work Order and provide 1-2 examples from each section.3. List service elements associated with the S.T.R.I.V.E. mnemonic & perform these service elements with each health center end-user.4. List the three core health risk categories that constitute a completed Health Risk Appraisal (HRA).

Following this training, all health center staff will be able to:

Objectives

1. Explain the FedStrive philosophy and brand experience, and the rationale for the transition from BOHCS to FedStrive Advantage2. Recognize the four service categories included in the new FedStrive Work Order and provide 1-2 examples from each section.3. List the service elements associated with the S.T.R.I.V.E. acronym and perform these service elements with each health center end-user.4. List the three core health risk categories that constitute a completed Health Risk Appraisal (HRA).

Please hold your questions until the end of the presentation.

Following this training, all health center staff will be able to:

What Is FedStrive?Some history:

FedStrive’s mission aligns with the President’s wellness initiative:

What Is FedStrive?

1. Keep the low-risk population at low risk

2. Reduce major behavioral risk factors among the moderate to high risk population

3. Provide evidence-based health promotion programming

4. Contain costs and effectively allocate resources

Goals of the FedStrive program

Success of Pilot Program

What Is FedStrive?

Highlights: FedStrive Health Status Improvements (n = 444)

Body Mass Index – changes in overweight (- 9.4%) and obesity (- 2.1%)

Physical activity - participation in physical activity (≥ 3 times/week) increased from 56.1% to 63.0%.

Total Cholesterol - 26.7% of individuals with high cholesterol levels (≥ 200 mg/dl) subsequently reduced their total cholesterol below 200 mg/dl.

Cholesterol lowering medication adherence improved by 60.8%.

Nutrition - Increases in daily breakfast consumption from 79.2% to 84.0% and overall nutrition status from 60.7% to 78.3%.

Decreases in excess stress from 18.1% to 14.9% and self-reported negative overall health effects from stress from 13.7% to 8.1%.

Expansion of the FedStrive Brand

FedStrive brand becomes the face of integrated care at FOH

NOT just a renaming of BOHCS; BOHCS is dead

What Is FedStrive?

Expansion of the FedStrive Brand

FedStrive brand becomes the face of integrated care at FOHReflects the adoption of the integrated care philosophy throughout FOH

NOT just a renaming of BOHCS; BOHCS is dead

What Is FedStrive?

Expansion of the FedStrive Brand

Reflects the adoption of the integrated care philosophy throughout FOHWhen potential customers/end users see the FedStrive brand on any FOH product or service, they will know:

- What kind of brand experience they can expect

- The difference between FOH and its competitors

FedStrive brand becomes the face of integrated care at FOH

NOT just a renaming of BOHCS; BOHCS is dead

What Is FedStrive?

Brand ExperiencePrime Example: Apple

When Steve Jobs returned:

“By re-establishing the core valueshe had established at the beginning,Apple again pursued a direction which was clear and different from any other companies.”

Prime Example: Apple

- Functional attributes of the product

- How well the thing works

- Experiential features• How the production

technology works• Aesthetics (design, colors,

shapes of the product)

- Product Experience- The Look and Feel

- Communications Experience

- Customer Service

Brand Experience

Prime Example: Apple

• Name• Logo• Signage• Packaging• Store design• Web sites

- Product Experience

- Look and Feel- Communications Experience

- Customer Service

Brand Experience

Prime Example: Apple

• Advertising, B2B, & B2C

• Must provide value

• Must inform the customer

• Must entertain the customer

- Product Experience

- The Look and Feel

- Communications- Customer Service

Brand Experience

Prime Example: Apple

“It is important not to forget the aspect of customer service in the overall brand experience. Specifically, the cradle-to-grave aspect of the customer chain should not be broken – this ensures that the “brand promise” is not broken.”

- Product Experience

- The Look and Feel

- Communications Experience

- Customer Service

Brand Experience

Why Expand FedStrive?−Our HRA data demands it 

Leading Risk Factors For Federal Employees:• BMI• Physical inactivity• Weight• Stress

−Our services need to work together

Integrated Health:

“The seamless coordinationof comprehensive servicesusing a data-driven approachthat assists agencies in achieving a culture of healthand high performance.”

Why Expand FedStrive?

−Delivering value for our customers

Shrinking federal budgets mean our customers must do more with less.

Why Expand FedStrive?

−Because FedStrive works!

Why Expand FedStrive?

How Does This Affect YOU?

Refocusing

Mostly a change in priorities

• Prevention

• Population-based health

• Partnering with FOH staff

Refocusing

• Clinical not doing this alone

• Every division will be trained to “own” the brand experience

Mostly a change in priorities

• Prevention

• Population-based health

• Partnering with FOH staff

New Work OrderPriority Items Get the “Green Light”

New Work Order- Health counseling based on HRA and biometrics

- FOH3 is also being revised

Referrals− Expanded on new work order− Promote all services lines when appropriate / available

Health promotion classes/webinars

- New focus- Consistent content- Partner with other staff on-site

QA tracking

− A chance to get credit for many things you’re already doing without getting any credit

− Look at metrics and accountability− Will translate well to EHR

What’s Going Away−Deprioritizing — Based on national guidelines:

− Prostate Surface Antigen (PSA) screening− Pulmonary function testing (PFT)− Auditory testing− TB screening

−Reprioritizing – Focus on population-based health

Timetable

FSA – Overview Training)

FSA – Training(all HCs)

FSA – Training (all HCs)

Jan – Sept 2013: Ongoing FedStrive Advantage Training

FSA – Training (all HCs)

Support

Online toolkit at: fedstrive.foh.hhs.gov/toolkit

Toolkit

Information on FedStriveExpansion and Integration

Toolkit

Materials to help you Plan and run events

Toolkit

Materials to help you disseminate information

Toolkit

Presentation materials

S.T.R.I.V.E.

Survey client health risks

Talk about results and concerns

Recognize willingness to change behaviors

Integrate services towards a measurable goal

Validate the plan, address interests and needs

Encourage return for follow up

Apply this tool with every client to guide you in “owning” the clients’ brand experience.

S.T.R.I.V.E.

Survey client health risks

Talk about results and concerns

Recognize willingness to change behaviors

Integrate services towards a measurable goal

Validate the plan, address interests and needs

Encourage return for follow up

Apply this tool with every client to guide you in “owning” the clients’ brand experience.

S.T.R.I.V.E.

Survey client health risks

Talk about results and concerns

Recognize willingness to change behaviors

Integrate services towards a measurable goal

Validate the plan, address interests and needs

Encourage return for follow up

Apply this tool with every client to guide you in “owning” the clients’ brand experience.

S.T.R.I.V.E.

Survey client health risks

Talk about results and concerns

Recognize willingness to change behaviors

Integrate services towards a measurable goal

Validate the plan, address interests and needs

Encourage return for follow up

Apply this tool with every client to guide you in “owning” the clients’ brand experience.

S.T.R.I.V.E.

Survey client health risks

Talk about results and concerns

Recognize willingness to change behaviors

Integrate services towards a measurable goal

Validate the plan, address interests and needs

Encourage return for follow up

Apply this tool with every client to guide you in “owning” the clients’ brand experience.

S.T.R.I.V.E.

Survey client health risks

Talk about results and concerns

Recognize willingness to change behaviors

Integrate services towards a measurable goal

Validate the plan, address interests and needs

Encourage return for follow up

Apply this tool with every client to guide you in “owning” the clients’ brand experience.

S.T.R.I.V.E.

Survey client health risks

Talk about results and concerns

Recognize willingness to change behaviors

Integrate services towards a measurable goal

Validate the plan, address interests and needs

Encourage return for follow up

Apply this tool with every client to guide you in “owning” the clients’ brand experience.

S.T.R.I.V.E.

Survey client health risks

Talk about results and concerns

Recognize willingness to change behaviors

Integrate services towards a measurable goal

Validate the plan, address interests and needs

Encourage return for follow up

Apply this tool with every client to guide you in “owning” the clients’ brand experience.

Housekeeping−Location of recorded training      • Fedstrive.foh.hhs.gov/toolkit

• ANMs will be provided an email template they can use to inform clinic nurses about how to take their training, how to access today’s presentation, and how to take a short follow up quiz.

−For future questions about FedStrive Advantage, staff should be directed to follow their chain of command. 

S.T.R.I.V.E.

Survey client health risks

Talk about results and concerns

Recognize willingness to change behaviors

Integrate services towards a measurable goal

Validate the plan, address interests and needs

Encourage return for follow up

Apply this tool with every client to guide you in “owning” the clients’ brand experience.