A few years ago, social media engagement used to be as easy as creating online contests and Facebook apps.

Now, as the internet of things becomes even more technologically advanced, social media engagement has

become far more demanding as attention spans are getting shorter and consumers get distracted by the next big thing.

  Online engagement rates are getting lower. People are

sharing less on what used to be top platforms earlier. Having social media profiles are as mainstream as having an email address. This constant churn requires Innovation and

this is where we come in.

We exist to help brands stand for something.

By defining brand purpose and creating powerful campaigns that connect with audiences emotionally and inspire them to care and share.

We also create content - beyond text and formats. For use across channels.

Based on insights of what matters to audiences and the channels and devices through which they consume it.

Courage You will get campaigns that are inspired by your DNA and meant to help you show up differently.

Creativity Your brand will surprise and delight. Educate and entertain. In new and exciting ways.

Agility You will connect with audience online in real time. And with passion and precision.  

Best Social Media Campaign, Sabre South Asia 2015 (Gold)

Best Digital Campaign, Sabre South Asia 2014 (Gold)

Excellence in Digitally Integrated Campaign, Digital Marketing Conclave & Awards 2014

Best Use of Hashtags, Socialathon 2014

Certificate of Excellence - Social Media,/ Integrated Sabre South Asia 2014/ 2015/2016

awards

Engagement - Brand page management - Influencer engagement - Online reputation management

Content - Written content - Graphic designs - Videos - Web development

Strategy - Digital roadmap planning - Campaign planning & management - Social governance -  Training & workshops 01

02

03

services

clients

Mumbai in a new light

We positioned the lighting makeover of the Gateway of India as a larger than life moment for Mumbaikars where they could take out a minute from their busy schedules to talk about the city they love.   The campaign generated 10 million reach and 17 million impressions online. The hashtag trended on Twitter nationally. It resulted in increase footfalls at the Gateway. Philips retail outlets witnessed 100% increase and LED sales LED sales in Mumbai witnessed 30% faster growth than other mega cities during the campaign. 59% Philips customers recalled the campaign with more than 70% B2C consumers associating the campaign with LED lighting.

h#ps://www.facebook.com/PhilipsLigh7ngIndia/videos/265821200240510/

#PureAirLovers

To create awareness about air pollution for Philips Air Purifier, we launched a content led campaign and leveraged videos, infographics, and articles on social media channels. We also engaged with influencers extensively. Through the campaign, we helped increase web searches by 67%, generated 200plus conversations from influencers online leading to 100k reach and 500k impressions. All these helped increased enquiries of air purifiers by 20% in 6 months and Philips being seen as one of the key players taking the cause of air pollution. h#ps://www.facebook.com/philipshomelivingindia/videos/872110749584593/h#ps://www.facebook.com/philipshomelivingindia/videos/vb.177538492375159/870472743081727

Helping lower accidents on road

For Safe Life Foundation, we supported the petition of an accident victim to the Honble’ PM of India seeking the introduction of a comprehensive national road safety law. Through extensive use of videos of the petitioner on social media channels with infographics, educational content, tips, engaging with influencers, participation and amplification on news panel discussions, TV show participations, and columns on print media; we were able to generate 2,00,000 people signing the petition in the first month of the campaign. #RoadSafety trended on Twitter.   As a result of the campaign, the Union Minister of Health and Family Welfare, Government of India met SaveLIFE Foundation experts and showed support to the cause. 81% of respondents in a Kadence research across 12 Indian cities said they favour the new bill.

h#ps://www.youtube.com/watch?v=RNYDa4w7A6s

To train employees of Ab-Inbev on its global quality and safety certification programme, Voyager Plant Optimisation (VPO), we conducted a 6 months programme called Learn VPO, Live VPO, and Love VPO. As part of this, a Captain VPO mascot was designed to serve as friend, mentor and torch bearer. VPO days were organised for the employees. Through interactive displays like Pledge Wall, VPO Handbook, Wall of Fame, videos, and mock audit; employees of Ab-Inbev’s breweries show significant improvement on their understanding of the VPO principles and processes. Majority of employees started inculcating VPO practices in their daily work. As the campaign progressed, the employee scores on mock HR audits conducted grew from 273 in the first mock audit to 315 to finally touching 400, which was the required score to get the VPO certification.2016. Both the breweries of Ab-Inbev have been granted the VPO certification in September 2016.

Live, Learn, VPO

Video:h#ps://www.youtube.com/watch?v=vPJkjghfrcA(unlistedvideo)

To support PM Narendra Modi’s Make In India initiative, Qualcomm in 2015 announced the Qualcomm Design in India campaign to foster creative and impactful hardware and product innovations in India. This was a 360 degree integrated campaign targeted to designers, engineers, and hardware companies and was conceptualised and executed by EXPD and Avian Media teams. The winning product ideas could win USD 100,000 each and could get their ideas incubated in the Qualcomm Innovation Lab in Bangalore and proceed to the prototyping phase. The campaign garnered 2 mn plus impressions on social media, 500 plus media exposures. More than 400 entries were received.

Qualcomm Design in India Challenge

h#ps://www.qualcomm.co.in/design-in-india

Through an elaborate Online Reputation Programme and training of key stakeholders across SpiceJet’s customer service, marketing, and operations department; we were able to help SpiceJet reduce the online turnaround time for responding to customer queries from 18 minutes to 7 minutes on Twitter and from 27 minutes to 9 minutes on Facebook within 4 months. SpiceJet is among the fastest responding airline on Facebook in India currently and its Facebook page has been consistently awarded the ‘Very Responsive’ brand page badge. By a survey conducted by Bluebytes, in association with TRA Research, SpiceJet was ranked India’s No.1 Reputed Aviation Brand amongst private domestic airlines.

Making SpiceJet excel in online customer service

The No.1 cause of aircraft damage from ground handling equipment is from mishandling Unit Load Devices (ULDs), a range of metal containers that hold cargo items, and are designed to fit precisely into the cargo holds of planes so that loose cargo items don’t fly around. To create awareness about ULDs during the World Cargo Symposium (WCS) 2016 in Germany, we created a visual campaign for IATA through a series of print ads.   The ads were creatively designed to relay the message in an easy manner both textually and pictorially. Illustrations were used instead of photos so that we can depict the visuals more powerfully.   At the end of WCS, all the delegates unanimously confirmed to be the champions to advocate the ULD Safety Campaign.   Companies confirmed officially by writing include Air Canada, Qantas, ULD CARE, Zodiac Aerospace, Nordisk Aviation Products, United Cargo, Emirates, Cathay Pacific Airways, Shanghai Pudong Int’l Airport Cargo Terminal Co. Ltd. (PACTL), DoKaSch, Air India, the Ground Handling Operations Safety Team (GHOST) led by the UK CAA, Singapore Airlines Cargo and SATS, etc.   Since then there has been significant uptake in the campaign with seven requests seeking customized versions of the campaign, in addition to the 350 stakeholders requesting artwork packages.

IATA ULD awareness campaign

Logos - samples of work done

Videos - samples of work done

h#ps://www.youtube.com/watch?v=j6M9uZZ-ck h#ps://www.youtube.com/watch?v=vThd7yTDSKI h#ps://www.youtube.com/watch?v=bDgmgVHnvnk

Facebook posts – samples of work done

Digital Rakhi for Qualcomm

Creatives - samples

Brochures

Over the past 100 years,Rolls-Royce has built a globalreputation for excellence.

But the world is changing, and for the firsttime in a decade we face the challenge of notgrowing profitably.Although we can feel confident about the long-term future of our business, in the short-term, we need to focus on returning to profitable growth by implementing our strategy across our land, sea, and air businesses.

1 2 3 4WHERE ARE WE TODAY?OPPORTUNITIES: RICH LEGACY OF LOCAL PARTNERSHIPS IN INDIA

TRUSTED TO DELIVER EXCELLENCE FOR 80+ YEARS ACROSS AIR, LAND & SEA

CUSTOMER INNOVATION

CUSTOMER

CONTRIBUTING TO PROFITABLE

GROWTH

STRATEGIC GROWTH MARKET

KEY FOCUS AREAS

PLAY A LEADING ROLE IN SUPPORTING ‘MAKE IN INDIA’ INITIATIVE

EXECUTE STRATEGY ACROSS ALL DIVISIONS

LEVERAGE JV PARTNERSHIPS WITH HAL, QUEST, TCS TO

STRENGTHEN SUPPLY CHAIN

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WHAT DO WE HAVE TO DO?FOCUSING ON CUSTOMERS, INNOVATING AND GROWING ACROSS ALL DIVISIONS

HOW WILL WE WIN?PEOPLE AND CULTURE

WHERE DO WE NEED TO BE?DOUBLE REVENUES AND COMMITMENTS IN 5 YEARS

TOGETHER WE WILL REALISE OUR GLOBAL VISION OF...

OUR COMMUNITY80+ YEARS

DEFE

NCE

AERO

SPAC

E

CIVI

L AER

OSPA

CE

POW

ER SY

STEM

SCI

VIL N

UCLE

AR

MAR

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CONCENTRATION COST

ONE ROLLS-ROYCE TEAM

TO BUILD A SUSTAINABLE BUSINESS CAPABILITY

WORLD-CLASS TALENT PIPELINE FOR GLOBAL LEADERSHIP ROLES

TARGET TO REACH 6 MN PEOPLE GLOBALLY THROUGH ROLLS-ROYCE STEM EDUCATION BY 2020

ROLL OUT AND EMBED HPC

EMPOWER LOCAL DECISION-MAKING

LEAN LEADERSHIP

THINK LIKE CUSTOMERS

WIN RIGHT ALWAYS

STRONGER GROWTH

IN INDIA.FOR INDIA

& THE WORLD

POSITION INDIA AMONG TOP 5 ENGINEERING

HUBSRIGHT COST DESTINATION

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ENVIRONMENT

COMMITTED TO SUPPORT INDIA’S ASPIRATIONS

BETTER POWERFOR A

CHANGING WORLD

Our people are key to making this strategya success.By nurturing a lean philosophy and creatinga high-performing culture where safety andethics are paramount, we will realise our visionof providing better power for a changing world.

OUR DNA

CUSTOMER

TRUSTED TODELIVER EXCELLENCEQU

ALITY

DELIV

ERY

RESP

ONSIV

ENES

S

RELIA

BILIT

Y

INNOVATION

INVESTINGIN LOCAL

COMMUNITIES

LEAN

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