expedia, inc why personalization matters...cbinsights 2017, $1b+ market map: the world’s 197...
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© 2017 Expedia, Inc. All rights reserved. Confidential and proprietary
Expedia, Inc
Why Personalization Matters
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© 2017 Expedia, Inc. All rights reserved. Confidential and proprietarySource: Digital Trends; Sept 2017, Apple’s A11 Bionic Chip Destroys The Competition In New Benchmark Results
5 MONTHS AGO
iPHONE X LAUNCHED
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© 2017 Expedia, Inc. All rights reserved. Confidential and proprietarySource: The New York Times, June 2017, “The Iphone Is 10 Years Old. Here’s The Story Of Its Birth”.
10 YEARANNIVERSARY
2017
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© 2017 Expedia, Inc. All rights reserved. Confidential and proprietary
ERAThe
PERSONALIZATION
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© 2017 Expedia, Inc. All rights reserved. Confidential and proprietarySource: The Economist (12/15), Pew Research Center (1/17)*Social Media Adoption based on founding date of MySpace (2003) and Social Media Penetration calculated by Pew Research Center
THE ACCELERATING RATE OF TECHNOLOGY ADOPTION IS CHANGING THE WORLD AT AN EXPONENTIAL RATE
0
5
10
15
20
25
30
35
40
45
50
1867 1877 1887 1897 1907 1917 1927 1937 1947 1957 1967 1977 1987 1997 2007 2017
ELECTRICITY46 YEARS
TELEVISION26 YEARS
PC16 YEARS
CELL PHONE13 YEARS
INTERNET7 YEARS
SOCIAL MEDIA5 YEARSHOUSEHOLD
PENETRATION
25%TO ACHIEVE
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© 2017 Expedia, Inc. All rights reserved. Confidential and proprietarySource: Forbes 2010, Meet The Fastest Growing Company Ever Business Insider 2015, The 14 fastest unicorns to reach $1 billion
18 MONTHS TO
$1B+ REVENUE
IN 2011, TWO STARTUPS BECAME THE FASTEST-GROWING COMPANIES IN THE WORLD
35 MONTHS TO
$1B+ REVENUE
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© 2017 Expedia, Inc. All rights reserved. Confidential and proprietarySource Fortune Tech 2016 Tech Unicorn Valuations Are In TroubleCBInsights 2017, $1B+ Market Map: The World’s 197 Unicorn Companies In One Infographic
A NEW BILLION-DOLLAR COMPANYHAS BEEN CREATED EVERY10 DAYS IN 2017
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© 2017 Expedia, Inc. All rights reserved. Confidential and proprietarySource: Bloomberg Markets- February 2017 (Hugh Son) Man years calculated using working hours (8 hours per day)
NEW JP MORGAN AI SOFTWARE DOES IN SECONDS WHAT TOOK LAWYERS
EXPEDIA, INC.
360,000HOURS PER YEAR TO DO
BTW, THAT’S
180 MAN YEARS…
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© 2017 Expedia, Inc. All rights reserved. Confidential and proprietarySource: eMarketer 2017, eMarketer Updates Worldwide Internet and Mobile User Figures
HAVE ACCESS TO THE3.7B PEOPLEINTERNET TODAY
LESS THAN ½ THE WORLD’S POPULATION
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© 2017 Expedia, Inc. All rights reserved. Confidential and proprietary
75% SAY THEY PREFEREXPERIENCES OVER THINGS
Source: Fortune 2016: HSBC and Bureau of Economic Analysis Data
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© 2017 Expedia, Inc. All rights reserved. Confidential and proprietary
ONLINE TRAVELHAS BECOME TRAVEL
Source: Phocuswright
0%10%20%30%40%
U.S. & CANADA.
APACEUROPE EASTERN EUROPE
LATIN AMERICA
MIDDLE EAST
DIGITAL SHAREOF GROSS BOOKINGS BY REGION, 2017
50%60%
Online leisure/unmanaged business travel
0%
20%
40%
60%
80%
100%
PERCENTAGE OF TRAVELERS WHO DO ANYTHING TRIP-RELATED ONLINE
-5%
5%
15%
25%
35%
2014-2017 CAGR FOR SELECT DIGITAL TRAVEL MARKETS
Bubble size reflects relative digital market
size in US$
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©Expedia,Inc.Allrightsreserved.Confidentialandproprietary
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© 2017 Expedia, Inc. All rights reserved. Confidential and proprietary
WHO IS THEEXPEDIA GROUP?
BroadandDiversePartnerships
TheWorld’sLargestTravelCompany
Technology-FirstCompany
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© 2017 Expedia, Inc. All rights reserved. Confidential and proprietary
OndifferentdevicesSearchingmulti-product Withdifferentpurposes
TheExpediaGroupbrandsattractdiversetravelers
DYNAMIC PORTFOLIO OF THEWORLD’S LEADING TRAVEL BRANDS
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© 2017 Expedia, Inc. All rights reserved. Confidential and proprietary
OUR BRANDS GENERATE GLOBAL DEMAND
Source:EIFourthQuarterandFullYear2016Results
+200SITES75+COUNTRIES35LANGUAGES
Nearly
1in3Expediatravelersbookahotelonanothercontinentfromwhere
theyshop.
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© 2017 Expedia, Inc. All rights reserved. Confidential and proprietary
VAST MARKETING INCREASESPROPERTY VISIBILITY
675m+monthlysitevisits
64m+loyaltymembers
HotelA
HotelB
HotelC
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© 2017 Expedia, Inc. All rights reserved. Confidential and proprietary
OUR TEAM HELPS MAXIMIZE HOTELS’REVENUE POTENTIAL
ConsultativeApproach
LocalMarketExpert
HolaBonjourHello Ciao
Multilingual,regionalteam
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© 2017 Expedia, Inc. All rights reserved. Confidential and proprietarySource: Expedia
WE CONTINUED TO INNOVATEFOR OUR CUSTOMERS… AND OUR PARTNERS
REV+Revenue Management
HOTEL OPERATIONS
MICE ONLINEBy Expedia
HOTEL PACKAGEWhite Label
VOICE TECHNOLOGYWith Amazon Echo
V.R. Continued experimentation
MACHINE LEARNING/A.I.Driving more personalized experienceand digital marketing
MOBILETechnology improved
+
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© 2017 Expedia, Inc. All rights reserved. Confidential and proprietary
Thank you!