experience design: why pages are the last thing you need to worry about

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Post on 17-Aug-2014



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Annotations/Backstory available on my blog: http://www.exfoo.com/2009/03/emerging-experience-design-tenets/ Some thoughts on emerging approaches to designing experiences; major differences between traditional "IA" or "desktop publishing" and designing user experiences.


  • Yeah, I Know...Right? I dont think that the guy from Finland who designed this slide ever read my article...
  • Anyway...Hi. Im Tim.
  • Twitter @nanotim
  • Experience Design Why Pages are the Last Things You Need To Worry About or...
  • How I Learned to Keep Jakob on the Shelf Until Im Designing a Page
  • So...Its Three Things Its Always 2, 3, or 5 Things...Right?
  • First Design Experiences - Not Pages
  • Second Grow Organically
  • Third Design Inside Out
  • Pages The Old Building Blocks
  • People Arent Looking for Pages They Want Answers
  • The Experience of Finding Digital Brings Drastic Changes to the Role of an Index
  • Search Was King Because Attribution Has Been Going to Last Click Share Video with Friends Gather Online Clue ! dropped in Show Watch Show Registration on Microsite View YouTube Video ! View YouTube Video ! Magazine Ad Impression ! Microsite Visit ! View Email ! Text Message ! Outdoor Display !
  • ! ! ? ! ? ! ! ? ? ? ! ! ? ? ! ? ? ? ? ? ! ! ! ! Real Behavior is Messy Mapping a Series of Interactions ? ! ! ! ! ? ? ! ! ! ? ? ! ?
  • So...Lets Design Experiences Behavior cannot be modeled in a Site Map
  • We Can Design Experiences And...then a Site Map
  • Homepage Cheats Index Page Cheats In ience + Situation e Gamer Seeker ituation: he Gamer Seeker is already miliar with the G4TV.com ite. e is stuck on the 5th level of arhammer 2 for Xbox, but Storyboard ant seem to get pass e Ogre. e knows he can go to The page rebuilds with a The gamer lands on the Cheat The Gamer enters the Warhammer 2 cheats, as 4TV.coms site to find out index page where they are able to related information. They Homepage via a bookmark User Action heats from others around filter their results by Platform to filter to level specific ch that they have set previously. and Genre and finally Title. e community. After finding and reading They select Cheats under quot;They go through the alphabetical the cheat, hey notice that Start with Stories the Game Menu. index results and select community of other Warh Warhammer 2 Gamers. ience Situation Questions Lo-fi UIs + Narrative FTW ant get pass level 5! Can I find it on TV.com? Okay. I notice there is a category for eat. There are results for Warhammer 2. Warhammer 2. I wonder how many entries I now have 237 results. onder how many there are? there are? ay. There are quite a few results. How Great. I can filter down to just le n I find my specific result? results, read, and copy the che onder what everyone else is saying out Warhammer 2? w! There is a huge community of rhammer 2 fans...I wonder what the top mer has to say? Video Clips Cheat Database Cheat Database Content Available News & Reviews UGC Cheats UGC Cheats UGC
  • Reseller Program Landing Sales Guide Search Grants and Programs Grant Detail 5 Home 13 Predictive Search UI About Intel Lan

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