experience innovation
DESCRIPTION
Effective communication is more about innovation and experiences than the tools and channels of communicating. Some ideas to think about for marketers and communicators as presented to the MIPAA's "New Influencers Insight & Social Media Forum" in London on June 7, 2013.TRANSCRIPT
#mipaa @jangles
Experience Innovation
Neville Hobson
@jangles
June 7, 2013
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http://en.wikipedia.org/wiki/Innovation
The term innovation can be defined as something original and new that “breaks in to” the market or into society.
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http://www.teslamotors.com/en_GB/
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http://media.daimler.com/dcmedia/0-921-658892-1-1601024-1-0-1-0-0-1-12639-0-0-3842-0-0-0-0-0.html?TS=1370536703316
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http://www.jaguar.co.uk/f-type/
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Trends
#mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends
#mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends
#mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends
#mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends
#mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends
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3 Mobile Drivers
1. Rapidly-increasing device and app functionality
2. Near-ubiquitous high-speed networks
3. Enabling you to realize your expectations
#mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends
#mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends
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http://youtu.be/OOT1lwVWBB8
#mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends
#mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends
#mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends
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20132014
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Influencer marketingContent curationContent marketingBrand journalism
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http://gapingvoid.com/
Influencer marketing
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Content curation
http://publishers.flipboard.com/caranddriver
http://flip.it/vA5t0
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https://plus.google.com/communities/110498918096579630693
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• Delivering the content your audience is seeking in all the places they are searching for it
Content marketing
http://socialfresh.com/great-content-marketing/ http://contentmarketinginstitute.com/2012/06/content-marketing-definition/
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http://www.stayonsearch.com/content-marketing-that-you-need-to-avoid-at-any-cost
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• Organizations generating stories about themselves and/or their industry
• Publishing that content on their own channels
• Offering that content to mainstream channels
Brand journalism
http://newsroom.cisco.com/homehttp://www.coca-colacompany.com/
#mipaa @jangleshttp://youtu.be/41Qztg4EjmM
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Major Challenges
1. Understanding audience desires, needs, and intents
2. Selecting the tools and channels preferred by your audiences
3. Being trusted participants in your audiences’ peer groups
4. Integrating social and traditional
5. Embracing open/sharing ideals – rewards are not only financial
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http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge
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The two most valuable commodities
1.Reputation
2.Trust
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• Relevant• Measurable• Valuable
• Ethical• Open• Professional
BE…
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Experience Innovation
Neville Hobson@janglesJune 7, 2013
#mipaa @jangles
Experience Innovation
Neville Hobson
@jangles
London, June 7, 2013
Content of this presentation deck is Copyright 2013 Neville Hobson. Some rights reserved.
Re-use permitted - read the Creative Commons license for terms.
If you have questions or comment arising from your use of this deck, contact Neville Hobson:
+44 7577 997 222 [email protected] www.nevillehobson.eu www.nevillehobson.com @jangles