experiences with netnography data collection

20
Facebook Netnography: a lesson learned Sarah Sloan Griffith University 1

Upload: sarah-sloan

Post on 05-Dec-2014

736 views

Category:

Education


0 download

DESCRIPTION

The slides from my recent conference presentation "Facebook Netnography: a lesson learned". You are welcome to contact me at s.sloan[at]griffith.edu.au to discuss.

TRANSCRIPT

Page 1: Experiences with Netnography data collection

1

Facebook Netnography: a lesson learned

Sarah SloanGriffith University

Page 2: Experiences with Netnography data collection

2

Page 3: Experiences with Netnography data collection

3

Page 4: Experiences with Netnography data collection

4

Page 5: Experiences with Netnography data collection

5

Facebook is a social space & we are the intruders

Page 6: Experiences with Netnography data collection

6

User User

What I wanted to know

Firm

Page 7: Experiences with Netnography data collection

7

MethodOnline

Ethnography

Netnography

Page 8: Experiences with Netnography data collection

8

Entrée ProcessLurking the Page

Like the Facebook Page

Comment on posts

Create own Posts

Page 9: Experiences with Netnography data collection

9

Lurking the Page

Like the Facebook Page

Comment on posts

Create own Posts

Page 10: Experiences with Netnography data collection

10

Lurking the Page

Like the Facebook Page

Comment on posts

Create own Posts

Page 11: Experiences with Netnography data collection

11

Lurking the Page

Like the Facebook Page

Comment on posts

Create own Posts

Page 12: Experiences with Netnography data collection

12

Lurking the Page

Like the Facebook Page

Comment on posts

Create own Posts

Page 13: Experiences with Netnography data collection

13

Data

Facebook

Insights

Textual Data in

PDF form

Field Notes

Page 14: Experiences with Netnography data collection

14

Data

Facebook

Insights

Textual Data in

PDF form

Field Notes

Page 15: Experiences with Netnography data collection

15

Before March 30, 2012

After March 30, 2012

Page 16: Experiences with Netnography data collection

16

What does this mean for the data?Before March 30, 2012

Page 17: Experiences with Netnography data collection

17

What does this mean for the data?After March 30, 2012

Page 18: Experiences with Netnography data collection

18

Did this impact results?

Partially

Enough data was

collected to draw

conclusions

More data would have made the

findings more reliable

Page 19: Experiences with Netnography data collection

19

A lesson learned!

Full details of this study can be found on my poster in

the foyer

Questions?

Page 20: Experiences with Netnography data collection

20

Sarah [email protected]

Griffith University