Experiential Marketing Campaign

An impeccable campaign by Redwing solution ‘Color My Life’, a Mastercard and PayUMoney initiative. The USP of the

campaign was its innovative association with a social cause .

In order to generate the engagement, the campaign was mainly designed for Street Children.

Campaign USP

Objective

• Promoting benefits and encouraging the use of Mastercard by Parents for paying the school fee

• Building a strong relationship to promote the payment gateway solution provided by PayUMoney for schools

• PayUMoney, a partner of Mastercard, is a unique payment gateway which offers schools to build various modules for receiving payment and for invoicing purpose. Hence, encouraging the platform usage.

Why This Campaign ??

The purpose of the campaign required active participation not only by schools

but also by the parents .

Target reach

Engagement Snapshot

•An online Art Competition, including both painting and photography, was organized for the students of various participating schools.

•All the students had to do was to enroll themselves online and had to submit a fee of just Rs. 100.

•School students participated in the painting and photography competition and the best art pieces were loaded online.

•This competition was then followed by an exhibition (cum sale) of the top 50 Art pieces.

•The money generated by this campaign was then donated to Dr. Kiran Bedi’s NGO, India Vision Foundation which is based out in New Delhi.

•Thus, a campaign which was involved kids and was for the kids. This campaign was also a huge success and Redwing Solutions bagged a lot of appreciation for this initiative.

COLOR MY LIFE – CREATIVE SHOWCASE

Color My Life – Web site

Color My Life – Promotion Creatives

Color My Life – Brochure Creatives

Art Pieces by Participants

Art Pieces by Participants

End to End DeliverableRedwing Solutions managed end to end solution

for the campaign which included :

Success Story

• Participation by 150 schools

• Reach of 10,000 plus Parents

• Active participation from 5000 + parents and students

• Effective brand promotion

• Co promotion with Hindustan Times helped the event success

Golden Memories of the Event

At Redwing, we believe to create an experiential marketing niche in the digital space and we continuously build upon

this and deliver what we believe in.

THANK YOU !