experts exchange - seo demystified part 2
DESCRIPTION
View the webinar here: http://www.youtube.com/watch?v=8if69iU4YVYIn Part II of "Demystifying SEO," Experts Exchange Search Engine Optimization pro Jonathan Hoekman present tips, tricks and best practices for your on-site and off-site optimization efforts. Specifically, you'll learn about:• Site architecture and why it matters• Keys for successful internal linking strategies• Which on-page elements matter most for SEO• Why social butterflies will rule the SERPs• How engaging your community = building linksTRANSCRIPT
![Page 1: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/1.jpg)
SEO DEMYSTIFIEDPART II
Why SEO Should be Less Like Rocket Science and More
Like 3rd Grade Math
![Page 2: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/2.jpg)
![Page 3: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/3.jpg)
![Page 4: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/4.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 5: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/5.jpg)
PART I REVIEWKeyword Analysis
Content Development
![Page 6: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/6.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 7: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/7.jpg)
CUSTOMER
KEYWORDS
CONTENT
![Page 8: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/8.jpg)
PART II PREVIEWOn-Site OptimizationOff-Site Optimization
![Page 9: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/9.jpg)
GOALS• Build on lessons learned in Part I• Clear understanding of SEO fundamentals• Give specific examples, tips and tricks• Encourage you to give SEO a try• Show how ExpertBase can help
![Page 10: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/10.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 11: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/11.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 12: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/12.jpg)
ON-SITEOPTIMIZATION
You’ve got great content, now what?
![Page 13: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/13.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 14: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/14.jpg)
ACCESSIBILITY
INTERNAL LINKING
ON-PAGE
![Page 15: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/15.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 16: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/16.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 17: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/17.jpg)
ACCESSIBILITY • Helpful Hint
– Don’t worry about your PR!– Focus on crawl rate, crawl depth and
indexation rate
![Page 18: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/18.jpg)
ACCESSIBILITY • Site Architecture
– Allows content to be crawled/indexed– Organized categorically, logically – Static link to every page on your site
![Page 19: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/19.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 20: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/20.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 21: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/21.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 22: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/22.jpg)
![Page 23: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/23.jpg)
![Page 24: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/24.jpg)
ACCESSIBILITY • Best Practice
– No matter how large or small your site, you NEED to be using sitemaps.
![Page 25: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/25.jpg)
ACCESSIBILITY • Site Maps
– Site Map Page• www.google.com/sitemap.html
– XML Site Map• http://en.wikipedia.org/wiki/Google_Sitemaps#File_
format
![Page 26: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/26.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 27: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/27.jpg)
ACCESSIBILITY • Site Maps
– Site Map Page• www.google.com/sitemap.html
– XML Site Map• http://en.wikipedia.org/wiki/Google_Sitemaps#File_
format
![Page 28: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/28.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 29: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/29.jpg)
ACCESSIBILITY • Rules of Thumb
– Include your XML sitemap location in your robots.txt file
– Use both types of site maps whenever possible
![Page 30: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/30.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 31: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/31.jpg)
ACCESSIBILITY • Robots.txt
– www.sitename.com/robots.txt• Noindex Tag
– <meta name=“robots” content=“noindex” />
![Page 32: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/32.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 33: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/33.jpg)
ACCESSIBILITY • Robots.txt
– www.sitename.com/robots.txt• Noindex Tag
– <meta name=“robots” content=“noindex” />
![Page 34: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/34.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 35: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/35.jpg)
ACCESSIBILITY • Why Block Pages?
– Privacy Concerns– Low Value Pages– Duplicate Pages– Etc.
![Page 36: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/36.jpg)
ACCESSIBILITY • Helpful Tip
– Use BOTH robots.txt AND noindex to block content, when possible.
– Especially important information
![Page 37: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/37.jpg)
![Page 38: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/38.jpg)
ACCESSIBILITY • Images, Flash, JavaScript and AJAX
– Does not execute JS files or AJAX calls– Cannot read images or flash– Content using these methods is NOT indexed
![Page 39: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/39.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 40: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/40.jpg)
ACCESSIBILITY • Images, Flash, JavaScript and AJAX
– Does not execute JS files or AJAX calls– Cannot read images or flash– Content using these methods is NOT indexed
![Page 41: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/41.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 42: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/42.jpg)
INTERNAL LINKING• Google Webmaster Guidelines
– “Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.”
![Page 43: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/43.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 44: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/44.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 45: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/45.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 46: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/46.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 47: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/47.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 48: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/48.jpg)
INTERNAL LINKING• Types of Links
– Navigational Links– Cross-Links
![Page 49: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/49.jpg)
![Page 50: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/50.jpg)
![Page 51: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/51.jpg)
INTERNAL LINKING• Types of Links
– Navigational Links– Cross-Links
![Page 52: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/52.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 53: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/53.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 54: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/54.jpg)
INTERNAL LINKING• Linking Strategy
– Link location matters– Link only to relevant content– Control the # of links on your pages
![Page 55: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/55.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 56: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/56.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 57: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/57.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 58: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/58.jpg)
INTERNAL LINKING• Rules of Thumb
– The further down the page the link, the less chance that a spider will crawl it
– The more links on a page, the more diluted the link juice or link flow
![Page 59: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/59.jpg)
INTERNAL LINKING• Anchor Text
– Hyperlinked text– Utilize keywords– Provide context
![Page 60: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/60.jpg)
INTERNAL LINKING• Anchor Text
– Examples• Click Here sucks• Experts Exchange is better• Microsoft Help is better yet• [Question Title] is the best
![Page 61: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/61.jpg)
INTERNAL LINKING• When in Doubt
– Use the title of the page you are linking to as your default strategy.
![Page 62: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/62.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 63: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/63.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 64: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/64.jpg)
ON-PAGE ELEMENTS• URL Structure Ground Rules
– Subdomain vs. Subdirectory• subdomain.domain.com/subdirectory/
– Use keyword-rich nomenclature– Separate with dashes (-)
• /microsoft-excel/– Avoid database parameters, queries
• index.php?product=1234&sort=price&print=1
![Page 65: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/65.jpg)
ON-PAGE ELEMENTS• URL Structure
– www.expertbase.com/drive-traffic/search-engine-optimization/seo-demystified.html
![Page 66: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/66.jpg)
ON-PAGE ELEMENTS• Header Tags
– Title Tag (< 70 Characters)• <title>title of page</title>
– H1, H2, H3 Tags• <h1>h1 content here</h1>
– Description Tag (< 155 Characters)• <meta name="description" content=“description here” />
– Keyword Tag • <meta name="keywords" content=“insert, keywords” />
– Rel=”Canonical” Tag• <link rel="canonical" href=“URL” />
![Page 67: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/67.jpg)
ON-PAGE ELEMENTS• Rel=Canonical
– Example • www.domain.com/page-a.html• www.domain.com/category-one/page-a.html • <link rel="canonical" href=“www.domain.com/page-
a.html” />– Best practice to use 301 redirect instead
![Page 68: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/68.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 69: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/69.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 70: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/70.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 71: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/71.jpg)
ON-PAGE ELEMENTS• Helpful Tip
– Start your Title Tags with keywords• Example:
– [Site Name] | Descriptive Keyword Stringvs.
– Descriptive Keyword String | [Site Name]• vs.
– Descriptive Keyword String
![Page 72: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/72.jpg)
ON-PAGE ELEMENTS• Other Elements
– Keyword Repetition– Keyword Variations
• Microsoft Excel, Excel, Microsoft– Alt Attributes
• <img src=“URL" alt=“alt text" width="" height="" />– File Names
• keywords-here.jpg– Bold/strong and Italic/emphasized
![Page 73: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/73.jpg)
ON-PAGE ELEMENTS• Key Takeaway
– Tags and keywords should be UNIQUE to each page on your site and provide context to what is on the page.
![Page 74: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/74.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 75: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/75.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 76: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/76.jpg)
OFF-SITEOPTIMIZATIONYou’re only as good as others
say you are!
![Page 77: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/77.jpg)
OFF-SITE OPTIMIZATION• Trust/Authority of Domain
– With SEO, trust is not given, it is earned• Elements Impacting Domain Authority
– Quality of Domains Linking to Your Site– Number of Links to Your Site– Growth Rate of Site– Age of Site/Content– Site Usability Metrics
![Page 78: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/78.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 79: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/79.jpg)
OFF-SITE OPTIMIZATION• Link Popularity of Pages
– Links = votes– More links = higher perceived value/quality– Links from high authority, highly related sites– Links to specific pages, deep in your site– Quality > Quantity
![Page 80: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/80.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 81: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/81.jpg)
OFF-SITE OPTIMIZATION• Anchor Text!!!
– Encourage linkers to use relevant keywords– Links are good, links with optimized keywords
in the anchor text are better!
![Page 82: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/82.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 83: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/83.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 84: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/84.jpg)
OFF-SITE OPTIMIZATION• Social Queues
– Quality content leads to action– Action = shares, tweets, likes, blog posts– Shares = links
![Page 85: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/85.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 86: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/86.jpg)
OFF-SITE OPTIMIZATION• Article Stats
– Written on 4/26/2011– 533 Tweets– 114 Likes
• Results– #2 result for ‘great content’ by EOD
![Page 87: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/87.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 88: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/88.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 89: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/89.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 90: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/90.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 91: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/91.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 92: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/92.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 93: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/93.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 94: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/94.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 95: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/95.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 96: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/96.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 97: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/97.jpg)
![Page 98: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/98.jpg)
![Page 99: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/99.jpg)
KEYWORDS +GREAT CONTENT +OPTIMIZED SITE +
SOCIAL/LINKS =
SEO SUCCESS!
![Page 100: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/100.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 101: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/101.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg
![Page 102: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/102.jpg)
STEP #1:KNOW YOUR KEYWORDS
![Page 103: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/103.jpg)
KNOW YOUR KEYWORDS• Audience Analysis
– Needs– Demographics
• Keyword Analysis– Trending– Competition– Volume
![Page 104: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/104.jpg)
STEP #2:OPTIMIZE YOUR
WEBSITE
![Page 105: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/105.jpg)
OPTIMIZE YOUR SITE• Site Architecture
– Indexation– Linking strategy– Link juice
• On-Page– URL, Title Tag, H1 Tag– Keyword use in content body
![Page 106: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/106.jpg)
STEP #3:SECURE YOUR SOCIAL SITES
![Page 107: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/107.jpg)
SECURE SOCIAL SITES• Bare Minimum
– Twitter– Facebook– YouTube– LinkedIn
![Page 108: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/108.jpg)
STEP #4:CREATE KICK-BUTT
CONTENT/TOOLS
![Page 109: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/109.jpg)
KICK-BUTT CONTENT• Become an Expert
– Add value– Thought-leadership– Take a stance
• Content Types– Video– Whitepapers– Articles, Blogs, Podcasts, Answers
![Page 110: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/110.jpg)
STEP #5:SHARE CONTENT,
BUILD LINKS
![Page 111: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/111.jpg)
LINK BUILDING• Make Sharing Easy
– Automate URL shortening– Include social logos on pages– Ask for the share
• Join the Conversation– Engage customers on social sites– Promote content to followers
![Page 112: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/112.jpg)
STEP #6:START A Q&A COMMUNITY
![Page 113: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/113.jpg)
Q&A COMMUNITIES• Use ExpertBase to:
– Engage Customers– Build Online Community– Establish Expertise– Create Valuable Content– Build Links to Site– Drive Targeted, Relevant Traffic
![Page 115: Experts Exchange - SEO Demystified Part 2](https://reader034.vdocument.in/reader034/viewer/2022052409/545c567fb1af9f500a8b4738/html5/thumbnails/115.jpg)
http://tylerenglishblog.com/wp-content/uploads/2010/10/Business-Basics.jpeg