expertzoo.com
DESCRIPTION
TRANSCRIPT
GROWING YOUR BUSINESS THROUGH ADVANCED
GLOBAL INTERNET USERS1
As you know Internet is the fastest growing and accepted global
phenomena ever created. More people in the world have Internet than indoor
plumbing and it has only been around for less than 20 years. Every continent and
every country in the world now has an Internet connection. We are now all
Internet users (whether we want to or not) and this phenomenon will continue
well into the future until we are all connected in a way we can even comprehend
today.
INFORMATION OVERLOAD
Internet and its application growth have truly been phenomenal. Internet
allows us to live in the world where 1 million views no longer sounds impressive.
Today we live in the world where there are 137 Million individual Blogs, 750
Million active Facebook users and over 2 Billion videos are streamed on YouTube
each day. Is this information overload ??? Absolutely NOT…….
THE NEW NORMAL
This is the NEW NORMAL. If history is any guide the expansion of
information will continue to increase exponentially as it has been doing over the
last two decades. That is no longer a question. A better question here is…….what
kind of information and content do we create and put out there in this ocean of
data to stand out and to be noticed by our customers ? This Revolution is
happening now. We believe that businesses who understand this, adjust and take
action now = will prosper. At the same time the businesses that refuse this sea of
change will fail miserably.
BUSINESS FAILURE
According to Small Business Administration and Inc. Magazine more than
half of all businesses will disappear in the next five years. Same statistics show
that 8 out of 10 new businesses will fail within the first 3 years. If these statistics
do not horrify you as a business owner, we don’t know what will. To be more
specific, not enough customers/sales and financial mismanagement are the
primary reasons behind business failure.
COMPLEXITY AND CONFUSION
Facebook, Twitter, YouTube, LinkedIn, ExpertZoo, SEO, PPC, Games, Email,
etc….. Confused yet ? With so many different tools and networks available out
there, which ones are the best option for your business to maximize your return
on investment and time ? How should these individual channels be used in order
to maximize your return and to get the most customers? These are very difficult
questions that require further study presented later on.
COST
On average standard Outbound Marketing costs 160% more per lead than
Social Media Marketing. To be exact, it costs $373 to generate a lead using
Outbound Marketing while it costs only $143 to generate the same lead using
Social Media Marketing. When we look at this issue from a larger perspective we
can see how important it is for any businesses bottom line to generate savings of
over 60% on one of it’s major expenses.
OLD VS NEW
Social Media Marketing tactics don’t just generate leads, they generate
revenue. This statement couldn’t be more true. Think of Social Media Marketing
as a simple new way to communicate and establish those long-term and
profitable relationships with your customers. It’s just a much faster way to do
marketing, measure results and generate new clients for your business. Plus, it’s a
lot more fun.
TOO LATE
With competition increasingly shifting their budgets towards Social Media Marketing, is it too
late for your business to start or to increase your participation?
NO, the time to do it is now. We believe the Social Media Marketing Revolution is happening
now and you must participate today in order to be a part of it. The longer you wait the more difficult
and more expensive it will become in the future. The current environment could be equated to a
gold rush or a land grab environment. Basically, businesses that are doing it now will be able to
create “gold-bond” relationships with their customers that other businesses will have a hard time
disruption. It will simply be too costly and difficult for your competition to do so.
WHAT IS SOCIAL MEDIA MARKETING
Social Media Marketing is the best and the most cost effective way to
generate more leads, referrals and customers for your business. Social Media
Marketing uses various tools that include but are not limited to Facebook, Twitter,
LinkedIn, ExpertZoo, SEO, Emal Marketing, Blogs, etc….Social Media Marketing
concentrates on developing long lasting and strong relationships between
businesses and their customers.
SOCIAL MEDIA MARKETING COMPONENTS
Some of the major Social Media Marketing components include Facebook,
Twitter, Linkedin, YouTube, ExpertZoo, SEO, Blogs, Email, etc…. Think of each
entity as a complex application that you must know inside and out in order to
successfully implement marketing strategies that would be beneficial for your
business. Each system has its own pluses and minuses. In addition, one must
know how to properly use each system in order to maximize its capability and
maximize the return on investment and/or time.
SEARCH ENGINE OPTIMIZATION
Search engine optimization (SEO) is the art and science of making websites perform
better in the search engines or in other words to rank as high as possible in the search
engines. There is no magic to it -- it's all about understanding how search engines read web
pages and what factors they take into consideration when deciding how to rank a page for a
given search query. When done correctly, search engine optimization also improves websites
for use by humans, as will be explained below. Quality content (meaning excellent articles)
are the heart and soul of search engine optimization, because the only thing that Google and
other search engines truly respect is text. Specifically, text to which other websites have
linked, as we will see below. So put your money and/or energy into writing or obtaining
excellent articles. Search engines have remarkably sophisticated ways of determining just
how good an article is.
Facebook is by far the largest and most popular social network in the world. With over
750 Million active users, Facebook is not only a great social platform for interaction, but a
powerful business tool as well. This powerful social network allows you to share, follow, like,
play games, etc… for just about anything. Businesses have the capability to leverage
Facebook’s extensive membership base to create a following for their businesses and/or
directly interact with their customers. Multiple studies have shown that both B2C and B2B
businesses who are able to properly use Facebook’s infrastructure will without a doubt
generate leads and buying customers from the network.
Twitter is a social networking and microblogging service that allows you answer the question,
"What are you doing?" by sending short text messages 140 characters in length, called "tweets", to
your friends, or "followers." The short format of the tweet is a defining characteristic of the service,
allowing informal collaboration and quick information sharing that provides relief from rising email
and IM fatigue. Twittering is also a less gated method of communication: you can share information
with people that you wouldn't normally exchange email or IM messages with, opening up your circle
of contacts to an ever-growing community of like-minded people.
Twitter is instrumental for businesses as 67% of Twitter users are more likely to buy the brands they
follow. Businesses must invest time and money into creation of a significant following on Twitter.
Those who do so while providing excellent content will be able to generate a lot of business from the
network.
LinkedIn is a social media platform for businesses and professionals. Geared
towards companies and industry professionals looking to make new business contacts
or keep in touch with previous co-workers, affiliates and clients. While not as powerful
as Facebook, LinkedIn is believed to be best for B2B generation, conversion and
relationship tracking. Businesses who properly use LinkedIn during their social media
campaign should anticipate a significant increase in their business.
BLOGS
Blogs are one of the most powerful, cost effective and useful Social Marketing
tools. When you think of Blogs, think….. content, content, content. While there are
millions of Blogs out there, very few offer top-notch content that brings in visitors and
drives subsequent social interaction. Blogs are simply great. From being one of the best
tools to help with SEO to driving 55% more traffic to your site, Blogs can do it all.
EXPERTZOO
ExpertZoo.com is an extremely powerful business tool/social network that helps
you establish a circle of influence around your business. Now everyone you know (your
friends, family, employees, business partners, fans, etc…) can help your business grow
and prosper. In addition, ExpertZoo offers a multitude of other tools such as Social
Media Marketing, Outsourcing, Gaming, Deals/Offers Section as well as many
others…….. designed specifically to help your business succeed and prosper.
SOCIAL MEDIA SUMMARY
Once again, Social Media Marketing is one of the best and most cost effective
ways to advertise your business. Through the use of the most popular portals such as
Facebook, Twitter, YouTube, LinkedIn, ExpertZoo, SEO, Email, etc… Social Media
Marketing allows you to leverage up an incredible array of tools to help your business
grow and prosper. Oh yeah, we almost forgot to mention that Social Media Marketing
allows you to do that at 60% discount to other more traditional advertising methods.
THE REVOLUTION IS HAPPENING NOW
That’s right. The revolution is happening now. With 61% of marketers spending
and investing more into Social Media in 2011, the proof is already here. Businesses are
shifting their budgets for two simple reasons. #1. Social Media Marketing is very
effecting and #2. It costs a lot less (at this point in time) than your more traditional
outbound marketing channels. So, jump on board before its too late.
BUDGET ARE SHIFTING
The budgets are shifting from more traditional advertising methods to Social
Media Marketing. As more and more companies shift their attention and budgets
towards Social Media Marketing it will be much more difficult and much more
expensive for the newcomers to compete with businesses who have made the jump
first and have invested heavily into the Social Marketing.
INVEST IN SOCIAL MEDIA MARKETING IS SKYROCKETING
Businesses around the world are significantly increasing their budgets on Social
Media Marketing. The average budget spent on company blogs and social media has
nearly doubled in the last two years. We believe that this trend will only accelerate
over the next few years. Companies who are increasing their spent on Social Media
Marketing should benefit substantially while companies who do not will fall behind.
IT’S TIME TO SAVE
Social Media Marketing equals big savings. 3 out of 4 Social Media Marketing
channels (SEO, Blogs, Social Media) cost less than any outbound channel. That means
big savings for your business and a significantly higher margin that should allow for
your business to grow much faster and to outperform its competition.
SOCIAL MEDIA IS NOT A FAD. IT’S A REVOLUTION.
With all of the mind blowing Internet information presented earlier, it is
now clear that Social Media is no longer a fad, it is a revolution. It is here to stay
and its velocity, importance and impact on the daily lives of businesses and
individuals will continue to increase. After all, US Internet users are already
spending 3x more times on social networks and Blogs than they do on email.
AGE, NO LONGER A FACTOR
It is common to run into the perception that Social Media and/or Social Media
Marketing is for those cool young kids. Yet, it is anything but true. While it is true that
the younger segment of the population represents the highest percentage of Social
Media consumers, the rest of the age groups are not that far behind. Young or old,
today everyone is Social Media consumer.
REAL BUSINESS VALUE
Social Media Marketing has real business value. In fact, it has been named as the
leading emerging channel for lead generation in 2010. We believe that not only is
Social Media Marketing has real business value when it comes to lead generation,
conversion and sales, but it’s the future of sales & marketing. Companies who are doing
it properly today will benefit substantially.
BUILD RELATIONSHIPS/INFLUENCE PURCHASES
Build relationships with your clients and influence their purchasing decisions. As
you know, Social Media Marketing plays an important role in influencing other. By
talking about your product or services in a positive light, your customers, friends,
people you know, bloggers, experts, etc…. will subsequently and positively influence
the purchasing decision of others.
IT WORKS
It’s a fact. Social Media Marketing works and it works very well. 57% of small
businesses say that social media is beneficial to their business. Businesses who use
Social Media Marketing should see a significant jump in their lead generation,
conversion and sales.
IT SELLS
Social Media Marketing sells. It’s no wonder that 50% of US small businesses say
that social media sites play an important role in active sales. Businesses who use these
tools properly should see a significant increase in their sales.
GET FOUND
What is your business doing to be found in the ocean of information overload? As
earlier information has indicated, if you are not showing up on top of search results or
have a significant following, your web presence might as well be dead. Proper Social
Media Marketing structure will improve your search results, influence SEO, increase
page rank, drive inbound links and most importantly help your business to be found.
GET MORE LEADS
Bottom line is, businesses who use Social Media Marketing should expect more
leads, customers and sales. In fact, 61% of US marketers use Social Media Marketing to
increase lead generation and sales.
EXPERTZOO.COM
Let us be your partner in this new and brave Social Media Marketing world.
ExpertZoo.com can take care of all of your Social Media, gaming, SEO, outsourcing and
other marketing needs. Everyday we work for our partner’s success. Please contact us
should you have any further questions or inquiries.