explainer video - the future of marketing
TRANSCRIPT
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EXPLAINER VIDEOS - THE FUTURE OF MARKETING !!!
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73% of web-visitors watch VIDEOS.
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VIDEOS increase the time spent on a site by 113%.
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35% Increase in # of sign-ups for product after Video implementation
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But it is simply awesome !
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VIDEOS are shared 12 times more than links and text posts combined on Facebook.
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Twitter Video Ads
According to a study conducted with Nielsen, the purchase intent increased by 28 percent for users that watched brand videos on Twitter versus pre or mid-roll during a 22-minute program.
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Twitter Direct message
Reach prospects more effectively with a VIDEO message.
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The site has more than 1 billion users from across the globe. If you’re not hosting your video on YouTube you’re missing out on traffic.
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There is a growing base of B2B users on Instagram.
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When information is conveyed with visuals and sound, people experience 75 percent greater understanding of the material, which is crucial when you’re trying to guide listeners toward a decision.
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Trade Shows and Conferences
Even when you’re speaking in person, a short video is a great way to underline a certain point or really bring it home.
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Slide Decks
Upload a video right into your slideshow to add some variety to your content.
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Webinars
Show a video during a webinar to make sure people aren’t snoozing behind their computer screens.
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According to Wistia, embedding video in email can increase click-thrus by 300 percent. Here are some of the ways to use video in email.
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Sales
When a sales rep from Jellyfish sent an explainer video to a specific client, the company managed to land a $800,000 contract. When you only have a short timespan to communicate your value, nothing talks like video.
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Your video can also help you land new leads.
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Nurture Campaigns
Video can be a helpful tool in lead nurturing campaigns.
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Transactional Emails
Use transactional messages as a marketing tool by adding video.
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Keep Going...yet not over!
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According to a study from Comscore, customers who watch a video are 64 percent more likely to make a purchase than those who don’t. Landing pages are a place to educate your viewers on your products, and video is one of the most effective ways to do that.
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LANDING PAGE
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THANK YOU
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