Exploiting Communications Technology

Denise BlakeUniversity of Manchester &

UMIST Careers Service

Overview

Background

Outcomes

Trends

Forthcoming Features

Any Questions

Background

The development of a premier website to

address the fact that…

“Black and Asian graduates are twice as

likely to be unemployed six months after

graduation that their white counterparts”

OutcomesImproving Employability

Student & Graduate on line careers resources Application Skills Interview Skills Networking & Assessment Centre Skills

Employer profiles & Graduate profiles Graduate vacancies Career Enhancement opportunities

Networking forum for geographically dispersed UK Black & Asian students Links to a wide range of sites BBC: iExtra, Asia Network Asian Jobs Black Britain Attendance at Careers Fairs CRE Media publicity: The Guardian

OutcomesImproving Employability

Support HE Careers Services nationally Banner link to all HE Career Services

websites

Publicity material to all HE Careers Services

Spring/Summer B & A seminars to Careers Service staff

OutcomesImproving Employability

OutcomesSupporting Employers

Provide an on line resource to enable

employers to promote their

organisation & recruit Black and

Asian graduate talent & share good

practice in equality & diversity

OutcomesSupporting Employers

Key Strategies Recruiting Black & Asian students Recruitment case studies: Sharing

good practice Employer Profiles Graduate Employer Profiles Advertising Graduate Vacancies

Trends…

TOP 5 Pages March 20021. Home page2. Recruiters home

page3. Graduate vacancies4. Recruiting Black &

Asian students5. Employer profiles

TOP 5 Pages October 2002

1. Home page2. Graduates home

page3. Graduate

vacancies4. Eg Covering Letter5. Student’s home

page

Trends…

March –October 2002 Hits up by 150%

Visits up 118%

Unique user up 191%

Key Lessons Learnt

Flexibility of product

Invaluable web/ IT infrastructure & expertise

Constant dialogue with target users crucial

‘Product Freshness’

Targeted marketing & challenges of data

protection

guidelines

Meeting demands of the ‘just for me’ culture

Forthcoming Features…

‘My Black & Asian Grad’

Features include: Vacancies via email

Access to register for events targeted at your University, region, ethnicity

Access to projects targeted at your University/region

Forthcoming Features

Creative marketing

Students Ambassadors?

Employer focused events’ listing

Bespoke Networking events?

Any Questions