explore minnesota 2021 minnesota travel guide partnership … · 2021. 3. 15. · 2021 travel guide...

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Explore Minnesota 2021 Minnesota Travel GuidePARTNERSHIP OPPORTUNITIES

Display Ads, Enhanced Listings and Digital Add-ons

Early Bird Reservation Date: September 15, 2020

Ad Reservation Date: November 6, 2020

Materials Due: November 20, 2020

EXPLORE MINNESOTA

AT-A-GLANCEEXPLORE MINNESOTA

ENGAGEMENT

105K Travel eNewsletter28% Open Rate • 10% CTR

7.4K Biking eNewsletter22% Open Rate • 8% CTR

36K Fall Colors eNewsletter28% Open Rate • 6% CTR

EXPLOREMINNESOTA.COM

3.7 Million Visitors

7.8 Million Pageviews

Average Time on Site: 1:31

DEMOGRAPHICS OF MINNESOTA

TRAVELERS2

WEBSITE VISITATION

TOP MARKETS

DOMESTIC: TOP 10 INTERNATIONAL: TOP 5Minnesota, Illinois, Wisconsin, California,

Iowa, Nebraska, Texas, Florida, North Dakota, New York

Canada, United KingdomIndia, Germany, Brazil

TOURISM NUMBERS

73 Million*Annual Visitors

$16 Billion1

Annual Visitor Spending

2.8 Nights2

Average Night Stay

Sources: *Tourism Economics, 2017; 1 Minnesota Department of Revenue, 2018; 2SMARInsights, 2019

Household Income<$50K = 24%

$50K - $74,999 = 24%$75K - $99,999 = 22%

$100K - $124,999k = 14%$125K - $149,999k = 7%

>$150K = 8%

EducationPostgraduate: 16%

College Graduate: 49%Some College: 25%

High School or Less: 10%

Age21-24: 4%

25-34: 23%35-49: 31%50-64: 27%

65+: 15%

PAID MARKETINGEXPLORE MINNESOTA TOURISM OFFICE

OPERATING BUDGET FY2020

$14.244 MILLIONGeneral fund operating budget for fiscal year 2020.

PRINT DISTRIBUTION DIGITAL DISTRIBUTION

• State Welcome Centers• Mall of America• MSP Airport• Tourism Partners• Insertions in Upper Midwestern

Newspapers• Direct Requests

Consumer requests via partnerships with other in-state destinations

Explore Minnesota will distribute the Minnesota Travel Guide through

existing channels, including:

Extend Your Reach Digitally in the eGuide

Promoted on ExploreMinnesota.com

3.7M VISITS7.8M PAGEVIEWSYOUR AD LINKS DIRECTLY TO YOUR WEBSITE

DIGITAL*

200KPRINT250K

EXPLORE MINNESOTA’S 2021 TRAVEL GUIDE

The official publication for Explore Minnesota’s national and Canada media, PR and direct sales efforts, the Minnesota Travel Guide invites visitors from around the world to come visit and explore our state.

Packed with inspirational and trip-planning content, the guide provides Minnesota tourism partners with unparalleled access to highly qualified

travelers who are using the guide to plan their trips prior to arrival and then, once they’re in the state, to make decisions about what to see and do.

* Estimated impressions from Places.Travel Website, Facebook, ExploreMinnesota.com and email marketing

SOCIAL MEDIA467.5K+ 260.5K 13K 185K7.5K1.5K

EXPLORE MINNESOTA

READER RESPONSE: IN THE GUIDE AND ONLINE!

AD OPPORTUNITIES & SIZES*

The print and online Reader Response program

generates ready-to-go leads and is accessible 24/7.

1,200-1,500DIRECT LEADS

Ad Partner-Specific

SEE PAGE 4 FOR RATES & IMPORTANT DATES

1/121/6 HORIZONTAL

1/3 SQUARE

*Ads not to scale; not shown: full page

1/2 2/3

ADVERTISERS ENJOY:

• A Highlighted Listing in your specific region with notation directing people to your ad page

• A Reader Response number and accompanying leads

• eGuide ad linking to your website

EXPLORE MINNESOTA

All Explore Minnesota Travel Guide advertisers receive both print + digital exposure! Advertisers also have the option to add advertising within the

digital guide for increased exposure.Accommodations and attractions partners have the opportunity to participate in Explore Minnesota

Travel Guide’s dedicated multi-region co-op spreads featuring 15 formatted ads.

ALL-INCLUSIVE DIGITAL TRAVEL GUIDE ADVERTISING ADD-ONREACH VISITORS THROUGHOUT THE EXPERIENCE!$2,500 annually includes:

Native Content on Home Page: Your message will be integrated among organic stories on the Home Page and will click through to a page featuring your experience with several photos and the ability to add video.

Interstitial: Your message will be in rotation as a pop-up interstitial.

Run of Guide Banners: You will be in rotation in banner ads that run throughout the guide on both the Table of Contents and on individual articles. Can be display ads or formatted ads assembled by Miles.

DIGITAL TRAVEL GUIDE BANNER ADS

RUN OF GUIDE BANNERS ONLY:$1,500 annually

EGUIDE PAGE VIEWDesktop default; shows banner ads

NATIVE CONTENTNative content stories look and feel identical to organic articles;

example only

INTERSTITIAL ADInterstitial ads appear intermittently

as readers flip through articles; example only

EGUIDE CONTENTS VIEWTablet & mobile default; shows banner

ads and native content alongside organic stories; example only

Platform example only

DIGITAL GUIDE ADD-ONSEXCLUSIVE LIMITED OPPORTUNITY FOR ATTRACTIONS AND PLACES TO STAY

These ads are not eligible for discounting.

1/12 PAGE FORMATTED

MAP PIN HIGHLIGHTS YOUR LOCATION

1 | EXPLOREMINNESOTA.COM

#ONLYINMN | 2

PLACES TO STAY

PLACES TO STAY

EXPLORE MORE PLACES TO STAYCheck out profiles of all the

places mentioned here and

plan your trip today!

ExploreMinnesota.com/places-to-stay

Discover a variety of

unique and welcoming

accommodation options

throughout the state.

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PLACES TO STAYMINNESOTA

SPONSORED CONTENT

SPONSORED CONTENT

LARSMONT COTTAGES ON

LAKE SUPERIOR

Located within the 1,000-acre Hyland Lake

Park Reserve. The park reserve with its many

recreational opportunities offers extensive

winter activities.

HylandSki.com · (763)694-7800 dsaojoijd

5

VOYAGAIRE HOUSEBOATS

AND LODGE

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RIVERTOWN INN BED & BREAKFAST





WebsiteHere.org · (218) 365-4695

HUNDRED ACRE WOOD RESORT






COMFORT SUITES/RAPID RIVER

LODGE & WATER PARK






6

A G THOMSON HOUSE –

A DULUTH BOUTIQUE INN






9

BENT TROUT LAKE CAMPGROUND






CASCADE VACATION RENTALS






CRAGUN’S RESORT &

CRAGUN’S LEGACY COURSES






7

MOONDANCE INN BED & BREAKFAST






10

KINSEY HOUSEBOATS






CARIBOU HIGHLANDS LODGE AT

LUTSEN MOUNTAIN






2

GRAND VIEW LODGE SPA

& GOLF RESORT






1

BEACON POINTE RESORT






3KOHL’S RESORT






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ATTRACTIONS

ATTRACTIONS

EXPLORE MORE THINGS TO DOCheck out profiles of all the places mentioned here and plan your trip today!ExploreMinnesota.com/things-to-do

Discover 15 fun and fascinating things to do around the state.Dit is dipsam quas perundam quas est minulpa sum nimaior ecaepero int aut evelescitas doloremped millaccumqui officitibus, vent.Giti voluptium rest, inis qui berum quist, vollam erum quam as con pe

ATTRACTIONS

SPONSORED CONTENT

SPONSORED CONTENT

HYLAND HILLS SKI AREALocated within the 1,000-acre Hyland Lake Park Reserve. The park reserve with its many recreational opportunities offers extensive winter activities.

HylandSki.com · (763)694-7800 dsaojoijd

5

MINNESOTA BALLETDit is dipsam quas perundam quas est minulpa sum nimaior ecaepero int aut evelescitas do-loremped millaccumqui officitibus, vent. Dit is dipsam quas perundam quas est minulpa sum.


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LAKE VERMILION - SOUDAN UNDER-GROUND MINE STATE PARKDit is dipsam quas perundam quas est minulpa sum nimaior ecaepero int aut evelescitas do-loremped millaccumqui officitibus, vent. Dit is dipsam quas perundam quas est minulpa sum.


SPRING GROVE SWIM CENTERDit is dipsam quas perundam quas est minulpa sum nimaior ecaepero int aut evelescitas do-loremped millaccumqui officitibus, vent. Dit is dipsam quas perundam quas est minulpa sum.


PLUMMER HOUSEDit is dipsam quas perundam quas est minulpa sum nimaior ecaepero int aut evelescitas do-loremped millaccumqui officitibus, vent. Dit is dipsam quas perundam quas est minulpa sum.


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VERTICAL ENDEAVORS DULUTH- INDOOR ROCK CLIMBINGDit is dipsam quas perundam quas est minulpa sum nimaior ecaepero int aut evelescitas do-loremped millaccumqui officitibus, vent. Dit is dipsam quas perundam quas est minulpa sum.


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HISTORIC STATE THEATREDit is dipsam quas perundam quas est minulpa sum nimaior ecaepero int aut evelescitas do-loremped millaccumqui officitibus, vent. Dit is dipsam quas perundam quas est minulpa sum.


SPLAT! PAINTBALL FIELDDit is dipsam quas perundam quas est minulpa sum nimaior ecaepero int aut evelescitas do-loremped millaccumqui officitibus, vent. Dit is dipsam quas perundam quas est minulpa sum.


CRAGUN’S RESORT & CRAGUN’S LEGACY COURSESDit is dipsam quas perundam quas est minulpa sum nimaior ecaepero int aut evelescitas do-loremped millaccumqui officitibus, vent. Dit is dipsam quas perundam quas est minulpa sum.


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AMERICAN SWEDISH INSTITUTEDit is dipsam quas perundam quas est minulpa sum nimaior ecaepero int aut evelescitas do-loremped millaccumqui officitibus, vent. Dit is dipsam quas perundam quas est minulpa sum.


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FLYBOARD RENTALDit is dipsam quas perundam quas est minulpa sum nimaior ecaepero int aut evelescitas do-loremped millaccumqui officitibus, vent. Dit is dipsam quas perundam quas est minulpa sum.


INTERNATIONAL WOLF CENTERVisit the International Wolf Center in Ely, Minnesota, heart of the Superior National Forest to have a close encounter with our Exhibit Pack as they play, eat, sleep and tussle.

Wolf.org · (218) 365-4695

2

FLYOVER AMERICAExperience America like never before! With wind, scents, mist and other amazing effects you’ll feel like you’re truly flying over America without even leaving Minnesota!

Flyover-America.com · (763) 694-7800

1

DOWN IN HISTORY TOURSDit is dipsam quas perundam quas est minulpa sum nimaior ecaepero int aut evelescitas do-loremped millaccumqui officitibus, vent. Dit is dipsam quas perundam quas est minulpa sum.


3DULUTH CHILDREN’S MUSEUMDit is dipsam quas perundam quas est minulpa sum nimaior ecaepero int aut evelescitas do-loremped millaccumqui officitibus, vent. Dit is dipsam quas perundam quas est minulpa sum.


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MINNESOTA

CO-OP ADVERTISERS ENJOY: • A Highlighted Listing in your specific region with

notation directing people to your ad page• A Reader Response number and accompanying leads• eGuide ad linking to your website• A Geographic Locator Pin letting people know

where you’re located

EXPLORE MINNESOTA OFFICIAL ADVERTISING OPPORTUNITIES

RATE CARD

PRINT: Ad Sizes Ear ly Bird Rate Ful l Rate

2-Page Spread $13,800 $14,340Full Page $6,900 $7,1702/3 Page $4,600 $4,7801/2 Page $3,450 $3,5851/3 Page Square $2,300 $2,3851/6 Page Horizontal $1,150 $1,1951/12 Page $575 $595Featured Photo Listing $490 $550Attractions Co-Op (1/12 Page Formatted) $550 $575Accommodations Co-Op (1/12 Page Formatted) $550 $575

Premium Posit ions

Premium Full Page $9,885 $10,270Back Cover $13,100 $13,620

Digita l Add-Ons

Digital Guide - All-Inclusive $2,100 $2,500Digital Guide - Banner Ads $1,200 $1,500

*Dates subject to change.

MATERIALS DUE DATE11/20/20*

EARLY BIRD RESERVATION DATE9/15/20*

AD RESERVATION DATE11/6/20*

IT DRIVES YOUR BRAND+

IT DRIVES DIRECT SEARCHES TO YOUR WEBSITE

WHAT IT MEANS TO INVEST IN PRINT:


ACCOMMODATIONS: CENTRAL

CENTRAL MINNESOTAATKINAitkin Campground

F B Bco.aitkin.mn.us • 218-927-7364

Barneveld’s Resort

S 218-678-2433Doc’s Harbor

S B docsharbor.com • 702-592-8499

Farm Island Lake Resort & Campground

S,F O B,R218-927-3841Hickory Lake Properties

B hickorylakeproperties.com • 218-460-2267

Malmo Bay Campground

W B,W B,Rmalmobay.wixsite.com/millelacs • 320-684-2370Pete’s Retreat Family Campground

Bpetesretreat.com • 218-927-3841

Red Door Resort & Motel

W O 218-927-3841 Ripple River Motel & RV Park

O 218-927-3841

The Longhouse on the Point

W B,W,O B,R218-927-3841 Whitewood Resort F W B218-927-3841 ALBANYBaymont

F,W B 218-927-3841

ALEXANDRIAAmericInn

W R218-927-3841

Arrowwood Resort

I,O Bmalmobay.wixsite.com• 218-927-3841 Berg’s Resort

R218-927-3841

Best Western

W B Bwixsite.com• 218-927-3841 Betsy Ross Resort

F W malmobay.coms • 218-927-3841

Big Foot Resort

W,I,O wixsite.com/millelacs • 218-927-3841 Big Horn Cove Association

F I,O B,R218-927-3841

Broken Arrow Resort & Campground

I,O malmobay.wixsite.com• 218-927-3841 Brophy Bay RV Park

F Rmalmobay.wixsite.com/millelacs • 218-927-3841

Brophy Lake Resort

W B,W,I,O R218-927-3841 Chateau Lake Resort

W O wixsite.com/millelacs • 218-927-3841

Cottage Grove Resort

I B,Rwixsite.com• 218-927-3841 Country Inn & Suites

B 218-927-3841

Cowdry Creek Inn

F B,W malmobay.com/millelacs • 218-927-3841 Cruise Inn RV Park & Lodging

I,O 218-927-3841


F Bmalmobay.com• 218-927-3841 Brophy Bay RV Park

F B,W B,Rmalmobay.wixsite.com/millelacs • 218-927-3841

Brophy Lake Resort

O 218-927-3841 Chateau Lake Resort



218-927-3841 Country Inn & Suites

W O malmobay.com/millelacs • 218-927-3841

Cowdry Creek Inn

B Rmalmobay.wixsite.com• 218-927-3841 Cruise Inn RV Park & Lodging

R218-927-3841


B Rwixsite.com• 218-927-3841 Brophy Bay RV Park

W 218-927-3841

Brophy Lake Resort

I,O B,Rmalmobay.wixsite.com/millelacs • 218-927-3841 Chateau Lake Resort

F B,W,O 218-927-3841

MINNEAPOLIS-ST.PAULAFTONAitkin Campground


Barneveld’s Resort 218-678-2433

Ripple River Motel & RV Park

O websiteurl.com • 218-927-3841 AD PAGE 22The Longhouse on the Point

W B,W,O B,R218-927-3841

Whitewood Resort

W W B218-927-3841 ALBERTVILLEBaymont

F B 218-927-3841

ANNANDALEAmericInn

W R218-927-3841

Arrowwood Resort

I,O B218-927-3841

SOUTHERN MINNESOTAADRIANAitkin Campground



218-678-2433Ripple River Motel & RV Park

O websiteurl.com • 218-927-3841 AD PAGE 22


F B,W,O B,R218-927-3841 Whitewood Resort

W W B218-927-3841

ALBERT LEABaymont

W B 218-927-3841

ALTURAAmericInn

W R218-927-3841

Arrowwood Resort

I,O B218-927-3841

NORTHEAST MINNESOTAASH RIVERAitkin Campground

W B Bco.aitkin.mn.us • 218-927-7364






F W B218-927-3841

ASKOVBaymont

W B 218-927-3841

AURORAAmericInn

W R218-927-3841

Arrowwood Resort

I,O B218-927-3841 NORTHWEST MINNESOTAADAAitkin Campground

F,W B Bco.aitkin.mn.us • 218-927-7364






W W B218-927-3841

AKELEYBaymont

F B 218-927-3841

ANGLE INLETAmericInn

W R218-927-3841

Arrowwood Resort

I,O B218-927-3841

CENTRAL MINNESOTAALEXANDRIA (CON’T)Aitkin Campground



218-678-2433Doc’s Harbor

B docsharbor.com • 702-592-8499


W O B,R218-927-3841Hickory Lake Properties


ASHBYMalmo Bay Campground


Pete’s Retreat Family Campground

Bpetesretreat.com • 218-927-3841 Red Door Resort & Motel

W O 218-927-3841

ATWATERRipple River Motel & RV Park

O malmobay.wixsite.com/millelacs • 218-927-3841

AVONThe Longhouse on the Point

S,F,W B,W,O B,R218-927-3841

Whitewood Resort

W W B218-927-3841 Baymont

W B websiteurl.com • 218-927-3841 AD PAGE 13

AmericInn

F Rwixsite.com • 218-927-3841 Arrowwood Resort

I,O B218-927-3841

Berg’s Resort

Rmalmobay.wixsite.com• 218-927-3841 Best Western

F B Bmalmobay.wixsite.com/millelacs • 218-927-3841

Betsy Ross Resort

F W malmobay.wixsite.com • 218-927-3841

Big Foot Resort

W,I,O websiteurl.com • 218-927-3841 Include a description here to make this space worth it for the advertiser to be able to tell the readers more about the property and make a decsion to book. Make it really interesting and something awesome.

Big Horn Cove Association

W I,O B,Rmalmobay.wixsite.com • 218-927-3841 Broken Arrow Resort & Campground

I,O malmobay.com/millelacs • 218-927-3841

Brophy Bay RV Park

F Rmalmobay.wixsite.com • 218-927-3841 Brophy Lake Resort

W B,W,I,O R218-927-3841

Chateau Lake Resort

W O 218-927-3841 Cottage Grove Resort

I B,Rmalmobay.wixsite.com/millelacs • 218-927-3841

Country Inn & Suites

B malmobay.com/millelacs • 218-927-3841 Cowdry Creek Inn

F B,W wixsite.com/millelacs • 218-927-3841

Cruise Inn RV Park & Lodging

I,O malmobay.wixsite.com• 218-927-3841 Broken Arrow Resort & Campground

F Bmalmobay.wixsite.com• 218-927-3841

Brophy Bay RV Park

F B,W B,R218-927-3841 Brophy Lake Resort

O malmobay.wixsite.com/mille • 218-927-3841

Chateau Lake Resort

W Rwixsite.com/millelacs • 218-927-3841 Cottage Grove Resort

218-927-3841


W O malmobay.wixsite.com• 218-927-3841 Cowdry Creek Inn

B Rwixsite.com • 218-927-3841


R218-927-3841 Broken Arrow Resort & Campground

B Rmalmobay.wixsite.com • 218-927-3841

Brophy Bay RV Park

F 218-927-3841 Brophy Lake Resort

I,O B,Rwixsite.com• 218-927-3841

Chateau Lake Resort

F B,W,O 218-927-3841

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Indoor LodgingKEY

EXAMPLES OF OTHER REGION SECTIONS

GRID STYLE~80 Listings/Page | ~31.25 Pages Needed

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EXPLORE MINNESOTA

Enhance your FREE Partner listing by adding an image and some descriptive copy. Take Advantage of this “low” investment way for your business to stand out and be noticed!

FEATURED PHOTO LISTINGS

HIGHLIGHTED LISTINGSThese listings are FREE for Ad Partners, and include “see ad on page #” direction in the guide’s planning section.

For Ad Partners only.

FEATURED PHOTO LISTINGSShowcase your business with a featured presence that includes a photo and expanded copy in the highly utilized planning section.

Comprehensive listings serve as a helpful planning resource for the Guide’s 500,000 readers. Enhancing your listing is an easy and affordable way to help your business stand out and be noticed by our highly qualified audience of travelers.
















O 218-927-3841



F,W B 218-927-3841

ALEXANDRIAAmericInn

W R218-927-3841

Arrowwood Resort


R218-927-3841

Best Western



Big Foot Resort


F I,O B,R218-927-3841




Brophy Lake Resort





B 218-927-3841

Cowdry Creek Inn


I,O 218-927-3841




Brophy Lake Resort






Cowdry Creek Inn


R218-927-3841



W 218-927-3841

Brophy Lake Resort


F B,W,O 218-927-3841






W B,W,O B,R218-927-3841

Whitewood Resort


F B 218-927-3841

ANNANDALEAmericInn

W R218-927-3841

Arrowwood Resort

I,O B218-927-3841








W W B218-927-3841

ALBERT LEABaymont

W B 218-927-3841

ALTURAAmericInn

W R218-927-3841

Arrowwood Resort

I,O B218-927-3841








F W B218-927-3841

ASKOVBaymont

W B 218-927-3841

AURORAAmericInn

W R218-927-3841

Arrowwood Resort








W W B218-927-3841

AKELEYBaymont

F B 218-927-3841


W R218-927-3841

Arrowwood Resort

I,O B218-927-3841













W O 218-927-3841




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Whitewood Resort



AmericInn


I,O B218-927-3841

Berg’s Resort



Betsy Ross Resort


Big Foot Resort





Brophy Bay RV Park


W B,W,I,O R218-927-3841

Chateau Lake Resort









Brophy Bay RV Park



Chateau Lake Resort


218-927-3841







Brophy Bay RV Park



Chateau Lake Resort

F B,W,O 218-927-3841

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ALEXANDRIAAmericInn

W R218-927-3841

Arrowwood Resort


R218-927-3841

Best Western



Big Foot Resort


F I,O B,R218-927-3841




Brophy Lake Resort





B 218-927-3841

Cowdry Creek Inn


I,O 218-927-3841




Brophy Lake Resort






Cowdry Creek Inn


R218-927-3841



W 218-927-3841

Brophy Lake Resort


F B,W,O 218-927-3841






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Whitewood Resort


F B 218-927-3841

ANNANDALEAmericInn

W R218-927-3841

Arrowwood Resort

I,O B218-927-3841








W W B218-927-3841

ALBERT LEABaymont

W B 218-927-3841

ALTURAAmericInn

W R218-927-3841

Arrowwood Resort

I,O B218-927-3841








F W B218-927-3841

ASKOVBaymont

W B 218-927-3841

AURORAAmericInn

W R218-927-3841

Arrowwood Resort








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AKELEYBaymont

F B 218-927-3841


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Arrowwood Resort

I,O B218-927-3841













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Whitewood Resort



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I,O B218-927-3841

Berg’s Resort



Betsy Ross Resort


Big Foot Resort





Brophy Bay RV Park


W B,W,I,O R218-927-3841

Chateau Lake Resort









Brophy Bay RV Park



Chateau Lake Resort


218-927-3841







Brophy Bay RV Park



Chateau Lake Resort

F B,W,O 218-927-3841

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Indoor LodgingKEY



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On The Water WiFi

Featured Photo Listing, for illustration purposes only

ADVERTISING ESSENTIALSGREAT ADVERTISING INCLUDES 4 ELEMENTS THAT DRIVE TRAVELERS' DECISIONS.

AWARENESSStands out and

captures attention

INTERESTDraws travelers in and creates engagement

DESIREConnects with the traveler’s emotions

ACTIONEncourages response

through a clear call-to-action

4 TIPS FOR DEVELOPING EFFECTIVE PRINT ADS

1HAVE A CLEAR

PURPOSE

Build awareness or drive immediate

action.

2BE

CONSISTENT

Make your print and digital ads

tightly integrated.

3USE ENGAGING

IMAGES

Photography is at the heart of the best advertising.

4RECOGNIZE

GOOD COPYWRITING AND DESIGN

Size and design quality create a connection with

the traveler.

TO PARTICIPATE IN THE 2021 PROGRAMCONTACT YOUR SALES EXECUTIVE

John DeLeva206-679-1798

[email protected]

FREE TOURISM RESOURCES

Free Tourism Research & Resources at milespartnership.com/how-we-think

explore minnesota 2021 minnesota travel guide partnership … · 2021. 3. 15. · 2021 travel guide...

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