explore talks on "retail and distribution" - le nuove frontiere del digitail

MILANO RETAIL TOURUn Viaggio alla scoperta del cambiamento

Corso San Gottardo 18, 20136 Milano Tel. +39 02 97376045 [email protected] www.milanoretailtour.com

milano retail view

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Un viaggio alla scoperta del cambiamento

• 5 anni• 60 retail tour (*)• 650 etnografi per un giorno(*) dal 2013 si aggiunge Paris Retail Tour dal 2014 London Retail Tour dal 2016 New York Retail Tour

Aiuta le aziende a comprendere e interpretare le trasformazioni in atto nel mondo del retail e nel comportamento del consumatore, per ridisegnare la propria Customer Experience.

Cosa fa Milano retail tour

Un viaggio alla scoperta del cambiamentoUn viaggio alla scoperta del cambiamento

☑ Customer Experience☑ Brand Storytelling☑ Identità☑ Codici espressivi☑ Innovazione

☑ Ispirazione☑ Crescita☑ Aggiornamento☑ New Thinking☑ Soluzioni

NOI PARLIAMO DI: TU PORTI A CASA:

Cosa porti a casa


✓ FOOD – il mondo del food, da sempre incubatore di nuove tendenze è il principale osservato.

✓ DESIGN - Milano e l’Italia in genere offrono innumerevoli spunti ed esempi di retail di successo nel settore.

✓ FASHION – la capitale della moda mondiale è un cantiere aperto continuamente nel mondo del fashion retail, dai templi del lusso alle novità del fast fashion.

✓ LUXURY – il mondo del lusso che intercetta un consumatore interculturale è un osservato speciale.

Quali settori?


Percorsi Urbani Esperienziali nel mondo del RetailUn viaggio alla scoperta del cambiamento

elena marinoni | 230616

A disruptive experiment to explore whether introducing digital information into food stores would affect the way that people interact with and select food. The concept is aimed at making the food supply chain entirely traceable and transparent.

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Percorsi Urbani Esperienziali nel mondo del Retail

Coop future supermarket milan



The core of the supermarket is a sort of food valley displaying 5 different food chains on three different levels, from raw materials to semi-finished products to finished ones. A shelf replenishment system allows the supermarket staff to dialogue in real time with the stock house for a quick re-stock of merchandising.




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Digital mirrors present information about the origins, ingredients, lifecycle, manufacturing and carbon footprint of the food items.


elena marinoni | ACEF 14052015 | ATHENS


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In addition to that, the customer journey is enhanced by a gamified approach. Thanks to a devoted application, users may choose among a number of different lifestyles, being consequently recommended with products and items which are consistent with his or her lifestyle.




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This innovative store format presents a new perspective on integrated retail within a brick and mortar store. The shopper has a wide selection of apparel to choose from: about 150 styles of jeans from 23 designers are suspended from steel cables within the store.

do it yourselfhointer betastore seattle





hointer betastore seattle

By downloading the Hointer’s app on the shopper’s smartphone, he can try on clothes and place them in a virtual shopping cart. Clothes in your virtual shopping cart arrive in the real dressing room within 30 seconds.


do it yourself




OVIESSE FLAGSHIP


retailtainment




OVIESSE FLAGSHIPretailtainment




YOUTIQUE FRENCH CONNECTIONSOCIAL SHOPPING




HOUSE OF FRASER ABERDEEN

from click to mortar



unmade knitwear uk


EXTREME CUSTOMIZATION



AMERICA APPAREL SECOND LIFE

MIXED-REALITY




MARC JACOBS TWEET SHOP NYC

SOCIALMEDIA - DRIVEN SHOPPING EVENT





[email protected] milanoretailtour.com

Grazie!