explore the huge potential of china’s licensing market€¦ · inner mongolia yili industrial...
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26,800 m2 exhibition space 200+exhibitors* 800+
brands/ licensing properties*
* 2019 forecast
EXPLORE THE HUGE POTENTIAL OF CHINA’S
LICENSING MARKET
www.licensingexpochina.com
Hall2, NECC (Shanghai), China
Sponsor: Organizer: OfficialPublication:
1,800+
25-27 July 2018｜Hall2, NECC (Shanghai), China
18,000 m2 exhibition space 123 exhibitors* 425 brands/ licensing properties*
2018 ReviewReview
51,485Worldwide Visitors:
Breakdown:
Licensing Expo China visitor
badge holder: 14,16668.34% YOY
CBME China exhibitor
badge holder: 12,02019.9% YOY
CBME China visitor
badge holder: 25,29952.2% YOY
attendance for the 3-day show,
46.86%
Media Exposure Brings Licensing Expo Chinaat the Forefrontin the Industry
“ This is the first time China literature attend LEC, we have
communicate with many potential licensees through LEC and
showcase our excellent IP. More IP will be produced late. ” Mr. Li Luo, Senior Vice-president, China Literature
Why Exhibit?
Meet Over 50,000 Licensee, secure licensing deals on site 1
Licensee/ Manufacturer/ Licensing Agent
Retailer
Distributor
Licensor
Advertising/ PR Agency
Media/ Publishing
Importer/ Exporter
Investors
Others
Business Nature of Visitors
2018 Visitors Analysis:
37.11%
25.53%
22.20%
4.41%
2.92%
2.39%
2.26%
2.02%
1.16%
My Company is selling:
Child, baby and maternity
products & services
Real estate/ Theme Parks
Fashion & accessories
Toys/ stationery
Food & beverage
Home décor
ApparelAnim
ation/ games/ app
Gifts
Health & beauty
IT/ Web
Others
Publishing
20.36% 14.76% 14.50% 10.84% 7.76% 6.47% 5.84% 5.83% 3.86% 2.81% 2.59% 2.47% 1.91%
2018 Visitor list:
Alibaba
Babemax
BOBDOG
Beijing Xiaomi Mobile Software Co.,Ltd.
HUAWEI DEVICE CO.,LTD.
Perfetti Van Melle Group
Daphne
Cushman & Wakefield
deli
CHINA EASTERN
EASTROC BEVERAGE
Liuzhou LMZ Co., Ltd.
FEIHE
Philips (China) Investment Co., Ltd.
AULDEY
P&G
DONG-A Pencil Co., Ltd.
HARSON GROUP
Kidswant
Hstyle
Hangzhou Robam Electric
HANGZHOU WENSLI SILK CULTURE CO., LTD
SINO-BRITISH RUBY FOODS CO., LTD.
THE HUB
Wyeth Nutrition
goldlion
Unilever
LIANHUA SUPERMARKET HOLDINGS CO., LTD.
liangpinpuzi
Good Food's Stores Ecommerce Co.,Ltd.
LAWSON
Greenland Group
Mars China
Mark Fairwhale
Mead Johnson Nutrition
mengniu
Ochirly
Watson Group (Hong Kong) Ltd.
hotwind
Thermos (China) Housewares Co Ltd.
Pechoin
pizzahut
Bosideng
M&G
Ting Hsin International Group
Shanghai Oriental Pearl International Communications Company Limited
Shanghai Phoenix Imp. & Exp. Co.,Ltd.
FLOMO
TAKASHIMAYA
ZIPPO
SHANGHAI DOUBLE HAPPINESS (GROUP) CO., LTD.
Jahwa
JIUGUANG
La Chapelle
LAOMIAO Group
LUOLAI
Metersbonwe
THREEGUN
Shimao Theme Park,Ltd.
Mercury
TENWOW GROUP
STARBUCKS
LIWAYWAY
L'Avenue
SF EXPRESS
Skechers
SUPOR
SUNING
Wangfujing
Oji holdings Co.,
NETEASY
wantwant group
FUTURELAND
HSU FU CHI INTERNATIONAL LIMITED
AGILE
Inner Mongolia Yili Industrial Group Co., Ltd
THE E-LAND GROUP
YONGHUI SUPERSTORES
AEON
CHINA MERCHANTS BANK
OSM
SEMIR
Charoen Pokphand Group
BANK OF CHINAin alphabetical order
Plus
3,065 Manufacturers and suppliers
95,518+potential licensees and
trade buyers
from the World's Largest Trade Fair for Child, Baby and Maternity Products industry
Say: 展商感言
“ The exhibition was very successful. PPW met with more than
600 licensors and industry experts at the exhibition, Many
companies are coming for Peppa pig, we have excellent IP such as
Chuggington, Baby Riki, Gogoriki, Teletubbies and The Smurfs. In addition,
lifestyle and sports IP are our advantage. ” Mr. CHAN Wah Chun Ivan,
Chief Executive Officer, PPW Promotional Partners Worldwide
“ At the 3 days fair, we have experienced very professional
exhibit service and many expert visitors come to our booth.
Wekids is a leading domestic and international children and
entertainment IP operator, thanks for LEC provide this communicate and
trading platform. ” Mr. Manman Chen, CEO, WEKIDS
Your Gateway to China’s Licensing Market
VIP Buyer Matchmaking Roadshow:Xiaomi Mobile Software, Hstyle,
Babemax, Kidswant debut the
Roadshow, to express their
requires about IP and cooperate
with licensors.
Exhibitor Roadshow: Alpha，Mattel Barbie and Tencent present there IP to potential licensees.
Alpha Group Co., Ltd Mattel Barbie (Shanghai) Trading, Co., Ltd Tencent Video
Co-organized by Licensing expo
China, Shanghai Animation and
Games Association and Thailand
Animation Association, there are
10 Excellent Thailand animation
enterprises come and communi-
cate with potential licensees.
Matchmaking Afternoon Tea and Matchmaking Brunch:It is focusing on Apparel
Category and Food Category
licensees to matchmaking with
exhibitors.
Thailand Internet Commerce Business Visit to China (Trade Promotion Project):
…and more
With over 800 Brands/ Licensing Properties at Licensing Expo China to showcase their IP2 Brand/ licensing properties at licensing expo China 2018
Event Highlights and Specialized Zones together to explore the huge potential of China’s licensing market3Matchmaking Service:Meet with licensees from child, baby
and maternity products and services,
jewelry, furniture, home décor, apparels,
food, stationery, investment and more
to explore business opportunities. In
2018, this matchmaking service
scheduled 8,528 meetings and 3,370
successfully meetings.
China Licensing Conference: Learn the latest trends,
get business tips and find out the latest happenings in
the licensing industry. We have gathered 42 industry
experts to discuss trends, impart their knowledge and
provide know-how to help you grow your business. It
has attracted more than 2,000 audience to attend.
Micro Film Contest, Judging, Awarding and Panorama: Co-organized by UBM and
Shanghai Animation and Games Association.
It is established to encourage the Chinese
original animation creativity. 58 outstanding
micro films were screened and 5 awards
announced on Licensing Expo China (LEC).
China Licensing Awards: Organized by LIMA and
Licensing Expo China, China Licensing Awards is
established to encourage the original creativity,
progress and excellence of China’s licensors, licensees
and retailors, etc., and to facilitate the communication
and development of China’s licensing industry. In 2018,
more than 300 IP from all world applied China
Licensing Awards, 19 winners was announced on site.
Character/ Properties Parade:
Film & Gaming Licensing Zone:
“Museum & Culture in Shanghai Style” Shanghai Creative Design Contest:Co-organized by UBM, Culture Administra-
tion of Changning District and the shanghai
museum. Theme as “when the past to meet
the future”. The “Kids Fashion Design”,
“Product Design” and “Tourism Products”
contest for exploring the China’s museum
and art licensing market.
We have received 1,236 pieces for the Kids
Fashion Design contest and 737 for Product
Design entries contest, around 20 pieces
for each was selected to the final competi-
tion on Licensing Expo China.
Neo-culture Creativity, New IP Licensing——Tencent Interactive
Entertainment Partner Conference: Co-organized by UBM and Tencent
Interactive Enterainment. It provided a
platform for licensing industry partners
to learn and communicate “Pan-enter-
tainment” to “Neo-culture creativity”,
and explore the ecology of IP industry.
39.53% Agent/ Distributor/ Wholesaler
18.09% Manufacturer/ Brand owner
30.94% Child, baby and maternity products store
10.54% Supermarket/ Hypermarket/ Department Store
Including variety potential licensor:
Co-located with CBME China 2019, attracting more potential licenseesto the booming child, baby and maternity products industry4
In 2017, Infant Products become the fastest-growing licensed product’s category in the
world, with 7.3% increase YOY.(1)
3,300*exhibitors*
4,700*brands*
100,000+*visitors*
CBME China 2019 will attract:
Sources: (1) LIMA Global Licensing Industry Survey Report 2018.
Licensing is the process of the owner of the intellectual property leasing a legally protected (trademarked or copyrighted)
entity to the licensee under a contractual agreement to extend a brand or intellectual property into different product
categories for an agreed upon time period in particular territories to obtain “Royalty”. Royalty will be part of the licensed
properties revenue. The key benefit for the licensor is the ability to enhance its brand or property and expand its reach.
Licensing can do this by creating brand awareness and generating more revenue.
What is Licensing?
Licensor:The owner or agent of the intellectual property (such as trademarks, brands, artworks, characters
and more) looking to extend their brand into different product categories. Licensors (brand owners)
exhibit at Licensing Expo China.
Intellectual Property:brands, trademarks, artworks, characters, intellectual properties, and more.
Licensee:The renter of the property or trademark that pays a royalty to the licensor on every product that is sold.
Licensees attend Licensing Expo China.
Retailer:Retailers purchase the licensed IP product from the licensee to sell in their stores. Retailers attend
Licensing Expo China.
Licensed product
is purchased by the consumer.
In 2017, the sales revenue of licensed
products in China including Hong Kong
reaching over USD$ 8.9 billion. China
licensing market grow with 9.8% YOY, it
is the third time China keep the
fastest-growing all world.(6)
China's licensing market develops rapidly
As estimated, China’s pan entertainment industry valued more than 500 billion RMB, and the scale will increase
every year. Film and television, animation, games and others become the core of this industry. Entertainment IP
licensing industry has great potential in future.
Explore the Huge Potential of China’s Licensing MarketGreat Potential of China’s Pan-Entertainment market
Increasing Per Capita Income:
US$ 3637.46 (RMB 23,821) (2016)(1) with 8.4%
year-on-year growth.(2)
China's middle class population is the biggest in the
world at 109 million.(3)
76% of China’s urban population will be considered
middle class by 2022 from just 4% in 2000.(4)
Sources: (1)(2)(3)(4)National Bureau of Statistics of China; (6) LIMA Global Licensing Industry Survey Report 2018
Comparing with the retail sales of licensed merchandise of US, China
has a huge market potential to be explored.
US
United Kingdom
Japan
Germany
China / Hong Kong
Total
55.1%
5.2%
4.9%
4.0%
3.3%
YOY Change
+3.5%
+2.9%
+5.6%
+1.8%
+9.8%
149,633
14,038
13,264
10,792
8,910
2017 Retail Sales (in millions of US$)
Organized by UBM China, Licensing Expo China aims to connect the most influential entertainment, character, fashion,
art and corporate brand owners and agents with consumer goods manufacturers, licensees, retailers and distributors.
UBM organises over 350 market-leading B2B events every year, serving more than 50 different sectors:
Child, Baby and Maternity, Food and beverage, Beauty and Health, Fashion and Leather, Jewellery, Furniture, Lifestyle,
Hotel and Leisure, Culture, Paper and Nonwovens and more.
UBM Asia recently became part of Informa PLC, a leading B2B information services group and the largest B2B Events
organiser in the world.
About Licensing Expo China
Category (Licensors/ Licensing Agents)
- Games
- Museum/ culture/ art
- Corporate brands
- Video
- Characters
- Beauty
- Celebrity
- Automotive
- Music
- Fashion & Lifestyle
- Housewares
- Food & Beverage
- Non-Profit
- Service Providers
-Collegiate
- Toys
Exhibitors at Licensing Expo China
- Animation
- Film/ TV/ broadcast
- Internet literature
- Entertainment
- Sports
- Publishing
Floor Plan
NECC (Shanghai), ChinaJULY 24-26, 2019
Level 2 Exhibition Halls
4.2H
5.2H7.2H
8.2H
6.2H
InternationalPavilions
Maternity and Baby Care Products
Level 1 Exhibition Halls
Licensing Expo China
8.1H
2H
5.1H
1H
7.1H
3H
4.1H
8.1H
6.1H
Child, Baby and Teenager Clothing,
Footwear and Accessories
Baby Carriages, Car Seats and Furniture
Toys, Educational Products and Souvenirs
Food, Health Care Products and Snacks
Licensing Expo Japan
www.licensingexpojapan.com
Licensing Expo China
www.licensingexpochina.com
Brand Licensing Europe London
www.brandlicensing.eu
License Global Magazine
www.licenseglobal.com
Licensing Expo Las Vegas
www.licensingexpo.com
NYC Licensing Summit
www.nyclicensingsummit.com
Global Sales Offices
Organizer: Official Publication:Sponsor:
WWW.UBMLICENSINGGROUP.COM
Bringing Brands and Products Together