exploring and elevating healthy behaviors with social technologies (aahb conference), march 2015
TRANSCRIPT
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Exploring and Elevating Healthy Behaviors with Social Technologies
AAHB Conference, March 2015
Derek L. HansenAbell Professor of Innovation
School of Technology, [email protected]
@shakmatt
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Technology-mediated social participation (TMSP)
“The goal is to create new architectures for the online public spaces that energize the population to contribute to vital community and national priorities” - IEEE Computer, Nov. 2010
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Part I: Exploring Health Behaviors
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What can we learn about health behavior now thatwould not have been possible before?
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From Milgram to Facebook
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Data Sources Direct Streams
Free Solutions So
cial S
cien
tists
Co
mp
ute
r Sc
ien
tis ts
APIs
Scrapers
Software Libraries
Aggregated Data
Paid Solutions
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Problems with Social Media Data
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Need for Data Scientists
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Research Methods & Skills
• Social Network Analysis• Data Visualization• Data Mining• Machine Learning (e.g., classification)• Natural Language Processing (e.g., sentiment
analysis)• Predictive Statistics (e.g., regression)• Online Experiments
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Adderall Abuse by College Students
Combine data sources & look for patterns
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Predicting Personality via FacebookPredict, don’t just describe
Predicting personalityfrom Facebook data
Predicting depressionfrom Twitter data
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Look for structure, not just content
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Stigmatized Illness & Social MediaMix in different data as controls
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Historical note: how methodology impacts findings
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Focus on Content Focus on Search Process, Usability, & Success
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Part II: Elevating Healthy Behaviors
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What can we design to promote healthy behavior now That would not have been possible before?
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Lessig’s Pathetic Dot
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Socio-Technical Systems
Cognitive-Technical System Social-Technical System
How a Cockpit Remembers its SpeedHutchins, Edwin
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Veiled Viral MarketingLeverage unique possibilities, don’t replicate the real world
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Community Wiki RepositoriesLook outside of health domain for inspiration
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NodeXL SNA ToolDevelop new analysis tools & methods, not just interventions
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Mobile, Social Games
Wed social science constructs with emergent phenomena
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Relevant Technology Trends
• Merging of online and offline– Internet of things, wearables, augmented reality,
context-aware devices, beacons
• Gaming– Mobile games, social games, virtual reality
• Data mining and analysis across channels• Other– Mobile Payments, crowdfunding, tools for casual
programmers
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Questions & Discussion
Derek L. HansenAbell Professor of Innovation
School of Technology, [email protected]
@shakmatt