exploring pathways: merchandising created for the marketing career exploration module… copyright...

EXPLORING PATHWAYS:MERCHANDISING

Created for the Marketing Career Exploration Module…

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About the Merchandising Pathway…

One of the 5 Marketing pathways

Focuses on careers that deal with getting the product into the hands of the customer by forecasting, planning, buying, displaying, and providing customer service

Top Examples: Merchandise Buyers Customer Service Representatives Stock Clerks Visual Merchandise Managers

Most merchandising careers require training in vocational schools, related on-the-job experience, or an associate's degree.


Top careers of the Merchandising Pathway

Merchandise Buyers Authorize financial actions Develop business or market strategies Analyze market conditions or trends Determine the value of goods or services Purchase products or services Confer with personnel to coordinate business operations Create marketing materials Negotiate contracts with clients or service providers


Top careers of the MerchandisingPathway

Customer Service Representatives Collect deposits, payments or fees Discuss goods or services information with customers Promote products, services, or programs Maintain financial or account records Provide notifications to customers or patrons Respond to customer problems or complaints Inspect items for damage or defects Need the ability to be sensitive to others' needs and feelings



Stock Clerks Order materials, supplies, or equipment Attach identification information to products Maintain operational records Maintain inventory records Unload materials or equipment Stock & store supplies or merchandise Receive shipments Clean facilities or equipment Inspect items for damage or defects Require on the job training



Visual Merchandise Managers Construct distinctive physical objects for artistic, functional, or

commercial purposes Draw detailed or technical illustrations Select materials or props Develop promotional strategies or plans Arrange artwork, products, or props Communicate with others to convey information effectively Must be detail oriented and mindful about completing work

tasks


Lesson Activities… Visual Merchandising:

Department Store Design Challenge



Sources www.Onetonline.org www.careertech.org/marketing www.achievetexas.org "Campnoumatch" by Adrià garcía - Flickr. “PR" by Nuiton May- Flickr. By Tomwsulcer (Own work) [CC0], via Wikimedia

Commons Microsoft clipart gallery

http://www.onetonline.org/

http://www.achievetexas.org/

exploring pathways: merchandising created for the marketing career exploration module… copyright...

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