exploring sustainable management and promotion of territory to foster innovative rural tourism and...

AGROTRAVEL _CIANI_APRIL 11th_2014 1

Exploring Sustainable Management and Promotion of

Territory to Foster

Innovative Rural Tourism and Agritourism

INTERNATIONAL CONFERENCE PROGRAMME„Rural Tourism without Borders”

Kielce, 11 April 2014Kielce Trade Fair, OMEGA Conference Hall


Key words:

Sustainable Development Territory Rural Areas Rural Tourism Agritourism Tradi-Ovation Local Food Chain ICT Smart Grid Smart Communities


Table of Contents IntroductionThe Relevance of TerritorySustainable Management and Promotion of TerritoryWhy Exploring Territory?Territory is a Book Tradi-Ovation Innovative Agriculture and Rurality Innovative Rural Tourism and AgritourismThe Green Virtuous CircuitConclusions


Introduction• The eradication of poverty and the improvement of quality of life(in

multicriterial aspects) in all rural areas of the world is a popular approach and accepted by all.

• The agriculture sector to the common good is seen no longer as mono-functional but multi-functional.

• The territory in its widest and most holistic form, together with man with his capacity to analyses, choose and operate together with the “humanity”, which distinguishes him from all other living creatures, should be brought back to the center of strategies used by any development model by using a concrete, operational parameter in order to

create the basic conditions for an inalienable

“New Renaissance”


The Relevance of the Territory The territory is the physical substrate (soil, arable land, water,

forestry, biodiversity, renewable energy, not renewable resources, landscape, buildings, infrastructures, etc) where are layered economic, social, historical and cultural aspects.

The actions of territorial programming and planning as innovative activities must be driving and strongly supported by an appropriate and widespread use of advanced instrumentation of Information and Communication Technology.

In this framework the GIS, GPS, DSS, and Broadband of Internet, should be the key elements of the "user friendly" store of knowledge of the modern management of process of Sustainable Development Strategy.


The climate change, the processes of urbanization and the resulting the abandonment of many areas from the rural population,

agricultural production processes directed towards the large scale, the difficulty of direct intervention in the maintenance of the land by

public bodies, could gradually but surely, reduce the function of " catalyst and fuel"

for the initiation and improvement of growth for the integrated and sustainable business that is a concrete support for the targets of the

MDGs and particularly for the big challenge of SDG 's 2015-2030 and for us European for the Europe 2020, Horizon 2020 and CAP 2014-1020 .


Therefore, these objectives and issues need to be put into practice both in a local, national and international context of professionals who, from the perspective of "think globally, act locally", have the distinctly modernised know-how and the “ability to act” that match up to the ongoing revolution, known as the third industrial revolution. Above all, they are aware of the strategic prospects of saving the planet through good practices in the processes of the Strategy of Sustainable Development, at the center of which lies the serious global problem of famine and the current phenomena of serious regional food shortages (950 million people live with a daily food calorie level well below the minimum standards, 2 billion live on less than a dollar per day).For the UE to improve the targets of the 2020 perspectives(smart, sustainable, inclusive).


The Sustainable Management and Promotion of Territory

My vision is that today, in the face of enormous damage on people and things, that for various reasons they occur, we need to change management strategy. From the "emergency management” and intervention by the State to each harmful event, we need to switch to a phase of “preventive management " that tends to preserve the characteristics and potential of the areas. It aims to encourage best practice at all levels of management and promotion of sustainable land use .

Store but also promote the use direct and indirect safeguarding typical local products and niche, history, culture and "the ability of make” of rural actors. These objectives are fundamental to give to all population in the rural areas further vital lifeblood and sustainability for the future.


If we manage and promote the territory with today's best practice the use of the updating ICT will be more simple for

the population in the rural areas and this could be very important to achieve all targets of the

SDG’s 2015-2030 and the EU Policies.


Territory is a Book

The territory is an open book written in an ink that we can not be read as it’s normally.

But we have a duty to make it readable to everyone with an innovative, smart , skilled approach


With this approach the territory: -shows and represents -tells -speaks -sings -smells -flavor-stimulates feelings, -catalyzes creativity -tickle inventiveness -attracts -inspire-intrigues-………………………………..


Why exploring Territory ?

http://blog.panorama.it/hitechescienza/files/2010/02/vibiano0050fin_ok.jpg


Intriguing with Kielce

According to a local legend, Mieszko, son of Boleslaus II of Poland dreamt he was attacked by a band of brigands in a forest. In the dream he saw a vision of Saint Adalbert who drew a

winding line which turned into a stream.

When Mieszko woke up, he found the Silnica River whose waters helped him regain strength. He also discovered huge white tusks of an unknown animal.

Mieszko announced he would build a town and a church to St. Adalbert at that site.

According to this legend, the town's name Kielce commemorates the

mysterious tusks

(kieł )in Polish)

http://blog.panorama.it/hitechescienza/files/2010/02/vibiano0050fin_ok.jpg


Know-how Ideation Empowering Local Community Economy

Knowledge Innovation Encouraging Leisure Country Environment

Keep Internazionalization

Identity

Exchange Linkage Common Ethic

Key ICT-Information Extension Learning Capability Everybody

Kitchen Improving Event Led Creation Emotion


Tradi-OvationThe approach of

Tradi-Ovation (Tradition and Innovation)

that could be intend also as acronym of

Territory Rural AreasDevelopment(through) Innovation,Organization,Valorization, Technology(friendly user ) ICT (sharing), Online Networking


Innovative Agriculture and Rurality

Short Local Food Chain, Organic Farming,Water Foot Print and Carbon Fooot Print management, Small Enterprise, Agritourism, Landascape, Biodiversity, Rivers and Water, Forests, Smart Grids for Renewable Energy, Cooking, Handcrafs, Tradition and Innovation, Rural Touristic Circuits (walking, cycle, horse, fishing, landscape watching, etc) that derive from the Sustainable Management and Promotion of Territory-SMPT are the concretes elements and aspects that contributes at the improvement and enlargement of strategy to transform the weakness of traditional rural areas in the strong of new and sustainable Smart Communities and Promote an Innovative Agriculture and Rurality.


Multicriterial Approach

Multifunctional Vision


Innovative Rural Tourism and Agritourism

From mass tourism to niche tourism

The rural areas by the marginality to the strong point of development in all the world.


Need to clarify absolutely

Rural Tourism

Agritourism


New Opportunities to Capture

-The didactical and social inclusion farms- Territorial Laboratory- Farm Culture and Heritage Museum-Training and Professional Learning-Renewable Energy Production and Use- Short circuit and short chain food-Cooking and Eating: slow food - Landscape promotion and fruition-Leisure time.


Green Virtuous Territory Circuit

In my vision I can say that in concrete there are several examples and schemes that will driving toward a

Green Virtuous Territory Circuit concerning the best practice of the Sustainable Management

and Promotion of Territory –SMPT that are renounceable tools to guarantee a fruitful and innovative concrete perspective for a future without poverty and with the possibility of access for all

at goods and vital services.


PRODUCTION LOCAL TIPIQUE

CROISSANCE DE L’OFFRE DE SERVICES

DEMANDE DE PRODUICTS A TRANSFORMER

STIMULATION DES SECTEURES PRODUCTIVES DE L’AREA

Nouveau Employement

Croissance duTourismeCroissance de la

Production Nouveau Employement

CROISSANCE DE L’OFFRE DE SERVICES

Nouveau

Employement

Croissance global de la economie et de la calite’ de la vie


Conclusions

From the "emergency management” and intervention by the State to each harmful event, we need to switch to a new phase of “preventive management" that tends to preserve the characteristics and potential of the areas.


The operators also could be links between the farm and the its multi-functionality, trough the

Territorial Contract Management-TCM,embodying in this way an active role in the management for the defense (the avoiding and the limitation of the risks) and development of the area, in a vision where the territory same must be nowadays consider as common good.


Acting to achieve the Sustainable Development Goals 2015-203 End extreme poverty and hunger Achieve development and prosperity for all without ruining the

environment Ensure learning for all children and youth Achieve gender equality and reduce inequalities Achieve health and wellbeing at all ages Increase agricultural production in an environmentally

sustainable manner, to achieve food security and rural prosperity Make cities productive and environmentally sustainable Curb human-induced climate change with sustainable energy Protect ecosystems and ensure sound management of natural

resources Improve governance and align business behavior with all the

goals


Biosphera

(Scientific and Cultural Association)


EducationInformation

TrainingMonitoring

Human Capital


THANK YOU FOR YOUR ATTENTION !

Adriano CIANI

Full Prof. of Agricultural Economics and Farm AppraisalDepartment of Agricultural, Foods and Environmental Sciences –DSA3-

Perugia University,Italy Email:[email protected]

Fax:0039-075-5857146Cell:9939-347-5109486

Skype:cianiunipgWeb Site:www.adrianociani.it

mailto:[email protected]

exploring sustainable management and promotion of territory to foster innovative rural tourism and...

Documents

rural population

agritourism agrotravel

territorythe territory

sustainable business

modern management of

renewable resources

renewable energy

arable land