exploring the effects of social influence on user behavior targeted to feedback sharing
DESCRIPTION
How people located in airports can be socially influenced through information systems (social media) to change their behavior targeted to feedback sharing?TRANSCRIPT
Exploring the Effects of Social Influence
on User Behavior Targeted to Feedback Sharing
Agnis StibeDoctoral Candidate and Project
Researcher
[email protected]+358 401490499
@agsti
Harri Oinas-KukkonenProfessor
.oulu.fi
Agnis Stibe and Harri Oinas-Kukkonen “Exploring the Effects of Social Influence on User Behavior Targeted to Feedback Sharing”
Why did it?
What did?
Who are?
How did it?
What found?
What concluded?
WE
IADIS WWW/Internet ConferenceMadrid, October 19, 2012
.oulu.fi
Agnis Stibe and Harri Oinas-Kukkonen “Exploring the Effects of Social Influence on User Behavior Targeted to Feedback Sharing”
Why did it?
What did?
Who are?
How did it?
What found?
What concluded?
WE
IADIS WWW/Internet ConferenceMadrid, October 19, 2012
.oulu.fi
Agnis Stibe and Harri Oinas-Kukkonen “Exploring the Effects of Social Influence on User Behavior Targeted to Feedback Sharing”
PROJECT
Social Media Integrated in
Physical Space
(Airports)
IADIS WWW/Internet ConferenceMadrid, October 19, 2012
.oulu.fi
Agnis Stibe and Harri Oinas-Kukkonen “Exploring the Effects of Social Influence on User Behavior Targeted to Feedback Sharing”
How social media can be used to
increase traveler’s participation in
feedback sharing while in airports
?IADIS WWW/Internet ConferenceMadrid, October 19, 2012
.oulu.fi
Agnis Stibe and Harri Oinas-Kukkonen “Exploring the Effects of Social Influence on User Behavior Targeted to Feedback Sharing”
Why did it?
What did?
Who are?
How did it?
What found?
What concluded?
WE
IADIS WWW/Internet ConferenceMadrid, October 19, 2012
.oulu.fi
Agnis Stibe and Harri Oinas-Kukkonen “Exploring the Effects of Social Influence on User Behavior Targeted to Feedback Sharing”
Persuasive 2012Linköping, Sweden: June 7, 2012
.oulu.fi
Agnis Stibe and Harri Oinas-Kukkonen “Exploring the Effects of Social Influence on User Behavior Targeted to Feedback Sharing”
Persuasive 2012Linköping, Sweden: June 7, 2012
.oulu.fi
Agnis Stibe and Harri Oinas-Kukkonen “Exploring the Effects of Social Influence on User Behavior Targeted to Feedback Sharing”
Why did it?
What did?
Who are?
How did it?
What found?
What concluded?
WE
IADIS WWW/Internet ConferenceMadrid, October 19, 2012
.oulu.fi
Agnis Stibe and Harri Oinas-Kukkonen “Exploring the Effects of Social Influence on User Behavior Targeted to Feedback Sharing”
We are group
IADIS WWW/Internet ConferenceMadrid, October 19, 2012
.oulu.fi
Agnis Stibe and Harri Oinas-Kukkonen “Exploring the Effects of Social Influence on User Behavior Targeted to Feedback Sharing”
Oulu Advanced Research on
Software and Information Systems
Socio-T
echnica
l Syst
ems
Human-Computer Interaction
Persuasive Technology
Behavior Change Support Systems
Persuasive Systems Design model
28 Features
IADIS WWW/Internet ConferenceMadrid, October 19, 2012
.oulu.fi
Agnis Stibe and Harri Oinas-Kukkonen “Exploring the Effects of Social Influence on User Behavior Targeted to Feedback Sharing”
Persuasio
n
The influence of beliefs, attitudes, intentions, motivations, or behaviors.
A process aimed at changing people’s
attitude or behavior by using written or spoken words to convey information,
feelings, or reasoning, or a combination of them.
IADIS WWW/Internet ConferenceMadrid, October 19, 2012
.oulu.fi
Agnis Stibe and Harri Oinas-Kukkonen “Exploring the Effects of Social Influence on User Behavior Targeted to Feedback Sharing”
Persuasive Technology
IADIS WWW/Internet ConferenceMadrid, October 19, 2012
.oulu.fi
Agnis Stibe and Harri Oinas-Kukkonen “Exploring the Effects of Social Influence on User Behavior Targeted to Feedback Sharing”
Domains Health
Energy
Ecology
Business
Other
IADIS WWW/Internet ConferenceMadrid, October 19, 2012
Chatterjee, S. and Price, A. 2009 “Healthy Living with Persuasive Technologies: Framework, Issues, and
Challenges.”
.oulu.fi
Agnis Stibe and Harri Oinas-Kukkonen “Exploring the Effects of Social Influence on User Behavior Targeted to Feedback Sharing”
Behavior Change
Support Syste
m
is a socio-technical information system with psychological and behavioral outcomes
designed to form, alter or reinforce
attitudes, behaviors or an act of complying
without using coercion or deception.
IADIS WWW/Internet ConferenceMadrid, October 19, 2012
Oinas-Kukkonen, H. 2012 “A Foundation for the Study of Behavior Change Support
Systems.”
.oulu.fi
Agnis Stibe and Harri Oinas-Kukkonen “Exploring the Effects of Social Influence on User Behavior Targeted to Feedback Sharing”
Persuasiv
e Systems D
esign
model
28
featuresin 4 categories
Social Influence
IADIS WWW/Internet ConferenceMadrid, October 19, 2012
Oinas-Kukkonen, H. and Harjumaa, M. 2009 “Persuasive Systems Design: Key Issues, Process Model, and System
Features.”
.oulu.fi
Agnis Stibe and Harri Oinas-Kukkonen “Exploring the Effects of Social Influence on User Behavior Targeted to Feedback Sharing”
How people located in airports can be
socially influenced through
information systems to change their
behavior targeted to feedback sharing
? R
IADIS WWW/Internet ConferenceMadrid, October 19, 2012
.oulu.fi
Agnis Stibe and Harri Oinas-Kukkonen “Exploring the Effects of Social Influence on User Behavior Targeted to Feedback Sharing”
Why did it?
What did?
Who are?
How did it?
What found?
What concluded?
IADIS WWW/Internet ConferenceMadrid, October 19, 2012
.oulu.fi
Agnis Stibe and Harri Oinas-Kukkonen “Exploring the Effects of Social Influence on User Behavior Targeted to Feedback Sharing”
IADIS WWW/Internet ConferenceMadrid, October 19, 2012
ResearchFramework
.oulu.fi
Agnis Stibe and Harri Oinas-Kukkonen “Exploring the Effects of Social Influence on User Behavior Targeted to Feedback Sharing”
Persuasive 2012Linköping, Sweden: June 7, 2012
Implementation
Social Learning
Social Facilitation Cooperation
Recognition
.oulu.fi
Agnis Stibe and Harri Oinas-Kukkonen “Exploring the Effects of Social Influence on User Behavior Targeted to Feedback Sharing”
Persuasive 2012Linköping, Sweden: June 7, 2012
Implementation
Social Learning
Social Facilitation
Competition
Cooperation
.oulu.fi
Agnis Stibe and Harri Oinas-Kukkonen “Exploring the Effects of Social Influence on User Behavior Targeted to Feedback Sharing”
IADIS WWW/Internet ConferenceMadrid, October 19, 2012
37 18 19Participants Recognition Competition
35%
65%
Female Male
13%
57%
30%
20-24 years 25-29 years Over 30 years
.oulu.fi
Agnis Stibe and Harri Oinas-Kukkonen “Exploring the Effects of Social Influence on User Behavior Targeted to Feedback Sharing”
Why did it?
What did?
Who are?
How did it?
What found?
What concluded?
IADIS WWW/Internet ConferenceMadrid, October 19, 2012
.oulu.fi
Agnis Stibe and Harri Oinas-Kukkonen “Exploring the Effects of Social Influence on User Behavior Targeted to Feedback Sharing”
IADIS WWW/Internet ConferenceMadrid, October 19, 2012
92%Useful for feedback
collection
84%Encouraged users
to participate
Increase user Participation in developing or improving services provided by airports or airline companies
73%Believed, to some
degree, that the system would work well in a real airport
Feedback Participation Real Airport
.oulu.fi
Agnis Stibe and Harri Oinas-Kukkonen “Exploring the Effects of Social Influence on User Behavior Targeted to Feedback Sharing”
IADIS WWW/Internet ConferenceMadrid, October 19, 2012
78%Tweets provided by
others on the big screen encouraged to come up with own tweets
81%The displayed number
of how many others were tweeting at the same time was as a positive motivator
70%The goal of 100 tweets
was perceived as a group task that requires cooperation
Social Learning Social Facilitation Cooperation
.oulu.fi
Agnis Stibe and Harri Oinas-Kukkonen “Exploring the Effects of Social Influence on User Behavior Targeted to Feedback Sharing”
IADIS WWW/Internet ConferenceMadrid, October 19, 2012
70%Twitter is a powerful
tool to call for action outside the virtual world
73%Saw themselves in the
list of top responders or recognized with special titles
68%The displayed list of
top responders or public recognition motivated to improve performance
Influential Saw Themselves Competition/Recognition
.oulu.fi
Agnis Stibe and Harri Oinas-Kukkonen “Exploring the Effects of Social Influence on User Behavior Targeted to Feedback Sharing”
IADIS WWW/Internet ConferenceMadrid, October 19, 2012
< 6 months
**The content tweeted by others encouraged me to create my own responses
Social Learning
> 6 months
**I tweet at least monthly on average
*I consider myself more than just a reader
Frequent/Contributors
.oulu.fi
Agnis Stibe and Harri Oinas-Kukkonen “Exploring the Effects of Social Influence on User Behavior Targeted to Feedback Sharing”
IADIS WWW/Internet ConferenceMadrid, October 19, 2012
AT LEASTMONTHLY
Social Facilitation
NEVER OR SOMETHIM
ES
Cooperation Influential
.oulu.fi
Agnis Stibe and Harri Oinas-Kukkonen “Exploring the Effects of Social Influence on User Behavior Targeted to Feedback Sharing”
IADIS WWW/Internet ConferenceMadrid, October 19, 2012
RECOGNITION
*I felt more willing to post additional tweets as the total number of tweets got closer to the goal of 100
COMPETITION
Cooperation
.oulu.fi
Agnis Stibe and Harri Oinas-Kukkonen “Exploring the Effects of Social Influence on User Behavior Targeted to Feedback Sharing”
IADIS WWW/Internet ConferenceMadrid, October 19, 2012
HAVE SEEN BEING
RECOGNIZED
**Tweets provided by others on the big display encouraged me to come up with my tweets
*I felt more willing to post additional tweets as the total number of tweets got closer to the goal of 100
HAVE NOT SEEN BEING RECOGNIZED
Social Learning Cooperation
.oulu.fi
Agnis Stibe and Harri Oinas-Kukkonen “Exploring the Effects of Social Influence on User Behavior Targeted to Feedback Sharing”
Why did it?
What did?
Who are?
How did it?
What found?
What concluded?
IADIS WWW/Internet ConferenceMadrid, October 19, 2012
.oulu.fi
Agnis Stibe and Harri Oinas-Kukkonen “Exploring the Effects of Social Influence on User Behavior Targeted to Feedback Sharing”
IADIS WWW/Internet ConferenceMadrid, October 19, 2012
Frequent Tweeters
Influential70%
68%
68%
78%
81%
Less Experienced
Frequent Tweeters>
@agsti
+358 401490499
Thanks to:
the Foundation of Nokia Corporation
the Finnish Funding Agency for Technology and Innovation
the Doctoral Program on Software and Systems Engineering