exploring the value of solar & net zero energy for the...

Exploring the Value of Solar & Net Zero

Energy for the Homeowner

Sunny Salutations • Tara Lynn Blum - Solar Sale

• Who is Landmark & SOLARMAX Power

• Defining Your Energy Product

• Value Streams for the Solar & Net Zero Energy Customer

• Focus on the Customer

• Solar & Net Zero Customer Survey

• Solar Testimonials

• Where to start selling solar

• Examples of Solar Marketing Collateral

• Wrap up

Landmark Group of Companies

Landmarkgroup.ca

• One of Alberta’s largest homebuilders

• Established in 1977

• Crafted over 12,000 homes

• Locations in Edmonton (head office), Calgary

and Phoenix

• Initiated energy efficient building programs

in 2006

• Integrated sustainability philosophies into

the company’s operations in 2008

• Landmarks homes are 20-40% more efficient

than the average new home build (82-85

rating on Energuide

SOLARMAX Power INC

solarmaxpower.ca

• Division of the Landmark Group of Companies

• Solar installation with Energy Retailing services

• Installed over 350 solar installations both residential & commercial in Alberta

• Facilitate an Electrical Retail Micro Generation Offset program for solar homeowner

Completed 21 Net Zero Energy Homes

Completed 34 Net Zero Ready Solar Home

Net Zero & Solar – What’s the Difference

Net Zero Home

Net Zero Homes produce as much clean energy as they consume. They are up to 60-80% more energy efficient than typical new homes and use renewable energy systems to produce the remaining energy they need.

Solar Home

• Solar home - stand-alone photovoltaic systems that offers a cost-effective mode of supplying power for lighting and appliances to a home

When communicating and referencing intricate topics like electricity and power

to a customer it is useful to provide references to your definitions, standards,

statistics and or regulating body your are referencing

• Take the confusion out of buying solar and net zero, keep it simple and sell the values that appeal to

the person as an individual

Values for the Solar Customer

� Lower utility bills

� Diversifying one’s investment portfolio (adding to your home equity with power)

� Protection from future increases in Energy Prices (pre-purchase power at one rate)

� Securing electricity for the home

� Making a house an electricity generating power plant (pride in ownership)

� No longer being dictated to by a large faceless utility company

� The positive side of renewable energy for the home (carbon levies)

� Banking on the value of renewable power increasing value over time (MG Credits)

� Social buying trends – keeping up with your neighbours

� Capitalize on Government Incentives & industry offset programs

� Multi family living – social trend for co-op energy purchase & ownership

� Literally taking the power back- living behaviors have immediate results

� Protect against climate change and preserve natural resources

� Secure power – health monitoring systems

Value for the Net Zero Customer

• Exceptional indoor air quality for healthier living

• Tightly built and well insulated, provide a quieter space for

homeowners.


• Construction methods allow heating, cooling and ventilation

methods to be more even throughout the house

• The home produces as much clean , renewable energy as it

consumes

• Resale value has proven to maintain itself

• Possibility to be independent from the grid and self sustain

(brown & black outs)

• Discovering Value along the Way……..

FOCUS on the Consumer

• WHO is going to buy these Green products

and WHY?? (Husband or wife or both)

• Design and refine your marketing

• Build capacity to communicate the values

offered to the buyer (reference material)

• Explore all the value streams so that everyone

can be attracted to renewables (not just the

Greenies.)

Discovering the Value helps hit your

customers expectation

CUSTOMER TESTIMONIALS

Solar homeowner testimonials - experience

from clients, things they enjoy, & didn’t expect.

The Survey/ Metric

In July of 2016 we surveyed our customers for their experiences with solar

power.

We asked the following questions:

1. How do you feel towards your solar?

2. Would you make the same investment in solar if you had to do it again?

3. What would you say to those folks who are interested in purchasing

solar?

4. Did solar meet your expectations?

“I love our solar!”


“I love our solar, saves us money.”


“Yes, I would invest in solar again.”

3. What would you say to those folks who are interested in purchasing solar?

“I already tell anyone that is interested solar, I recommend it and it works

great!”


“Yes, solar met our expectations!”

Dany Sung

13704 - 166 Avenue NW, Edmonton

Solar Home Owner Since March, 2015

“All Expectations have been Exceeded !”

“S - say yes to Solar

O - only way to go

L - loving the low fees

A - absolutely amazing

R - right decision !”

“My version of a testimonial!

The future is here now with upcoming carbon tax laws we have the solution with solar!

All expectations have been superseded! The proof is in our Solarmax power bills!!”

Lisa Torontow

7512 May Common NW, Edmonton

Solar Home Owner Since December, 2014

“A sunny day is a money day!”

“We love the solar system. The year before we bought here I spent $6000.00 on electricity and gas. I much preferred having that money in my pocket this year.

I would definitely buy solar again if it was available. It has been virtually maintenance free and we love the money we save each month.

If someone was considering buying a solar home I would say you won't be disappointed. I think this is the way of the future.

The solar system exceeded our expectations. I love heating each room individually. I can work in my office and just warm it up without paying to heat rooms I'm not even in.

A sunny day is a money day!“

Shelagh McGarvey

7818 May Link NW, Edmonton – Larch Park

Net Zero Home Owner Since April, 2015

“We would get more!”

”So far we haven't noticed much of a difference in savings but we would definitely do it again.

Only we would get more.

Monthly offset is one tree. But better than none��.

We have and will continue to recommend

to friends, family and neighbours.”

Tamara Dickson

4138 - 6A St NW, Edmonton – Maple Crest


“Proud to be an owner!”


“Proud to be an owner as we/My family feel that we are contributing to protect

environment by using green energy.”


“I wish, I can, but will think about the price also.”


“Please go for it if you can afford it as I am not paying any electricity bills in a year term.”


“For me – yes.”

Manish Shah

1885– 32A St NW, Edmonton – Laurel


“It was the best investment

I ever made!”1. How do you feel towards your solar?

“Solar power is the future in my opinion. Why use gas when you have an unlimited

resource like the sun!”


“Absolutely, it was the best investment I ever made.”


“It's not as expensive as you might think! Give it a try and you won't be disappointed. I

don't feel guilty leaving a light on now!”


“It exceeded my expectations. Every house in Calgary should have solar!”

Geri-Lynn Lidstone

164 Cranarch Common SE, Calgary – Cranston

Solar Home Owner Since September, 2014

“You won’t regret it!”


“Love it. It’s nice to see the money we’re saving monthly. Helping with the environment

isn’t awful either!”


“Absolutely, but we’d purchase more.”


“Do it! You won’t regret it!”


“Absolutely!”

Trevor Connors

1936 – 77 Street SW, Edmonton – Summerside

Solar Home Owner Since March, 2015

“Was a great choice installing the

solar panels!”“I just received my Enmax bill and for the billing period May 20 - June 22 my power consumption was

only 291kWh, which amounts to $10.03 for energy usage, my microgeneration gave me a credit of

$7.94 during that period, my net power usage in dollars was $2.09.

During this time we were not on vacation and had the air conditioner set at 21c for the entire period,

and this is a 2200 sq/ft walk out home. I have happily seen these kind of positive numbers over the

past 1 ½ yrs.

I proudly brag this up to my friends and family, and the being green is a positive as

well…. Just have to learn how to manage the fixed fees…lol… my net $2.09 in power

usage ended up costing $55.10 after all the distribution/fixed fees were added.

Was a great choice installing the solar panels.”

Doug Brown

40 Sunset Manor, Cochrane – Sunset Ridge

Solar Home Owner Since November, 2014

“We love our solar!”

“We love our solar. In fact, if we had to do it again, we would have sacrificed something else in

the house so we could have gotten more panels and closer to “net zero".

I love the updates we get from SOLARMAX about our production and usage. It's very neat to see how

much power our 16 panels can produce and how that offsets our carbon use.

Solar has definitely met our expectations. We are happy with the panels and their production. I think

the energy industry needs to catch up a bit to make it easier to reap the rewards of home solar

production. We signed up for a Tesla battery storage unit when they become available, but

apparently they may not be allowed in Canada yet. That is disappointing, but part of being an early

adopter.

I think if anyone is interested in solar they should totally go for it. It is intimidating at first,

especially the upfront cost, but it is more than worth it in the end. It's not even a long term

wait for the reward, you start seeing the benefits immediately.”Kelly Freriks

21 Carlyle Green, Red Deer – Clearmont

Solar Home Owner Since June, 2015

“I feel great and optimistic!”


“I feel great and optimistic. I’m hoping for more improvements in the future; but

so far, I’m very satisfied.”


“Yes.”


“Do it. Don’t question it. It’s a great investment, especially with Tesla coming out with

house batteries. It’s a great, environmentally cautious investment.”


“Yes.”

Mike Lonik

124 Sunset Manor, Cockrane


Values for the Solar Customer

� Lower utility bills

� Diversifying one’s investment portfolio (adding to your home equity with power)

� Protection from future increases in Energy Prices (pre-purchase power at one rate)

� Securing electricity for the home

� Making a house an electricity generating power plant (pride in ownership)

� No longer being dictated to by a large faceless utility company

� The positive side of renewable energy for the home (carbon levies)

� Banking on the value of renewable power increasing value over time (MG Credits)

� Social buying trends – keeping up with your neighbours

� Capitalize on Government Incentives & industry offset programs

� Multi family living – social trend for co-op energy purchase & ownership

� Literally taking the power back- living behaviors have immediate results

� Protect against climate change and preserve natural resources

� Secure power – health monitoring systems

Value for the Net Zero Customer


• Tightly built and well insulated, provide a quieter space for

homeowners.


• Construction methods allow heating, cooling and ventilation

methods to be more even throughout the house

• The home produces as much clean , renewable energy as it

consumes

• Resale value has proven to maintain itself

• Possibility to be independent from the grid and self sustain

(brown & black outs)

• Discovering Value along the Way……..

Solar & Net Zero are value added options

Start offering solar – start small:

� Promoting in a specific neighbourhood or area of the City

� Cross Promotions with companies with similar values

� Promote one model with solar

� Offer basic solar packages (ready made packages)

� Include solar in a standard specification

*************************

Building new - Mortgage Advantage for homeowners to drop the cost

in the mortgage or renovation cost (value added)

New mortgage and/or remortgaging can work to your advantage

SOLAR is Simple & EasyStart simple with these easy suggestions

• Future proof

with higher

resale

• $14 per Month

• 50% of

Electricity

$36 $36 $37 $38 $39

-$35 -$35 -$35 -$35 -$35

$1 $1 $2 $3 $4

-$40

-$30

-$20

-$10

$0

$10

$20

$30

$40

$50

2017 2018 2019 2020 2021

Solar Power

Mortgage

Net $

• 3.7 kW – 14 Solar Panels $8,050

• 3.2% 5 Yr. Fixed 25 Yr. Mortgage

• Energy Savings from Solar Power

Solar Mortgage Impact Monthly Energy Savings vs Monthly Mortgage Payment

Energy is a large part of

Alberta’s Economy.

Solar is an investment in

Electrical Energy, it is a

local and

accessible investment for

everyone who owns a

home.

Solar is accessible now,

and is quickly becoming

the norm within home

ownership

Exploring the Value of Solar & Net Zero Energy for

the Homeowner

exploring the value of solar & net zero energy for the...

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