exploring visual rhetoric
DESCRIPTION
Exploring Visual Rhetoric. by g e r ma i ne s mi t h. Does this picture look familiar?. Can you see it now?. Aristotle f ounded principles of r hetoric. ETHOS. PURPOSE. LOGOS. PATHOS. CONTEXT. Barthes went a few steps further. INTERPRETANT. SIGN. REPRESENTATION. OBJECT. - PowerPoint PPT PresentationTRANSCRIPT
Exploring Visu
al Rhetoric
by
g
er
ma
in
e s
mi
th
Does this picture look familiar?
Can you see it now?
Aristotlefounded
principles of
rhetoric
ETHOS
PATHOSLOGOSCONTEXT
PURPOSE
Barthes went a
few steps
further
INTERPRETANT
OBJECTREPRESENTATION
SEMIOTICS
SIGN
A symbol of human
anatomy and
proportion
Logo for medical bed provider
The meanings are very different
Propaganda art promotes
political agendas
Manipulating information deceives the public
Perspectivelends
a hand to
progress
Prompting evolutionary thinking and change
Moving forward in multiple directions
Hopefully happens!
The End