expo milano 2015, smart city of the future · valerio zingarelli cto expo 2015 s.p.a. july 2 nd,...

34
EXPO 2015 Valerio Zingarelli CTO Expo 2015 S.p.A. July 2 nd , 2012 Expo Milano 2015, Smart City of the Future

Upload: duonglien

Post on 15-Feb-2019

216 views

Category:

Documents


0 download

TRANSCRIPT

EXPO 2015

Valerio Zingarelli

CTO Expo 2015 S.p.A.

July 2nd, 2012

Expo Milano 2015, Smart City of the Future

EXPO 2015

The Theme “Feeding the Planet, Energy for Life”will be split in 7 Sub-Themes

2

Agriculture &

biodiversity

SocialitySocialityScience and

Technology

Science and

Technology

Food safety,

security and quality

Agro-food

supply chain

Food

for better

lifestyles

Dietary education

Food and

culture

Cooperation

and

development

EXPO 2015

Key elements of “Expo Milano 2015”

“Feeding the Planet, Energy for Life”

3

visitors 30% foreigners

of exhibition site

of investments for

the exhibition area

from May 1st

to October 31st 2015 6MONTHS

130COUNTRIES

1.4BILLION €

110HECTARES

20MILLION

6MONTHS

130COUNTRIES

1.3BILLION €

110HECTARES

20MILLION

Expo Milano 2015 is organized and

managed by Expo 2015 S.p.A., company held by:

Italian Government, Lombardy Region, Province of

Milan, Municipality of Milan and Milan Chamber of

Commerce

Expo Milano 2015 is organized and

managed by Expo 2015 S.p.A., company held by:

Italian Government, Lombardy Region, Province of

Milan, Municipality of Milan and Milan Chamber of

Commerce

DATA AND TARGET

EXPO 2015

There will be both ‘real’ and‘cyber’ visitors

� ~ 20 Million visitors, including over 7 Million from

abroad

� 9 types of visitors in terms of age and income (e.g.,

families, kids, high-income, ethnic communities, etc)

� Main interests of visitors were addressed (sport,

science, technology, wellness, etc)

Real Visitors

Real Visitors

20

million

Cyber Visitors

1 billion

‘Cyber’ Visitors

� ‘Virtual Expo’ remote visiting

� Virtual pavillions and 3D telepresence

� Social networking

� Interactive physical gaming

� Online, mobile

and satellite channels

4

Digital Smart City Cyber Expo

EXPO 2015

The System Enabling Technologies

ENABLING

TECHNOLOGIES

SERVICES

SMART CITY & CYBER EXPO

EXPO

CONTENT

ENVIRONMENTAL MONITORING AND CONTROL

DISPLAYS

VIRTUAL REALITY

E-PAYMENT

GREEN SMART

GRIDS

INTELLIGENT LOGISTICS

AND TRANSPORTATION

SYSTEMS

USER

INTERFACES

Storage

and logistics

Energy harvesting

and storage

Biometrics

SMART RFID

QUEUE MANAGEMENT

Social networking

E-HEALTH

WEARABLE DEVICES

INTUITIVE ACCESS INFORMATION

INTERNET OF

THINOS

REMOTE IDENTIFICATION

AND SECURITY

Collective

intelligence

Computer graphics

Good cloud

computing

TELECOMMUNICATIONS

5

EXPO 2015

The theme is supported by a «technologies tree»

and strategic partnerships

EXPO THEME

DIGITAL SMART

CITY EXPOCYBER

EXPO

IP N

etw

ork

Cis

co

Syste

m Inte

gra

tion

Acce

ntu

re

Sm

art

Energ

y

Sm

art

Lig

hting

Sm

art

Specia

l Sys.

Eduta

inm

entand

Term

inals

Cyber

Solu

tions

E-W

ellb

ein

g

E-A

uto

motive

E-L

ogis

tics

Sate

llite

links

and

TV

20 MILLION REAL VISITORS 1 BILLION REMOTE VISITORS

6

Tele

com

munic

ations

Te

leco

m IT

RFPs

En

el

En

el

EXPO 2015

Smart City

7

Inserire Video pag. 12

Presentazione Zingarelli

EXPO 2015

Smart City Layers

EXPO 2015

Smart City Layers

EXPO 2015

Smart City Layers

EXPO 2015

Smart City Layers

EXPO 2015

Smart City Layers

EXPO 2015

Smart City Layers

EXPO 2015 14

Technology will help to manage the visitorsthrough three phases

Expo 2015’s Technology Framework

Phases

GOAL

• Technologies that attract and inform visitors, and help them planning the visit

• Technologies that enable a superior and immersive visitor experience

• Technologies that re-create the ‘Expo experience’ for those not there

Expo2015 as the ‘Smart City of the Future’

IIIIII

CyberExpo

Ecosystem

Beforethe Expo

IIII

Duringthe Expo

II

EXPO 2015 15

Inserire Video pag. 32

Presentazione Zingarelli

Before: Attract and Engage

EXPO 2015 16

Inserire Video pag. 44

Presentazione Zingarelli

Before: Smart electronic tickets

EXPO 2015 17

Inserire Video pag. 47

Presentazione Zingarelli

Before: Supporting logistics

EXPO 2015 18

During: on-site technologies will enable a superior visitor experience

→ To educate and entertain visitors through technology (e.g., e-wall)

→ To make visitors life

safer and easier through technology (e.g., e-health, interactive multi-purpose kiosks, smart access with automatic recognition)

→ To make the visit more enjoyable, engaging

and stimulating (e.g., ‘augmented reality’, ‘virtual pavilions’)

→ To inform visitor on queue status and recommend alternatives

→ To give ultra wide band connectivity, fixed and mobile

EXPO 2015 19

During: Example of Site Itinerary

‘Expo2015’ site plan

EXPO 2015 20

Inserire Video pag. 56

Presentazione Zingarelli

During: Access technologies

EXPO 2015 21

During: Tablets

EXPO 2015 22

Inserire Video pag. 59

Presentazione Zingarelli

During: Electronic Walls

EXPO 2015

During: Augmented Reality will be available in many places of the Expo Smart City

23

EXPO 2015 24

Inserire Video pag. 61

Presentazione Zingarelli

During: Augmented reality

EXPO 2015

During: Virtual Reality

25

iGlassesiGlasses Virtual worldVirtual worldReal worldReal world

Haptic interaction will give more ”immersive reality”

EXPO 2015 26

Inserire Video pag. 69

Presentazione Zingarelli

During: Virtual Reality

EXPO 2015 27

During: Giant screens

EXPO 2015 28

During: Digital Signage

EXPO 2015 29

Inserire Video pag. 76

Presentazione Zingarelli

During: E-Health

EXPO 2015 30

‘Cyber’ technologies aim to re-create the ‘Expo experience’ for 1 billion people

3 STEPS

Virtual visit

→ To enable cyber visitors to live a ‘virtual Expo

experience’ and interact

with Pavilions, though not being at the Expo in person (e.g. multimedia content, virtual reality, etc)

Community

→ To help cyber visitors sharing, communicating,

chatting, across all available channels (e.g., social media integration)

Social Games

→ To provide cyber visitors with interactive and immersive

gaming opportunities (e.g., motion-sensing game console to play with Expo content)

EXPO 2015 31

Cyber visit

EXPO 2015 32

Visitors’ services will be extended outside of the Expo

Smart City

BEST IN FOOD AND DRINKS

DIGITAL SMARTCITY EXPO2015

MADE IN ITALY

ACCOMODATION

TOURISM AND CULTURE INFOMOBILITY

Extend the Digital Smart City services involving Companies and Institutions of the Region, using the technical architecture and advanced solutions developed by (Service Delivery

Platform)

Objectives of the Ecosystem

EXPO 2015

Expo2015: Ecosystem of Companies around Expo

33

Today

• Service and technological model is vertical

WITHOUT SHARING AND

INTEGRATION

Company 1 Company 2 Company 3 Company 4

Application Application Application Application

Company 1 Company 2 Company 3 Company 4

Expo Ecosystems

Application Application Application Application

• Technical platform to allow

INTERCONNECTION,

INTEROPERABILITY AND SHARING of

service applications among many players

With Expo2015

EXPO 2015

Expo Milano 2015