expo2015. we are there! · co2 emissions are 80 per cent lower than those of standard diesel...

THE WORLD OF NEW HOLLAND AGRICULTURE

We are fi nally there. Until October 31st

the New Holland Sustainable Farm Pavilion

at Expo 2015 displays our sustainable

farming technologies.

EXPO2015.We are there!

true stories, under the title The Seeds of Life series – once again, a profound link with the Expo 2015 theme. The series includes fi lms of nine real farmers from nine different countries as they work - struggling with the elements, planning tirelessly and working the unforgiving

Imagine a green, luscious slope of grass. That is the roof the New Holland Pavilion at Expo Milano 2015. A roof that visitors are invited to climb as they begin their visit to the Pavilion. And on the roof is the second generation T6 Methane Power Tractor, a key step towards the Brand commitment to “Energy Independent Farming”. The tractor is equipped with the agricultural FPT Industrial NEF 6-cylinder engine powered by 100% methane, with an increased horsepower of 179 Hp and an enhanced torque of 740 Nm. The NEF engine offers better performance at lower RPM and therefore reduced noise emissions.CO2 emissions are 80 per cent lower than those of standard diesel engines, and the tractor’s three-way catalyst ensures compliance with Tier 4B without needing additional after-treatment systems.With bio-methane, the carbon footprint from the machine is virtually zero. Compared to conventional fuels, savings of 25 to 40 per cent can be achieved. This is why it fi ts so perfectly with the theme of Expo Milano 2015: Feeding the Planet, Energy for Life.

The New Holland Sustainable Farm Pavilion opened on May 1st ready to welcome over 20 million visitors who are expected to visit Milan for Expo

2015, the Universal Exhibition. New Holland is a Global Partner of Expo Milano 2015and the only agricultural equipment brand present at Expo 2015 as part of CNH Industrial and Fiat Chrysler. The choice could not be better given the Expo 2015 theme: Feeding the Planet, Energy for Life. New Holland has actively pursued a strategy for sustainable agriculture since 2006, when its Clean Energy Leader strategy was launched.The Sustainable Farm Pavilion provides a perfect showcase of what the Brand has done and is preparing to do for improved food security and environmental sustainability. Working hand in hand with farmers worldwide, New Holland Agriculture has developed and introduced mechanization across the food chain. Visitors will see fi rst-hand how this affects food quality, safety, and farming sustainability worldwide.The visit to the Pavilion will be accompanied by eight

hours to which all farmers are accustomed. The Seeds of Life series is an important part of the experience within the Pavilion, as many visitors have little knowledge and awareness of agriculture. New Holland has made the visit to the Sustainable Farm Pavilion an enlightening experience.The Pavilion itself is totally sustainable. Built without concrete foundations, it is assembled on a steel framework designed to be easily dismantled: no demolition work will be needed nor any construction waste produced. It is totally self-contained, so that when it is removed the area will be left clear and uncontaminated. Rainwater is recycled for use inside. Energy will be generated by Photovoltaic cells. After Expo Milano 2015, the Pavilion will be re-used for other uses.Ideally, visitors begin their visit by ascending the wide staircase, which offers a panoramic view of an installation representing the New Holland logo. The second generation T6 Methane Power, is on display on the grass, planted on the pavilion roof.

We are fi nally there. The New Holland Sustainable Farm Pavilion, at Expo 2015,will display our sustainable farming technologies until October 31st

EXPO2015. We are there!

Sustainable Farm Pavilion

New Holland Agriculture is the only agricultural equipment manufacturer with its own pavilion participating in the universal exhibition, whose theme Feeding the Planet, Energy for Life perfectly represents the vision, the mission and the values of our Clean Energy Leader strategy.

A special guest on the roof

1,638 140A B O U T

0 0

12 m 2

30%

10kW per day

Total sqm:

Renewable Energy produced:

People employedin different shifts:

Concrete used during the construction phase:

H2O waste duringthe construction phase:

Height: Floors:

Rainwater Recycling:

From the roof, visitors enter the Pavilion and walk down a ramp to the different exhibition levels. Here, they gain a better understanding on the importance of mechanisation in the food chain, through interactive exhibits, video installations, augmented reality and a product display featuring the Braud 9060L grape harvester, the CR9.90 combine and the T7.270 tractor.Expo Milano 2015 is an immense exhibition: with 145 countries, 3 international organisations, 6 corporate pavilions and 13 non-government organisations, attracting visitors from all over the world.Food is at the heart of the exhibition with different presentations from each of the 145 participating countries. However, all have a common theme – only a sustainable agriculture will support our future and everything we do today impacts on the generations to come.Come and visit the Sustainable Farm Pavilion. It will certainly be worth your while.


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The numbers of the New Holland pavilion

From the left: Claudio Destro, Dave Moore, Elke

Pelz-Thaller, Xavier de Rozières, Jordan Kambeitz,

Iliyas Minakhtamovich Ganiev, Victor Campanelli,

Gerry Manuel, Bo Fanyu.

New Holland Heroes

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The campaign is called The Seeds of Life, a storytelling project for the heroes who feed us all. It is intimately linked to our contribution not only to the theme of EXPO 2015 – Feed the Planet, Energy for Life – but also to New Holland’s innovation in the mechanization of farming, which has been our most

Heroes we call them and Heroes they are: men and women who, like farmers all over the world, toil and battle to grow the food

that feeds the planet. To these heroes and their extraordinary, ordinary lives, we have dedicated a series of videos for our pavilion at Expo Milano 2015.

Why our products and our farmersare the heroes of our times

horsepower NEF engine benefits from exceptional breathability for a significant performance advantage. With Engine Power Management, up to 51 Hp extra is available for optimum productivity. The drive is provided by an AutocommandTM continuously variable transmission.The HorizonTM extra spacious cabin offers unsurpassed visibility and the most comfortable seat imaginable: large air reservoir (ideally combined with Comfort RideTM cabin suspension), internal heating, full leather option. The Sidewinder II provides the most ergonomic driving experience ever: all key controls are accessed from the armrest. Throttle, transmission and hydraulics are all a fingertip away from the touchscreen IntelliView monitor. The tractor is a star in the Growing the Seed episode of The Seeds of Life Series. The episode, dedicated to the actual planting of seeds, is told by Heroes Dave Moore, from the United Kingdom, Jordan Kambeitz, from Canada, Victor Campanelli, from Brazil, Bo Fanyu, from China, and Iliyas Minakhtamovich Ganiev, from Russia. The grapeharvester is also present in the New Holland Pavilion, with a Braud 9060L grape harvester. First introduced in 1975, Braud grape harvester have been leading the field in innovation for 40 years. With the renowned NORIA basket system, that revolutionized the mechanization of grape harvesting and continues to offer the most gentle treatment of the vine and harvested crop, and the SDC soft shaking system that tenderly detaches the grapes, the 9060L is packed with technology. And because Braud is New Holland, all the features that distinguish our machines for comfort and intelligence are available for the 9060L: integrated Intelligent Management System,

distinctive feature over the years.Inside the New Holland pavilion, three products showcase this link to three specific stories. The T7.270 tractor is the top of the range of our Tier 4B tractor series. It features New Holland’s cutting edge ECOBlueTM SCR Technology. The 6.7 liter 261 EPM

The Seeds of Life Seriesis currently being screened inside the New Holland Pavilion and on the New Holland website. Episodes that tell the storyof men and women from all over the world whose activities in the world of agriculture make them the modern heroes of our world. And how they, like New Holland,are Cleran Energy Leaders.


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IntelliviewTM touchscreen monitor, integrated joystick, quiet, safe and comfortable cabin.The Braud grape harvester has a leading role in the Grapes episode of The Seeds of Life Series. The episode is narrated by French hero Xavier de Rozières, director of Chateau de Latours, maker

of the finest red and rosé wines in the Languedoc region. Finally, all things agricultural end with the harvest. And so do the exhibits: the CR 9.90 Combine Harvester features an FPT Industrial diesel engine with the ability to harvest around the clock when used in

combination with advanced harvesting technology, such as the IntelliSteer® auto guidance. Grain and straw quality is guaranteed by the gentle, efficient TwinRotorTM system, that reduces grain cracking to figures as low as 0.1 per cent. The EcoBlue SCR technology that is Tier4B compliant reduces fuel consumption by up to 10 per cent. And, as in all New Holland vehicles, cabin comfort is unsurpassed: the all new Harvest SuiteTM Ultra cab has been designed to deliver ultimate ergonomics. The 26.4cm ultra-wide IntelliViewTM IV color touchscreen monitor can be positioned on the ideal viewing arc for every operator. If you’re a night time harvester, the new lighting package enables true, 24 hour productivity.And productivity is at the core of the Season of Harvest episode in the The Seeds of Life series. Heroine Elke Pelz-Thaller, from Germany, and hero Gerry Manuel, from Zimbabwe, speak about the lead-up to the time of harvest, their plans and operations. Together with the other heroes, they describe the excitement and challenges of the harvest. In the words of Elke Pelz-Thaller: “ I am not nervous during Harvest time. I look forward to it. It gives one pride”.To sum it up, as the Sustainable World episode states. “Those who work the land must also work to protect it”. Like Claudio Destro, from Italy, who has been running biogas on his farm since 2010, and who now boasts two plants that produce electricity in abundance. Another Clean Energy Leader.

Watch all the videos onwww.expo2015.newholland.com/seeds-of-life

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New Holland Agriculture represents the perfect match betweenthe leading players in the historyof agricultural machinery.New Holland, Ford, Claeys and Fiat all came together to create our world leading brand. Over a centuryof ground breaking inventions have shaped what we are today.

A decade later, in Italy, Fiat launched its fi rst tractor: the Model 702. Various inventions followed: Fiat introduced its fi rst crawler tractor in 1931. Ford brought out the 3-point hitch in 1937. The fi rst New Holland automatic pick-up bailer was launched in 1940.Then, just after World War II, Sperry Rand Corporation bought New Holland. The new company was called Sperry New Holland. Its fi rst breakthrough: the haybine mower-conditioner. But Europe was also breaking new ground, and in 1952 Claeys launched its fi rst self-propelled combine-harvester. This was followed, a decade later, by New Holland’s fi rst forage harvester, which was also self-propelled. Not surprisingly, in 1964 Sperry New Holland acquired a major interest in Claeys. Two of the original players were coming together.In 1966, Ford introduced its fi rst backhoe loader. In 1971 New Holland responded with its fi rst skid steer loader. Three years later another New Holland revolution: the world’s fi rst twin-rotor combine.It can come as no surprise that, in 1986, Ford acquired Sperry New Holland and formed Ford New Holland.

The four men who shaped the future of the automotive industry were born between 1863 and 1879: Abram M. Zimmerman, Henry Ford,

Giovanni Agnelli and Leon Claeys. They are all linked to New Holland’s 120 year history, which is celebrated this year. A history of bold innovation, commitment, and determination. Let’s see how it happened.Abe Zimmerman took the fi rst steps. He opened his fi rst machinery repair shop in 1895, when he was 26. Eight years later, with the invention of the freeze-proof engine, he founded the New Holland Machine Company. At the same time, in faraway Belgium, Leon Claeys was 27 years old when he set up a company to build thrashing machines.And in 1907, Henry Ford began the mass manufacture of gasoline powered tractors. For the fi rst time ever, farmers had access to a powerful machine at affordable prices.

But Fiat was also expanding: in 1984 Fiat Trattori became Fiat Agri and purchased Braud, a specialist manufacturer of grape harvesters. Fiat Agri then merged with Fiat Allis and became Fiat Geotech. And in 1991, the Europeans and Americans fi nally came together: Fiat Geotech purchased Ford New Holland and merged it into New Holland Geotech.

New Holland celebrates its anniversary with new achievements

120 Years of Innovation

120 Years Anniversary

In 1994 the New Holland brand as we know it today appeared. Fiat Group purchased the Case Corporation and merged it into the company to form the entity which is still know today as CNH Global: an undisputed world leader.From Fiat came numerous powertrain innovations: fi rst Common Rail technology; then catalytic reduction technology. New Holland, which had already launched its Clean Energy Leader strategy in 2006, offering 100% biodiesel compatibility on all its engines, was quick to take advantage of Fiat’s developments. This was further enhanced when, in 2013, Fiat Group brought all its industrial activities together under the CNH Industrial name: creating a global brand that incorporates all the powertrain activities of FPT Industrial.Today, New Holland is at the leading edge of technology in every aspect of farming machinery. Only last year its new CR10 90 combine harvester, powered by the FPT Industrial Cursor 16 Diesel Engine of the Year, managed a record shattering harvest of nearly 800 thousand tons of wheat in eight hours.This is New Holland today:120 years old, but still thriving to improve the lives of farmers worldwide.


It all started there, in New Holland, Pennsylvania, in 1895.Abe Zimmerman, a mechanical genius who made his fortune repairing agricultural machinery,

decided to launch his own business: the New Holland Machine Company, destined to become a global brand.120 years later, the original blue and yellow colours of the fi rst logo are reborn.

With fresh tones and hues, the logo is re-invented with a new styleto celebrate this important anniversary for the Brand.

A testimony to the brand’s consistency and loyalty to its roots.

A new logo loyal to the brand’s origins

The visit begins at Pavilion Zero, a space dedicated to the history of nutrition. “We wanted to tell a story which begins from the earliest period of human history, through symbols and myths, the different stages of evolution and man’s relationship with Nature – the domestication of animals and plants, and the introduction of tools to work the land and conserve food”, explains Davide Rampello curator of the Pavilion.The Future Food District presents possible scenarios for the application of new technologies at each step of the food chain. Based on the concept of the Internet of Things – an interconnected world where information travels from device to machine, from systems to smart objects – the Future Food District shows how technologies have transformed the food chain; including the revolutions yet to come. It considers how man will become more and more aware of the difference between healthy and unhealthy choices, sustainable and unsustainable foods. But perhaps the most interesting feature of this Expo, and certainly of great interest to farmers, is the introduction of Clusters. Clusters allow those countries unable to have their own pavilion to come together: not in terms of geography, or national affi liation, but because they share a common food group, or a common theme. Clusters based on food groups at Expo 2015 include Rice, Cocoa and Chocolate, Coffee, Spices, Cereals and Tubers, Fruits

Feeding the Planet, Energy for Life. We will not forget the theme of Expo Milano 2015, the Universal Exhibition that opened on May 1st and will close

at the end of October. Expo themes are always highly relevant to the times and to the millions of visitors to the global event. In 1851, at the height of the industrial revolution, London staged the "Great Exhibition of the Works of Industry of All Nations". In 1933 in Chicago, at a time when technology was changing the lives of women and men around the world, it was "Science Finds, Industry Applies, Man Conforms". In New York in 1965, after the trauma of the Second World War, the theme was “Peace Through Understanding”. In Shanghai in 2010 it was “Better City, Better Life”. Now, at last, as the population of the planet reaches unprecedented levels, food and nutrition have become the focus of international attention. 145 countries are taking part in Expo 2015. Representatives from around the world will showcase their efforts to – in the words of the organizers – “guarantee healthy, safe and suffi cient food for everyone, while respecting the Planet and its equilibrium”.

and Legumes, and Spices. Clusters based on common themes are Bio-Mediterranean, Islands, Sea and Food, and Arid Zones. The concept of the cluster is that the future lies in the strength of collaborative projects and approaches. 36.650 square metres of exhibition space are dedicated to the Clusters: where visitors will fi nd videos, interactive itineraries, information and education.There are areas reserved for show-cooking, others for product tasting, all under the overarching theme of sustainability. Sustainable agriculture as the only key to the long-term survival of the Planet is the recurring theme of all the exhibits: participating countries, clusters, and global partners of Expo Milano 2015 all provide their own contribution to a model for long-term, environmentally viable agriculture.This is a theme that is already close to the heart of New Holland Agriculture, which has actively pursued the Clean Energy Leader strategy for sustainable agriculture since 2006. And it is not by accident that the New Holland pavilion at Expo 2015 is called “The Sustainable Farm Pavilion”, because for years now the brand has been committed to providing solutions and machinery for a more sustainable agricultural future.

EXPO2015: Feeding the Planet

EXPO2015: The Theme

Representatives from 145 countries have gathered in Milanfor Expo 2015: showcasing their efforts to provide sustainable foodto humanity, and to preservethe environment. Running until October 31st 2015 the Universal Exhibition is expected to attractmore than 20 million visitors fora voyage of discovery and insight.

As a Global Partner of Expo Milano 2015, CNH Industrial is featured prominently in the exhibition: not only within the New Holland Pavilion, but also

through other brand and product displays. FPT Industrial has Powertrains both in the New Holland Agriculture display and within each of the transport and logistics vehicles displayed by its fellow CNH Industrial brands. Iveco Bus has provided seven Urbanway buses powered by Compressed Natural Gas (CNG). With low emissions, quiet operation and high energy effi ciency, these buses are transporting visitors to and from the parking areas, and also within the exhibition itself. In additional two

New Daily Minibuses provide transport services within the site. These vehicles are serving as the exclusive shuttles throughout the six-month event.Iveco is well represented, with 55 vehicles participating from its Daily, Eurocargo and Stralis ranges. These will be used for a variety of tasks: Eurocargo road sweepers make sure the exhibition site is clean and swept; and Stralis Hi-Way trucks with skip loaders are at work to support the external sites. Both sweepers and skip loaders are operated by AMSA, Milan’s Municipal waste collection, street sweeping and hygienic services provider.

How each of the CNH Industrial brands is actively taking part in the exhibition

CNH Industrial at EXPO2015

New Holland Agricultureis not alone at theMilan Universal Fair:Buses, Vans, Powertrains and Trucks will also feature prominently in Milan.


One of the most recognizable features of the New Holland range is its wealth of specialty products. In Europe today, 1 out of 3 specialty tractors are New Holland thanks its offering of grape harvesters, crawlers, compact and narrow tractors. The new TD4F is only the latest in a line of specialized models, going back in its roots

to the Fiat 86 of the early nineties, and more recently the highly successful T3F, which won the coveted Tractor of the Year Award for 2015 in the Best of specialized category. With the TD4 machine New Holland Agriculture consolidates its global leadership in specialized tractors.

power is always available, and not used by other functions. For special applications a more powerful pump can be specifi ed: the 61 litre/min high capacity MegaFlow™.Up to four rear valves plus two mid-mount valves can be specifi ed with a joystick control. New Holland’s exclusive Lift-O-Matic™ rear linkage control enables the operator to raise and lower implements to a preset position using a single button.The direct drive PTO system is simple to use (the servo control is located under the steering wheel) and a lever operated clutch allows power to be fed gradually to each implement, for a smooth connection and longer life for parts and components.Three speeds are available: 540, 540E and Ground Speed to suit all different ground conditions.A very special feature is the new fast activation braking system that has been totally redesigned for improved comfort and safety. The pedal has less travel and more

Stylish, versatile and powerful: the new, redesigned TD4F Orchard Tractor packs a host of features into a small package. The new series offers three

models with horsepower ranging from 65 to 88Hp: the TD4.70F, TD4.80 and TD4.90F. Two different transmissions are available: 20*12 creep speed and 12*12 standard. In top of the range models, a new Power ShuttleTM transmission is available. The Power ShuttleTM lever is mounted on the steering wheel and enables a smooth shift between gears without using the clutch pedal. The operator’s position has been redesigned, and is now stylishly comfortable. Ergonomics have improved thanks to new brake and throttle pedals as well as hydraulic levers are all within easy reach. The servo PTO that has been repositioned to ensure that the operator never has to stretch for any control. A large storage box to the left makes it easier to keep essentials at hand. The new design also features a new bonnet, new mudguards and platform trims in line with the latest New Holland design.On all TD4F models, the power steering and hydraulics operate through separate pumps, to ensure that full

responsiveness for faster operation in those conditions (such as downhill) where reaction speeds are essential.The new TD4F is suitable for a variety of applications: its narrow width and low profi le make it an extremely agile and adaptable tractor, and innovations in the new model make it ideal for those looking to work effi ciently, in comfort and style.

The new TD4F: agile, comfortable and stylish

THE WORLD OF NEW HOLLAND AGRICULTURETD4F

The new TD4F Orchard Tractor features a host of innovations: fast braking system, redesigned ergonomics, smart looksand loads of power.

A specialized tractor with a strong pedigree

Boomer 54D is the “Machine of the Year 2015”The new Boomer 54D packs a host of exclusive

and innovative features. And it is no surprise that it has won the coveted 2015 “Machine of

the Year” award in Compact and Specialized Category at the SIMA international agricultural show in Paris, France. The award, given by a panel of 19 leading farm machine journalists, honours machines that provide the most benefi ts to farmers in terms of innovation, cost of operation, ease of use and productivity.The Boomer 54D is powered by a new 2.2 litre, 3 cylinder turbocharged Common Rail engine now compliant with Tier 4B emissions standards through a combination of EGR to reduce NOx and a Catalyst to capture particulate matter in the exhaust system. This solution is maintenance-free, requiring neither DEF fl uid nor any other operator input. This technology fi ts easily the engine compartment, maintaining the compact size of the tractor. Developed by New Holland’s

sister company, FPT Industrial, this engine produces 53 Hp and maximum torque of 133 ft./lbs. But for the Boomer, compact does not mean cramped: the new SuperSuiteTM cabin offers standard heating and air conditioning, the largest interior space in the industry, a telescopic and swivelling seat, as well as excellent forward and rear visibility.The wide access doorways provide easy access on both sides, while the low cab height of 2.35m makes it easy to park in sheds and buildings.Operator comfort is further enhanced by the unique

EasyDriveTM continuously variable transmission. It provides the Boomer 54D with the same ease of

operation as larger tractors. The CVT enables infi nite speed adjustments - up to 33 kph – using a single pedal for automotive-style driving, further complemented by cruise control. In slippery conditions, the four wheel drive is engaged by a fl ick of

a switch. And for those who prefer big-tractor

features, a convenient shuttle to change

directions is mounted on the left side under the steering wheel. The result of extra comfort, Tier4A engine and continuously variable transmission, is that in-cab noise is reduced to a minimum, for a stress-free day’s work.

THE WORLD OF NEW HOLLAND AGRICULTURE Boomer 54D

The new Boomer 54D, now Tier 4B compliant, featuring the luxurious SuperSuiteTM cabin and the exclusive EasyDriveTM continuous transmission, won the coveted Sima award at the Paris International Agriculture Show in Paris last February.

The Boomer 54D is the ideal compact tractor for small land owners, local authorities and businesses providing ground maintenance for residential and commercial customers, as well as sports facilities. It is very well suited to tasks such as installation and maintenance of turf, landscaping and hardscaping. Dairy, livestock, or cash crop farmers will fi nd it very useful for tasks around the farm yard, as well as pasture and building maintenance, and a variety of other work including mowing and materials handling.

Compact, versatileand hard-working

One of the signatures of New Holland is the ergonomics of its cabins. Wide views, comfortable seating, intelligent commands are

all features that distinguish New Holland cabins. The record breaking CR harvesting range is no exception: its top of the range Harvest Suite™ needs to be seen to be believed. It is the fruit of extensive customer consultation. New Holland spoke to operators who work day and night in order to understand their needs and requirements. The result is a cabin that redefi nes the art of harvesting. Three different seats are available. The standard wide cloth trimmed seat provides exceptional features and ensures all operators will stay comfortable throughout the longest harvesting day; the optional deluxe cloth trimmed seat adds heating and active ventilation and features fore/aft movement for even more comfort and

the top of the range leather trimmed seat, with extended vertical travel and automatic weight.Adjustment absorbs even the most severe bumps to offer the ultimate in operator comfort and style.The new Harvesting Console offers ergonomic control across all harvesting operations. The force based CommandGripTM is a multifunction handle that delivers intuitive control. The ultra-wide 26.4cm IntelliView™ IV colour touchscreen monitor puts all key parameters at the operator’s fi ngertips and is fi xed on rollers so that it can be moved to the most comfortable position. An optional second IntelliView display is available for operators requiring more detailed information.Up to three cameras can be fi tted and one has been pre-wired to assist with reversing.Comfort is also provided on a personal level: there is space to store everything. A large compartment behind the operator is perfect for stowing away essential documentation. The integrated fridge under the instructor seat will keep your drinks cold, but can also be removed for easy replenishment.A real plus is the all round vision. The Harvest Suite™ Ultra features a larger cab with 6.3m2 of glass, almost 7% more than previous models.More space and more glass mean more comfortable and precise harvesting. And for night operation, the all round view is enhanced by the CR’s lighting package. The spread of light has been

The new harvest cab. A special view

precision engineered for maximum visibility of the entire header, and the fi eld beyond, and behind. Unloading auger lights assist in precision unloading. And the entire package is offered in a choice between HID and LED lights, with exceptional long distance lights offering up to 500m of visibility. With so many benefi ts, the CR cabin really needs to be seen to be believed,and at Expo Milano 2015 there is a full simulator for visitors to try. Situated in the New Holland Sustainable Farm Pavilion, visitors enter a replica cabin that is identical to that of the CR, with all of the commands accurately in place. There they can operate the Combine in a perfect 3d simulation.

The new Harvest SuiteTM Ultra Cab redefi nes comfort and effi ciencyon combine harvesters.With more visibility, fi ngertip commands and top specifi cations,the cabin makes the long hoursof harvesting easier bothin the day – and throughout the night.

THE WORLD OF NEW HOLLAND AGRICULTUREHarvest Suite Ultra Cab

2014:2007:1971:1931:

2013:1994:1966:1895:

New Holland Construction’s Compact Linenow focused on Farms

Carlo Lambro, Brand President of New Holland Agriculture announced recently that in Europe select products from the New Holland

Construction product range will be distributed through the New Holland Agriculture dealer network. This includes products such as backhoes loaders, skid steer loaders, mini excavators and wheel loaders, and means that New Holland is paying specifi c attention to the widespread use of construction equipment in agriculture. An example of this specialized work is the new C Generation Compact Wheel Loader.“New Holland’s new range of compact wheel loaders offers a fresh alternative to the traditional farm materials handling solutions”, says Massimiliano Tripodi, Construction Equipment Manager. “It is a versatile, powerful and fuel effi cient machine that can take care of a wide variety of jobs on cash crop, livestock and mixed farming operations, as well as energy growing and biomass businesses. It will make a great addition to farm fl eets across Europe.”

Totally new in design, the C Series loader offers truly outstanding overall performance. With power outputs of 58Hp to 75hp, and operating capacities up to 2.5 tons at a height of up to 3.4m, it provides a very fl exible package.Hydrostatic transmission, powerful hydraulics and a signature New Holland high visibility cab are some of the features that distinguish the new C Series.

There are four basic models, each of which can be provided with different confi gurations. The two smaller models, W50C and W60C, offer a choice of linkage (TC or Z-bar), whilst the larger W70C and W80C are fi tted with the Z-bar, that offers more breakout force and a higher lifting height. Maximum road speed is a healthy 33km/h (with the Optional High Travel Speed), and yet the hydrostatic four wheel drive also offers creep speed and auto ride, useful features when adapting performance to working requirements.And the optimal weight distribution enables the machine to handle heavy loads with effi ciency and speed, always with the operator’s safety in mind. For example, at the low end of the range, the W50C TC is designed to lift up to 2,000 kg on forks on uneven surfaces. Maintenance is also very quick and easy, with all service points accessible at ground level.There is an Electrical Socket for external applications, and the two larger models offer the opportunity to fi t a high fl ow hydraulic pump that increases fl ow from 67 to 130 litres per minute and enables the use of powered attachments, such as snow blowers or fast brooms or brush, contributing to getting the job done faster .The cab of the new C Series is typically New Holland: with near 360° visibility, it features ten air vents, an ergonomic layout, and an all-in-one joystick with adjustable wrist rest, proportional auxiliary control, fl ow memory button, fl oat function and F-N-R switch.The new C generation loaders meet the Tier4 Final emissions standards, with a unique maintenance free solution developed by FPT Industrial that relies on the Diesel Oxidation Catalyst (DOC) technology.New Holland customers will be the biggest benefi ciary of this extended product offering, as the brand will be able to better cover their equipment needs.

New Holland Agriculturetakes over the Group’s Compact Construction Line for Agriculture, and announces the launch ofa new Compact Wheel Loader for the handling of farm materials.

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THE WORLD OF NEW HOLLAND AGRICULTURE Construction Compact Line

At SIMA trade fair in ParisNew Holland Construction announces

that its compact line business will be managed by New Holland Agriculture

and the products will be distributed by New Holland Agriculture Network

New Holland produces the 200,000th

skid steer loader, 35 years afterits fi rst one came off the line

New Holland launchesits fi rst skid steer loader

Fiat produces its fi rst crawler tractors.

A common base for agricultureand construction vehicles

CNH Industrial is formed,uniting CNH Global’s Brands together with those of Iveco and FPT Industrial

The New Holland brandis launched

Ford producesits fi rst backhoe loader

Creation of New Hollandmachine company, Pennsylvania, USA

A long history

with New Holland, for Expo, they offer rice that is cultivated in an eco-friendly way under the direct control of technicians from the regional government. No chemicals are used for processing or storage of the harvested rice. Each individual pack of rice sold to consumers comes with the guarantee of 100% supply chain traceability and SGS certification. For Expo, New Holland and Ecorì offer1kg packs of Arborio Rice, Brown Rice or Carnaroli Rice.Banfi is a family owned wine maker in Tuscany, celebrated for being the heart of the world famous Brunello. The Mariani family founded their Castello Banfi vineyard estate in Montalcino in 1978, by assembling a contiguous estate of 2,830 hectares,

Entirely dedicated to Expo Milano 2015 and its model for sustainable agriculture, the New Holland Merchandising collection will be

available both onsite, at the shop in the Sustainable Farm Pavilion, and online on the new company website (see facing page).The new merchandising collection includes diverse products such as teddy bears, touch pens, sweatshirts and sunglasses, all dedicated to Expo Milano 2015. The products are divided into five categories: gift ideas, food and beverage, corporate, clothing and accessories, and a very special VIP gift.Gift ideas are fun, useful gadgets and accessories for both grown-ups and children. They include high-tech items such as a shoulder bag with solar cells to recharge your smartphone, an emergency battery charger, and New Holland themed flash pens. Children can find their New Holland teddy bear, colouring book, or T7 plushy. But the most attention is given to the partnerships that New Holland has created with likeminded companies, brands, and cooperatives between farmers. All linked to a belief that the future of agriculture is sustainable and sustainable only. All bound to the Clean Energy Leader® strategy launched by New Holland in 2006.Ecorì, for example, is a cooperative of ten rice growers located in the provinces of Vercelli and Novara, the cradle of Italian rice production. Together

one third of which is dedicated to specialised vineyards. Their wines are inspired by a deep respect for the local territory and a desire to highlight its extraordinary character. The Expo collection includes the famous Brunello, the Rosso di Montalcino, Chianti Classico and Vermentino.Laforketta is a cult design object dedicated to Italian culinary tradition. It is a bracelet that, unclipped, becomes a fork. And it is made in lead-free brass, with packaging from FSC certified wood.Perpetua is a pencil made from 80% recycled graphite. It is non toxic and clean, because no glues or protective coatings are added. It is a registered brand of Alisea Recycled and Reused. The New Holland decoration is hand applied, in the tradition of Italian goldsmiths, and is made from river sand and aluminium. Also from Alisea is a spiral bound notebook made with recycled paper.Haikure is an eco-conscious Italian fashion brand. Each single piece comes with a unique QR code that details the sustainable production process so the wearer can be sure of the item’s eco-friendly credentials. Processes such as fabric dyeing that saves water and chemicals, and the use of organic and biodegradable materials, feature in the production process for each Haikure clothing item.All items are also available at the new online shop newhollandstyle.com.

New Holland Style on Site

Gift ideas, clothing, toysand utilities are all in the collection created by New Hollandfor Expo 2015. With a special attention to partnerships that sharethe company’s viewson a sustainable future.

THE WORLD OF NEW HOLLAND AGRICULTUREEXPO2015 Collection

THE WORLD OF NEW HOLLAND AGRICULTURE NewHollandStyle.com

NewHollandStyle.com:shopping becomes more stylish!

The new website dedicatedto sales of New Holland branded productsand accessories has just been launched.Easy navigation,new contemporary graphics and a vast range of itemson offer make foran unforgettable browsing experience.Not to be missed!

Easier to navigate, rich in products and promotions, the redesigned New Holland e.commerce website is fi nally on line. The new, contemporary graphics

allow for one-click browsing and navigation. Everything is clear and intuitive from the moment you land on the home page. The search panel is always visible and allows for easy pinpointing of desired items or collections. Alternatively, browsing is made easy with a clear menu, divided into sections: - Collections, with every product category available at a glance;- Scale models, now with more than 50 items- New Products, displays all the latest arrivals Promotions, ensures visitors never miss a special offer.Each product can be viewed from different angles and a zoom function allows a close-up view. The photos can be downloaded in HD format and added to the wish-list; they can also be shared by email or posted on social media sites. Returning visitors simply log in to access order history, current order status, past browsing and of course their wish list. The site is highly responsive and multi-platform. It can be viewed on desktops, notebooks, tablets and smartphones without losing either speed or functionality. The responsive nature of the design means the website will automatically adjust to fit

whatever device it is viewed on. This makes browsing even easier when on the move.The site contains a rich catalogue of New Holland Agriculture brand merchandising products: scale models and toys, work clothing and leisure wear, plus a range of innovative, trendy and functional accessories. And the latest EXPO collection, dedicated to New Holland’s participation in Expo Milano 2015, with its Sustainable Farm Pavilion.New Holland Style, to make shopping more stylish!

15

Sustainability is a Mission

16

New Holland and the Children’s Choirof the Antoniano to Feed the Poor

One CD for One hot meal: is the collaboration between New Holland Agriculture and the Children’s Choir of the Antoniano Institute in

Bologna aimed at raising funds for food. To celebrate EXPO 2015, a CD featuring fi ve popular songs and one unpublished new track by the choir has gone on sale. Il piccolo coro “Mariele Ventre” is a children’s choir of the Antoniano Institute linked to the “Cuore dello Zecchino d’Oro”, a historic musical television show featuring child singers. Commited to charitable work, the Antoniano Institute runs its own non-profi t organization called Antoniano Onlus.The CD is its latest fundraising initiative, with proceeds from its sale going to the Antoniano Onlus to help fund

a soup kitchen. The campaign pledge is that each CD sold will provide a meal to the needy or homeless.The CD features the previously unreleased “Together We Feed the World”, which refl ects the theme of Expo “Feed the Planet, Energy for Life”, and New Holland’s commitment to Sustainability.

“Sustainability is an essential value for the New Holland brand, it is at the core of our strategy and has been for many years”, says Carlo Lambro, New Holland Agriculture Brand President. “It is heavily represented at Expo 2015, not only within the Sustainable Farm Pavilion, but also through various local initiatives that we have taken up to give value to the territories where we operate. “We have collaborated with the Antoniano in Bologna because they are inspired by the same principles as New Holland. We share the goals of their project: the promotion of environmental sustainability and solidarity with the weakest, and praise them for their concrete contribution to the theme of nutrition.”

"And we needto work as oneTo fi nd a grainof hope to guide us home For tomorrow is today Walk with us to fi nd a way […] Together We Feedthe World"

CNH Industrial subscribes to theCharter of Milan

The Charter of Milan is a joint commitment by citizens, institutions, businesses and associations to “healthy, safe and nutritious food for all”. The Charter was presented at Expo 2015 by the Italian Minister for Agriculture, Maurizio Martina; the Mayor of Milan, Giuliano Pisapia; the Commissioner for Expo, Giuseppe Sala; and the President of the Association of Italian Municipalities, Piero Fassino. "The right to food must be considered a fundamental human right and widespread mobilisation is required to guarantee equal access to food for all," Minister Martina said. The Charter will be developed over the six month period of Expo, before being presented to United Nations Secretary-General Ban Ki-moon.

CNH Industrial – which is acting as sole official representative of all the companies that subscribe to the Charter of Milan - confirmed its adherence and active contribution to the document, thereby demonstrating its commitment, and that of its 12 brands, to ensuring a better future for future generations.By signing the Charter of Milan CNH Industrial and its brands accept its contents; acting as representative of all the companies that signed the document, and at the same time, reiterating its own commitment to social and environmental sustainability.“By subscribing to the Charter of Milan, CNH Industrial is reiterating its commitment to overcoming the major challenges that food and

agriculture face in the future. Indeed, a company that defines itself as just and humane can no longer tolerate hunger, malnutrition, or the wasting of food, water and energy. With this in mind, we will continue to persevere in our efforts to offer products and solutions for mechanising agriculture and transporting food products. These solutions are increasingly innovative and efficient, and promote a circular economy through the recovery, recycling and reuse of materials and resources right from the initial stages of development”, said Massimo Siracusa, Vice President of Product Development at CNH Industrial, on behalf of the Company.

"Only our collective action as citizenz, together with civil society,business and local, national and international institutions,

will make it possible to overcome the major challenges related to food."

CHARTER OF MILAN


New Holland donates TD5 to Uganda MissionaryFor over 15 years Emmanuel Maria Vura – known as Father Natalino – has worked to give former “Child Soldiers” in Uganda a new life. These infant victims of the civil war have been taken off the streets and taught to live peacefully through agricultural projects. A whole agricultural community has started to grown alongside Father Natalino’s church with a cooperative tending hundreds of hectares of land supporting crops and livestock.In 2010 a special “Project Uganda” was launched by FATA, an insurance company, together with AIA (Italian Farmers’ Association) and the Municipality of Rome, to create a completely integrated rabbit farming venture. New Holland Agriculture recently donated a tractor to help work the fi elds and increase fodder production to feed the rabbits. The TD5.95 tractor has been universally acclaimed for its versatility and fl exibility. It will be dedicated to growing better crops and improved quality fodder. It will serve the pelletizer, donated by FATA, to provide feed to the rabbits. With the new equipment, the cooperative is expected to raise enough animals to serve local markets and retailers, and over time the

capital Kampala 500 km away.Though most of the production will be sold, a proportion will be retained on site to improve the local population’s nutrition.New Holland Agriculture has celebrated the donation with a symbolic ceremony in its Sustainable Farm pavilion at Expo 2015 to show yet again its commitment to sustainable agriculture and the development of mechanization as an effi cient driver to supply food for all.

On May 8th, New Holland Agriculture Brand President Carlo Lambro gave a commemorative plaque to Father Natalino inside the Pavilion. This was an opportunity to raise awareness of agricultural practices that enable us to take agriculture forward in a spirit of collaboration. The same collaborative spirit that is at the heart of “Project Uganda”.

EXPO2015 Curiosities

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EXPO2015: Pavilions in the spotlight

Is there enough to go round?

Switzerland was the fi rst country to sign up for Expo 2015 and one of the fi rst to complete its pavilion. The structure consists of a large platform

with four towers fi lled with water, salt, coffee and apples. Visitors can climb to the top and help themselves, but there’s just one catch! The quantities of foodstuffs available have been calculated according to the number of visitors expected to attend the Expo over its 6 month duration, and will not be replenished. This means there may be nothing left for visitors who arrive later on! As the towers empty, the platform lowers, altering the shape of the pavilion. The aim of the project is to draw attention to the distribution of global food resources and to make visitors refl ect on their behaviour as consumers.

The challenge of nature

Farmers in Kuwait have to cope with hostile geographical and environmental conditions, with the country’s notoriously arid climate and dry

soil. Water, agriculture and energy are therefore the biggest sustainability challenges facing the country. Theseare the themes explored in its pavilion, which demonstrates how scientifi c research has succeeded in creating a hospitable and fertile habitat. The pavilion structure is based on a Dhow, the typical Kuwaiti boat still used in the Persian Gulf, and the lateral facades feature examples of the greenhouses and hydroponic systems widely used in the country.

American Food 2.0

The shape of the United States pavilion is inspired by the traditional American barn. The open structure has several fl oors which can be

accessed via a wooden walkway repurposed from Coney Island boardwalk. One of the most distinctive features is the large “vertical farm” that is harvested daily. The US pavilion explores the theme of “American Food 2.0.: United to Feed the Planet”, and showcases the responsibility and diversity of the American food industry based on science, technology, innovation and free trade.

The harmony of food

The structure of the Japan pavilion is capable of withstanding Japan’s frequent earthquakes. It was built using a combination of traditional

techniques, modern structural analysis and the compressive stress method - in which individual elements are connected using coupling systems and joints. It features a total of 17,000 interlocking pieces of wood connected in such a way as to allow sunlight to fi lter through. The inside of the pavilion explores Japanese food culture and harmonious diversity - a healthy, sustainable and balanced diet, which is an example of a model for alleviating global problems of hunger and ecology.

The seed for the new world

The construction of the Mexico pavilion is inspired by a large corn cob wrapped in a totomoxtle, the Nahuatl word for a dry maize leaf. The maize plant

originated in Mexico and is a staple of the local diet.In Aztec mythology it gave birth to mankind. The maize plant therefore represents both the cultural identity of the Mexican people and the sustainability of the country’s ecosystem. In 2010 Mexican cuisine was declared an Intangible Cultural Heritage of Humanity by UNESCO in recognition of its wide variety of plants, animals and ecosystems. The Mexico Pavilion has been christened “The Lantern of Expo 2015” since the walls of the 2,000 square metre pavilion are made from a transparent fabric that allows light to pass through and causes it to glow at night.

Educate to Innovate

The architecture of the Angola Pavilion is inspired by the “imbondeiro” or African baobab, the sacred tree of Angolan culture. Angola’s concept

of Educate to Innovate elaborates on the theme of the Expo by focusing on the culture and soul of the African nation, through the diversity of its culinary traditions. Education in schools and universities helps to promote awareness of nutrition in Angolan society, and there are rules on local production and imports, and quality checks in local markets. This journey of discovery through Angolan cuisine offers an insight into how the country’s products can be used to ensure a healthier and more sustainable lifestyle for future generations.

Credits:Expo 2015 / Daniele Mascolo


Agriculture around the world. Did you know….?

In biodynamic agriculture a farm is regarded as a “self-suffi cient living organism”. The farming method is based on the anthroposophical

principles of Rudolf Steiner and originated in 1924 when the famous scholar was approached by a group of farmers concerned about the degraded conditions of their land. In response, Steiner gave a series of lectures discussing the close connections between care for nature and human beings and gave some practical examples of how to restore vitality to the soil. So how does it work? Essentially, biodynamic agriculture advocates crop rotation to promote soil fertility and humus formation, and uses preparations based on manure or plant compost to avoid polluting the environment while improving the quality of food and human health.

The term “heroic viticulture” is used to refer to wine-growing in extremely diffi cult conditions, namely areas where the terrain slopes by more than 30% and at an altitude higher than 500 metres above sea level. The method uses cultivated terraces organised in small sections which allow the unique qualities of the area to be fully exploited and encourage the use of techniques that are compatible with local traditions and the ecosystem. One of the best known examples is the Valtellina, an Alpine valley in northern Italy, where wine and heroic viticulture boast a long tradition, as seen in the writings of Leonardo da Vinci and Italian poet Giosuè Carducci. These vineyards in northern Italy are set amongst the rocks and breathtaking landscapes and are cultivated with passion, sweat and toil - a true labour of love!

Bhutan, a small Asian country nestled between China and India, aims to make its agriculture 100% organic within the next fi ve years. In order to achieve this it has replaced the calculation of Gross National Product with the concept of Gross National Happiness, a new vision that gives the highest priority to the mental and physical well-being of the community. As part of this effort, the country has banned all chemical fertilisers in farming.

Organic and regenerative agriculture combines age-old farming practices with modern technical and scientifi c knowledge. With this approach, farmers identify the best processes to keep the soil healthy and rich in minerals and microbes. Proponents of the technique

19

claim that only by using this method is it possible to produce healthy food at an affordable cost.

In the year 2000 there were a total of 86 countries using organic farming methods, whereas today the number has risen to 170, with a total of 78 million hectares of land cultivated in this way. Worldwide, Australia has the largest area devoted to organic farming, with 17.2 million hectares; India is the country with the largest number of organic producers at 650,000; the USA has the biggest market for organic food, totalling more than 24 billion euros; and Switzerland boasts the highest per capita consumption of organic produce, with about 210 euros per year.

PartnersXX - n. 34 - 06.2015

This magazine is distributedfree of charge.

Editor-in-ChiefMassimiliano Tripodi

EditorElisa Fulceri

PublisherNew Holland Agriculture

a brand of CNH Industrial

Contributors to this issueGoncalo CarvalhoCaterina Cattaneo

Federico CondiniLivianna Curri

Claudia De CiccoAlba Dobi

Sara DurandGiulia Giovanardi

Lionel GleyrouxMaria Laura Iascone

Carlos JimenezJoanna KajkowskaManuela Marengo

Francesca MusolinoLorenzo Neri

Lien PyfferoenBarbara ProssenSara Sebastinelli

Jimmie Vestergaard

Editorial CoordinationDGTmedia - Unità Editoriale

Via Varallo, 22/A 10153 Torino - ITALIAwww.dgtmedia.com

PrintingCIESSE

Via Perù, 9 - 35127 Padova

Printed in Italy

Internetwww.newholland.com

Contact the EditorNew Holland

AgricultureNew Holland House

Via Plava, 8010135 Torino - Italy

E-mail:[email protected]

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