Export Seminar – Part 2 of a Series“GLOBAL MARKETING STRATEGIES FOR SUCCESS”

PresentsAntoinette Vazquez

International Business Counselor

With

Special Guest SpeakerJuliana Peña

Manager, Latin America & CaribbeanInternational Trade & Development

Enterprise Florida Inc.

Export Seminar – Part 2 of a SeriesAGENDA

Where Oh Where in The World? What You Should Know About A Foreign

Market Finding The Right Foreign Partners for Win-

Win Results The Exporter’s Responsibilities in the

Global Arena You’re Not Alone: Your Government Is

Your Advocate and A Key Resource

Export Seminar – Part 2 of a Series WHERE OH WHERE IN THE WORLD?

Look at Country Risk First:

Is it Politically Stable?

Is The Economy Stable?

Is The Currency Relatively Stable & Convertible?

Does the U.S. Have a Fair Trade Agreement in Effect With the Target Country?

Are There Any Legal Impediments to Trading With the Target Country?

Export Seminar – Part 2 of a Series NORTH AMERICA

Export Seminar – Part 2 of a Series

AFRICA & THE MIDDLE EAST

Export Seminar – Part 2 of a SeriesEUROPE & RUSSIA

Export Seminar – Part 2 of a SeriesASIA & THE SOUTH PACIFIC

Export Seminar – Part 2 of a SeriesWHAT YOU SHOULD KNOW ABOUT A FOREIGN MARKET

The Legal Framework For Doing Business In-Country

Basic Understanding of the Business Culture

The 3 “D’s” of Marketing: Demand, Depth and Demographics

How is The Market Structured?

Who Are the Principal Customers and Distributors?

Who Are the Principal Competitors and Is There Room For Another?

What Are the Most Important Factors in Sales Decisions? Price? Terms? Delivery? Service?

What, If Any, Are the Obstacles to Entry?

Export Seminar – Part 2 of a Series Finding The Right Foreign Partners

A. Some Low-Cost Resources:

U.S. and State Trade Promotion Programs

International Trade Missions, Trade Shows

Industry Association Events & Networking

B. Rx For A Successful Sales Partnership:

Conduct Due Diligence

Negotiate a Mutually Beneficial (Written) Agreement

Monitor Results: Are Sales Hitting Your Targets?

Think of The Relationships As An Extension of the Corporate Family

Export Seminar – Part 2 of a SeriesThe Exporter’s Responsibilities in The Global Arena

Do The Homework! Shortcuts Can Be costly Stay On Top of The Changing World of Politics and

Economics and Their Impact on Your Export Markets

Loyalty is Highly Valued in Most Cultures. Support Your Sales Partners For Your Mutual Benefit! If You Have a Good Agent, Rep or Distributor, Don’t…

Undercut Them By Selling Direct to Their Customers, or

Sell to U.S. Customers You Know Will Sell Into a Territory Where You Have an Existing Agreement.

Export Seminar – Part 2 of a Series“GLOBAL MARKETING STRATEGIES FOR SUCCESS”

Government: An Important Advocate and Resource

Special Guest SpeakerJuliana Peña

Manager, Latin America & CaribbeanInternational Trade & Development

Enterprise Florida Inc.

Discussion on the Services Available Through

Enterprise Florida, Inc. and

The U.S. & Foreign Commercial Service