exporting mobile phones to sri lanka
DESCRIPTION
We are a new mobile company promoting our product in Sri Lanka. This ppt talks about the procedure, marketing strategies, bill payments, competitors and many more things.TRANSCRIPT
![Page 1: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/1.jpg)
EXPORTING
MOBILE PHONES TO SRI LANKA
![Page 2: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/2.jpg)
INTRODUCTION
COMPANY NAME: CORE
ABOUT THE COMPANY:
• We are manufactures and suppliers of Core Mobile.
• We have been established in India since 2008
• We have spread our business all over India.
![Page 3: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/3.jpg)
UNIQUE SELLING PROPOSITION (USP):
A Phone with a Dual Operating System
(ANDROID AND WINDOWS)
![Page 4: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/4.jpg)
WEBSITE: www.coremobiles.com
COMPANY’S HEADQUARTERS: Thoothukkudi, Tamil Nadu
EXPORTING COUNTRY: Sri Lanka
![Page 5: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/5.jpg)
REASONS FOR
CHOOSING SRI LANKA:
They Import Huge Number Of Mobile Phones.
Import Duty Charges And Other Tax Charges Are
Very Low.
![Page 6: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/6.jpg)
OTHER REASONS
Active 2G
Connections
Active 3G
Connections
#We find that it’s the best place to expand our business
![Page 7: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/7.jpg)
STATISTICS
![Page 8: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/8.jpg)
MARKETING MIXPRODUCT
Core level Actual level Augmented level
4.7
” TFT
capaci
tive
touch
scre
en
8 MP Rear Camera
2 MP Front Camera
OS:
GPU
: Qu
ad
core
1
.4 G
Hz
Sensors: Accelerometer Gyro Proximity Compass
Bluetooth: 4.0
Battery:Li-Ion 3200 mAh battery
3 Panels FREE!!!
![Page 9: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/9.jpg)
PRICE:CORE INCORPORATION uses the penetrating -based method
(THE LEADER AND PSYCHOLOGICAL PRICING) for settling up the price
We have quoted CORE at LKR 30000 which not only supports ANDROID But also WINDOWS Operating Systems.
![Page 10: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/10.jpg)
PLACE
Tuticorin Bay
Colombo Harbour
Galle
Mannar
Jaffna
Badulla
![Page 11: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/11.jpg)
PROMOTIONTHE COMPANY HAS 2 TYPES OF PROMOTION:
1.Selective
2.Intensive
![Page 12: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/12.jpg)
SWOT ANALYSIS
Strength
Weakness
Opportunity
Threat
![Page 13: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/13.jpg)
Weakness
Strength
OpportunityThreat
Provide high-end functions at much lower cost
Windows and Android in same phone
SWOT ANALYSIS
![Page 14: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/14.jpg)
SWOT ANALYSIS
OpportunityThreat
New entrant into the market Low population as compared to others
Strength
Weakness
![Page 15: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/15.jpg)
SWOT ANALYSISStrength
Threat
Weakness
Opportunity We can conquer both the market share
of both Windows and Android
![Page 16: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/16.jpg)
SWOT ANALYSISStrength
Other low end phones like Micromax, greentel, LG and others
Weakness
Opportunity
Threat
![Page 17: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/17.jpg)
SEGMENTATION MEDIUM RANGE SMART PHONES MARKET
![Page 18: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/18.jpg)
TARGET GROUP MIDDLE CLASS (YOUTH AND PROFESSIONALS)
![Page 19: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/19.jpg)
POSITIONING REPLACING THE BIGGIES LIKE NOKIA, SAMSUNG
FROM THE MEDIUM RANGE PHONE MARKET AND
MOST IMPORTANTLY MICROMAX.
![Page 20: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/20.jpg)
MARKETING AND ADVERTISING STRATEGIES Mobile phones now-a-days have become very essential.
Some strategies are:
• Coupons can be downloaded for redemption services.
• Promotion of the mobile phone through electronic media i.e. TV, Radio and websites.
![Page 21: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/21.jpg)
RADIO STATIONS- PROMOTION THROUGH RADIO CHANNELS LIKE: ABC Shaa FM.
Y FM 92.6
ABC Hiru FM
Neth 95.O
Digital Terrestrial Network
Local TV channels- Swaenavahini
ITN
Hiru tv
Sirasa tv.
TELEVISION NETWORK- MOST VIEWED TELEVISION CHANNELS CAN BE USED LIKE:
![Page 22: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/22.jpg)
NEWSPAPERS Ada
Daily mirror
Ceylon Today
Dinamina
The Sunday Times
The Nation
ONLINE SHOPPING WEBSITES justbuy.lk/
mrtags.com/
vayugroup.com/
laabai.lk/
![Page 23: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/23.jpg)
MAGAZINES Lanka Monthly Digest
Nilacharal
![Page 24: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/24.jpg)
PACKAGING The materials we choose for our packaging are selected to offer the
best, most beautiful and most protective solution with least environmental impact.
100% certified renewable or recycled materials.
We only use plastic in Accessory packaging
Plastics account for less than 3% of
our total packaging material use.
![Page 25: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/25.jpg)
MODES OF PAYMENTS: LETTER OF CREDIT Letters of credit are one of the most secure instruments available to
International Traders.
Features:
TIME OF PAYMENT: When Shipment is made.
GOODS AVAILABLE TO BUYERS: After Payment
RISK TO THE EXPORTER: Very Little(none)
RISK TO THE IMPORTER: Assured shipment but relies on exporter to ship goods as described in the documents
![Page 26: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/26.jpg)
LETTER OF CREDIT PROCEDURE
Buyer (Importer)
Importers Bank
(Issuing Bank)
Exporters Bank
(Advising Bank)
Seller (Exporter)
1. Sales contract
2. R
equest
for
credit
3.Sends credit
4. D
eliv
er le
tter o
f cre
dit
6. Pre
sent
docu
ments
5. Deliver Goods
8. D
ocu
ments
and cla
ims fo
r paym
ents 7. Present
documents
![Page 27: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/27.jpg)
ELECTRONICS AND COMPUTER SOFTWARE EXPORT PROMOTION COUNCIL ESC
Sponsored by the Government of India is India’s largest Electronics and IT trade facilitation organization
Started in 1989
ESC MEMBERSHIP: ESC has built a strong membership base of over 2300
manufacturers and exporters
Consumer Electronics
Electronic Components
Instrumentation
Telecommunication
Computer Hardware and Peripherals
Computer Software and IT Enabled Services
![Page 28: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/28.jpg)
HOW ESC WILL HELP US?
It will act as a link between the Government and
its members and provides a platform for
interaction on policy issues.
![Page 29: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/29.jpg)
PEST ANALYSISPOLITICAL FACTORS: Sri Lanka is a democratic
socialist republic and
a unitary state which is governed by a semi-presidential system, with a mixture of a presidential system and a parliamentary system.
ECONOMIC FACTORS GDP of US $158 billion in terms of purchasing power parity
GDP growth of 8.3%
![Page 30: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/30.jpg)
SOCIAL FACTORS Population of little over 21 million.
Life expectancy at birth is currently 75 years
A high literacy rate of 92.5%
More than 67% of the population is in between 15 to 64 years old and as a result the country has a big skilled labour force
TECHNOLOGICAL FACTORS Sri Lanka is positioned to be a regional outperformer on the back of strong
economic growth
It is also becoming a hub for PC manufacture and assembly to service the local market and wider region
![Page 31: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/31.jpg)
COMPETITORS
![Page 32: Exporting mobile phones to Sri Lanka](https://reader038.vdocument.in/reader038/viewer/2022103116/55889f9cd8b42a957e8b46aa/html5/thumbnails/32.jpg)
THANK YOU