express writers | your content writing & creation partner - if … · 2019-11-12 · suited to...

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Page 1: Express Writers | Your Content Writing & Creation Partner - If … · 2019-11-12 · suited to serve your needs. Since our founding date in 2011, we’ve helped hundreds of agencies
Page 2: Express Writers | Your Content Writing & Creation Partner - If … · 2019-11-12 · suited to serve your needs. Since our founding date in 2011, we’ve helped hundreds of agencies

If you’re managing a busy content workload, the last thing you need to do is worry about sorting through a tangled workflow, hiring extra staff, or overseeing edits, revisions, and timelines when it comes to the inbound content creation process.

No matter if it’s one or a hundred inbound campaigns you manage, we are specifically suited to serve your needs.

Since our founding date in 2011, we’ve helped hundreds of agencies and B2B/B2C marketers with great content. In fact, we’ve structured our lean, strong internal team and many of our processes specially to meet industry-leading content-at-scale demands and needs.

Our team offers our clients a clean, intuitive way to produce the high-quality content they need — when they need it. One of our best features is our strong client team and our internal, hands-off content management structure, as well as our high-quality team of writers. We staff 1% of the people we interview, and we only hire people that care. We have the capacity, skill set, knowledge and aptitude to handle your managed content writing needs in a high-level manner.

You don’t ever have to worry about quality -- we’ll guarantee success on every project. And if anything doesn’t match standards, you can ask for a free revision.

Get high quality, tailored industry content to suit your high-volume needs.

Page 3: Express Writers | Your Content Writing & Creation Partner - If … · 2019-11-12 · suited to serve your needs. Since our founding date in 2011, we’ve helped hundreds of agencies

3 C O N T A C T : Ginger, Client Specialist at Express Writers [email protected] / 512-792-4600

Expert Content Writ ingStaff When You Need Them

Never field for or hire an elusive industry writer (or a dozen) again.

Are you focused on providing your clients with the best in marketing services? Then we’re going to be a perfect match.

We play well with agencies and brands that work hard to provide powerful inbound marketing and real, online authority-building services for their clients. In our team, we’ve built a repertoire of nearly a hundred qualified, handpicked industry expert writers that you’ll be able to tap into on the regular -- without a single HR worry again.

By tapping into our content creation team at Express Writers, you don’t (ever) have to worry about content writing staff costs and redundancies. H.R. and staffing around content can be a huge headache — trust us, we know. On average, our hiring process rules out 95-99% of the candidates that come our way. After years of consistent honing and fielding, we’ve got the number of writers in the expertise areas that you need, when you need them.

Included in the cost of your content, we’ll manage matching up your clients to a perfect-fit, qualified writer, and consistently maintain on-time delivery. If you need an industry-expert writer, always choose our industry expert level, and no matter if it’s digital marketing, bioengineering or business finance, your industry-vertical client will be matched up to a qualified expert writer. Our vertical industry-writer-matching process combined with on-time delivery, completely managed by our staff, offers our clients transformative peace of mind.

Page 4: Express Writers | Your Content Writing & Creation Partner - If … · 2019-11-12 · suited to serve your needs. Since our founding date in 2011, we’ve helped hundreds of agencies

4 C O N T A C T : Ginger, Client Specialist at Express Writers [email protected] / 512-792-4600

Pricing Chart*At-a-glance overview of some of our top services

WRITING LEVEL: GENERAL (GOOD)

$45/500w

General SEO copywriter

WRITING LEVEL: EXPERT (GREAT)

$90/500w

Writers with real industry expertise and SEO/conversion writing training

WRITING LEVEL: AUTHORITY (BEST)

$450/1500w package

1 1500w long-form content piece by our authority-trained writers, comes with content strategy and custom images

Page 5: Express Writers | Your Content Writing & Creation Partner - If … · 2019-11-12 · suited to serve your needs. Since our founding date in 2011, we’ve helped hundreds of agencies

5 C O N T A C T : Ginger, Client Specialist at Express Writers [email protected] / 512-792-4600

* Coupon codes for your volume orders start at 15% off and can be requested from your client specialist. If it’s easier, place a deposit and have us order for you, using the code. Discounts are subject to change based on project complexity and do not normally exceed 20% because of the time, management, and work we put into each order.

OTHER:

• Topic (Headline & Keyword) Research (our Strategists will research and find the best keyword and/or headline) add-on cost to any writing service above of $50

• Meta Description add-on cost of $20

• Product Descriptions $35 (SEO product description copywriters, 250w)

• Legal Copy $180 (By industry expert law copywriters, 500-600w)

• Expert Web Pages $75 (400-500w (Home, About, Services, etc.)) by our expert web page writers

• Email $75/200w email, $100/up to 400w email, 5-email sequence $450

• Social Media Posts $13/social media platform post, $15/custom image, $40/YouTube video description

• Ebooks 5-page ebook copy only $375, 5-page ebook copy & design $525 (by expert copywriters and lead Adobe artist)

Page 6: Express Writers | Your Content Writing & Creation Partner - If … · 2019-11-12 · suited to serve your needs. Since our founding date in 2011, we’ve helped hundreds of agencies

6 C O N T A C T : Ginger, Client Specialist at Express Writers [email protected] / 512-792-4600

Content Creation Project Management IncludedThe pressure is officially off.

We know you’re busy. That’s why our price includes expert project management, done to a level where you can be completely hands-off, while we’re laser-focused on getting you the content you need — when you need it.

Got volume? We aren’t phased. We’ve worked with Fortune 500 digital marketing agencies, creating hundreds of pieces of content for silos of sites on a weekly basis, written hundreds of product descriptions just in time for a Black Friday sale, and crafted over 100 landing pages for a solo travel website, to name a few scaled projects. The amount of content writing talent we hire, field and train on an ongoing basis is limitless! You’ll be able to tap into an incredible resource by hooking up our team to your content gaps.

Our client dashboard and Content Shop makes it easy for your agency team members to order and reorder content. We can even dedicate industry-match writers specifically to your agency clients, to minimize learning curves and errors. Need ongoing check-ins and updates? We can set up weekly meetings and provide spreadsheets so you can track progress anytime.

Breathe, relax. We’ve got all your agency content writing needs covered.

“Thank you for all you do for us - we could not keep swimming without you!”Tiffany Clough, Content Director / IncomeStore.com

Page 7: Express Writers | Your Content Writing & Creation Partner - If … · 2019-11-12 · suited to serve your needs. Since our founding date in 2011, we’ve helped hundreds of agencies

7 C O N T A C T : Ginger, Client Specialist at Express Writers [email protected] / 512-792-4600

Managed à La Carte Content ServicesOur content-at-scale services, at a glance.

Full-circle, complimentary project managementYour dedicated writing and editorial team

Much like a personal valet service, but without the cost. We service our brands and agencies with complimentary project management. Korilynn, our dedicated project manager, will learn about your clients and any specific style guides, and set up internal workflows in our team to govern and manage a dedicated writing and editorial team just for you and your clients.

Need a custom evergreen input form for your projects or your clients? Our team manager, Korilynn, can create that for you.

All included in the upfront costs of your content services! No extra or hidden fees along the way. That’s how much we love handling large projects. Consider us organizational content nerds, at your service.

Page 8: Express Writers | Your Content Writing & Creation Partner - If … · 2019-11-12 · suited to serve your needs. Since our founding date in 2011, we’ve helped hundreds of agencies

8 C O N T A C T : Ginger, Client Specialist at Express Writers [email protected] / 512-792-4600

All the content you needEvery format, every content type.

We handpick writers from specific industries who have the experience and education necessary to write your clients’ content so that it appeals to their specific audience. We have three levels of writers to accommodate both budget and high-quality needs: general, expert and authority. Plus, we have trained writers for specific formats — journalists for press releases, conversion copywriters for ad copywriting are just a few.

We’ll build a custom Trello board to manage your content projects for you. If you have bulk, volume, or multiple-client projects, this is the perfect way to stay ahead and organized on all of your Express Writers’ content orders. See an example of a client Trello board in action.

Page 9: Express Writers | Your Content Writing & Creation Partner - If … · 2019-11-12 · suited to serve your needs. Since our founding date in 2011, we’ve helped hundreds of agencies

9 C O N T A C T : Ginger, Client Specialist at Express Writers [email protected] / 512-792-4600

Dedicated turnaround times & pricing for agenciesCompetitive, industry-leading services.

Have volume? Need a budget worked out for on-time content at scale? We aren’t the cheapest on the block, but our quality and our turnaround time commitment will speak for itself. With a tight-knit team of both full and part-time copywriters, and a variety of experts, we can always get the job done on your timeline. Plus, we have tiered discounts for agencies depending on how many clients you have us writing content for or how big your order is (10-15% off of our normal pricing).

Optional: Content strategy & SEOLet us handle the strategy and keywords behind your content.

Optional: For every web page and blog, our content strategists can do the fundamental SEO research. This is a great way to get rid of those costly monthly subscriptions! our content strategists are trained in some of the best tools on the web, including SEMrush, KWFinder, and BuzzSumo. We also know that good content doesn’t just rely on tools, so our content strategists will use their expertise to pick the right keywords, sort by most important, and even create fully optimized headlines and topics around your keywords. This is optional, and only if you need it.

Page 10: Express Writers | Your Content Writing & Creation Partner - If … · 2019-11-12 · suited to serve your needs. Since our founding date in 2011, we’ve helped hundreds of agencies

1 0 C O N T A C T : Ginger, Client Specialist at Express Writers [email protected] / 512-792-4600

3-Step Agency Guide: How to Get Started Using Express Writers ’ Managed Services

1. Fill out this Managed Intake Form to let our team manager know all about your content needs and project specifications: https://forms.gle/BSSvPsYqkYPkZ1ap9

Page 11: Express Writers | Your Content Writing & Creation Partner - If … · 2019-11-12 · suited to serve your needs. Since our founding date in 2011, we’ve helped hundreds of agencies

1 1 C O N T A C T : Ginger, Client Specialist at Express Writers [email protected] / 512-792-4600

Place your deposit here: https://expresswriters.com/make-deposit/

- Fill out individual project forms online after you order a service in the Content Shop. My Account

- Talk to our support team and have us set up your project manually. Send an email titled “My Volume Order” to [email protected]. Reference the agency account you signed up to our site with. Korilynn, our team manager and organization extraordinaire, will ask for specifics including your style guide, client details, and project specifics. She can build you a dedicated, agency-client specific input form at request (no extra cost!), and manage your projects via your custom-made Trello board.

2. Sign up to our site as a client. Sign Up. Already have an account? Sign In.

3. We will be in touch with you to direct on next steps! Here’s what payment and project input form details look like, once we review your project details and start a conversation about your needs:

a. Check out using a cart link we sent you, a service in the Content Shop, or place a deposit. Placing a deposit and adding funds is the easiest way to get started for our agency clients. Place a deposit.

Page 12: Express Writers | Your Content Writing & Creation Partner - If … · 2019-11-12 · suited to serve your needs. Since our founding date in 2011, we’ve helped hundreds of agencies

Once we get to learn your projects, guidelines and clients, we will work internally to create a specific manual for your projects, and assemble your own dedicated writing and editorial team. You = sit back and reap the rewards of amazing, high-quality, consistent content!

Anytime you take on a new client or project and need our help with a new scaled content plan, simply tell Korilynn, our team manager, and she can build a cart for that client, set up a new form, or organize project details. Email Korilynn directly at [email protected].

Your hands-off content creation magic begins!

Ready to get started with tailored, high-quality managed at-scale content writing?

Sign in and place your deposit.

Page 13: Express Writers | Your Content Writing & Creation Partner - If … · 2019-11-12 · suited to serve your needs. Since our founding date in 2011, we’ve helped hundreds of agencies

Featured Expert Writers at

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