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Extended 3ps of marketing

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What is service?

A service is any act or performancethat one party can offer to anotherthat is essentially intangible and doesnot result in the ownership ofanything.

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Characteristics

Intangibility

Inseparability

Variability perishability

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Service marketing mix

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People - An essential ingredient toany service provision is the use ofappropriate staff and people. Thecompany hire and train staffs thatwould represent their company to themarket. In case of service marketing,

people can make or break anorganization.

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Process - Refers to the systems usedto assist the organization in deliveringthe service.

Process is something related to:

How do people consume services?

What processes do they have to gothrough to acquire the services?

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Physical Evidence

1. Packaging for service.

2. tangibilise the intangible service.3. final judgement

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THANK YOU