extending the candidate experience from shoulder tap to first day
TRANSCRIPT
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Extending the Candidate Experience from Shoulder Tap to First Day
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Director of Recruitment Intelligence and Innovation
Edward Dias
L’Oréal
Lisa Holden
Glassdoor
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Employer Communications Manager
David Pumpelly
Avature
Director of Talent Solutions
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Candidate Experience from a Different Perspective
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Agenda
Business & Brand Impact
Attract & Engage
Application
Interview & Feedback
Offer Management & Dispositioning
Onboarding
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Defining Candidate Experience
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The Effect of Candidate Experience on Your Business and Brand
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Brand Impact at L’Oréal
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L’Oréal in Top 20 Most Diverse & Inclusive Organizations Globally
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L’Oréal was recognized as one of the top 20 companies for diversity and inclusion, achieving a #19 ranking among over 5,000 companies evaluated worldwide by the new Thomson Reuters D&I index.
Top 100 Company 2016 Thomson Reuters Diversity & Inclusion Index
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Business & Brand Impact
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What Is an Employer Brand? Your Reputation
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What Is an Employer Brand? Your Culture
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CEOs and HR leaders now recognize that culture drives people’s behavior, innovation, and customer
service, and 82% of leaders believe company culture gives them a competitive advantage.
(source: Deloitte 2015 Human Capital Trends)
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What Is an Employer Brand? Your Mission & Values
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Mission & values should: • Instill purpose • Inform behavior • Motivate through tough times
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What Is an Employer Brand? Your People
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Engage Brand Ambassadors: “When employees share content, it receives higher amplification rate than brand-shared content“
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Candidate Experience through Attract and Engage
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Attract & Engage
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Answers to ‘Why’ People Stay Here
Financial Information
Answers to ‘Why’ People Want to Work Here
Employee Testimonials
Product / Services Information
Values 41.80%
36.60%
34.90%
30.80%
22.00%
23.70%
Source: TalentBoard 2015
What Candidates want to see on your Career Site:
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Everyone Is Always Looking
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Passive & Active Candidates - Channels
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Active Passive
• Social media • SEO • Referral campaigns • Sourcing
• Job search engine • Job boards • Google search • Glassdoor • LinkedIn • Talking to friends
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Attracting & Engaging Talent at L’Oréal
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Candidates as Customers
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of active job seekers are likely to apply to a job if the employer actively manages its employer brand (e.g. responds to reviews, updates their profile, shares updates on the culture and work environment).
69% Source: Glassdoor U.S. Site Survey, January 2016
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Candidate Experience through Application
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Application
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Customized Application Processes at L’Oréal
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Customized Application Processes at L’Oréal
Smart automation
Flexible processes
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#24
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Giving Candidates a Smooth Experience
Make your company an attractive place to work. Candidates want:
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Applying to jobs quick and easy - applying through mobile.
Consistency in employer brand across your recruiting channels – via live recruiters, careers page, job boards, social recruitment channels, etc.
A fantastic apply experience - one-click apply through social profiles
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Candidate Experience through Interview and Feedback
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Interview and Feedback
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Supporting Candidates at L’Oréal
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Candidate Experience through Offer Management & Dispositioning
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Managing Your Offers and Dispositions
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Dispositioning at L’Oreal
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TRANSPARENCY
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Dispositioning at L’Oréal
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Positive Dispositioning at L’Oréal
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Career advice
Course suggestions
Insight on future potential fit
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Positive Dispositioning
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Be timely
Be compassionate
Be inquisitive
Be a recruiter
Build a relationship
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Extending the Candidate Experience to First Day and Beyond - Onboarding
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First Day & Beyond
First Day & Beyond
33% of new hires actively start looking for a new job
A poor onboarding process can lead to:
66% of organizations claimed a higher rate of successful integration of new hires into company culture
54% of organizations saw significant gains in employee engagement
With a well structured onboarding:
90% of new hires decide whether to stay at a company
- For millennials, the %
is even higher
66% of new hires stay longer than 3 years
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First Day & Beyond
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A welcome email
from the hiring manager
Prescheduled training and orientation meetings
Meet the team and learn people's
faces before their first day
Information on what to wear, how to get to work, where to
buy lunch
An invitation to lunch with their
team
Learn about company values,
Goals and objectives
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Onboarding Initiatives
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Key Takeaways
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Understand global brand differences
Customize the application process
Tell your story
Take a long term view on talent
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Questions?
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Thank You!