extending your game kpis - building ip to increase monetization, retention and engagement - sagi...
TRANSCRIPT
cheating tomA TabTale original adventure comedy
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Introducing Ferris Bueller to the next generation of kids
why “cheating” is not necessarily a bad thing
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THE EARLY DAYS
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BUILDING TOM
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THEN CAME TAMI
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THE GAME
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RISING STAR
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X2
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Game’s KPIs
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Game’s KPIs
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Users passing level 50
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Users passing level 14
Retention D1/7:From: 38%/10%To: 50%/18%
Ads per session:50% less locations
200% more value
Game revenueX 3.5
RV per session:Same location150% in value
Time per user:Up 2 times
Monetisation from 1-->2
ARPPU X 1.5 times
2 games launched starring Tom, Taffy and Sven, using a
unique game mechanic - 18MM downloads to date!
One co-branded game starring Tom and Garfield! Close to 1M downloads in the first week on iOS
alone!
GARFIELD FOR THE RIDE
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FRANCHISE
2 new games launching in 2017
Total usage time of Cheating Tom
games: 2500 years
Cheating Tom has millions of players worldwide.
data inspired show
150 million game sessions
to date
A mobile game as an up-to-date measurement
tool to examine kids’ preferences for a TV show
Cheating Tom was doing great organically on the stores
A new series for a new
generation of kids
Adventure and mystery
Action mixed with humor
Format: 24 episodes / 7 minutes
each
Cross cultural themes and universally relatable dynamics
Demo: Gender neutral 6-11 and 9-14
positioningThe school is alive with
mayhem and mischief
An unconventional hero
Misfits become mainstream
Friendship and teamwork
Imagination and determination
Good Vs EvilProblem-solving
Universally relatable school
dynamics
show attributes
the rebel kids squad
Tom is a thirteen year-old rebel and trickster - a “do first, think later (or not at all)” kind of kid. He’s cocky, incredibly selfish, reckless and delusional or perhaps just bright, personally motivated, fearless and
inspirational…..
Thirteen year old Sven is the ying to Tom’s yang. Unlike Tom, Sven is a
rehensive and hates even the thought of getting in trouble. Then again, Sven
is also a true believer in Tom.
TOMSVEN
TAFFYTaffy is a feisty little firecracker with enough vigor to power the
whole school. Taffy is Tom’s equal - With an incredibly strong sense
of individualism and self containability she can hold her
against anything they throw at her.
the faculty
Strickland Middle School’s principal
A. SUGARLUMP
Sugarlump's right hand woman. The true power
behind the Legion. It's not certain who is more afraid of
her - the kids, or the Principal.
MISS RATCHED Has the attention span of a Chihuahua and the hyper
personality to match.
NURSE MAPES?
ANTON TESLAA distant decedent of
Nikola Tesla, one of the “Legion” leaders -
Anton Tesla cames to Strickland Middle school to join the new Legion, and teach electricity 101.
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TabTale
#9Publisher Worldwide (iOS & Google Play Combined) (Aug 2015, App Annie)
1 Billiondownloads to date
400games to date
40 MillionUnique Monthly Active Users
250employees, 7 offices worldwide
Games are published on 6 app stores and outlets
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TabTale creates fresh mobile content for the whole family, every week. With a rich and high-quality portfolio that includes original and licensed properties,
Cheating Tom is our first TV series.
about tabtale
video montage
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https://www.youtube.com/watch?v=i6jXM1yl5Vk&feature=youtu.be
