extension web strategy and update - march 2011
DESCRIPTION
Penn State Extension In-Service held at the PennStaterTRANSCRIPT
Extension Web Strategyand Update
• One Website• One Tool• Transparency• Collaboration• Penn State content• Social Web• Standards and Best Practices
Extension Web Strategy
• Extension.psu.edu is the front door• Discover and cross-promote related content• County websites provide unique content• Aggregate information automatically• Search engine optimization
One Website
• Plone content management system• Consistent branding out of the box• Largest Web community at Penn State• Local and world-wide support• Simple to use• Firefox browser to edit• Free!
One Tool
One County Template
• Obscure organizational structure• Academic Units vs Extension• Content based on topics• Blur county lines for content discovery
Transparency
• Multiple content contributors• Working together across the state• “Our” website vs. “my”• Empower everyone!
Collaboration
• What makes us unique?• Do what you do best• Minimize external links• Content is king
Penn State Content
• No longer a one-way street• Content has to be “social” friendly• Social referrals• Wisdom of your friends• Targeted advertisements• Share me!
Social Web
• Accessibility• Usability• Mobile devices• Keep it simple• Search engine optimization• Web Standards
Standards and Best Practices
Results?
Web Analytics: 2008 (July-Dec)
Web Analytics: 2009 (All)
Web Analytics: 2010 (All)
Web Analytics: 2011 (Jan-Mar)
County Website Visitor TrafficOnly 4 of 67 (6%) county websites are live in Plone.
Westmoreland, Clinton, Pike, and Tioga account for 17% of the other 63.
• Email: [email protected]• More info and best practices:
http://agsci.psu.edu/communications/web
Questions?