extensionnewagent
DESCRIPTION
Powerpoint used for new extension agent training on Sept. 29, 2010TRANSCRIPT
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Social Media
New Agent Training
Sept. 29, 2010
Elaine Edwards, News Media and Marketing Coordinator
K-State Research and Extension
[email protected] or @elainecarol on Twitter
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WHAT MAKES SOCIAL NETWORKING WORK?
Behind every profile, tweet or tag: real people, genuine intentions, quality contentSource: social media playbook, 2009 Eloqua Corporation
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Where to begin?Pick 1, 2, or 3.
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74% of U.S. adults use the Internet.
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Super Bowl was most watch program ever recorded in US history.
1 in 7 got online during the Super Bowl
The Nielsen Company) nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
http://www.flickr.com/photos/cayusa/4339358375/
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Adoption Curve & Phases
socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png
Initial Discovery (2006-2007)Hype & Experimentation (2008-2009)Failure & Disappointment (2010)Triumph of Determination (2011-2013)Pervasive Adoption (2014-2015)
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Where the people are
World Users US Users
Facebook 500 million 116 million
MySpace 175 million 57 million
Twitter 75 million 19 million
LinkedIn 60 million 30 million
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How many have heard of Cooperative Extension?
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How many have heard of Cooperative Extension?Are we where the people are?
27% of U. S. adult population
16 % of U.S. 18-35 year olds
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In 2010 Gen Y will outnumber Baby Boomers. 96% of them have joined social networks.
flickr.com/photos/vermininc/3070779130/
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flickr.com/photos/yourdon/3554487541/
93% of Americans own a cell phone
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In 2009, smartphone ownership increased from 11% to 17%.
resourceshelf.com/2010/02/11/a-collection-of-new-statistics-about-social-networking-mobile-and-internet-traffic/
flickr.com/photos/yourdon/4236402727/
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Of smartphone users,in 2009:
resourceshelf.com/2010/02/11/a-collection-of-new-statistics-about-social-networking-mobile-and-internet-traffic/
3G phone ownership increased from 32% to 43%.
Unlimited data plan subscriptions rose
from 16% to 21%.
flickr.com/photos/yourdon/3275742912/
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1 2
500
308
Facebook US
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Facebook48% of Americans have a Facebook or MySpace account. (April 2009)
news.harrisinteractive.com/profiles/investor/ResLibraryView.asp?ResLibraryID=34306&GoTopage=11&Category=1777&BzID=1963&t=11
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In mid March 2010Facebook surpassed Google in the US to become the most visited website for a week.
weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html
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Average user has 130 friends on the site.
Average user spends more than 55 minutes per day on Facebook.
facebook.com/press/info.php?statistics Retrieved 3/22/2010
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3+ billion photos uploaded to the site each month.
14+ million videos uploaded each month.
5+ billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week.
facebook.com/press/info.php?statistics Retrieved 3/22/2010
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U.S. Facebook stats: Sept. 2010http://www.checkfacebook.com/
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3+ million active Fan Pages.
1.5+ million local businesses have
active Pages.
20+ million people become fans of
Pages each day.
facebook.com/press/info.php?statistics Retrieved 3/22/2010
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YouTube
Every minute, 20 hours of video is uploaded.
51% of YouTube users go to YouTube weekly or more often.
http://www.youtube.com/t/fact_sheet
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Blogosphere
346 million – people read blogs (comScore March 2008)
900,000 - average number of blog posts in a 24 hour period
77% - active Internet users read blogs
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
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Twitter stats
2008 2009 2010
4% of US Internet users6 million
11% US Internet users11 million
15% US Internet users18 million
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Twitter stats
Twitter is the fastest growing with social network.
Now 50 million tweets per day.
blog.twitter.com/2010/02/measuring-tweets.html
www.mashable.com
emarketer.com/Article.aspx?R=1007271
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Twitter statsUsers with an average of 1,000 followers
tweet the most,
more than those with fewer than 100
followers, and
more than those with more than 100,000
followers.
barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-FINAL.pdf
(January 2010)
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Twitter statsAverage Twitter user has 27 followers.
barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-FINAL.pdf
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Twitter statsTwitter users are becoming more engaged over time when controlled for sample age.
themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/
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80% of all usage is on mobile devices.
flickr.com/photos/whartz/2944633673/
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Wikipedia
Executives from all Fortune 500 companies are LinkedIn members.
Users represent 150 industries and 200 countries.
press.linkedin.com/about
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Wikipedia
75,000 active contributors
13 million articles
65 million 2009 monthly visitors
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ & thefuturebuzz.com/2009/07/10/future-marketing-trends/
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http://about.extension.org/why-extension/
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Are YOU one of the 2,500 Cooperative Extension educators
who have worked in a Community of Practice?
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eXtension has published 32,821 pages of content and more than 40,000 frequently asked questions and answers
http://about.extension.org/why-extension/
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More than 22,000 Ask an Expert questions have been resolved. 56% of Ask an Expert users are NEW to Cooperative Extension.
They believe eXtension answers are trusted and unbiased.
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eXtension has 201 courses in Moodle with 3000 registered public users eXtension has 160 courses in Moodle for Professional Development
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More than 2,500 Extension professionals were trained in 78 events via eXtension in 2009.
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Extension Social Media Participation
eXtension Peopleextension.org/people/colleagues/socialnetworks
A Cooperative Extension Twitter List twitter.com/aafromaa/cooperative-extension
Facebook Cooperative Extension Grouphttp://www.facebook.com/home.php?#!/group.php?gid=2437826929&ref=ts
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Research and Extension
Twitter: @kstatenews; @ksugardenguy; @elainecarol;
• http://twitter.com/#!/kstate/k-state/members
YouTube:• K-State Research and Extension
http://www.youtube.com/user/KSREVideos
• Ohio State University Extensionhttp://www.youtube.com/user/OSUExtension
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FacebookKansas 4-H
http://www.facebook.com/home.php?sk=lf#!/pages/Kansas-4-H/137552436971?ref=ts
Riley County
http://www.facebook.com/#!/RileyCountyExtension?ref=ts
University of Missouri-Greene County
http://www.facebook.com/#!/pages/Greene-County-Extension-Council/81455148268
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KSRE Programs
• http://www.walkkansas.org/• http://thedemogarden.org/
KIOWA County • http://www.youtube.com/kiowacountyks
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ResourcesExtension Social Media Guide (beginners)collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension/
Social media in Cooperative (old list) collaborate.extension.org/wiki/Social_Media_in_Extension
Find Extension colleagues in social media people.extension.org
Penn State College of Agriculture Social Media Best Practicesagsci.psu.edu/communications/updates/2010/03/social-media-strategy-and-best-practices
Agrilife Extension Social Media Guidehttp://agrilifeweb.tamu.edu/us/social/
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Resources
Social Media Tips and Ideas: Presentation for Extension County Directors urbangarden.posterous.com/social-media-tips-and-ideas
Ohio Farm Bureau Social Media Guideofbf.org/uploads/social-media-guide.pdf
Common Craft Twitter in Plain Englishhttp://www.youtube.com/watch?v=ddO9idmax0o Common Craft Blogs in Plain English http://www.youtube.com/watch?v=NN2I1pWXjXI Common Craft Google Reader in Plain English http://www.youtube.com/watch?v=VSPZ2Uu_X3Y
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ReferencesBrogan, Chris, Audience or Community chrisbrogan.com/audience-or-community/ Hunt, Tara, The Whuffie Factor Kleinschmidt, Andy, Agriculture in Van Wert County, Ohio agvanwert.wordpress.com/ Scott, David Meerman, The New Rules of Marketing and PR The Social Network Roadmapglobalhumancapital.org/?p=675
Why Are Marketers So Bad At Measuring Social Media?blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring-social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664
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ReferencesBrogan, Chris, Audience or Community chrisbrogan.com/audience-or-community/ Hunt, Tara, The Whuffie Factor Kleinschmidt, Andy, Agriculture in Van Wert County, Ohio agvanwert.wordpress.com/ Scott, David Meerman, The New Rules of Marketing and PR The Social Network Roadmap globalhumancapital.org/?p=675
Why Are Marketers So Bad At Measuring Social Media?blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring-social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664
Why eXtension? about.extension.org/why-extension/
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Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.
This presentation is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.
Based on a work at www.slideshare.net/aafromaa
Anne Mims Adrian
Adapted for Kansas State University by
Elaine Edwards