Extra CreditSupport Media Examples

Professor SinghMKTG 331

Taylor Smith

Mobile Billboard:In this case, Mondo Pasta is advertising their food claimingit’s “so good you can’t let go.”They are cleverly implying thatthe rope holding the ship is pastaleading into a satisfied mouth.

Bus Transit Advertising:

This ad is implying that theobese woman on the bus is tilting it. Weight Watchers isbehind this advertisement.

Train Transit Advertising:Here, Coca-Cola has an ad on a train that not only promotes the great taste of their drink, but also embraces recycling. It says,“Inside: remarkable Outside: recyclable.”

In-store media:This Motrin ad appears to be at a grocery store.Motrin uses the slogan “no matter where it hurts, Motrin targets your pain.” Showing a hand and foot which aresupposed to be smashedunderneath the aisle.

Aerial Advertising: This sky banner is brought to you buy Tide, saying it is there foryou “when good seagulls go bad.” Inferring that a seagull may stain your clothes.

Product Placement:Although subtle, in this episode of Dexter, Nikon

is advertising their camera.

Product Integration:In the movie The Internship, the wholefilm is based on two middle-aged men trying to land a job at Google; thus a giant advertisement of the company Google.

Terminal Poster: This terminal poster is fromaccenture. It reads “ How do youget more out of the same resources?” Featuring an inflated sheep.

In-store Kiosk Media:Here you see a Best Buy Kiosk adshowing the newest android device.They used a big screen to make it appear as a giant phone.

Other Miscellaneous Media: At this ski resort you see a poster on theback of a ski lift to make it look like a car.Volkswagen is advertising their newest vehicle.