extraordinary women of today
TRANSCRIPT
A Special Project by Street Smart University
Glacial Progress: Women in Singapore still hold less board positions compared to their counterparts in Indonesia, Malaysia, China, Hong Kong and Australia.
Out of every 100 board directors, only 8 are women.
Women continue to be even more under-represented in leadership positions on the board.
SINGAPORE’S GENDER ���DIVERSITY STORY
Less than 5% or CEOs or Chairmen are women.
Why increase gender diversity? Gender diversity has a positive effect on firm performance as well as on the quality of corporate governance.
SINGAPORE’S GENDER ���DIVERSITY STORY
WHAT HAS BEEN DONE SO FAR?
The Mercy Academy is making waves across the United States for its ad campaign telling young girls "You're Not A Princess" and encouraging them to "Prepare for real life." -Mashable
The Empowerment Project A new documentary on women with inspiring careers is a must-see.
-Marie Claire
The #LikeAGirl campaign has gone viral. So far the YouTube video has been watched by more than 20 million people.
-The Guardian
Excel Women’s Conference This conference brings together successful women to offer female-specific advice. In 2014 there were more than 1500 women participants.
Powering Women In Business Every year 160 women (from entrepreneurs to technology influencers) come together for one day to meet, tweet, interact, learn, network and collaborate.
WHAT HAS BEEN DONE SO FAR?- SINGAPORE
THE SERIES • 10 unique interviews with some of the most
successful women in Singapore. • Each personality has their own expertise
and story.
• Each interview covers a different topic (from fitness to finance), that will provide women with hands-on transformational tools.
TARGET AUDIENCE
• Women aged 20 to 35
• Desire to improve their quality of life and empower their career/societal contribution
• Located in Singapore and South-East Asia
There is specialised knowledge and action you can take to pursue your dreams and lead more fulfilling lives. You have a voice, you can be heard, and you need to step up and lead!
MESSAGE
OUTREACH Minimum of 40 videos (3 to 7 minutes each)
Extraordinary Women of Today
Website
Street Smart University Website
Social Media (Facebook, Twitter)
& Google Ads
Press Release (Online & Offline)
Speaker Networks
Launch Event
Campus Events
9 more videos on the way, including...
• Elim Chew - Founder of 77th Street • Sara Wee - Singer and radio DJ • Deborah Torres Patel - Voice and communication
coach to CEOs
THE FIRST INTERVIEW: ���EVE MICHAELS
WHY SPONSOR?
1. Your business promoting gender equality positioning your business as ethical, progressive and forward thinking.
2. Demonstrate your leadership as a thought leader paving the way for the industry.
3. Reach a lucrative customer market where women have increasing disposable income and represent stronger decision making power in households.
4. Attract the best female talent to your company through association with Extraordinary Women of Today.
SPONSORSHIP LEVEL: 50,000 SGD
Two hours workshop for up to 8 people with the world-class experts Eve Michaels and Deborah Torres Patel1
Company Logo displayed on each video
Press Release
Company logo displayed on Social Media and Email
campaigns
30 minutes airtime during launch events
Access to email list collected during the
campaign
Company logo prominently displayed on the official
EWOT website homepage.
VIP seating (2) at all launch and promotion events
1. Street Smart Group reserves the right to change the speakers based on their availability
Two hours workshop for up to 4 people with the world-class experts Eve Michaels and Deborah Torres Patel1
Company Logo displayed on each video
Press Release
Company logo displayed on Social Media and Email
campaigns
20 minutes airtime during launch events
Access to email list collected during the
campaign
Company logo prominently displayed on the official
EWOT website homepage.
VIP seating (5) at all launch and promotion events
SPONSORSHIP LEVEL: 25,000 SGD
1. Street Smart Group reserves the right to change the speakers based on their availability
SPONSORSHIP LEVEL: 10,000 SGD
Company logo prominently displayed on the official
EWOT website homepage.
Press Release
Company logo displayed on Social Media and Email
campaigns
VIP seating (1) at all launch and promotion events
SPONSORSHIP LEVEL: 50,000 SGD
• Two hours workshop for up to 8 people with the world-class experts Eve Michaels and Deborah Torres Patel1
• 30 minutes airtime during launch events • Company Logo displayed on each video • Access to email list collected during the campaign • Press Release • Company logo prominently displayed on the
official EWOT website homepage. • Company logo displayed on Social Media and
Email campaigns • VIP seating (5) at all launch and promotion events
1. Street Smart Group reserves the right to change the speakers based on their availability
SPONSORSHIP LEVEL: 25,000 SGD
• Two hours workshop for up to 4 people with the world-class experts Eve Michaels and Deborah Torres Patel1
• 20 minutes airtime during launch events • Company Logo displayed on each video • Access to email list collected during the campaign • Press Release • Company logo prominently displayed on the
official EWOT website homepage. • Company logo displayed on Social Media and
Email campaigns • VIP seating (2) at all launch and promotion events
1. Street Smart Group reserves the right to change the speakers based on their availability
SPONSORSHIP LEVEL: 10,000 SGD
• Company logo prominently displayed on the official EWOT website homepage.
• Company logo displayed on Social Media and Email campaigns
• VIP seating (1) at all launch and promotion events
BUDGET Sponsorship budget will be used for enhancing visual assets and quality of series, as well as extend outreach of the series online, offline and on traditional media. • Launch Events - $20,000 • Online Budget - $8,000 • Production - $8,000 • Post Production - $8,000 • Other promotion - $6,000
SAMPLES Company logo displayed in each video
Press release example: Singapore, 24th November 2014- Multinational Company Ties Up with Singapore Startup to Empower Women Worldwide to Chase their Dreams.
TIMELINE
• January 2015: all women interviewed • February 2015: trailers ready and start of
the promotional campaign • March: Final production is done • March/April: Press release & Launch Events • May: Post campaign report
QUESTIONS
Project Lead Matilde Zanoli [email protected], +65 8131 2392
CEO Fazil Musa [email protected], +65 9336 0648
Street Smart Mobile Pte Ltd 5 Prince Georges Park, NUS Enterprise Incubator