extreme makeover: web edition
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Extreme Makeover: Web Edition. Susan Price MCA-I 2007. Optimizing the online experience. Intros. Business Goals. User Goals. Our Brave Subjects. Agenda. Ground rules Makeover Process “Before” Pictures Makeover Opportunities “After” Pictures Q&A. Analyze Goals Audiences Tasks - PowerPoint PPT PresentationTRANSCRIPT
Extreme Makeover: Web EditionOptimizing the online experience
Susan PriceMCA-I 2007
Intros
User GoalsBusinessGoals
Our Brave Subjects
AgendaGround rules
Makeover Process
“Before” Pictures
Makeover Opportunities
“After” Pictures
Q&A
Makeover Process
Analyze
Goals
Audiences
Tasks
Competitors
Design
Information architecture
Wireframes
Visual design
Build
Code
Test
Release
Maintain
Publicize
Gather feedback
Refresh and improve
Goals
Be found
Get more business
Get the right kind of business
Educate clients and set expectations
Support sales efforts
Support operations/projects
Support the brand
Audiences
Communications manager
PR or agency project manager
Human resources manager
Special events coordinator
Freelancers and peers
Press
Vendors, bankers
Find your business
Find contact info
Find location
Qualify you as a vendor
Learn about you and your offerings
Use your site to refer you to others
Tasks
Competitors
Competitor Atlanta
On-line productions main
Opportunities
Google results for Atlanta Video
Page Title Opportunities
The Makeover
Homepage: Answer the User’s Questions
Did I land in the right place?
Are these people legit?
Do they sell what I need?
Are they a good match for me?
How do I get in touch with them?
Page Flow DiagramEntry Points
Demo Reel
Google Google Local Yellow Pages Ads Email Sigs Referrers
Services
Home
Testimonials
Contact Us
End Points
Schedule a Free Consultation Project Worksheet Map Contact Form
Desired Flow
Site Map
On-Line Productions Home
Privacy Policy
Legal Stuff
Site Map
About O-LP Contact Us
O-LP feature
Sample #1
Sample #2
Sample #3
Sample #4
Sample #5
ProductionLocation
Jobs
Post ProductionResume/Creds
Testimonials
Awards
Services
Philosophy
Equipment
Request aDemo DVD
Clients
Package #1
Package #2
Project Worksheet
Demo Reel
OLP wireframe
logo
Atlanta’s [Best] Full-Service Professional Video Production and Editing.
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Love of Craft
Sample #2
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Sample #4
Sample #5
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Worksheet
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Clients Demo Reel
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Sample Title (2:26 | 3 MB)This training video for FatCorp required a veteran 3-shooter crew dodging construction crews in a fast-paced, thrilling location. Live tigers presented an additional challenge.
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Global: Home [Demo Reel] | About Us | Services | Equipment | Get Started | Contact Us | (404) 634-5572Global Footer nav: Work With Us | Privacy Policy | Legal Stuff | Site Map
Subject #2
http://www.rucinskireetz.com
Opportunities
Game: Find the Video Firm
Google results for Wisconsin Video
The Makeover
Game: Find the video firm
Game: Find the video firm
RR: Branding Deliverables
Resources
Web Design Checklisthttp://www.sdcity.edu/WebGuidelines/pdf/design-checklist.PDF
Jared Spool’s UIETips eNewshttp://www.uie.com/
Jakob Nielsen’s Alertboxhttp://www.nngroup.com/reports/newsletters/
Search Engine Watch
http://searchenginewatch.com/showPage.html?page=webmasters
MediaRich: Expert Interaction DesignsVisit us at http://mediarich.net