ey snowden - mobile transforming retail

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46 Mobile: Transforming Retail Moderator: E.Y. Snowden - CEO of RBM Technologies Panel: Dan O’Connor - Founder & CEO of RetailNet Group Gina Ashe - CEO of ThirdChannel Tom Zampini - CEO of beco

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Page 1: EY Snowden - Mobile Transforming Retail

46

Mobile: Transforming Retail

Moderator: E.Y. Snowden - CEO of RBM Technologies

Panel: Dan O’Connor - Founder & CEO of RetailNet GroupGina Ashe - CEO of ThirdChannelTom Zampini - CEO of beco

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68% OF RETAIL CMO’S BELIEVE THAT RETAIL EXPERIENCE IS THE #1 DRIVER OF GROWTH*.

* SOURCE = SAP / 2015 SURVEY

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BUT RETAIL EXPERIENCE IS IMPRECISE, UNMEASURABLE, REACTIONARY, UNRESPONSIVE, EXPENSIVE AND DIFFICULT

TO EXECUTE.

ESPECIALLY WHEN EACH STORE IS UNIQUE + DIFFERENT.

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FEW RETAILERS CAN CONSISTENTLY ENSURE THAT EACH STORE IS ON BRAND, LOCALIZED, WITH EVERY PRODUCT, MARKETING ASSET AND FIXTURE WHERE IT SHOULD BE.

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RBM OPTIMIZES EXECUTION OF THE RETAIL EXPERIENCE AT EVERY STORE

FOR THE WORLD’S LEADING BRANDS.