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Eyeblaster - Mindshare

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Page 1: Eyeblaster - Mindshare.  [index] EYEBLASTER: GLOBAL RICH MEDIA LEADER Innovative solutions and expert service, spanning 15 countries

Eyeblaster - Mindshare

Page 2: Eyeblaster - Mindshare.  [index] EYEBLASTER: GLOBAL RICH MEDIA LEADER Innovative solutions and expert service, spanning 15 countries

www.eyeblaster.com [index]

EYEBLASTER: GLOBAL RICH MEDIA LEADER

Innovative solutions and expert service, spanning 15 countries(new markets: South Africa and Singapore)

Page 3: Eyeblaster - Mindshare.  [index] EYEBLASTER: GLOBAL RICH MEDIA LEADER Innovative solutions and expert service, spanning 15 countries

www.eyeblaster.com [index]

QUALITY SO SHARP YOU CAN SEE A PIN DROPFull screen resolution and increased file size

Full screen ads with crystal-clear video quality– Pushing boundaries online with integrated WMV and FLV

File sizes now up to 4.4MBs – Allows a 30 second high quality video ad on a 1024x768 resolution

Interactive layer for hot-spotting on full page video– First to offer full screen interactive video

Robust infrastructure to support online video ad delivery– Enables multiple simultaneous high quality video streams over broadband

Page 4: Eyeblaster - Mindshare.  [index] EYEBLASTER: GLOBAL RICH MEDIA LEADER Innovative solutions and expert service, spanning 15 countries

www.eyeblaster.com [index]

REACHING A WIDER AUDIENCESupporting the leading video formats, players, connections

Support for FLV 7, FLV 8 and WMV (higher quality formats)– Flash 6 can still be supported if required

Real time bandwidth detection – up to 1Mbps video bit rate

System automatically creates up to 12 versions

– Serves the best videoto individual users

PLUG-IN PENETRATION RATES

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

December 2006

WMV 9+

FLV 8

FLV 7

Page 5: Eyeblaster - Mindshare.  [index] EYEBLASTER: GLOBAL RICH MEDIA LEADER Innovative solutions and expert service, spanning 15 countries

www.eyeblaster.com [index]

BROWSERS: GLOBAL STATISTICS

IE: More than 85% of online users have an IE browser FIREFOX: Stabilised at around 11% MAC SAFARI: Around 2%

OTHERS: Up to 2% – (Netscape/Opera, etc)

Eyeblaster now supports Mac OS Firefox and Safari

– Both ad-serving and platform preview

Internet Explorer still dominates, Firefox increases

Source: onestat.com 05 / 2006

BROWSER PENETRATION RATES

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Q2 06

IE

Firefox

Safari

Others

Page 6: Eyeblaster - Mindshare.  [index] EYEBLASTER: GLOBAL RICH MEDIA LEADER Innovative solutions and expert service, spanning 15 countries

www.eyeblaster.com [index]

EASE IT’S THE BEES KNEESSaving time and money by automating manual processes

Total creative control and ready-made components– Turning hours of work into minutes

Absolutely NO coding necessary!– Drag-and-drop production elements directly within Flash– Library of video skins and automated audio control

Choose from 3 methods of video ad creation– AUTOMATED – let the platform do the work– SEMI-AUTOMATED – take manual control with enhanced plug-ins– FULL-SERVICE – we can digitise and encode for you

Page 7: Eyeblaster - Mindshare.  [index] EYEBLASTER: GLOBAL RICH MEDIA LEADER Innovative solutions and expert service, spanning 15 countries

www.eyeblaster.com [index]

FULL-SCREEN EXAMPLES

Auto-detection of plug-in delivers optimum experience

FULL PAGE – Flash 7 detected

FULL PAGE – Flash 8 detected

FULL SCREEN – WMV detected

Full Page + Full Screen = Full Impact!

?

Page 8: Eyeblaster - Mindshare.  [index] EYEBLASTER: GLOBAL RICH MEDIA LEADER Innovative solutions and expert service, spanning 15 countries

www.eyeblaster.com [index]

RAISING THE BASE LEVEL FOR ONLINE VIDEO

Page 9: Eyeblaster - Mindshare.  [index] EYEBLASTER: GLOBAL RICH MEDIA LEADER Innovative solutions and expert service, spanning 15 countries

www.eyeblaster.com [index]

VIDEO STUDIO™ PLATFORM ENHANCEMENTS

1000

Page 10: Eyeblaster - Mindshare.  [index] EYEBLASTER: GLOBAL RICH MEDIA LEADER Innovative solutions and expert service, spanning 15 countries

www.eyeblaster.com [index]

These reporting metrics are now standard within Video Studio™

INTERACTIVE VIDEO REPORTING

Percentage of users who enabled / muted the audio

Impressions Unique visitors Frequency Clicks and CTR

Giving you visibility on your users’ behavior

Interaction rate Ad duration Average video duration User initiated: close, mute, pause Number of video replays Percentage of users who viewed

– 25%, 50%, 75%, 100% of ad

Page 11: Eyeblaster - Mindshare.  [index] EYEBLASTER: GLOBAL RICH MEDIA LEADER Innovative solutions and expert service, spanning 15 countries

www.eyeblaster.com [index]

ADVANCED – MANUAL ENCODING VS VIDEO STUDIOThings to consider

Use Video Studio when you require quick and efficient output of multiple formats. If fine tuning manipulation of video and audio encoding settings are needed then

use manual encoding.– Beware – it can be very time consuming to get the video 100% right– Use specialist software

Flash Encoding:» On2 Flix 8 Pro (fading, contrast, cue points, effects)» Adobe Flash 8 Video Encoder (installed with Flash 8 Authoring)» Sorenson Squeeze

WMV Encoding:» Ulead Video Studio 10» Window Media Encoder 9

Raw Video Changes» Adobe Premier Pro – colour enhancements, editing, approval management

through PDF

Page 12: Eyeblaster - Mindshare.  [index] EYEBLASTER: GLOBAL RICH MEDIA LEADER Innovative solutions and expert service, spanning 15 countries

www.eyeblaster.com [index]

VIDEO FUNCTIONALITY

Video segments are delivered in response to user interaction

User controls the experience

Interactive layer plays on a timeline over the video

Additional content can be navigated within the video

Push multiple media streams into ad unit

One video can trigger another via synchronisation

WOTW

Multi-stream Hot-spotting Purpose Shot

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