eyeblaster online ads examples
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1
Eyeblaster Creative Examples
Bruce Waskett – Storybridge Digital
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2 Expandable banners – Tech, Internet & Telecoms
T-Mobile (UK)
Leaderboard EB with streaming video clip.
User rolls over the CTA to expand. Leads nicely to the full video on YouTube. This was a well orchestrated 'spontaneous' event at one of the largest railway stations in London.http://creativezone.eyeblaster.com/Default.aspx#ItemName=T-Mobile%20Kila%20Dance%20Combi
http://www.youtube.com/lifesforsharing?gl=GB&hl=en-GB
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3 Expandable banners – Tech, Internet & Telecoms
iiNet naked (Aus)
Skyscraper EB with user interaction.
Expanding the ad gives the nice comical device of the user being able to view Finn (mostly) naked through a small circle reveal.http://creativezone.eyeblaster.com/Default.aspx#ItemName=iinet%20Naked
http://www.gonaked.com.au/
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4 Expandable banners – CPG
Snickers – Get me some nuts! (UK)
Leaderboard EB with data capture. Sends your friend a customised voicemail from Mr T. The data is sent from the ad to your database and application.http://creativezone.eyeblaster.com/Default.aspx#ItemName=Snickers%20-%20Get%20some%20Nuts
http://www.getsomenuts.tv/
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5 Polite banners – Tech, Internet & Telecoms
Sony Ericsson – Accessory (UK)
MREC EB with interactive information.
The ad firstly allows the user to interact with the character, spinning him, which takes them onto 3 products. Each product has five pieces of information that can be viewed on mouse rollover.http://creativezone.eyeblaster.com/Default.aspx#ItemName=Sony%20Ericsson%20Accessory
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6 Polite banners – Tech, Internet & Telecoms
Vodafone – Sponsorship (Aus)
MREC polite EB.
Uses polite download to show one of the specially created 'webisodes' for the 'Behind the scenes' with Team Vodafone campaign.http://creativezone.eyeblaster.com/Default.aspx#ItemName=Vodafone%20Sponsorships
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7 Polite banners – CPG
Pepsi – Refresh (USA)
MREC polite EB with user video upload through their own webcam.
Here the user can actually utilise their own webcam to record a message for the president through the banner and upload this to YouTube for the campaign. (That is actually me in the last image live!)http://creativezone.eyeblaster.com/Default.aspx#ItemName=Pepsi%20-%20Dear%20Mr%20President
http://www.refresheverything.com/
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8 Polite banners – Entertainment
San Diego Zoo (USA)MREC polite EB with it's own interactive game.
A simple game where the user can create a mythical animal and send this off to a friend.http://creativezone.eyeblaster.com/Default.aspx#ItemName=San%20Diego%20Zoo
http://www.sandiegozoo.org/
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9 Floating Expandable banners – Entertainment
Twilight (Aus) - 1The main ad starts playing & 2 people walk across the website. Note the other right hand side ad for Twighlight and the fact that the visible content is for the movie.
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10 Floating Expandable banners – Entertainment
Twilight (Aus) - 2Our foreground couple push down the top half of the website area in dramatic fashion. The user can now continue or close out of the ad.
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11 Floating Expandable banners – Entertainment
Twilight (Aus) - 3The user can now watch the trailer. Be careful to have the right audience and superb creative as this type of ad really does interrupt the website visting user.
Twilight (UK)
Floating full website width ad with video.http://creativezone.eyeblaster.com/Default.aspx#ItemName=Twilight
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12 Synchronised banners – Entertainment
Tomb Raider - Underworld (USA) - 1.The Leaderboard and MREC are synched here so that the user can get Lara Croft to pull on the rope.
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13 Synchronised banners – Entertainment
Tomb Raider - Underworld (USA) - 2This causes the content of the web page to collapse.
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14 Synchronised banners – Entertainment
Tomb Raider - Underworld (USA) - 3And then plays the trailer for the game.
Tomb Raider (USA)
Synch banners and video.
Also note the website wallpaper used to promote the game.http://creativezone.eyeblaster.com/#ItemName=Tomb%20Raider%20HD%20Video
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15 Synchronised banners – Travel
British Airways – Aladdin (UK)
Two Mrecs synchronised.
The city prices swap between the two banners via the flying colourful butterflies.http://creativezone.eyeblaster.com/#ItemName=BA%20Synchronized
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16 Synchronised banners – Finance
Lloyds Bank (UK)
Lloyds Bank (UK)
3 Synched banners with a postcode locator.
The ad starts with the leaderboard, progresses to the bottom floating MREC and then finally activates the middle MREC and postcode locator.http://creativezone.eyeblaster.com/#ItemName=Lloyds%20Synch
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17 Synchronised banners – Retail
Levi's – What did you do last night? (UK)Levi’s (UK)
2 synched banners a user entry form.
Here users can enter what they did last night and this is displayed within the banners for others to see. There is also a competition entry form that appears after submission within the skyscraper.
The exclamation mark text in the screenshot is from the Eyeblaster demo.http://demo.eyeblaster.com/demos/levi_synch_offline/start.html
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18 Wallpapers (skins) - Entertainment
Sega – Empire Total WarEmpire (Aus)
Website background skin with related game ads.
Mindshare produced the skin and banners here. The right hand side MREC has the trailer playing in it. The ads are served through Eyeblaster but the skin is applied by the publisher.
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19 Eyeblaster TV – Telecoms
LG – Renoir Standard (Aus)
Eyeblaster TV ad.
The Eyeblaster TV video unit appears at the bottom right of a user’s monitor running 30 or 60-second TV commercials, with audio options, page scrolling features and ad frequency control.
It can be hidden as in the first image and activated by the user clicking on it with the TV unit then sliding onto the page.http://creativezone.eyeblaster.com/#ItemName=LG%20Eyeblaster%20TV
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20 Home Page Takeover – Entertainment
Indiana Jones (UK) - 1The takeover has seemingly static banners on each side, with an MREC which plays the moie trailer. The user can click to expand this as seen in the next slide.
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21 HomePage Takeover - EntertainmentIndiana Jones (UK) - 2The MREC now expands and the trailer is played within this and the two side banners.
Indiana Jones (UK)
Home Page Takeover with synched video ads.http://creativezone.eyeblaster.com/#ItemName=Indiana%20Jones%20Skin
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22 Overlay – Finance
Standard Life Investments – IFA (UK)
Standard Life - IFA(UK)
Overlay with interactive video.
The user is prompted to enter the full ad where they can choose to watch 3 videos explaining the various funds available.http://creativezone.eyeblaster.com/#ItemName=Standard%20Life%20Investments
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23 Widgets – Retail / Sport
Nike – Widget (UK)
Interactive widget within an MREC.
This is an immersive experience with the user able to choose from several videos and share the content easily on various social networks.http://creativezone.eyeblaster.com/#ItemName=NIKE%20widget
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24 Widgets – News / Media
True Local – Meet the Locals (Aus)
Interactive widget within an MREC.
These fictional characters are part of a campaign promoting True Local. The users can view a video of each character and again share with friends and social networks. The campaign is supported by a good interactive website.http://creativezone.eyeblaster.com/#ItemName=True%20Local%20Widget%20ad
http://www.meetthelocals.com.au/
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25
Thanks.
Bruce WaskettDigital Consultant
http://www.storybridgedigital.com