eyeblaster widgets | grab a beta april 2008 …. eyeblaster widgets how do eyeblaster widgets fit...
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Eyeblaster Widgets | Grab a Beta
April 2008
…
Eyeblaster Widgets
How do Eyeblaster Widgets fit into your plan?
Distributing and Seeding Eyeblaster Widgets
Why to work with Eyeblaster widgets?
How to work with Eyeblaster on a widget campaign?
Planning the creative
Customizing the distribution panel
Viewing the results
Navigation
How do Eyeblaster Widgets fit into your plan?
Analytics combine distribution and rich media measurements
from the campaign and from the widget
Analytics combine distribution and rich media measurements
from the campaign and from the widget
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with your friends
Rich media ads are served as part of a
campaign
Rich media ads are served as part of a
campaign
Distributing Widgets
Navigation
Ad Campaign
Widget Sites
Advertiser Website
Gigya Directory http://www.gigya.com/widgetgallery/
Seeding Widgets
Navigation
CrossSocial
NetworksProfile page+
Email : +Customize the Email + Imports address book
Desktop Via Google desktop (Yahoo + Mac are on the way)
Bookmark
Pay per install Suggested a promoted widget in the widget eco system
Provide a copy link –it works!
Why to work with Eyeblaster
Navigation
Integrated Data Consolidation– Eyeblaster’s best-in-breed analytics provide seamless reporting– Track your widget from user to user– With Gigya’s API, link demographic information with campaign
performance, giving precise and actionable campaign feedback
CPM Capping– No need to worry your creative will be too good for your budget. Even if
it takes off like wildfire, you can place a maximum CPM on your ad buy.
Dynamic Data keeps your creative evergreen– Keep content fresh with dynamic updates. Make as many updates as
needed, keep eyeballs on your widgets and keep them coming back!
Benefit from Eyeblaser’s custom interactions
How to work with Eyeblaster
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We’re here to help:
Option 1: Self-serve– Eyeblaster can take your pre-existing asset and
make it an Eyeblaster-friendly widget– You handle the creative, Eyeblaster handles
production
Option 2: Full-serve– Eyeblaster will provide full creative and production
services. You provide the concept, we do the rest!– Free in Beta
Planning the creative
Clear and big call to action
Keep the copy link option available: it works.
Content management plan: replace content once a month.
Navigation
Content :Loaded dynamically, replaceable, and refreshable
Customize the distribution panel
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Relevant social networks
Languages
Copy Link
Custom colors and sizes
Background Images
Viewing your results
Premium unified report of:
Widget Impressions & Performance with Rich Media Impressions & Performance
– Interaction Rate– Video Metrics– Uniques– Distribution– Generations
Navigation
Thank You !