eyecarepro.net - past same co-founders, back in 1997 0-400 clients in 2 years acquired by 1 st...

EyeCarePro.net - Past

Same co-founders,back in 19970-400 clients in 2 yearsAcquired by 1st Insite Corp. in 19993 year non-competeCurrent # of clients: 253

Optometry.netOptometry.net


Co-Founders sell NTS Internet Solutions - acquired by IronPoint Technologies, then acquired by Active SolutionsEyeCarePro.net is created after3 years of product development and refinement$250,000 invested into new technology

2004 – A New Beginning2004 – A New Beginning


Karri Paradi, Marketing and Creative DirectorLocation: Toronto, OntarioFounder: Optometry.net, NTS, EyeCarePro.net“… positioning the ECP brand and image, while ensuring clients high quality designs…”

The Founders – Karri ParadiThe Founders – Karri Paradi


Memet Bilgin, Chief Technology OfficerLocation: Montreal, QuebecFounder: EyeCarePro.net, employed at NTS“… minimizing the code base while maximizing features, reliability and scalability…”

Founders – Memet BilginFounders – Memet Bilgin


David Pietrobon, President – HoyaVision CanadaLocation: Carlisle, OntarioFounder: Optometry.net, Tapestry Solutions, EyeCarePro.net“… bringing 25 years experience in the optometrist industry to bear…”

Founders – David PietrobonFounders – David Pietrobon


Daniel Rostenne, CEOLocation: Jerusalem, IsraelFounder: Optometry.net, NTS, EyeCarePro.net“… establishing the company’s vision and strategy, and guiding us all towards it …”

Founders – Daniel RostenneFounders – Daniel Rostenne


Charlie Rabie, Profess or the Practice – Business Strategy, Tufts UniversityLocation: Boston, MASenior VP at Aspect Communications, Founder of Megalith Technologies (went public)Start-up consultant, Board of Directors of GardaWorld USA (50,000 employees) “… …”

Chief Advisor – Charlie RabieChief Advisor – Charlie Rabie


“Our goal from day one was to be the market leader in providing practices with a web presence.”

Daniel Rostenne

Focus on strong partnershipsOpen platform to integrate industry leading technologyEstablish a strong client base, deliver value-add servicesBecome industry thought leaders

5 Years Since Customer #1, 2005 – 20105 Years Since Customer #1, 2005 – 2010

EyeCarePro.net – Past

State Associations - $50 discount + $50 rebate▪ Florida Optometric Association (FOA)▪ New Jersey Society of Optometric Physicians (NJSOP)▪ Kentucky Optometric Association (KOA)▪ Oklahoma Association of Optometric Physicians (OAOP)▪ West Virginia Optometric Association (WVOA)▪ Arizona Optometric Association (AzOA)▪ Alabama Optometric Association (ALOA)

BenefitsEndorsementsEnhanced marketing reachPublicationsEducation opportunitiesLow cost / shared revenue

Stepping stool to larger partners

Partnerships – The Key To SuccessPartnerships – The Key To Success


American Optometric AssociationPreferred Provider StatusJuly 2009Renewable in April 2011

Instant credibility boost$65 rebate per client, $50 discountExhibit at AOAMarketing: Press Release, First Look, AOA News, TeamWork, Web SiteWebinars and presentations



‘Buying’ Groups – discounts and rebates▪ The Doctor's EyeCare Network (DEN)▪ Independent Doctors of Optometry (IDOC)▪ Primary EyeCare Network (PEN)▪ Association of Leaseholding Lenscrafters

Doctors (ALLDOCS)▪ Walmart and Sam’s Club

BenefitsMore aggressive endorsementsEnhanced marketing reachPublications, Email BlastsEducation opportunities, PresentationsLow cost / shared revenue




Technology IntegrationEmail MarketingWeb Site ContentOnline Appointment SchedulingEcommerce for Contacts and GlassesVirtual Try-onsPatient Recall Systems


November 2006, 55 November 2010, 3075.5X growth over 4 years

ECP Member Site GrowthECP Member Site Growth


“We have a philosophy of speaking to every optimization client for at least 10 minutes every month. We believe this philosophy builds

a relationship with clients and establishes trust. We believe it keeps the client happy longer, as now the relationship is more

personal rather than purely business. We are also able to find out if the client is unhappy earlier – and correct any problems, or find out what else they want. The client has a higher satisfaction with

our services and a greater perceived value. We create more word-of-mouth referrals. This trust relationship allows us to more easily offer the client new services. This effectively commits the client to us for a longer term at a higher dollar value per month.

In order to achieve this philosophy, we need client-focused, friendly, personable and knowledgeable staff.”

Daniel Rostenne

January 2007 – Optimization is LaunchedJanuary 2007 – Optimization is Launched


November 2006, $2,117 November 2010, $48,09924X growth over 4 years

Monthly Revenue Monthly Revenue


November 2006, $461.83 November 2010, $1,880.104X growth over 4 years

ASP Per ClientASP Per Client


January 2007, 0% November 2010, 57%

% of Clients Using Optimization Services% of Clients Using Optimization Services


July 2009 – Jason Daniels, Sales / Director of Prof. ServicesAugust 2009 – EyeCarePro becomes AOA Preferred ProviderDecember 2009 – Nicole Berg, Director of Optimization ServicesJuly 2010 – Isaac Oppenheim, Managing Director

Key Dates and EventsKey Dates and Events

July 2009 November 2010

% Increase

Sites 196 307 +64%

Optimization 16 174 10.8X

Monthly Revenue

$10,200 $48,099 +380%

ASP $626.00 $1,880.90 +300%

EyeCarePro.net - Present

(307) ECPro Builder – Web Site, $599.95 / year ($49.95 / month)

Custom Design Services, $60 / hour Valet Web Services, $60 / hour

(135) Search Engine Optimization, $249.95 / month(25) Social Medial Optimization, $249.95 / month(14) Google Local Optimization, $1500 up front, $100 / month after 3 months

Current Services and PricingCurrent Services and Pricing


Web Site Support▪ Sue Quinn - Support Manager ▪ 2 Support Staff

Optimization Services▪ Nicole Berg - Director▪ 2 Client Reps, 5 Specialists, 1 writer

Memet Bilgin - CTO, Karri Paradi – Marketing, Isaac Oppenheim - Management, Jason Daniels – Dir. Prof. Services, Daniel Rostenne – CEO16 staff, all on contract

Current StaffingCurrent Staffing


“It is critical that we rapidly increase our mindshare in the market and positively reach every doctor in as many different

ways as possible. Every single optometrist and their staff must know about us.”

Daniel Rostenne

Current StrategyCurrent Strategy


Currently 5 industry specific webinarsSearch Engine Optimization – How to Rank #1 on GooglePatience with Social Media Can Bring you PatientsLocal Search Optimization – How to Rank #1 on Google PlacesTurning Web Site Visitors into PatientsWeb Site Traffic – Please, Can I Have Some More

580 registrations for last two webinars, 10,000+ email list“Best webinar I ever listened to.”, Dr. Gelfond“The webinar was incredibly informative.”, Dr. Wylie“Most informative education I have seen regarding websites.”, Dr. Hosaka

Industry Thought Leaders - WebinarsIndustry Thought Leaders - Webinars

EyeCarePro.net

Key contributor to:Review of Optometric Business – Online Digital Strategy SeriesArticle and Slidecast

Appeared in: Optometric Management (Dr. Neil Gailmard), ABB Contact Lens Profit AdvisorOBA Acuity in BusinessClick MagazineVision Care VentureDozens of State Association Newsletters

Active blog, newsletter and social media presence

Industry Thought LeadersIndustry Thought Leaders


Web site renewal rate >95%Optimization service client lifetime, 12 months and growingRate of new customers is increasingFinancially stable

$200,000 in shareholders loansNo debt$500,000 in sweat equity

Poised for rapid growth

Lean, ‘Nice’, Web Service MachineLean, ‘Nice’, Web Service Machine


July 2010 – 200,000 lines of code 5,000System capable of handling 10X load per extra serverDeveloping Optimization Portal

Includes billing, client reporting and analysis engine

Hiring ModeAdding Specialists, Writers, Reps, Support

BPRFocusing on low-cost, high value deliverablesEducating self-service for lower value, easier items

Preparing for GrowthPreparing for Growth


$200,000 - 500 Site Loyalty Program Launching Jan. 2011Extra - 1 month of optimization services for 200 Loyalty Members798 qualifying doctorsCustom designs and pre-optimized custom content

On The CuspOn The Cusp

EyeCarePro.net

Key contributor to:Review of Optometric Business – Online Digital Strategy Series

social media presence

t Leaderst Leaders

eyecarepro.net - past same co-founders, back in 1997 0-400 clients in 2 years acquired by 1 st...

Documents

nts internet solutions

scalability founders

servicesbecome industry

optometrist industry

strong client base

leaders5 years

years experience

web sitewebinars