eyeglasses brands social media report

Eyeglasses

Brands on Social Media

Jan 01 2016 – Mar 31 2016

Eyeglasses Brands: Social Media Report

This report looks at how

Eyeglasses Brands performed on social media between

January 1st – March 31st, 2016

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This report was generated entirely by the

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Coastal USA had the largest fan base of 1,073,405 while Warby Parker showed the highest fan growth of 12.07%.

-2.0%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

0K 200K 400K 600K 800K 1,000K 1,200K

Gro

wth

%

Number of Fans

LensCrafters Zenni Optical Pearle Vision

GlassesUSA.com Coastal usa America's Best Contacts & Eyeglasses

Warby Parker 1-800 CONTACTS

Fans

82%

84%

86%

88%

90%

92%

94%

96%

98%

100%

Zenni Optical Coastal usa Pearle Vision GlassesUSA.com 1-800 CONTACTS Warby Parker America's Best

Contacts &

Eyeglasses

LensCrafters

United States Countries < 2% Puerto Rico Canada Other Countries

Fans - Geography

LensCrafters had the highest PTAT of 5.30% as a percentage of its average number of Fans during this time period.

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

0K 200K 400K 600K 800K 1,000K 1,200K

Pe

op

le t

alk

ing a

bo

ut

(as %

of

Fa

ns)

Average Number of Fans

LensCrafters Zenni Optical Pearle Vision GlassesUSA.com Coastal usa America's Best Contacts & Eyeglasses Warby Parker 1-800 CONTACTS

Conversations

Zenni Optical published the greatest number of posts (124). LensCrafters had the highest average engagement, with a score

of 977.

0 20 40 60 80 100 120 140

0 200 400 600 800 1000 1200

LensCrafters

Zenni Optical

Pearle Vision

GlassesUSA.com

Coastal usa

America's Best Contacts &

Eyeglasses

Warby Parker

1-800 CONTACTS

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Zenni Optical received the most number of Likes (290,845), Pearle Vision got the most number of Comments (8,688) and

Pearle Vision had the most number of Shares (16,325).

0K 50K 100K 150K 200K 250K 300K 350K

LensCrafters

Pearle Vision

Zenni Optical

Coastal usa

GlassesUSA.com

Warby Parker

America's Best Contacts & Eyeglasses

1-800 CONTACTS

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand Posts Pearle Vision

21-MAR-16, MON 5:45PM

An apple a day keeps the doctor away, but

your optometrist may recommend mangos.

Dr. Anthony Perry, ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 7,940 228 1,392 Positive

LensCrafters

18-MAR-16, FRI 3:30PM

These Michael Kors sparklers make the

perfect, jet-setting statement. Talk about

bright-eyed! http: ..

Pearle Vision

08-MAR-16, TUE 10:32AM

It’s International Women’s Day! Share this

image with a friend and make it your

phone’s lock screen ..


1,000 36,103 595 1,569 Positive


1,000 30,127 149 5,212 Uncategorized

http://www.facebook.com/176235932271/posts/10154022439022272


















Most Engaging Brand Posts LensCrafters

11-FEB-16, THU 3:00PM

Add a touch of bling to a chic palette, and

you get these sleek, sparkly Vogue Eyewear

frames. Insta ..


1,000 38,313 393 1,263 Positive

LensCrafters

30-JAN-16, SAT 10:17AM

These colorful Third Culture tortoise

frames are exclusively ours, but don’t

worry…we like sharing. ..

LensCrafters

25-JAN-16, MON 1:56PM

Take a close look at the glistening floral

motif adorning these Bulgari frames, and

you won't be sur ..


1,000 18,088 508 682 Positive


1,000 46,793 646 2,142 Positive



















Zenni Optical's Facebook Page saw the highest number of Fan posts (577).

0 100 200 300 400 500 600 700

LensCrafters

Zenni Optical

Pearle Vision

GlassesUSA.com

Coastal usa


Warby Parker

1-800 CONTACTS

Number of Fan Posts

Fan Posts

1-800 CONTACTS received the highest percentage of Positive Sentiment (71.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

LensCrafters

Zenni Optical

Pearle Vision

GlassesUSA.com

Coastal usa


Warby Parker

1-800 CONTACTS

Negative Neutral Positive

Sentiment Analysis

Coastal USA responded to the highest percentage of Fan posts (86.49%).

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

1

0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000

% o

f F

an

Po

sts

Bra

nd

Re

sp

on

de

d t

o

Average Response Time (mins)

LensCrafters Zenni Optical Pearle Vision GlassesUSA.com Coastal USA America's Best Contacts & Eyeglasses Warby Parker 1-800 CONTACTS

Brand Responses

Zenni Optical published the most with 124 posts, among eyewear brands

8%

15%

11%

18%

30%

1% 6%

11%

LensCrafters Coastal usa GlassesUSA.com America's Best Contacts & Eyeglasses Zenni Optical 1-800 CONTACTS Warby Parker Pearle Vision

Share Of Voice – Volume of Posts

Zenni Optical received the largest volume of Likes (290,845), among the eyeglasses brands

26%

0%

1%

0%

46%

0%

0%

27%


Share Of Voice – Likes

Pearle Vision received the largest volume of Comments (8,688), among the brands in "COMPETITORS" Group.

18%

1% 2%

1%

19%

0%

1%

58%


Share Of Voice – Comments

Pearle Vision received the largest volume of Shares (16,325), among the brands.

23%

1% 1%

1%

19%

0% 0%

55%


Share Of Voice – Shares

During this time period, PEARLE VISION CONVERSE PROMOTION was the most engaging run by Pearle Vision. Pearle Vision

published the most (5) in its PEARLE VISION CONVERSE PROMOTION campaign.

0 1 2 3 4 5 6

0 200 400 600 800 1000 1200

Vogue

Eyewear(LensCrafters)

PEARLE VISION CONVERSE

PROMOTION(Pearle Vision)

#Luvmyframes(America's

Best Contacts &

Eyeglasses)

#Warbyxghostly(Warby

Parker)

Number of Posts

Engagement Score


Campaign Comparison

Analysis of

1-800 CONTACTS Facebook Page

Jan 01, 2016 - Mar 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

123,566 142 .12% United

States

1-800 CONTACTS

Engagement Score Total Fan Posts

87 120

Total Posts Brand Response Rate

3 52.50%

Total Likes Avg. Reply Time

43 15 hrs, 30 mins

Total Comments General Sentiment

36 Positive

Total Shares

10

BRAND POSTS FAN POSTS

Brand Overview

123K

123K

123K

123K

124K

124K

124K

124K

124K

1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-

Mar

18-

Mar

25-

Mar

Fan Growth

Total Fans

123,566

New Fans

142

Community Analysis

1-800 CONTACTS fans are largely from United States followed by Mexico.

Distribution of Fans

0K 20K 40K 60K 80K 100K 120K 140K

United States

Mexico

Puerto Rico

Serbia

Canada

India

Indonesia

Algeria

Iran

0

0

0

1

1

1

1

1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar

Brand Posts

Top keywords used Frequency

reps 1

travel Tim Peake 1

Don’t 1

interview 1

nice tweets 1

33%

67%

Brand Participation Brand Non Participation

34%

33%

33%

Posititve Negative Neutral

Brand Posts - Engagement

1-800 CONTACTS responded to 1 conversations generated by the

3 Posts they published.

1-800 CONTACTS receives more negative than positive vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

14-JAN-16, THU 6:01PM

You make us smile. You make us laugh. You

make our day. Watch our reps read your nice

tweets. #nicet ..


148 29 24 4 Positive

15-JAN-16, FRI 4:01PM

Don’t forget the other hazard of space travel

Tim Peake, #NeverRunOutOfContacts.

#spacewalk

29-FEB-16, MON 6:08PM

Check out our CEO's interview in Life in

Utah magazine. http://slchamber.com/life-

in-utah/


73 10 6 5 Negative


36 4 6 1 Neutral

NO IMAGE NO IMAGE NO IMAGE



















Brand Posts - Analysis

Brand Post Types Days of the week

0 1 2 3

0 20 40 60 80 100 120

Links

Videos

Number of Posts

Engagement Score


0 1 2

0 50 100 150 200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

customer service 48

company 23

contacts 22

Thanks 22

time 17

User Posts

0

1

2

3

4

5

6

7

1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar

Positive Neutral Negative

1-800 CONTACTS responded to 63 conversations generated by

the 120 Posts fans published.

1-800 CONTACTS appears to participate more when Fan

conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

52%

48%


71%

8%

21%


Analysis of

Coastal USA Facebook Page

Jan 01, 2016 - Mar 31, 2016

Brand Overview


1,073,405 -855 -.08% United

States

Coastal USA


8 74


63 86.49%


849 10 hrs, 8 mins


95 Neutral

Total Shares

224


Brand Overview

1,072K

1,073K

1,073K

1,073K

1,073K

1,073K

1,074K

1,074K

1,074K

1,074K

1,074K

1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-

Feb

19-

Feb

26-

Feb

4-Mar 11-

Mar

18-

Mar

25-

Mar

Fan Growth

Total Fans

1,073,405

New Fans

-855

Engagement

0

250

500

1-Jan 5-Jan 9-Jan 13-Jan 17-Jan 21-Jan 25-Jan 29-Jan 2-Feb 6-Feb 10-Feb 14-Feb 18-Feb 22-Feb 26-Feb 1-Mar 5-Mar 9-Mar 13-Mar 17-Mar 21-Mar 25-Mar 29-Mar

Coastal USA had an average engagement score of 8 and a highest of 252.

Community Analysis

Coastal USA fans are largely from United States followed by Turkey.


0K 200K 400K 600K 800K 1,000K 1,200K

United States

Turkey

Brazil

Puerto Rico

Canada

Mexico

Philippines

Thailand

India

0

1

1

2

2

3


Brand Posts


frames 13

glasses 13

shape 7

DerekCardigan 6

lenses 6

14%

86%


64% 6%

30%



Coastal USA responded to 9 conversations generated by the 63

Posts they published.

Coastal USA receives more positive than negative vibes from




09-JAN-16, SAT 6:10PM

Get an additional 50% off our entire

exclusive Touch by Alyssa Milano collection

while supplies last ..


252 402 26 141 Positive

09-FEB-16, TUE 6:45PM

Shop over 250 frames starting at only $19!

While quantities last.

17-JAN-16, SUN 5:15PM

Our exclusive Touch by Alyssa Milano

collection is available at an additional 50%

off with code MILA ..


27 11 9 13 Neutral


15 17 3 7 Positive






















0 10 20 30 40 50

0 5 10 15 20 25

Photos

Plain Text

Videos

Links

Number of Posts

Engagement Score


0 5 10 15

0 10 20 30 40

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



glasses 24

order 11

pair 10

first pair 8

Coastal 8

User Posts

0

1

1

2

2

3

3

4



Coastal USA responded to 64 conversations generated by the 74

Posts fans published.

Coastal USA appears to participate more when Fan conversations

have greater positive vibes than negative.



86%

14%


28%

16%

56%


Analysis of

LensCrafters Facebook Page

Jan 01, 2016 - Mar 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

252,463 16,030 6.78% United

States

Mostly Older, Female and

Attached.

LensCrafters


977 240


32 75.83%


164,144 17 hrs, 4 mins


2,683 Neutral

Total Shares

6,838

Most Engaging Campaign

#EyeFact

Most Recent Campaign

Vogue Eyewear


Brand Overview

CONTENT & CAMPAIGNS

225K

230K

235K

240K

245K

250K

255K


Mar

18-

Mar

25-

Mar

Fan Growth

Total Fans

252,463

New Fans

16,030

Engagement

0

250

500

750

1,000

1,250


LensCrafters had an average engagement score of 977 and a highest of 1000.

Community Analysis

LensCrafters fans are mostly Older, Female and Attached. LensCrafters fans are largely from United States followed by

Puerto Rico.

Fan Demographics Distribution of Fans

31%

69%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 50K 100K 150K 200K 250K

United States

Puerto Rico

Canada

Mexico

Vietnam

India

Hong Kong

Philippines

Malaysia

0

1

1

2

2

3

3

4


Brand Posts


eyes 7

glasses 3

new frames 3

Enchant collection 2

We’re happy 2

19%

81%


62%

5%

33%



LensCrafters responded to 6 conversations generated by the 32


LensCrafters receives more positive than negative vibes from




18-MAR-16, FRI 3:30PM

These Michael Kors sparklers make the

perfect, jet-setting statement. Talk about

bright-eyed! http: ..


1,000 36,103 595 1,569 Positive

11-FEB-16, THU 3:00PM

Add a touch of bling to a chic palette, and

you get these sleek, sparkly Vogue Eyewear

frames. Insta ..

30-JAN-16, SAT 10:17AM

These colorful Third Culture tortoise frames

are exclusively ours, but don’t worry…we

like sharing. ..


1,000 38,313 393 1,263 Positive


1,000 18,088 508 682 Positive






















0 5 10 15 20 25 30 35

0 200 400 600 800 1000 1200

Photos

Videos

Number of Posts

Engagement Score


0 2 4 6 8 10

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



time 47

store 45

customer service 44

frames 39

pair 37

User Posts

0

1

2

3

4

5

6

7

8

9



LensCrafters responded to 182 conversations generated by the

240 Posts fans published.

LensCrafters appears to participate more when Fan conversations




76%

24%


35%

28%

37%


Campaign Intel

0 1 2 3 4 5

0 200 400 600 800 1000 1200

Vogue Eyewear

50% off Lens Event

#EyeFact

Number of Posts

Engagement Score


Unmetric tags social media campaigns for LensCrafters. Below is a sample of their social

media campaigns that are not restricted to the time period studied here

Analysis of

Pearle Vision Facebook Page

Jan 01, 2016 - Mar 31, 2016

Brand Overview


371,943 26,295 7.61% United

States

Mostly Older, Female and

Attached.

Pearle Vision


959 74


43 21.62%


174,193 6 days, 13 hrs, 55 mins


8,688 Neutral

Total Shares

16,325

Most Engaging Content Type

Engagement Oriented Posts

Least Engaging Content Type

Store-specific Updates

Most Prolific Content Type

Question to fans


PEARLE VISION VOGUE SUN

SWEEPSTAKES



PROMOTION


Brand Overview

CONTENT & CAMPAIGNS

330K

335K

340K

345K

350K

355K

360K

365K

370K

375K


Mar

18-

Mar

25-

Mar

Fan Growth

Total Fans

371,943

New Fans

26,295

Engagement

0

250

500

750

1,000

1,250


Pearle Vision had an average engagement score of 959 and a highest of 1000.

Community Analysis

Pearle Vision fans are mostly Older, Female and Attached. Pearle Vision fans are largely from United States followed by

Canada.


21%

79%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 50K 100K 150K 200K 250K 300K 350K

United States

Canada

Puerto Rico

Mexico

India

Belgium

Philippines

Pakistan

Malaysia

Argentina

0

1

1

2

2

3


Brand Posts


Pearle Vision Eye Trust 16

comments 13

Eye Trust doctors 9

Dr 8

eyes 7

14%

86%


76%

4%

20%



Pearle Vision responded to 6 conversations generated by the 43


Pearle Vision receives more positive than negative vibes from




21-MAR-16, MON 5:45PM

An apple a day keeps the doctor away, but

your optometrist may recommend mangos.

Dr. Anthony Perry, ..


1,000 7,940 228 1,392 Positive

08-MAR-16, TUE 10:32AM

It’s International Women’s Day! Share this

image with a friend and make it your

phone’s lock screen ..

01-MAR-16, TUE 5:00PM

Darker-colored eyes contain more pigment, helping to better filter bright or harsh light.

This inte ..


1,000 30,127 149 5,212 Uncategorized


998 5,695 359 1,018 Uncategorized






















0 10 20 30 40

0 200 400 600 800 1000 1200

Photos

Links

Videos

Number of Posts

Engagement Score


0 2 4 6 8 10 12

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Pearle Vision 25

glasses 16

customer service 12

company 11

pair 11

User Posts

0

1

2

3

4

5

6



Pearle Vision responded to 16 conversations generated by the 74

Posts fans published.

Pearle Vision appears to participate more when Fan conversations




22%

78%


29%

23%

48%


Most of Pearle Vision posts were around 'Question to fans', and posts around 'Engagement Oriented Posts' received the

highest engagement.

Content Intel

0 2 4 6 8 10 12 14 16 18

0 200 400 600 800 1000 1200

Brand News

Others

Event

Store-specific Updates

Contest

Question to fans

Engagement Oriented Posts

Number of Posts

Engagement Score


In Pearle Vision Posts about Retail Chains, Fact posts received the highest engagement.

Content Intel

0 1 2 3 4 5

0 200 400 600 800 1000 1200

Fact

Others

Advice/Tips

Number of Posts

Engagement Score


Campaign Intel

0 2 4 6 8 10 12 14 16 18

0 200 400 600 800 1000 1200


PROMOTION

PEARLE VISION NINE WEST

SWEEPSTAKES

Pearle Vision Eye Trust

Number of Posts

Engagement Score


Unmetric carries out tagging of social media campaigns run by Pearle Vision. See a sample of their

campaigns that are not confined to the period covered in the report

Analysis of

Warby Parker Facebook Page

Jan 01, 2016 - Mar 31, 2016

Brand Overview


515,039 55,469 12.07% United

States

Mostly Young, Female and

Attached.

Warby Parker


36 278


23 78.06%


1,111 21 hrs, 50 mins


158 Positive

Total Shares

104


Spring 2015


#Warbyxghostly


Brand Overview

CONTENT & CAMPAIGNS

430K

440K

450K

460K

470K

480K

490K

500K

510K

520K

31-Dec 14-Jan 28-Jan 11-Feb 25-Feb 10-Mar 24-Mar

Fan Growth

Total Fans

515,039

New Fans

55,469

Engagement

0

250

500


Warby Parker had an average engagement score of 36 and a highest of 279.

Community Analysis

Warby Parker fans are mostly Young, Female and Attached. Warby Parker fans are largely from United States followed by

Canada.


37%

63%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 100K 200K 300K 400K 500K

United States

Canada

Mexico

United Kingdom

India

Brazil

Australia

Taiwan

Italy

Norway

39%

61%


58%

5%

37%



Warby Parker responded to 9 conversations generated by the 23


Warby Parker receives more positive than negative vibes from




16-FEB-16, TUE 10:19AM

We’re thrilled to announce that we’re

opening up a new showroom at Oxford

Exchange in Tampa! http:// ..


279 452 62 39 Uncategorized

09-FEB-16, TUE 10:33AM

For our first sunwear collection of the year,

we’ve brought together a squadron of our

favorite fram ..

13-JAN-16, WED 1:06PM

We're really excited about the bright and

bold colors that we've introduced as part of

our new Sprin ..


64 148 7 5 Uncategorized


49 25 19 5 Positive






















0 5 10 15 20

0 10 20 30 40 50

Photos

Videos

Links

Number of Posts

Engagement Score


0 2 4 6 8 10

0 20 40 60 80

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Warby Parker 131

frames 55

glasses 55

pair 44

one 32

User Posts

0

1

2

3

4

5

6

7

8

9

10



Warby Parker responded to 217 conversations generated by the


Warby Parker appears to participate more when Fan

conversations have greater positive vibes than negative.



78%

22%


51%

5%

44%


Campaign Intel

0 2 4 6 8 10 12 14

0 20 40 60 80 100 120 140 160

#Warbyxghostly

#seesummerbetter

Luminary Collection

Number of Posts

Engagement Score


Unmetric tags social media campaigns created by Warby Parker. Here are a few examples that are not

restricted to the time period covered in this report

Analysis of

Zenni Optical Facebook Page

Jan 01, 2016 - Mar 31, 2016

Brand Overview


929,424 43,022 4.85% United

States

Zenni Optical


393 577


124 59.27%


290,845 18 hrs, 25 mins


2,842 Positive

Total Shares

5,639


Brand Overview

860K

870K

880K

890K

900K

910K

920K

930K

940K


Fan Growth

Total Fans

929,424

New Fans

43,022

Engagement

0

250

500

750

1,000


Zenni Optical had an average engagement score of 393 and a highest of 811.

Community Analysis

Zenni Optical fans are largely from United States followed by Canada.


0K 100K 200K 300K 400K 500K 600K 700K 800K 900K

United States

Canada

Puerto Rico

Mexico

Malta

Australia

New Zealand

United Kingdom

Israel

0

1

1

2

2

3

3

4


Brand Posts


Featured N 32

Featured 29

New 17

50 Zenni Optical gift 16

week 14

48%

52%


65% 4%

31%



Zenni Optical responded to 59 conversations generated by the

124 Posts they published.

Zenni Optical receives more positive than negative vibes from




26-FEB-16, FRI 12:00PM

Sugary pink and oh-so-sweet. Featured N°

4414419: http://bit.ly/1Qf6xC0 #ZenniStyle


929 13,855 59 137 Neutral

24-MAR-16, THU 8:00PM

Dancer Olivia Burgess practices good form in her

Morgan eyeglasses: http://bit.ly/1UgPHWJ

Photo Cre ..

27-FEB-16, SAT 12:00PM

Et tu, ecru?

Featured N° 207233 (Lenses in Gradient Gray): http://bit.ly/1S1Hl3b #ZenniStyle


916 13,902 11 75 Neutral


906 13,252 13 51 Neutral






















0 20 40 60 80 100 120 140

0 100 200 300 400 500

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20 25 30

0 100 200 300 400 500

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



glasses 201

Zenni 103

frames 86

pair 76

Zenni Optical 64

User Posts

0

2

4

6

8

10

12

14

16

18



Zenni Optical responded to 342 conversations generated by the


Zenni Optical appears to participate more when Fan conversations




59%

41%


47%

8%

45%


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