eyeka & doncafé: finding a packaging design that stands out on shelves
DESCRIPTION
Doncafé, one of Serbia’s leading coffee brands owned and marketed by the 5th largest coffee maker in the world, Strauss Coffee, wanted to make its small-size instant coffee mixes stand out on the shelves. The size of ready-to-mix sachets makes it difficult to stand out in the crowded supermarket shelves among all the other coffee brands. Doncafé could not change the size or shape of the product but could revamp the packaging design, with the help of the eYeka community. Download the case study: https://en.eyeka.com/stories/design#doncafeTRANSCRIPT
R E TA I L & P O I N T O F S A L E
Expected ROI Implementable packaging ideas that could be used as packaging designs that stand out on the shelves.
Doncafé, one of Serbia’s leading coffee brands owned and marketed by Strauss Coffee, wanted to make its small-size instant coffee mixes stand out on the shelves among the numerous other coffee products. The company was seeking to break through the conventions of the ready-to-mix packs!
CHALLENGE
WE GENERATED
FROM
IN
FINDING A DESIGN THAT STANDS OUT ON SHELVES
72 DESIGNS
14 COUNTRIES
4 WEEKS
R E TA I L & P O I N T O F S A L E
› Creative score : 553,050
› 159 contests joined
› 137 entries accepted
› Won 17 contests
• AnnaNThang • Graphic design, Video,
Illustration, Creative Writing, Label & Package Design
• United States
R E TA I L & P O I N T O F S A L E
#1
› Creative score : 111,400
› 55 contests joined
› 37 entries accepted
› Won 2 contests
• Savanovic • Graphic design,
Illustration, Creative Writing, Label & Package Design
• United States
R E TA I L & P O I N T O F S A L E
#2
› Creative score : 553,050
› 159 contests joined
› 137 entries accepted
› Won 17 contests
• AnnaNThang • Graphic design, Video,
Illustration, Creative Writing, Label & Package Design
• United States
R E TA I L & P O I N T O F S A L E
#3
› Creative score : 18,610
› 11 contests joined
› 3 entries accepted
› Won 1 contests
• Alex-Dem • Graphic Design -
Illustration - Label & Package Design
• Spain
R E TA I L & P O I N T O F S A L E
#4
› Creative score : 65,710
› 21 contests joined
› 20 entries accepted
› Won 2 contests
• Gaelle45 • Graphic Design -
Illustration - Label & Package Design
• France
R E TA I L & P O I N T O F S A L E
#5
R E TA I L & P O I N T O F S A L E
RESULTS | The winning idea was implemented into a new design in collaboration with Doncafé’s agency.
From our US’s creator
to shelves in Serbia
R E TA I L & P O I N T O F S A L E
“The idea of working with eYeka was quite challenging at the beginning, since this was the first time ever that we used crowdsourcing. But in the end, we got fantastic packaging designs. The number of submissions and the quality of the work delivered was truly impressive and far above our expectations. I would like to thank eYeka and all participants for their effort and brilliant ideas, and I congratulate Holly for being the best of the best!”
Katerina Sibalic Marketing Director, Strauss Group Adriatic
“What a wonderful experience it has been to have the opportunity to design for Doncafe. I am thrilled that my concept has made it to production! I really enjoyed the task of designing a product line which would clearly differentiate the flavors and show a beautiful range of designs to make the selection process enjoyable and beautiful. Thank you so much Doncafe for selecting my designs for further development.”
Holly McAllister (AnnaNThang) Creative and eYeka member from San Francisco, USA
R E TA I L & P O I N T O F S A L E
Download the case study on eYeka.com