eyes wide open

43
A JOURNEY TOWARDS AWARENESS, EMPATHY AND CHANGE Taylor Conophy, Dom Crockett, Rosalind Louvet, Daniella Pena

Upload: dom-crockett

Post on 13-Mar-2016

216 views

Category:

Documents


0 download

DESCRIPTION

A platform against human trafficking.

TRANSCRIPT

  • A JOURNEY TOWARDS AWARENESS, EMPATHY AND CHANGE

    Taylor Conophy, Dom Crockett, Rosalind Louvet, Daniella Pena

  • PRESENTATION AGENDAwhat are we going to talk about?

    2

    BRIEF RECAP

    HUMAN TRAFFICKING

    DEVELOPING OUR SOLUTION

    1

    2

    3

    OUR SOLUTION

    WHATS NEXT

    Q & A

    4

    5

    6

    Social Impact, Social Media, Social Good

  • 3

  • BRIEF RECAPHow did we get here?

    4

    Social Impact, Social Media, Social Good

    More than 50 girls were rescued from sexual exploitation at this years super bowl

  • 51 2 3

    HUman Trafficking Health Current Crises

    EDUCATION / AWARENESS

    Social Impact, Social Media, Social Good

    OUR PRIMARY AREAS OF FOCUS

  • 6Everyone has the right to life, liberty and security of person.

    No one shall be held in slavery or servitude; slavery and the slave trade shall be prohibited in all their forms.

    Education shall be directed to the full development of the human personality and to the strengthening of respect for human rights and fundamental freedoms. It shall promote understanding, tolerance and friendship among all nations, racial or religious groups, and shall further the activities of the United Nations for the maintenance of peace..

    No one shall be subjected to torture or to cruel, inhuman or degrading treatment or punishment..

    ARTICLE 3

    ARTICLE 4

    ARTICLE 26

    ARTICLE 5

    U.N. DECLARATION OF HUMAN RIGHTS

    Social Impact, Social Media, Social Good

    Our inspiration for narrowing down

  • 7HUMAN TRAFFICKINGWhat did we decide on?

    Social Impact, Social Media, Social Good

    Pimps trafficked over two thousand under aged prostitutes to Texasfor this years Super Bowl

  • 8HUMAN TRAFFICKING

    Human trafficking is the act of recruiting, transporting, transferring, harboring or receiving a person through use of force, coercion or other means, for the purpose of exploiting them.

    Social Impact, Social Media, Social Good

    What is it?

  • SELECT CASE STUDIES

    Yes, its a problembut things are getting done

    9

    NOT FOR SALE5 DAYS OF FREEDOMJOURNEY

    Social Impact, Social Media, Social Good

  • 1 0

    +

    -

    THE GOODInnovative and captivating art installation inspires human interaction and deeper personal connection

    THE BADThe initiative doesnt give many opportunities for people to share, connect and network with others who are passionate about Human Trafficking.

    Case Study #1JOURNEY

  • 1 1

    +

    -

    THE GOODAllows people from various backgrounds to make an impact on a local level that works together with other communities around the world.

    THE BADBecause the initiative allows customization, there are often issues of disorganization and inconsistency.

    Case Study #25 DAYS OF FREEDOM,

  • 1 2

    +

    -

    Case Study #3

    NOT FOR SALE

    THE GOODThe campaign does a excellent job of connecting people with human trafficking initiatives and lending ideas for collaboration.

    THE BADWhile there is an attempt to allow those who donate to understand where their money is going to, it is not exhibited in detail and could be more transparent.

  • 1 3

    PROVOKE HUMAN EMOTIONS

    USE DONATION INCENTIVES FOR THOSE WHO CANT IMMEDIATELY IDENTIFY WITH THE DEEPER ISSUE

    ADDRESS AS LARGE A DEMOGRAPHIC AS POSSIBLE

    TRANSPARENCY IN THE DONATION PROCESS

    SELF INVOLVED COMMUNITY PROGRAM THAT ENCOURAGES PARTICIPATION

    ADDRESS ROOT OF THE PROBLEM

    INFORMATION AND FOLLOW-UP FOCUSED

    Social Impact, Social Media, Social Good

    What did we learn?OUR DESIGN CRITERIA

  • MULTIPLATFORM STRUCTUREDeveloping our solution

    Social Impact, Social Media, Social Good

  • PLATFORM STRUCTUREWhere did we begin?

    1 5

    MEASURE

    FOLLOW UP

    AWARENESS DONATE PREVENT

    Social Impact, Social Media, Social Good

  • SYSTEM MAPHow will our system work?

    1 6

    AWARENESS DONATE PREVENTION

    AWARENESS TAKE AWAY DONATEPLATFORM EDUCATIONCURRICULUM FOLLOW UP

    Phase 1: We wantto raise visibility and comprehension surrounding thecurrent Human Trafficking Problem.

    Phase 2: The viewer of our campaigns can become further involved with the organization through various social networking channels.

    Phase 3: This online destination is a culmination of all campaigns and initiativesthat we have developed for the increased awareness and abolishment of Human Trafficking.

    Phase 4: Users can donate money to allow us to implement the curriculum and educategirls about the dangersof human trafficking.

    Phase 5: Having thepublic learn about thisproblem is not enough; we must contribute to educate the people who are most at risk about the dangers to combat the source of the problem.

    Phase 6: The lesson plans for this stage willinclude the courses,lectures, and interactiveactivities for our target audience.:

    Phase 7: To make sure the people who donates can feel engaged in the process - we need to innovate a method to increase transparancy.

    The transparancy will be created through adonationtracker that will measure the donation made and follow it every step of theway until implementationof curriculum is finished.

    Through various guerrilla artinstallations and campaigns the general public can be betterinformed about this issue.

    By using these social networking tools the viewer becomes moreengaged in the campaign as a whole as opposed to just one part. Connectivity and transparency for the public is our goal.

    People who log ontothe platform have an increased opportunity to learn and connect with others who are involved.

    Users can donate money to allow us toimplement thecurriculum and educate girls about the dangers of human trafficking.

    Advertising and education will happen at various places where girls are eithermost at risk or wherethey are most influenced. Whether these girls are at school, shopping with friends, or watching T.V Initial will be there informing and empowering.

    Using real world and familiar examples wecan make the humantrafficking prevention more comprehensive and relateable.

    1 3 42

    Social Impact, Social Media, Social Good

  • Social Impact, Social Media, Social Good

    KEY PERSONASWho is involved?

    hello Im a mother...

    17

  • Social Impact, Social Media, Social Good

    KEY PERSONASWho is involved?

    hello Im a graduate...

    18

  • KEY PERSONASWho is involved?

    hello Im a teacher...

    Social Impact, Social Media, Social Good

    19

  • KEY PERSONASWho is involved?

    hello Im a 13 year old...

    Social Impact, Social Media, Social Good

    20

  • Social Impact, Social Media, Social Good

    KEY PERSONASWho is involved?

    21

    hello Im an 8 year old...

  • Social Impact, Social Media, Social Good

    22

    KEY PERSONASWho is involved?

    hello Im a 12 year old...

  • AWARENESS DONATE PREVENTION

    AWARENESS TAKE AWAY DONATEPLATFORM EDUCATIONCURRICULUM FOLLOW UP

    Phase 1: We wantto raise visibility and comprehension surrounding thecurrent Human Trafficking Problem.

    Phase 2: The viewer of our campaigns can become further involved with the organization through various social networking channels.

    Phase 3: This online destination is a culmination of all campaigns and initiativesthat we have developed for the increased awareness and abolishment of Human Trafficking.

    Phase 4: Users can donate money to allow us to implement the curriculum and educategirls about the dangersof human trafficking.

    Phase 5: Having thepublic learn about thisproblem is not enough; we must contribute to educate the people who are most at risk about the dangers to combat the source of the problem.

    Phase 6: The lesson plans for this stage willinclude the courses,lectures, and interactiveactivities for our target audience.:

    Phase 7: To make sure the people who donates can feel engaged in the process - we need to innovate a method to increase transparancy.

    The transparancy will be created through adonationtracker that will measure the donation made and follow it every step of theway until implementationof curriculum is finished.

    Through various guerrilla artinstallations and campaigns the general public can be betterinformed about this issue.

    By using these social networking tools the viewer becomes moreengaged in the campaign as a whole as opposed to just one part. Connectivity and transparency for the public is our goal.

    People who log ontothe platform have an increased opportunity to learn and connect with others who are involved.

    Users can donate money to allow us toimplement thecurriculum and educate girls about the dangers of human trafficking.

    Advertising and education will happen at various places where girls are eithermost at risk or wherethey are most influenced. Whether these girls are at school, shopping with friends, or watching T.V Initial will be there informing and empowering.

    Using real world and familiar examples wecan make the humantrafficking prevention more comprehensive and relateable.

    1 3 42

    MY JOURNEYENDS HERE

    MY JOURNEYENDS HERE

    OUR JOURNEYSTARTS HERE

    Social Impact, Social Media, Social Good

    JOURNEY MAPHow do they interact?

    23

  • EYESWIDE

    OPEN

    Social Impact, Social Media, Social Good

    OUR SOLUTION

    24

  • HOW IT WORKS

    GIFT

    DONATION

    AWARENESS CAMPAIGN

    CURRICULUM

    STUDENT FOLLOW UP

    DONATION FOLLOW UP

    Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7

    EYESWIDE

    OPEN

    Social Impact, Social Media, Social Good

    25

  • SCENARIO MAPThe journey

    1. Walks to Union Square ... 2. Sees shoes and looks at the QR code on the ground...

    3. Photographs the QR code and receives information ...

    4. It leads you to the EYES WIDE OPEN website .

    300,000 childrenare trafficked in the US every year

    EYESWIDE

    OPEN

    300,00 children get human trafficked in the US every year!EYESWIDE

    OPEN

    SCENARIO: Shoes on Union Square SCENARIO: How it works?

    3. Photographs the QR code and receives information ...

    1. Walks to Union Square ...

    6. Waiting for the donation to go through

    5. Donation of money and selectionof donation gift

    9. Human Trafficking game - ready to learn more through the game

    10. The donation funds the implication of the curriculum in various schools

    10. Receives a postcard from one of the students paricipaiting in the EYES WIDE OPEN program

    11. A 14 week later, you receive an email update.

    7. Watch the donation bar to seewhere in the process your moneyis located

    8. Donation gift arrives

    2. Sees shoes and looks at the QR code on the ground...

    4. Logs into the computer andfinds out more about the campaignthrough website

    EYESWIDE

    OPEN

    Social Impact, Social Media, Social Good

    26

  • EYES WIDE OPEN BREAK DOWNLets take a closer look

    1 2 3 4 5 6 7

    27

    Social Impact, Social Media, Social Good

  • AWARENESS CAMPAIGN: SHOE INSTALLATION1 2 3 4 5 6 7

    1. Walks to Union Square ... 2. Sees shoes and looks at the QR code on the ground...

    3. Photographs the QR code and receives information ...

    4. It leads you to the EYES WIDE OPEN website .

    300,000 childrenare trafficked in the US every year

    EYESWIDE

    OPEN

    300,00 children get human trafficked in the US every year!EYESWIDE

    OPEN

    SCENARIO: Shoes on Union Square SCENARIO: How it works?

    3. Photographs the QR code and receives information ...

    1. Walks to Union Square ...

    6. Waiting for the donation to go through

    5. Donation of money and selectionof donation gift

    9. Human Trafficking game - ready to learn more through the game

    10. The donation funds the implication of the curriculum in various schools

    10. Receives a postcard from one of the students paricipaiting in the EYES WIDE OPEN program

    11. A 14 week later, you receive an email update.

    7. Watch the donation bar to seewhere in the process your moneyis located

    8. Donation gift arrives

    2. Sees shoes and looks at the QR code on the ground...

    4. Logs into the computer andfinds out more about the campaignthrough website

    EYESWIDE

    OPEN

    1. Walks to Union Square ... 2. Sees shoes and looks at the QR code on the ground...

    3. Photographs the QR code and receives information ...

    4. It leads you to the EYES WIDE OPEN website .

    300,000 childrenare trafficked in the US every year

    EYESWIDE

    OPEN

    300,00 children get human trafficked in the US every year!EYESWIDE

    OPEN

    SCENARIO: Shoes on Union Square SCENARIO: How it works?

    3. Photographs the QR code and receives information ...

    1. Walks to Union Square ...

    6. Waiting for the donation to go through

    5. Donation of money and selectionof donation gift

    9. Human Trafficking game - ready to learn more through the game

    10. The donation funds the implication of the curriculum in various schools

    10. Receives a postcard from one of the students paricipaiting in the EYES WIDE OPEN program

    11. A 14 week later, you receive an email update.

    7. Watch the donation bar to seewhere in the process your moneyis located

    8. Donation gift arrives

    2. Sees shoes and looks at the QR code on the ground...

    4. Logs into the computer andfinds out more about the campaignthrough website

    EYESWIDE

    OPEN

    Social Impact, Social Media, Social Good

    28

  • 29

    Social Impact, Social Media, Social Good

    DONATION: WEBSITE1 2 3 4 5 6 7

  • Social Impact, Social Media, Social GoodSocial Impact, Social Media, Social Good

    DONATION: GIFT1 2 3 4 5 6 7

    30

  • CURRICULUM1 2 3 4 5 6 7

    Social Impact, Social Media, Social Good

    31

  • CURRICULUM

    Week 1

    Im a ...

    Class 1

    2

    3

    4

    5

    6

    7

    8

    9 10 11

    Week 2 Week 3 Week 4 Week 5 Week 6 Week 7

    ChoOse yourending...

    Socialmedia ...

    Send a letter...

    EYESWIDE

    OPEN

    CURRICULUM: BREAK DOWN1 2 3 4 5 6 7

    Social Impact, Social Media, Social Good

    32

  • 3 3

    In this phase we will present students with an introduction of the topic of human trafficking. After watching the video we have created and utilized in other stages of our program, defining the United Nations. Declaration of Human Rights in terms the students will understand, and helping students set up their accounts on our online platform, we hope to draw in the students and keep them interested throughout the semester.

    CURRICULUM: BREAK DOWN1 2 3 4 5 6 7

    Social Impact, Social Media, Social Good

  • 3 4

    CURRICULUM: BREAK DOWN1 2 3 4 5 6 7

    In this phase of the curriculum, we will address student emotions by having them connect with real life victims of human trafficking over the Internet. Additionally, students will also learn about all parts of human trafficking, especially the demand portion in this phase. We will invite students to explore our website, play with the simulations, and read the articles and other information we have posted on it.

    TOOLS

    Im A

    Im YEARS OLD

    I LIVE IN

    MUSIC

    FILM

    OTHER

    ABOUT ME

    LOCATION

    INTERESTS

    IM A...: STORY GENERATOR

    Social Impact, Social Media, Social Good

    GENERATE STORY

  • 3 5

    CURRICULUM: BREAK DOWN1 2 3 4 5 6 7

    ACCEPT YOUR FRIENDS OFFER AND GO TO THE SUPERBOWL

    TELL YOUR FRIEND YOU ARE TIREDAND HAVE A NIGHT IN

    ACCEPT YOUR FRIENDS OFFER AND GO TO THE SUPERBOWL

    TELL YOUR FRIEND YOU ARE TIREDAND HAVE A NIGHT IN

    ACCEPT YOUR FRIENDS OFFER AND GO TO THE SUPERBOWL

    TELL YOUR FRIEND YOU ARE TIREDAND HAVE A NIGHT IN

    MEET THE WOMAN BY THE EXITAND TAKE ALL YOUR FRIENDS

    MEET THE WOMAN ALONE TO GET THE TICKETS

    GO HOME WITH YOUR FRIENDS WHO HAVE A CURFEW

    STAY AND GO TO THE PART WITH YOUR OTHER FRIEND

    GO ON FACEBOOK

    GO ON AIM REPLY TO THE MESSAGE

    IGNORE AND DELETE THE MESSAGE GO TO THE PARTY HE INVITED YOU TO

    SAY YOU HAVE PLANS ALREADY AND GO HOME

    ACCEPT THE WOMANS OFFER FOR AFTER PARTY TICKETS

    SAY THANK YOU BUT REFUSE THE OFFER

    In this phase of the curriculum, students will be presented with more concrete examples of scenarios they could potentially find themselves in at some point in the next few years. An interactive video will be the primary method of introduction to this phase. The video will present two options to viewer who can then choose to address the situation in one of those two ways. We will inform our students how to safely and effectively navigate around those situations.

    Social Impact, Social Media, Social Good

  • RESOURCES 3 6

    CURRICULUM: BREAK DOWN1 2 3 4 5 6 7

    in this phase, we will inform students about where to get help if they or someone they know is involved in human trafficking in any way. This session is purely informational.

    REsOURCESWHERE you CAN GET HELP?

    1. POLARIS PROJECT2. NOT FOR SALE3. INTERNATIONAL JUSTICE MISSION 4. ECPAT USA

    GLOBALLY

    1. SEXUAL VIOLENCE RESEARCH INITIATIVE (http://www.svri.org/trafficking.htm)2. DEPARTMENT OF JUSTICE (http://www.justice.gov/whatwedo/whatwedo_ctip.html)

    NATION

    1

    1 2

    2 3 4

    Social Impact, Social Media, Social Good

  • 3 7

    This phase of the curriculum will bring students back in touch with the victims of human trafficking that they connected with earlier by writing an email to them. Hopefully by feeling an emotional connection with a victim of trafficking, our students will be more effected by the course. We want to leave a lasting impression on students and thus will use this as one part of the summary of the course.

    CURRICULUM: BREAK DOWN1 2 3 4 5 6 7

    Social Impact, Social Media, Social Good

    In this phase, we will encourage continued discussion around what students can and will take away from this class. Concrete examples, such as changing their profile settings on social networking sites and behavior in public places will be covered in brief.

  • 3 8

    CURRICULUM: FOLLOW UP1 2 3 4 5 6 7

    Social Impact, Social Media, Social Good

  • DONATION TRACKER1 2 3 4 5 6 7

    39

    Social Impact, Social Media, Social Good

  • 4 0

    EVALUATION AND NEXT STEPSWhat next?

    Social Impact, Social Media, Social Good

    On average, a pimp makes $24,000 a month and $642,000 a year tax free by selling sex with girls and young women

  • 4 1

    PROVOKE HUMAN EMOTIONS

    USE DONATION INCENTIVES FOR THOSE WHO CANT IMMEDIATELY IDENTIFY WITH THE DEEPER ISSUE

    ADDRESS AS LARGE A DEMOGRAPHIC AS POSSIBLE

    TRANSPARENCY IN THE DONATION PROCESS

    SELF INVOLVED COMMUNITY PROGRAM THAT ENCOURAGES PARTICIPATION

    ADDRESS ROOT OF THE PROBLEM

    INFORMATION AND FOLLOW-UP FOCUSED

    Did we meet our criteria?CHECKLIST

    Social Impact, Social Media, Social Good

  • 1-3 YEAR PLANThe future of Eyes Wide Open

    4 2

    In the future, Eyes Wide Open aims to include both boys and girls in the curriculum in order to broaden the reach of the program and help further our progress in the re-abolishment of slavery.

    We hope to maintain relationships and form new relationships with schools around the country in order to implement our curriculum for at least one semester at each. With at least one person at each school supporting our initiative, our chances of successfully preventing sex trafficking will increase significantly.

    Further, with more awareness campaigns bringing in donations, our curriculum will be able to expand on a larger scale across the country once schools see how the program has become a vital tool in students personal development in other schools. Continuous growth and development of our program could act as a model for other groups to work together to fight human trafficking.

    Social Impact, Social Media, Social Good

  • EFFECTS OF THE WORKSHOPWhere are these girls now?

    43